MAPCO

What MAPCO does

MAPCO Express, Inc. is a privately held convenience store and fuel retailer operating approximately 200 locations across the southeastern United States (Alabama, Arkansas, Georgia, Kentucky, Tennessee), with a 2025 expansion into Ohio, Indiana, and Pennsylvania through parent Majors Management's acquisition of 35 stores from Alimentation Couche-Tard. The company sells automotive fuel (regular, mid-grade, premium, diesel, Clear Fuel, E-85, Kerosene, DEF) alongside convenience store merchandise including snacks, beverages, and prepared food such as Noble Roman's Pizza. Headquartered at 1255 Lakes Parkway in Lawrenceville, Georgia, with an additional support office in Franklin, Tennessee, MAPCO employs between 1,001 and 5,000 people.

The company's core technology layer is a consumer-facing iOS/Android mobile application providing touchless mobile pay at the fuel pump and in-store, MY Reward$ loyalty account management, GPS-based station locator with fuel-type filtering, and integration with Venmo and Zipline ACH for payment processing. Supporting infrastructure includes 24-hour storage tank monitoring, advanced fuel filtering equipment, and a recently launched (November 2025) dedicated car wash subscription app co-developed with Convenience & Energy Advisors and Liquid Barcodes. Fuel quality is supported by a published Fuel Quality Guarantee program.

MAPCO's revenue model is transaction-based across three streams: fuel sales, convenience store merchandise, and a newly introduced licensing/royalty stream via the MAPCO Licensee Program (currently focused on Memphis, Tennessee). Pricing is anchored on the MY Reward$ loyalty program, which delivers a 3¢/gallon everyday discount to registered members (up to 25 gallons per visit and 200 gallons monthly), points accrual at 5 pts/gallon and 10 pts/dollar on merchandise, and a MAPCO Better Debit card adding 5¢/gallon. Customer segments are individual consumers (commuters, travelers, local community), retail/hourly job candidates, and licensed operators; no enterprise anchor customers or B2B concentration is disclosed. The company also operates a Fleet Card program and an e-commerce online ordering platform for in-store pickup of prepared foods.

Name

MAPCO

Legal name

MAPCO Express, Inc.

Website

https://mapcorewards.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MAPCO is a privately held convenience store and fuel retailer operating approximately 200 locations across the southeastern US (expanded in 2025 into Ohio, Indiana, Pennsylvania), serving individual consumers via fuel, prepared foods, convenience merchandise, and the MY Reward$ loyalty program accessible through a mobile app.

Ownership category

akta.pro rank

Product category

Convenience Store & Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Fuel retail services
• Convenience store operations
• Loyalty rewards program
• Mobile fuel payment
• Fleet fueling cards

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fuel Sales: Sale of automotive fuels including regular, mid-grade, premium, diesel, Clear Fuel, E-85, Kerosene, and DEF at MAPCO convenience store locations. Fuel quality is guaranteed through tank monitoring and advanced filtering equipment.
2. Convenience Store Merchandise: Sale of convenience store items including snacks, beverages, prepared foods (Noble Roman's pizza, breakfast burritos, subs), candy, energy drinks, and packaged goods. Points-based promotions drive purchases.
3. Licensing Program: New licensing program offering turnkey business model for licensees to operate MAPCO stores. Currently focused on Memphis, Tennessee market. Provides tools, support, and brand ecosystem for independent operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MAPCO operates a chain of approximately 200 convenience stores selling automotive fuels (regular, mid-grade, premium, diesel, Clear Fuel, E-85, Kerosene, DEF) and convenience store merchandise including snacks, beverages, and prepared foods. Core operations are supported by the MY Reward$ loyalty program and the MAPCO Mobile App, which enable touchless mobile pay at pumps and in-store purchases, points earning on fuel and merchandise, and redemption of rewards at participating locations.

Product overview

MAPCO is a convenience store chain operating approximately 200 locations across Alabama, Arkansas, Georgia, Kentucky, and Tennessee (with additional expansion into Ohio, Indiana, and Pennsylvania). The company's product portfolio centers on the MAPCO Mobile App, which serves as the primary digital platform providing touchless mobile pay at pumps, in-store purchases, MY Reward$ loyalty account access, and store locator services. Supporting the core app are the dedicated Car Wash Subscription App (developed with Convenience & Energy Advisors and Liquid Barcodes) for managing car wash memberships, the MY Reward$ Program for earning and redeeming points on fuel and merchandise, MAPCO Better Debit for fuel savings, and MAPCO Online Ordering for web-based order-ahead and pickup. Physical offerings include fuel products with the Fuel Quality Guarantee program, private label Good Livin' brand products, Noble Roman's Pizza at select locations, gift cards, and fleet cards. Community initiatives include the Fueling Our Future pump donations, Fuel Your Fundraiser, and MAPCO Giveback programs. The company also offers a Licensee Program for franchise opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• MY Reward$: Loyalty rewards program allowing customers to earn points on purchases and redeem for fuel discounts and merchandise rewards
• Delta Express
• Good Livin'

Products and services

• MAPCO Mobile App Consumer-facing mobile application for iOS and Android that provides touchless mobile pay at MAPCO fuel pumps and in-store purchases, MY Reward$ loyalty account access, GPS station locator with fuel type filtering, and access to promotional deals. Built for individual consumers and travelers using MAPCO stores.
• MY Reward$ Loyalty Program Loyalty program for individual MAPCO shoppers that earns 5 points per gallon of fuel pumped and 10 points per dollar spent on qualifying merchandise, with 3¢ off per gallon everyday benefit for registered members. Points are redeemable for fuel discounts and in-store rewards.
• Fuel Products Retail automotive fuels sold at MAPCO convenience store locations, including regular, mid-grade, premium, and diesel gasoline, plus Clear Fuel, E-85, Kerosene, and DEF at select locations. Sold to individual consumers and fleet customers.
• MAPCO Online Ordering Web-based ordering platform enabling in-store pickup at participating MAPCO locations, including order-ahead for merchandise and prepared food items such as Noble Roman's pizza, with pickup and delivery options. Targets individual consumers shopping at MAPCO stores.
• MAPCO Car Wash Subscription App Dedicated car wash subscription management app developed in partnership with Convenience & Energy Advisors and Liquid Barcodes. Allows customers to sign up for car wash subscriptions, manage memberships, and process payments at participating MAPCO car wash locations.
• MAPCO Fleet Card Fleet fueling card program for commercial customers to manage and control fuel purchases across MAPCO locations, targeting small and mid-sized fleet operators.
• MAPCO Gift Cards Prepaid gift cards redeemable for MAPCO purchases, available at participating locations and online for individual consumers.
• MAPCO Licensee Program Licensing opportunity that offers entrepreneurs a turnkey business model to operate MAPCO-branded convenience stores. Provides tools, support, and brand ecosystem for independent operators, initially focused on the Memphis, Tennessee market.

Quantifiable outcome

• Stack rewards to save 28¢ or more at the pump
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Noble Roman's PizzacoreStrategic or Co-development PartnerMAPCO partnered with Noble Roman's to offer craft pizza at MAPCO locations. Stores feature hot to go and custom call ahead options with full menu available including individual and large pizzas, breadsticks, and specialties.
• Convenience & Energy AdvisorscoreTechnology or IntegrationDeveloped car wash subscription app in partnership with Convenience & Energy Advisors and Liquid Barcodes, enabling customers to sign up for subscriptions, manage memberships, and process payments for car wash services.
• Liquid BarcodescoreTechnology or IntegrationCo-developed car wash subscription app enabling subscription management, membership handling, and payment processing for car wash services at MAPCO locations.
• Majors ManagementcoreStrategic or Co-development PartnerParent company that acquired 35 locations from Alimentation Couche-Tard, introducing MAPCO banner to Ohio, Indiana, and Pennsylvania, including 3 pilot locations for car wash app.
• University of MemphisminorGTM or Marketing PartnerSpring 2023 partnership through 901 Rewards program where local students engaged with athletes at college basketball games.
• Girls on the RunminorGTM or Marketing PartnerFall 2023 sponsorship of local program including 5k race participation.
• Tennessee Bureau of Investigation (TBI)minorGTM or Marketing PartnerSummer 2023 partnership providing TN Kid Kits for Child Safety Day.
• Nashville Soccer Club (NSC)minorGTM or Marketing Partner2023 partnership providing soccer clinics to seven schools around Metro Nashville area, culminating in opportunity to play with professional players and TEMPO.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Casey's General Stores: Midwest-based convenience store and fuel chain with ~2,500+ stores, also operating prepared food (pizza) in-store and a loyalty program. Closely comparable in revenue mix (fuel + c-store + prepared food), with similar geographic and demographic exposure.
• RaceTrac: Privately held southeastern US convenience and fuel chain with similar footprint to MAPCO across Georgia, Florida, and adjacent states. Overlaps directly on fuel-led convenience retail, loyalty programs, and prepared food.
• QuikTrip: Large privately held convenience and fuel chain concentrated in the South and Midwest. Directly comparable on format (fuel + c-store), customer mix (commuters and travelers), and private-label SKU strategy.
• Wawa: Privately held mid-Atlantic c-store and fuel chain renowned for prepared food, loyalty program, and mobile ordering. Directly comparable business model and increasingly a competitive threat as Wawa expands geographically toward MAPCO's footprint.
• Sheetz: Privately held mid-Atlantic c-store and fuel chain with strong made-to-order food, mobile app ordering, and loyalty rewards. Highly comparable on tech-forward convenience retail and c-store fuel model, expanding westward toward the Eastern US.
• ARKO Corp (GPM Investments): Public convenience store operator and parent company of multiple regional banners with strong southeastern US presence. Directly comparable as a multi-banner c-store and fuel consolidator with overlap on prepared food and loyalty.

Broad incumbents

• Alimentation Couche-Tard (Circle K): Largest independent convenience and fuel retailer in North America with ~16,000+ stores under Circle K and other banners. Previously owned stores now operating under MAPCO banner; broader portfolio overlaps MAPCO's fuel and c-store offering at scale.
• Pilot Flying J (Berkshire Hathaway): Large travel center and c-store operator with strong loyalty program and fleet card offerings. Comparable on fuel sales, fleet programs, and convenience food, though anchored in larger-format travel centers rather than urban c-store corner sites.

Regional players

• Kwik Trip: Privately held Midwest convenience and fuel chain with strong prepared food and store-brand programs. Comparable business model though concentrated in WI/MN/IA with limited overlap in MAPCO's Southeast geography.
• Maverik: Privately held western US c-store and fuel chain pursuing aggressive growth through acquisitions and new builds. Comparable on convenience + fuel + prepared food format though regional focus limits direct geographic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mapcomart
• Xx.com/MAPCO
• Facebookfacebook.com/mapcomart
• LinkedInlinkedin.com/company/mapco-express

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAPCO