What Healthpoint does

Healthpoint Limited is a privately held New Zealand company (founded 2004, headquartered in Auckland) that operates a national web-based healthcare directory covering approximately 12,000 verified health services across every NZ region, including GPs, urgent care, pharmacies, public hospitals, private specialists, mental health and addictions, Kaupapa Māori health services, Pacific health, community services, aged residential care, dentistry, maternity, allied health, and eye care. The platform's core product is a free-to-consumer, self-serve directory with regional, categorical, and keyword search, supported by deep service-category modules and bilingual English/te reo Māori content. Its principal technology layer is "Ask Healthpoint," an AI-powered natural language navigation tool that interprets free-text user queries and returns recommendations drawn from the verified directory; the platform architecture is directory-plus-conversational-search, with provider self-service for listing management.

The business model is a two-sided marketplace: consumer access is free and monetized primarily through healthcare provider listings, which providers manage themselves via a self-service portal on what appears to be a subscription/recurring-listing basis (pricing is not publicly disclosed). Distribution is web-only (no native app), and the platform is also surfaced via the government-operated zero.govt.nz zero-data portal. GTM is direct-to-consumer and direct-to-provider, with a primary marketing channel of organic SEO over long-tail healthcare queries; secondary channels include provider referrals, government/healthline referrals, and the Ask Healthpoint tool itself. The company is founder-led (Kate Rhind, Founder & CEO), with 11–50 employees and only one disclosed funding event — a NZ$39,510 Callaghan Innovation grant in December 2013. No M&A, venture funding, or international expansion has been disclosed.

Name

Healthpoint

Legal name

Healthpoint Limited

Website

https://healthpoint.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthpoint operates a free, New Zealand-wide web directory of 12,000+ verified health services, enabling consumers to find GPs, specialists, pharmacies, and community health providers by region. Providers manage listings through a self-service portal, and the platform features Ask Healthpoint, an AI natural-language search tool.

Ownership category

akta.pro rank

Product category

Healthcare Provider Directory

NAICS

Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Healthcare provider directory
• Medical service listings
• Health system navigation
• Healthcare directory platform
• Medical referral directory

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Healthcare provider listings: Healthcare providers and organizations can list their services on the Healthpoint directory, likely on a subscription or listing fee basis. The platform enables providers to reach consumers searching for health services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Healthpoint operates a comprehensive web-based directory of 12,000+ verified New Zealand health services, organised across 15+ category modules including GPs, pharmacies, hospitals, specialists, mental health, community and allied health services. Healthcare providers register and manage their own listings through a self-service portal on a subscription/listing fee basis, while consumers access the directory for free via the website or through the Ask Healthpoint AI-powered natural language navigation tool.

Product overview

Healthpoint is a comprehensive New Zealand health system navigation platform built around a core verified directory of 12,000+ health services. The platform is structured as a directory-plus-navigation architecture, with the Healthpoint Directory (healthpoint.co.nz) as the core product spanning 15+ service category modules covering GPs/urgent care, pharmacies, public hospitals, private specialists, mental health, Kaupapa Māori services, Pacific health, community health, aged care, dentistry, maternity, allied health, and eye care. The primary AI-powered feature is Ask Healthpoint, a natural language navigation tool that queries the verified directory. The platform also includes a Healthcare Professional Registration Portal for verified NZ healthcare professionals to access referral information, and a Digital Safety Hub for discreet access guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Ask Healthpoint: AI-powered health system navigation tool that helps users find health services by describing needs in their own words, drawing from Healthpoint's verified directory of 12,000 health services across New Zealand.

Products and services

• Healthpoint Directory Core online directory of 12,000+ verified New Zealand health services across categories including GPs, pharmacies, hospitals, specialists, mental health, dental, maternity, allied health, community services, aged care, and eye care, with provider details, referral information, fees, languages spoken, and opening hours.
• Ask Healthpoint AI-powered health system navigation tool that accepts free-text natural language queries from users describing their health needs and returns recommendations for verified local health services drawn from Healthpoint's directory of 12,000+ services.
• Immunisation Services Hub Directory module covering immunisation providers and vaccine services across New Zealand, including MMR, COVID-19, childhood vaccinations, travel vaccines, and pharmacy-based immunisation access.
• GP and Urgent Care Locator Searchable directory of general practices, urgent care clinics, nurse-led practices, virtual care clinics, and after-hours care providers with filters for location, services, languages spoken, and patient demographics.
• Pharmacy Directory Directory module listing pharmacy providers and services including dispensing, immunisation, chronic condition management, minor ailment treatment, opioid substitution, and HIV PrEP/PEP services.
• Public Hospital Services Directory of public hospital specialties and services across New Zealand district health boards, covering emergency care, burns, cardiology, oncology, mental health, and other specialised services.
• Private Hospitals and Specialists Directory module for private specialist and surgical services browsable by specialty including cardiology, orthopaedics, and plastic surgery, noting that GP referral is typically required.
• Mental Health and Addictions Directory Directory of mental health and addiction services including crisis teams, helplines, alcohol/drug addiction, detox, gambling harm, Kaupapa Māori services, and stop-smoking programmes.
• Kaupapa Māori Health Services Directory section dedicated to Māori health services provided by Kaupapa Māori organisations promoting Mātauranga Māori, tikanga Māori, and whānau-centred models of care.
• Pacific People Health Services Directory section for Pasifika health organisations focused on health and wellbeing for Pacific peoples, linking to community, mental health, and family health services.
• Community Health and Social Services Directory module covering community support services including abuse support, housing, budgeting, disability support, hospice, palliative care, and social work services.
• Aged Residential Care Directory Directory of aged residential care facilities covering dementia care, hospital care, intellectual disability care, rest home care, respite care, and psychogeriatric care.
• Dentistry Directory Directory of dental service providers including general dentists, orthodontists, endodontists, periodontists, and oral surgeons, with information on free dental care for under-18s.
• Maternity Services Directory module covering maternity providers including lead maternity carers, midwifery practices, birthing facilities, and obstetric services with information on LMC options and costs.
• Allied Health Directory Directory of allied health providers including acupuncture, audiology, chiropractic, dietetics, occupational therapy, physiotherapy, podiatry, and speech language therapy.
• Eye Care Providers Directory covering optometry, ophthalmology, and prosthetic eye services, with information on eye examinations, glaucoma screening, and diabetic retinopathy screening.
• Healthcare Professional Registration Portal Registration system allowing verified New Zealand healthcare professionals to access referral information for district health boards and private specialists, with individual and organisation registration options.

Quantifiable outcome

• Directory covers 12,000 health services across New Zealand

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Zero.govt.nzminorChannel Partner/ Reseller/ DistributorHealthpoint is available for free browsing through the zero.govt.nz portal, allowing users with limited internet data to access healthcare provider information without data charges.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zocdoc: Zocdoc is a US-based healthcare marketplace and directory that lets consumers search for providers, view availability, and book appointments online. It is the closest large-scale analogue to Healthpoint's directory-plus-navigation model.
• Healthgrades: Healthgrades operates a US physician and hospital directory with detailed provider profiles, patient reviews, and appointment scheduling — directly comparable to Healthpoint's verified NZ provider directory.
• HealthEngine: HealthEngine is Australia's largest online healthcare directory and booking platform, connecting patients with GPs, dentists, and allied health providers. It mirrors Healthpoint's directory-plus-booking model in a similarly-sized English-speaking market.

Emerging players

• Practo: Practo is a digital healthcare platform operating across multiple countries with provider listings, online booking, and telehealth. It overlaps with Healthpoint's directory and AI-assisted navigation use cases across multiple geographies.

Broad incumbents

• Doctolib: Doctolib is a major European healthcare booking and directory platform operating across France, Germany, Italy, and the Netherlands. Its consumer-facing provider search and booking model parallels Healthpoint's directory-plus-navigation role.
• WebMD: WebMD is a broad US health information platform that includes provider directories and care navigation content. It is a broader incumbent whose directory functionality competes indirectly with Healthpoint's offering.

Regional players

• ZorgkaartNederland: ZorgkaartNederland is the Netherlands' national healthcare provider directory, allowing consumers to find and review care providers. It is a regional analogue operating within a single national health system.
• NHS Service Finder (NHS.uk): NHS.uk provides a UK-wide directory of GPs, pharmacies, hospitals, and other health services. It is a public-sector analogue to Healthpoint operating as a national health system navigator in a single country.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Healthpoint-100078423103826
• LinkedInlinkedin.com/company/hauora-waikato-maori-mental-health-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthpoint