Bodymapp
Bodymapp, the consumer brand of Australia's mPort Ltd, offers a 3D body scanning mobile app that uses iPhone depth sensors to generate 3D avatars and up to 20 body and health metrics for fitness consumers, weight loss clinics, gyms, and personal trainers.
- Company typePrivate
- Founded2011
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Bodymapp does
Bodymapp is the consumer-facing brand of mPort Ltd, an Australian private company headquartered in Sydney. The company operates a 3D body scanning mobile application that uses the depth sensor in compatible iPhones (iPhone X and above, leveraging TrueDepth/LiDAR technology similar to Face ID) to capture thousands of data points, generate a 3D bodymesh and avatar, and derive up to 20 body and health metrics including circumference measurements, body fat percentage, BMI, BMR, waist-to-hip ratio, and waist-to-height ratio. Claimed accuracy is within +/- 10mm for circumferences and within +/- 3-4% of DEXA scan results for body fat estimation. The technology relies on proprietary algorithms for body mapping, stitching, and extrapolation of physical dimensions, and processes monochromatic heat map silhouettes rather than photographic imagery for privacy.
The company operates a hybrid B2C/B2B go-to-market model. Consumers download the free, ad-supported app on the Apple App Store and can upgrade to a Premium subscription at $9.99/month (billed quarterly at $29.99) or $19.99/month, unlocking unlimited scans, full health reports, avatar comparison, goal tracking, and Fashion ID clothing measurement storage. On the B2B side, Bodymapp operates a Partner Portal (pro.bodymapp.com) serving gyms, health clubs, weight loss clinics, bariatric surgeons, nutritionists, and personal trainers, who can offer scanning to members via the consumer app or via an in-gym Bodymapp Station (iPad Pro + stand) without upfront hardware capital. Pricing for partners is described as a "profitable win-win" subscription or revenue-share model, with no specific terms disclosed.
Bodymapp's customer base spans individual health and fitness enthusiasts, fitness facilities (one named case study: Willows Health & Lifestyle Centre), and medical-adjacent weight loss practices. The company has been featured across major Australian media outlets including Herald Sun, The Australian, Women's Health, and Body + Soul. Leadership is held by co-founders Dipra Ray (CEO and Managing Director) and Melody Shiue (Chief Design Officer), supported by Chairman Michael Graf, Non-executive Director Michael Cook, and a small leadership team of 11-50 employees. The company has not disclosed material external institutional funding beyond an early seed round in 2011.
Bodymapp firmographics
Firmographics- Name
- Bodymapp
- Legal name
- mPort Ltd
- Website
- https://bodymapp.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bodymapp, the consumer brand of Australia's mPort Ltd, offers a 3D body scanning mobile app that uses iPhone depth sensors to generate 3D avatars and up to 20 body and health metrics for fitness consumers, weight loss clinics, gyms, and personal trainers.
- Ownership category
- akta.pro rank
Bodymapp industry classification
Industry- Product category
- 3D Body Scanning Software
- NAICS
- Health and Personal Care Retailers (456)
- akta.pro primary industry
- Smart Scales & Body Composition Analyzers (CRACAQAA)
Keywords
Where Bodymapp is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bodymapp business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Subscription (Monthly): Users pay $19.99 USD per month for unlimited ad-free access to personalised health insights, measurements, 3D avatar, Bodymapp report, comparison views, goal setting, fashion metrics, and all body and health measurements.
- Premium Subscription (Quarterly): Users pay $9.99 USD per month billed quarterly at $29.99 USD. Best value plan offering over 50% savings, providing the same premium features as the monthly plan.
- Free Tier with Ads: Free tier with unlimited scans (ad-supported), watermarked 3D avatar, and limited measurements. Serves as a lead generation and onboarding funnel for premium conversions.
- B2B Partnership Fees: Gyms, health clubs, weight loss clinics, and trainers partner with Bodymapp to offer body scanning to their clients. Partners may pay a subscription or revenue-share fee, with Bodymapp noting 'profitable win-win business models available for gyms and partners.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with ads and limited features |
| Subscription | Monthly | Monthly Premium plan |
| Subscription | Pay-as-you-go | Quarterly Premium plan (Best Value - Save 50%) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Bodymapp product offering
Product offeringCore offering
Bodymapp sells a smartphone-based 3D body scanning mobile application that uses iPhone depth sensors (LiDAR/TrueDepth) to capture body contours and derive up to 20 body and health metrics, including circumference measurements, body fat percentage, BMR, waist-to-hip ratio, posture and somatotype. The app generates a 3D bodymesh/avatar for visual progress tracking, includes goal-setting and Fashion ID clothing measurements, and operates on a freemium subscription model (free with ads, Premium $9.99/month quarterly or $19.99/month). A Bodymapp Pro Partner Portal and iPad-based Bodymapp Station extend the same scanning capability to gyms, weight loss clinics, nutritionists, and personal trainers for use with their members and clients.
Product overview
Bodymapp is a 3D body scanning platform centered on its mobile app for iPhone (compatible with iPhone X and above). The core Bodymapp App uses the device's depth sensor to create 3D body maps and avatars with up to 20 body measurements. The platform operates on a freemium model with a Premium subscription tier unlocking unlimited scans, detailed health reports, goal tracking, and avatar comparison features. A Bodymapp Pro Partner Portal extends body scanning capabilities to fitness businesses (gyms, clinics, trainers) through an iPad scanning station solution, allowing partners to offer scanning services to their clients without hardware investment.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodymapp App Consumer-facing 3D body scanning mobile application that uses the iPhone depth sensor (Face ID / TrueDepth / LiDAR technology) to scan the body, generate a 3D bodymesh and avatar, and extract up to 20 body and health metrics including circumference measurements, body fat percentage, BMI, BMR, waist-to-hip ratio, and ideal weight range. Targeted at fitness, health, and fashion-conscious individuals who want a private, at-home way to track body composition progress beyond the bathroom scale. Available globally on the Apple App Store with a freemium (ad-supported) tier and a paid Premium subscription tier.
- Bodymapp Pro Partner Portal Dedicated B2B onboarding and management portal at pro.bodymapp.com that lets fitness businesses (gyms, health clubs, weight loss clinics, nutritionists, and personal trainers) sign up to offer Bodymapp 3D body scanning to their members or clients. Partners do not need to purchase dedicated scanning hardware; they can either direct members to scan on their own iPhones at home or set up an in-gym Bodymapp Station.
- Bodymapp Station (iPad Scanning Station) An iPad Pro with a stand deployed in partner gyms and health facilities that lets members without a compatible iPhone complete a Bodymapp 3D body scan in-club, with scan results delivered to the user's phone (iOS or Android) via QR code. Enables partners to offer body scanning to their entire member base without members needing a Face ID-enabled device.
Quantifiable outcome
- Circumference measurements accurate to within +/- 10mm; body fat percentage estimate accurate to within +/- 3-4% of DEXA scan
- +2 more outcomes
Companies that use Bodymapp
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Bodymapp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature9 records
Bodymapp partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Gyms and Health ClubscoreBodymapp partners with health clubs and gyms to provide a seamless body scanning experience for members. Rather than investing thousands of dollars upfront in hardware, gyms can offer members the Bodymapp app for scanning at home, or set up an iPad Pro with stand (Bodymapp Station) in-gym for members without compatible devices. Benefits include: accurate consistent measurement benchmarks that improve member retention, no space or resource dedication required, no significant upfront capital, and profitable win-win business models available for gyms and partners.
- Weight Loss Clinics and SurgeonscoreBodymapp is used by patients undergoing weight loss surgery as an affordable accompaniment to DEXA scans. Weight loss clinics and surgeons offer Bodymapp to patients who want to visualise their physical changes over time. Benefits: engaging and motivating tool for patients, ability to measure and visualise body shape changes weekly/fortnightly, no need to dedicate resources to DEXA/BIA technology, affordable way to provide high-value body scanning to patients.
- Nutritionists and Personal TrainerscoreBodymapp partners with nutritionists and personal trainers to provide body scanning for their clients. Measurements help assess program effectiveness and keep clients motivated. Benefits over manual tape methods: more efficient and consistent, shows accurate progress reflection, low cost way for customers to access body scanning, opportunity to generate ancillary revenue for the business at no upfront investment.
- Willows Health & Lifestyle CentreminorA gym and health club that partnered with Bodymapp to offer 3D body scanning to its members. Reported increased member engagement, satisfaction, and retention since offering Bodymapp. Members use Bodymapp to set informed goals and track their progress, quantifying training outcomes.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
Bodymapp competitors and assessment
Company assessmentBroad incumbents
- Withings: Withings (Body Comp, Body Cardio) is the leading smart scale maker, offering body composition analysis (BMI, body fat %, muscle mass) directly competing with Bodymapp's measurements, but bundled with hardware rather than a phone-only experience.
- Renpho: Renpho sells consumer smart scales and body fat analyzers paired with a mobile app for tracking circumference and composition metrics, overlapping with Bodymapp's measurement-tracking use case at lower price points.
- Fitbit (Google): Fitbit's app and wearable ecosystem tracks health metrics including body composition, weight trends, and heart rate for millions of consumers — a broad incumbent that overlaps with Bodymapp's wellness-tracking value proposition.
- Apple Health: Apple Health aggregates health metrics, body measurements, and fitness data on iOS, including integration with smart scales and third-party apps — a platform risk and distribution channel for Bodymapp.
Direct peers
- ShapeScale: ShapeScale is a 3D body scanning platform producing a visual body avatar with health and fitness metrics — the closest direct comparison to Bodymapp's 3D avatar and measurement offering, although it uses a dedicated hardware scanning turntable.
- Styku: Styku provides 3D body scanning and composition analysis primarily for gyms, fitness studios, and weight management clinics, with a B2B-oriented model directly comparable to Bodymapp's B2B Pro partner offering.
- DexaFit: Dexafit delivers clinical-grade DEXA and body composition scans with progress reports — the benchmark Bodymapp compares its accuracy against, and a potential complement or competitor in the weight loss clinic channel.
- Fit3D: Fit3D provides 3D body scanning hardware and software for gyms, wellness centers, and retailers — a direct competitor in the B2B body-scanning station segment that Bodymapp targets via its Bodymapp Station.
Emerging players
- MyFitnessPal: MyFitnessPal is a leading consumer health/fitness app focused on nutrition and weight tracking; it sits adjacent to Bodymapp in the personal health-tracking app category and could expand into body composition tracking.
- Qardio: Qardio offers connected health devices and an app for body composition and wellness tracking, overlapping with Bodymapp's measurement and progress-tracking use cases.
Market position
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bodymapp social profiles
Digital presenceBodymapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodymapp leadership team
Management profileNumber of profiles
Profiles6 records
Bodymapp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodymapp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodymapp
What does Bodymapp do?
Bodymapp sells a smartphone-based 3D body scanning mobile application that uses iPhone depth sensors (LiDAR/TrueDepth) to capture body contours and derive up to 20 body and health metrics, including circumference measurements, body fat percentage, BMR, waist-to-hip ratio, posture and somatotype. The app generates a 3D bodymesh/avatar for visual progress tracking, includes goal-setting and Fashion ID clothing measurements, and operates on a freemium subscription model (free with ads, Premium $9.99/month quarterly or $19.99/month). A Bodymapp Pro Partner Portal and iPad-based Bodymapp Station extend the same scanning capability to gyms, weight loss clinics, nutritionists, and personal trainers for use with their members and clients.
Is Bodymapp a public or private company?
Bodymapp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bodymapp founded?
Bodymapp was founded in 2011. It employs 11 to 50 people.
Where is Bodymapp based?
Bodymapp is headquartered in Sydney, Australia, in the Oceania region.
How does Bodymapp make money?
Four revenue lines are on record. Premium Subscription (Monthly) is the primary driver. The others are premium Subscription (Quarterly), free Tier with Ads and B2B Partnership Fees.
Who are Bodymapp's main competitors?
Broad incumbents on record are Withings, Renpho, Fitbit (Google) and Apple Health. Direct peers are ShapeScale, Styku, DexaFit and Fit3D. Emerging players are MyFitnessPal and Qardio.
Does Bodymapp have an API?
Yes. Bodymapp offers developer documentation at docs.mport.com, indicating a public or partner-facing API exists for integration purposes. The API enables access to body scanning and measurement data. Further details on API capabilities, authentication methods, rate limits, or versioning are not specified in the available source content. Developer documentation is at docs.mport.com.
What industry is Bodymapp in?
Bodymapp's product category is 3D Body Scanning Software. Its primary akta.pro industry code is CRACAQAA, Smart Scales & Body Composition Analyzers. Its NAICS code is 456.