Tidemark
Tidemark is an enterprise financial and operational planning software platform serving large-organization CFOs and finance teams with driver-based modeling, workflow automation, and real-time integration across 140+ ERP and EPM systems, operating as a product brand under insightsoftware.
- Company typePrivate
- Founded2009
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Tidemark does
Tidemark is an enterprise financial and operational planning (EPM) software platform that operates as a product brand under insightsoftware, a private financial reporting and analytics software company. The platform enables continuous and extended planning through driver-based modeling, workflow and approvals with role-based security, and real-time data integration. It targets enterprise CFOs, finance directors, budget managers, and FP&A teams at large organizations, with anchor customers including Stanford University, Intuit, Orange Business Services, G6 Hospitality, and Veolia across education, technology, telecommunications, hospitality, and environmental services industries.
The product is built on a multi-tenant cloud architecture featuring a proprietary driver-based modeling engine designed for unconstrained scenario planning with high computational performance. Tidemark integrates with 140+ ERP and EPM systems — including SAP, Oracle, Microsoft, Workday, NetSuite, Sage, Infor, Epicor, Deltek, Yardi, MRI Software, Viewpoint, and Aptean — and connects to 200+ environments on the insightsoftware platform with pre-built content and logic. The go-to-market is direct enterprise field sales targeting CFOs and finance directors through demo requests and pricing consultations on the insightsoftware website, with quote-based subscription pricing typical of enterprise EPM software. Marketing is multi-channel, combining content marketing, webinars, case studies, white papers, and an AI Finance Hub at the parent level.
Tidemark is headquartered in Redwood City, California, with 101-250 employees, and was founded in 2009. The company historically raised venture capital from Andreessen Horowitz, Greylock, Redpoint, Tenaya Capital, Workday, and Silicon Valley Bank, culminating in a 2016 round involving Marlin Equity Partners, after which Tidemark became integrated into insightsoftware. In April 2025, Tidemark led Onfly's $40 million Series B, signaling an active corporate venture posture at the broader organization. The product is part of insightsoftware's CFO-office portfolio, which collectively serves more than 500,000 users globally.
Tidemark firmographics
Firmographics- Name
- Tidemark
- Legal name
- Tidemark
- Website
- https://tidemark.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tidemark is an enterprise financial and operational planning software platform serving large-organization CFOs and finance teams with driver-based modeling, workflow automation, and real-time integration across 140+ ERP and EPM systems, operating as a product brand under insightsoftware.
- Ownership category
- akta.pro rank
Tidemark industry classification
Industry- Product category
- Enterprise Performance Management (EPM) Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)
Keywords
Where Tidemark is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Tidemark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Subscription: Annual or multi-year subscription-based licensing model typical of enterprise EPM software, sold directly to enterprise customers through sales-assisted motion
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Tidemark product offering
Product offeringCore offering
Tidemark provides an enterprise financial and operational planning (FP&A) software platform that combines driver-based modeling, workflow and approvals, real-time data access, and pre-built integrations to more than 140 ERP and EPM systems. The multi-tenant cloud solution is sold to mid-market and enterprise finance organizations for budgeting, forecasting, consolidations, and scenario planning.
Product overview
Tidemark is an enterprise financial and operational planning platform under insightsoftware. The single product offering provides continuous and extended planning capabilities through driver-based modeling, workflow management, and real-time data integration. Key capabilities include dynamic modeling for unconstrained scenario planning, workflow and approvals with role-based security, scalable multi-tenant architecture with elastic resource allocation, and connected planning that unifies cross-functional processes. Tidemark integrates with 140+ ERP and EPM systems to enable real-time data access and IT-free export features.
Differentiator
Problem solved
Functional benefit
Products and services
- Tidemark Tidemark is an enterprise financial and operational planning platform that provides driver-based modeling, what-if scenario planning, built-in workflow and approvals, real-time data, and pre-built connectors to 140+ ERP and EPM systems. It is sold in Standard, Advanced, and Premium editions and is designed for finance teams at mid-market and enterprise organizations.
Quantifiable outcome
- Shorter planning and budgeting cycles through workflow and approval automation
- +1 more outcomes
Companies that use Tidemark
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Tidemark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Tidemark partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Tidemark competitors and assessment
Company assessmentDirect peers
- Anaplan: Anaplan is a leading cloud-based enterprise planning platform offering connected planning across finance, sales, supply chain, and HR—directly competing with Tidemark in the EPM/FP&A category for enterprise finance teams.
- Pigment: Pigment is an AI-native business planning platform serving finance and operations teams with scenario modeling and real-time collaboration—competing head-to-head with Tidemark for modern FP&A workloads.
- Workday Adaptive Planning: Workday Adaptive Planning (formerly Adaptive Insights) is a cloud EPM solution tightly integrated with Workday Financials—a direct competitor and historically a strategic investor in Tidemark, creating both overlap and partnership dynamics.
- OneStream: OneStream is a unified corporate performance management platform replacing Oracle Hyperion and SAP BPC for large enterprises—directly competing in the same enterprise EPM category as Tidemark.
- Board: Board is a unified decision-making platform combining BI, planning, and simulation—targeting enterprise finance and operations teams with similar driver-based modeling and scenario planning capabilities as Tidemark.
- Jedox: Jedox delivers enterprise performance management with integrated budgeting, planning, and forecasting on a unified Excel- and web-based platform—directly competing with Tidemark in mid-market and enterprise FP&A.
- Prophix: Prophix is a corporate performance management vendor offering budgeting, forecasting, and financial consolidation—targeting mid-market and enterprise finance teams in the same EPM category as Tidemark.
- Vena Solutions: Vena delivers native Excel-integrated corporate performance management for budgeting, planning, and forecasting—competing with Tidemark for finance teams that require familiar spreadsheet-based workflows.
Broad incumbents
- Oracle EPM Cloud (Hyperion): Oracle's EPM Cloud suite (formerly Hyperion) is a broad incumbent offering planning, consolidation, and reporting natively inside Oracle Cloud ERP—overlapping with Tidemark's core EPM use cases for large enterprises.
- SAP Analytics Cloud / SAP BPC: SAP Analytics Cloud and SAP BPC are native planning and analytics offerings embedded within the SAP ecosystem—competing directly with Tidemark's SAP integration story for SAP-centric enterprises.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tidemark social profiles
Digital presenceTidemark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tidemark leadership team
Management profileNumber of profiles
Profiles1 record
Tidemark funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tidemark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tidemark
What does Tidemark do?
Tidemark provides an enterprise financial and operational planning (FP&A) software platform that combines driver-based modeling, workflow and approvals, real-time data access, and pre-built integrations to more than 140 ERP and EPM systems. The multi-tenant cloud solution is sold to mid-market and enterprise finance organizations for budgeting, forecasting, consolidations, and scenario planning.
Is Tidemark a public or private company?
Tidemark is a private company. It is classified as corporate owned and is currently operating.
When was Tidemark founded?
Tidemark was founded in 2009. It employs 101 to 250 people.
Where is Tidemark based?
Tidemark is headquartered in Redwood City, United States, in the North America region.
How does Tidemark make money?
One revenue line is on record: enterprise Software Subscription.
Who are Tidemark's main competitors?
Direct peers on record are Anaplan, Pigment, Workday Adaptive Planning, OneStream, Board, Jedox, Prophix and Vena Solutions. Broad incumbents are Oracle EPM Cloud (Hyperion) and SAP Analytics Cloud / SAP BPC.
Does Tidemark have an API?
No public API is recorded for Tidemark.
What industry is Tidemark in?
Tidemark's product category is Enterprise Performance Management (EPM) Software. Its primary akta.pro industry code is HDAEAEAK, Enterprise Performance Management (EPM) & FP&A Platforms. Its NAICS code is 5415 and its SIC code is 7372.