QuoteLab.com

What QuoteLab.com does

QuoteLab, LLC operates a consumer-facing online savings referral service that matches individuals shopping for auto and home insurance with a curated set of national and regional insurance carriers and local agents. The platform is accessed directly at quotelab.com, where consumers enter their ZIP code and complete a multi-step questionnaire; based on the inputs, the company uses what it terms 'proprietary consumer alignment technology' to eliminate carriers that cannot serve the consumer's location or profile, and then surfaces only the partners capable of fulfilling the requested policy.

The product surface consists of two core offerings — an Auto Insurance Rate Comparison tool and a Home Insurance Rate Comparison tool — each delivered as a self-serve, direct-to-consumer web experience. The matching layer is the company's only notable technical component, described internally as novel in architecture but without disclosed patents, machine learning models, or AI/ML capabilities. The platform aggregates carrier relationships with Allstate, The General, Liberty Mutual, Progressive, Farmers Group, Mercury General, and State Farm, and operates with a small 1-10 person team headquartered at 700 S. Flower St., Suite 640, Los Angeles, CA.

The business model is an affiliate/referral model: QuoteLab does not charge consumers and does not sell insurance itself; instead, it monetizes by connecting qualified consumer leads to carrier partners, who pay for the referral. The company relies primarily on SEO-driven organic acquisition via state-specific landing pages and educational content marketing, with no disclosed paid acquisition, direct sales team, or mobile application. Operational signals — including the use of [email protected] as a contact email and the hosting of legal/privacy pages on insurance.mediaalpha.com subdomains — indicate QuoteLab functions as a property within the broader MediaAlpha insurance customer acquisition ecosystem, while remaining an independently registered California LLC.

Name

QuoteLab.com

Legal name

QuoteLab, LLC

Website

https://quotelab.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

QuoteLab.com is an online savings referral service that matches U.S. consumers shopping for auto and home insurance with a network of national and regional carriers, monetizing via affiliate lead referrals through its self-serve, SEO-driven platform.

Ownership category

akta.pro rank

Product category

Insurance Comparison Marketplace

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Billing, Reconciliation & Direct Bill / E-Invoicing for Lodging (THACAGAI)

Keywords

• Insurance quote comparison
• Auto insurance marketplace
• Home insurance referrals
• Consumer insurance matching
• Insurance lead generation

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Referral/Savings Service Revenue: QuoteLab generates revenue as a savings referral service by matching consumers with insurance carriers and agents. The company receives compensation when users are connected to and complete transactions with insurance providers. The service is free for consumers; carriers pay for qualified leads or referrals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

QuoteLab.com operates as a savings referral service and online marketplace that connects consumers seeking auto and home insurance with local insurance agents and carrier partners such as Allstate, Progressive, Liberty Mutual, Farmers, State Farm, Mercury General, and The General. The platform uses proprietary consumer alignment technology to filter out carriers that cannot serve a consumer's geographic area or profile, then matches the consumer with optimally selected providers. QuoteLab does not issue quotes directly or represent any specific carrier; it earns compensation when users are connected to and complete transactions with insurance providers.

Product overview

QuoteLab.com is a savings referral service that operates as a comparison platform connecting consumers with insurance agents and companies. The platform uses proprietary consumer alignment technology to match users with optimally selected local insurance agents for auto and home insurance quotes. QuoteLab does not provide quotes directly to consumers and does not represent any specific insurance provider—it functions purely as an intermediary that connects users with carrier partners based on consumer-provided information and location.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Rate Comparison A free savings referral service that connects consumers shopping for auto insurance with insurance agents and carriers. Users enter their ZIP code, answer a matching questionnaire, and are connected with carriers able to fulfill their auto policy based on location and consumer profile.
• Home Insurance Rate Comparison A free savings referral service that connects homeowners seeking home insurance with insurance agents and carriers. Users are matched with optimally selected local insurance providers based on location, coverage limits, deductibles, age of home, affiliations, and other variables.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Allstate CorporationcoreChannel Partner/ Reseller/ DistributorAllstate is one of the insurance carriers in QuoteLab's partner network. QuoteLab matches consumers with Allstate when their profile and coverage needs align with Allstate's offerings. Allstate can be reached at 3100 Sanders Road, Northbrook, IL 60062.
• The General Automobile Insurance Services Inc.coreChannel Partner/ Reseller/ DistributorThe General is an insurance carrier partner that QuoteLab connects consumers with for auto insurance coverage. QuoteLab matches users to The General based on consumer profile alignment. The General is located at 2636 Elm Hill Pike, Suite 510, Nashville, Tennessee 37214.
• Liberty Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorLiberty Mutual is a carrier partner in QuoteLab's network. QuoteLab matches consumers seeking insurance coverage with Liberty Mutual based on alignment factors. Liberty Mutual is headquartered at 175 Berkeley Street, Boston, Massachusetts 02116.
• Progressive CorporationcoreChannel Partner/ Reseller/ DistributorProgressive is one of the insurance carriers available through QuoteLab's matching service. Consumers are connected to Progressive when their insurance needs match Progressive's offerings. Progressive is located at 6300 Wilson Mills Rd., Mayfield Village, OH 44143.
• Farmers Group, Inc.coreChannel Partner/ Reseller/ DistributorFarmers Group is a carrier partner in QuoteLab's insurance network. QuoteLab refers consumers to Farmers based on profile matching. Farmers is headquartered at 6301 Owensmouth Ave, Woodland Hills, CA 91367.
• Mercury General CorporationcoreChannel Partner/ Reseller/ DistributorMercury General is an insurance carrier partner available through QuoteLab's home insurance matching service. QuoteLab connects consumers with Mercury General based on coverage needs and location compatibility. Mercury General is located at 555 W Imperial Hwy, Brea, CA 92821.
• State Farm InsurancecoreChannel Partner/ Reseller/ DistributorState Farm is a carrier partner available through QuoteLab's home insurance matching network. QuoteLab matches consumers with State Farm when their homeowner profile and geographic area align with State Farm's coverage areas. State Farm is headquartered at One State Farm Plaza, Bloomington, IL 61710.

Expansion highlights4 records

Direct peers

• MediaAlpha: Publicly-traded customer acquisition platform for insurance carriers; appears to be QuoteLab's parent or closely affiliated operator (QuoteLab's contact email and privacy infrastructure are hosted on mediaalpha.com). Operates the same lead-gen model at vastly greater scale.
• EverQuote: Publicly-traded online insurance marketplace that connects consumers with carriers and agents across auto, home, and life. Direct competitor in the same consumer-facing insurance lead generation vertical.
• The Zebra: Well-known insurance comparison marketplace competing in the same auto and home verticals with a similar SEO-driven, multi-carrier model. Direct head-to-head competitor for the same consumer intent.
• SmartFinancial: Insurance comparison platform that matches consumers with carriers and agents across multiple lines including auto and home. Operates a comparable self-serve online quote comparison funnel.
• QuoteWizard: Insurance comparison marketplace (acquired by MediaAlpha in 2020) that competes directly with QuoteLab for the same auto and home insurance consumer leads. Effectively a sister property within the same parent ecosystem.
• NetQuote: Long-standing insurance lead-generation platform connecting consumers with multiple carriers across auto, home, and other lines. Direct competitor in the online insurance lead gen category.
• Insurance.com: Insurance comparison and lead-generation site offering auto, home and other lines from multiple carriers. Operates a similar ZIP-code-entry, multi-question matching flow as QuoteLab.
• Compare.com: Online auto insurance comparison marketplace that delivers multiple carrier quotes in a single consumer flow. Direct overlap with QuoteLab's auto insurance matching product.

Broad incumbents

• SelectQuote: Publicly-traded direct-to-consumer insurance distributor with a much larger scale, focused primarily on life insurance but expanding into auto and home. Overlaps with QuoteLab in auto/home lead generation but operates broader distribution.

Regional players

• GoCompare (GoCo Group): UK-based insurance and financial services comparison platform operating a similar aggregator/marketplace model. Comparable business mechanics, but serves the UK market rather than competing head-to-head in the US.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/QuoteLab
• Facebookfacebook.com/quotelab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QuoteLab.com