Employer Flexible

What Employer Flexible does

Employer Flexible is a Houston-based Professional Employer Organization (PEO) founded in 2003 by Michael Hopkins and two co-founders, operating as a co-employer that delivers bundled HR, payroll, benefits administration, risk/compliance, and HR consulting services to small and mid-sized businesses with roughly 5 to 200 employees. The company's 700+ client footprint spans Texas (Houston, Dallas, Austin, San Antonio), Oklahoma (Oklahoma City), Montana (Billings), and Alabama (Birmingham), with seven regional offices and a quote-based pricing model tied to a percentage of payroll or per-employee-per-month economics.

The underlying technology stack is a proprietary, fully-owned platform branded myHR (with companion myMobile HR App) built on Microsoft Azure cloud infrastructure with SQL reporting and the Microsoft Dynamics portfolio for CRM, ERP, and project management, developed internally over more than a decade under VP Technology George Lendvai. Service offerings sit on top of direct carrier relationships with BlueCross BlueShield, Guardian, VSP, MetLife, Aflac, and TransAmerica, plus integrations with UKG/Kronos and Timeco for time-and-attendance and Adobe for e-signature. The firm's distribution model combines direct field sales in each regional office, an inside-sales line per geography, and a broker/channel program (Prime PEO Brokers, TIA Group) led by VP of Channel Sales Chris Money.

Employer Flexible is privately held and founder-controlled (CEO Michael Hopkins is an original founder; CFO Bob Prather), without disclosed institutional investors or external funding rounds. Recent strategic signals include a December 2025 Montana Service Center opening, an October 2024 myMobile app launch, a June 2025 VP Sales hire from iSolved/Paychex, and a February 2026 COO appointment (Wallace Chase) drawing senior PEO experience from ADP and MyKrill, consistent with a measured, regionally-focused growth and professionalization trajectory rather than rapid national scaling.

Name

Employer Flexible

Legal name

Employer Flexible

Website

https://employerflexible.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Employer Flexible is a privately held Houston-based Professional Employer Organization (PEO) co-founded in 2003 by CEO Michael Hopkins, serving 700+ small and mid-sized businesses (5–200 employees) across Texas, Oklahoma, Montana, and Alabama with bundled HR, payroll, benefits, and risk/compliance services delivered through its proprietary myHR platform.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) Services / HR Outsourcing

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133), Payroll Services (541214)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Employer of Record (EOR) & Global Payroll (FSAMAKAB)

Keywords

• PEO services
• HR outsourcing
• Payroll processing
• Employee benefits administration
• HR compliance management

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. PEO Services (Professional Employer Organization): Employer Flexible operates as a Professional Employer Organization (PEO), becoming a co-employer of their clients' workforce. This allows clients to outsource HR administration, payroll processing, benefits management, and compliance support while maintaining operational control of their business. Revenue is generated through service fees typically structured as a percentage of payroll or per-employee pricing.
2. Benefits Administration & Strategy: Dedicated Benefits Strategists help design and administer employee benefit packages including medical, dental, vision, life insurance, disability, supplemental insurance, 401(k) retirement plans, andpet wellness. Revenue generated through carrier relationships and administration fees.
3. HR Consulting & Advisory: Strategic HR consulting services including engagement strategies, organizational changes, growth planning, performance management frameworks, and leadership coaching. Provided as an add-on service alongside core PEO offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Employer Flexible operates as a Professional Employer Organization (PEO) that co-employers client workforces to deliver outsourced HR, payroll, employee benefits, and risk and compliance services primarily to small and mid-sized businesses in Texas, Oklahoma, Montana, and Alabama. These services are delivered and supported through a proprietary myHR technology platform and companion myMobile app owned outright by the company, with service fees typically structured as a percentage of payroll or per-employee pricing.

Product overview

Employer Flexible offers a unified PEO (Professional Employer Organization) platform combining proprietary technology with comprehensive HR services. The core technology consists of myHR, a self-owned HR platform built in-house, and myMobile, the companion mobile application. These platforms are supported by service offerings including HR Consulting, Employee Benefits, Risk & Compliance, and Payroll services. All technology is owned outright by Employer Flexible rather than licensed from third parties, enabling rapid improvements based on client feedback. The company operates exclusively as a PEO, providing bundled HR outsourcing services primarily to small and medium-sized businesses in Texas, Oklahoma, Montana, and Alabama.

Differentiator

Problem solved

Functional benefit

Brands

• myHR: Proprietary HR technology platform providing payroll, benefits, compliance, and HR management tools for business owners.
• myMobile

Products and services

• myHR Platform Self-owned HR technology platform that serves as the command center for managing HR, payroll, benefits, and risk, with real-time dashboards, advanced reporting, controls and variance alerts, and multi-location support, owned outright by Employer Flexible for fast improvements based on client feedback.
• myMobile HR App Mobile HR application that puts payroll, benefits, and HR tools in employees' pockets, enabling employees to check pay stubs, request time off, complete onboarding tasks, update personal information, and access company news from their phones, synced with the myHR platform.
• HR Consulting HR solutionists who solve problems and deliver real answers including HR policy and handbook creation, employee relations guidance, job descriptions, documentation, new hire onboarding and offboarding.
• Employee Benefits Administration Handpicked benefit plans championed by a dedicated Benefits Strategist including medical, dental, vision, telemedicine, life insurance, disability, 401(k), and supplemental products from premium providers such as BlueCross BlueShield, Guardian, VSP, MetLife, Aflac, and TransAmerica.
• Risk & Compliance Proactive compliance support including policy and documentation review, employee relations guidance, wage and hour compliance, safety practices, and regulatory change management to keep clients safe, secure, and protected.
• Payroll Processing Accurate, reliable payroll processing with tax filings, direct deposits, pay card issuance, year-end forms, multi-state payroll support, and payroll tax return filing managed by the Employer Flexible team.

Quantifiable outcome

• 30% average reduction in time leaders spend on HR administration in the first year
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered minor, core and supporting.

• Gulf Coast Regional Blood CenterminorOthers · 1 January 2013Community partnership for blood drives in Houston. Since 2013, Employer Flexible has partnered with the center and successfully collected 236 blood donations. The center is the only blood provider to Houston 24/7 and one of the largest community blood centers in the US.
• BlueCross BlueShieldcoreOthersHealth insurance partner providing one of the industry's widest provider networks. Together they champion employees' well-being with comprehensive coverage options including preventive care, prescription drugs, and specialist visits. Premium carrier partner selected by Employer Flexible's Benefits Strategists.
• GuardiancoreOthersDental, life, and disability insurance partner providing flexible and customizable plans designed to meet specific needs and budgets. Guardian's expertise ensures efficient and reliable claims processing for Employer Flexible clients.
• VSPcoreOthersVision care partner offering broad network of optometrists and ophthalmologists, ensuring access to quality vision care with cost-effective plans covering lenses and frames.
• MetLifecoreOthersLegal plan partner, nation's largest provider of group legal plans since 1981 with nationwide network of more than 18,500 attorneys serving four million group legal plan members and dependents.
• AflaccoreOthersSupplemental insurance partner providing accident, hospital indemnity, and critical illness insurances that complement medical coverage. Known as insurance for daily living.
• MicrosoftcoreTechnology or IntegrationTechnology partner providing the platform foundation for Employer Flexible's HR system. Includes Azure for data warehousing, SQL reporting, and Microsoft Dynamics portfolio for CRM, ERP, and project management. Gold standard cloud infrastructure.
• TimecosupportingTechnology or IntegrationTime and attendance management partner providing comprehensive suite of innovative tools to streamline time tracking and accountability processes. Seamlessly interconnected with Employer Flexible systems for insightful reporting.
• UKG/KronossupportingTechnology or IntegrationCloud-based workforce management solution providing alternative option for time tracking. Kronos platform provides central location for critical data, synchronizing time and schedule management with benefits, payroll, talent acquisition, and more.
• AdobesupportingTechnology or IntegrationE-signature capabilities partner providing best-in-class electronic document signing, sending, and management. Eliminates need for paper and helps reduce costs and simplify workflows legally and securely.
• Prime PEO BrokerssupportingChannel Partner/ Reseller/ DistributorTexas-based broker partner providing client referrals. Testimonial: 'Employer Flexible goes above and beyond to provide a world class experience for our clients.' - Ryan Murphy, VP of Sales
• TIA GroupsupportingChannel Partner/ Reseller/ DistributorSan Antonio, Texas-based broker partner providing client referrals since 2019. Testimonial: 'The Employer Flexible team is always available to help and has been a joy to work with.' - Danny Simmerman, CEO
• Girls Inc. of San AntoniominorOthersNonprofit affiliate partner supporting girls aged 6-18 through programs helping them achieve personal, educational, and career goals. Employer Flexible San Antonio also partners with San Antonio Food Bank.
• Central Texas Food BankminorOthersAustin office volunteers support the largest hunger-relief charity in Central Texas. Team has sorted, cleaned, and prepared food donations contributing to distribution of thousands of meals, including 3,750 meals during their last session.
• Austin Street CenterminorOthersDallas/McKinney community partner providing emergency shelter, food, and clothing to homeless men and women in Dallas. Supports more than 2,700 individuals annually through crisis intervention, case management, and transitional housing programs.
• Project 66minorOthersOklahoma community partner, faith-based nonprofit providing food and resources to people facing food insecurity in Edmond, Arcadia, Jones, and Luther, Oklahoma. Employer Flexible Oklahoma has volunteered to help provide food and connect neighbors to resources through the love of Christ.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Insperity: One of the largest publicly traded PEOs in the US, providing co-employment HR outsourcing, payroll, benefits, and compliance to SMBs across all 50 states. Direct competitor to Employer Flexible's core PEO offering, with significantly larger scale.
• ADP TotalSource: The PEO division of ADP, offering co-employment HR outsourcing to SMBs nationally. Competes head-to-head with Employer Flexible on SMB PEO services, with superior technology infrastructure from ADP's broader HCM stack.
• TriNet: Major publicly traded PEO serving small and medium-sized businesses with HR outsourcing, payroll, benefits, and compliance. Targets similar SMB segment as Employer Flexible, but with a national footprint and more technology-led service model.
• Paychex PEO: The PEO arm of Paychex, offering co-employment HR services to SMBs alongside its broader payroll and HCM business. Competes with Employer Flexible on SMB PEO services, with substantially more scale and brand recognition.
• iSolved: Cloud-based HCM platform with PEO services, serving SMB and mid-market employers nationally. Competes with Employer Flexible on both technology platform and co-employment PEO services; recent employer of Employer Flexible's VP of Sales.
• Oasis PEO: PEO providing co-employment HR outsourcing, payroll, benefits, and risk management to SMBs. Directly comparable to Employer Flexible in service mix and customer segment; previous employer of Employer Flexible's current VP of Sales.
• VensureHR: PEO offering comprehensive HR outsourcing including payroll, benefits, risk management, and compliance to SMB clients. Competes with Employer Flexible on similar service bundle and customer profile across multiple states.
• CoAdvantage: PEO providing HR outsourcing, payroll, benefits administration, and workers' compensation to SMBs. Similar regional-to-multi-state PEO model and target customer base as Employer Flexible.

Emerging players

• Justworks: Technology-forward PEO serving SMBs with a streamlined, self-service platform approach. Targets the same 5-200 employee segment as Employer Flexible but differentiates through modern UX and lower-touch service model rather than named HR Solutionists.
• Gusto: Cloud-based payroll, benefits, and HR platform serving very small businesses. Adjacent competitor for the smaller end of Employer Flexible's target market (5-50 employee clients), with a more self-service, lower-touch model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eflexible
• Facebookfacebook.com/employerflexible
• LinkedInlinkedin.com/company/employer-flexible

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Employer Flexible