What Veterinary Care Group does

Veterinary Care Group (VCG) is a network of eight companion-animal veterinary clinics serving pet owners in the New York City boroughs of Queens and Brooklyn (Astoria, Forest Hills, Little Neck, Glen Oaks, Greenpoint, Middle Village, Whitestone, and Williamsburg). The practice provides general wellness care (vaccinations, dentistry, parasite prevention, microchipping, nutrition counseling), diagnostic services (radiography, laboratory, allergy testing, ultrasound via traveling specialists in cardiology and internal medicine), surgical procedures (spay/neuter, general, orthopedic, tumor removal, foreign body removal), federally accredited travel certificates, and an in-house pharmacy. VCG operates a direct-to-consumer, pay-as-you-go model in which clients book appointments online or through the PetOne mobile app and visit a physical clinic. The practice is Trupanion Certified, enabling direct submission of insurance claims during visits so clients pay only their deductible, and it also accepts Figo and Healthy Paws. Revenue is derived from professional service fees, in-house pharmacy sales, and insurance processing.

VCG is a wholly-owned subsidiary of National Veterinary Associates (NVA), one of the largest veterinary practice consolidation platforms in the United States, headquartered in Westlake Village, California. NVA's privacy policy and terms of use govern the VCG websites, and the practice benefits from the parent's back-office, procurement, and corporate scale. Each VCG clinic maintains its own branded web front door (e.g., veterinarycaregroupmiddlevillage.com, veterinarycaregroupastoria.com), while sharing the PetOne digital platform and NVA-level infrastructure. Headcount is reported in the 101–250 firmographic range, with the Middle Village location alone staffing approximately 12 personnel across veterinarians, licensed veterinary technicians, assistants, a hospital manager, a student, and client service representatives. The underlying technology stack is light: a consumer-facing mobile app for booking and reordering, an online appointment scheduler, and standard clinic-management tooling; there is no disclosed AI, data, or proprietary platform layer.

Name

Veterinary Care Group

Legal name

National Veterinary Associates Inc.

Website

https://veterinarycaregroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Veterinary Care Group operates eight companion-animal veterinary clinics across Queens and Brooklyn, NYC, providing wellness, diagnostic, surgical, pharmacy, and travel-certificate services to dog and cat owners under parent NVA.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

Keywords

• Veterinary care services
• Pet wellness exams
• Veterinary diagnostics
• Veterinary surgery
• Pet pharmacy services

Headquarters

HQ city

Astoria

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Consultation and Treatment Services: Revenue from wellness exams, vaccinations, diagnostic services, surgeries, dentistry, and other medical procedures for dogs and cats
2. In-house Pharmacy: On-site pharmacy selling medications and pet food directly to clients
3. Pet Insurance Processing: Direct submission of estimates and invoices to Trupanion during visits; accepts multiple pet insurance providers including Trupanion, Figo, and Healthy Paws

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Veterinary Care Group operates eight physical veterinary clinics across Queens and Brooklyn, NY, delivering comprehensive medical care for dogs and cats including wellness exams, vaccinations, dentistry, diagnostics (radiography, laboratory testing, ultrasounds via traveling specialists), surgical procedures, and travel health certificates. The practice supplements in-clinic care with the PetOne Veterinary mobile app for appointment booking and medication/food ordering, plus direct pet insurance claim submission through Trupanion.

Product overview

Veterinary Care Group is a multi-location veterinary practice operating across New York (Astoria, Forest Hills, Little Neck, Glen Oaks, Greenpoint, Middle Village, Whitestone, Williamsburg) as part of National Veterinary Associates (NVA). The company offers a unified veterinary care platform combining in-person clinical services with digital access through the PetOne Veterinary App. Services span general wellness (preventive care, vaccinations, dentistry, pharmacy), diagnostic imaging (radiography, ultrasounds, laboratory services), surgical procedures, and travel documentation. The PetOne mobile app enables appointment booking and medication ordering, while the practice maintains direct insurance integration with Trupanion for claims submission.

Differentiator

Problem solved

Functional benefit

Products and services

• PetOne Veterinary App Mobile application for pet owners to manage pet healthcare, book veterinary appointments, and order food and medicine across Veterinary Care Group locations.
• General Wellness Services

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Pet Poison HelplineminorOthersEmergency poison control hotline referral resource for pet owners. Listed as an emergency resource on the patient resources page.
• Blue PearlminorOthersEmergency and specialty veterinary hospital. Listed as an emergency resource on the patient resources page for referrals when advanced care is needed.
• Second Chance RescueminorOthersNYC-based animal rescue organization. Listed as a general resource on the patient resources page.
• HoliChowminorOthersPet food resource. Listed as a general resource on the patient resources page.
• TrupanioncoreGTM or Marketing PartnerPet insurance provider with direct claim submission integration. The practice is Trupanion Certified and can directly submit estimates and invoices during visits, so clients only pay the deductible. Practice displays Trupanion Certified badge.
• Figo Pet InsuranceminorGTM or Marketing PartnerAccepted pet insurance provider listed on patient resources page.
• Healthy Paws InsuranceminorGTM or Marketing PartnerAccepted pet insurance provider listed on patient resources page.
• National Veterinary Associates (NVA)coreOthersParent company of Veterinary Care Group. NVA is one of the largest veterinary practice consolidation platforms in the United States. The privacy policy is governed by NVA.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bond Vet: NYC-based veterinary clinic chain offering general practice care with strong digital booking, transparent pricing, and a modern clinic experience. Competes head-to-head for urban pet owners in the same neighborhoods as Veterinary Care Group.
• Petfolk: Modern, digitally enabled veterinary clinic chain with locations in multiple U.S. cities. Comparable design-forward, app-driven urban veterinary care experience targeting similar pet-owner demographics.
• Small Door Veterinary: Membership-based, design-forward veterinary clinic operating in NYC with a similar app-driven, experience-first model. Direct competitor for tech-savvy urban pet owners in Brooklyn and Manhattan.
• Heart + Paw: Multi-location veterinary practice group offering general practice, grooming, and daycare with a digital-first operating model. Comparable consolidated pet-care platform competing in similar urban and suburban markets.
• CityVet: Multi-location veterinary clinic group with a franchise/de novo model emphasizing neighborhood veterinary care in urban markets. Comparable scale and operating philosophy to VCG's local-clinic network.

Broad incumbents

• BluePearl Pet Hospital: Large specialty and emergency veterinary hospital network. Although currently a referral partner for VCG, BluePearl represents the specialty/emergency tier that VCG's traveling specialists partially compete against.
• Banfield Pet Hospital: Largest veterinary chain in the U.S., operating primarily inside PetSmart locations. Comparable consolidated general practice veterinary model with significant scale advantages and nationwide footprint.
• PetIQ / VetIQ: Veterinary services and pet-product retailer operating VetIQ clinics (including Walmart-based clinics) and providing lower-cost preventive care. Comparable general practice veterinary services at a different price point.
• VCA Animal Hospitals: Owned by Mars Petcare, VCA is one of the largest veterinary hospital networks in North America. Operates broad general practice and specialty services nationwide, providing a comparable consolidated-clinic model at much larger scale.

Others

• National Veterinary Associates (NVA): Parent company of Veterinary Care Group and one of the largest veterinary practice consolidators in the U.S. Included as the parent platform whose economics, branding, and roll-up strategy directly govern VCG's trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vcg4pets

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterinary Care Group