Setmore
Setmore is a cloud-based SaaS appointment scheduling platform founded in 2011 and headquartered in Portland, serving small and medium-sized service businesses across beauty, fitness, healthcare, and professional services with a freemium model and 50+ third-party integrations.
- Company typePrivate
- Founded2011
- HeadquartersPortland, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Setmore does
Setmore is a privately held SaaS company founded in 2011 and headquartered in Portland, United States, that operates a cloud-based online appointment scheduling platform serving small and medium-sized service businesses. The platform enables customers to create customizable booking pages, manage staff calendars, accept online payments, and automate email and SMS reminders to reduce no-shows. Setmore offers native iOS and Android mobile apps, Windows and macOS desktop apps, and a website booking widget, with the product surface covering 1:1 appointments, group classes with seat reservations, recurring bookings, and QR-code-driven self-booking.
The underlying technology is a multi-tenant cloud platform integrated with more than 50 third-party applications spanning payments (Square, Stripe, PayPal, LawPay), video meetings (Zoom, Google Meet), calendars (Google Calendar, Office 365), CRMs (Salesforce, HubSpot, Zoho, Insightly, Freshsales), marketing automation (Mailchimp, Constant Contact), and website builders (WordPress, Wix, Squarespace, Shopify). An external API and Zapier extend custom integration reach. Add-on services include a Branded Mobile App for Pro users and a 24/7 human-powered Live Receptionist service delivered through a partnership with AnswerConnect.
Setmore operates a freemium business model. The free tier supports up to 4 staff users and 200 appointments per month with email reminders and Square payment integration, while the Pro tier is priced at $5 per user per month on annual billing and adds unlimited users, SMS reminders, 2-way calendar sync, recurring appointments, branded booking pages and mobile apps, Zoom/Google Meet integration, and priority support. An Enterprise custom pricing tier serves larger organizations. GTM is product-led and community-led, distributed globally through self-serve website signup, app stores, and an affiliate program, with no disclosed external funding. Primary verticals are beauty and personal care, health and fitness, healthcare, and professional services, with secondary coverage of creative/trade services and education.
Setmore firmographics
Firmographics- Name
- Setmore
- Legal name
- Setmore Appointments
- Website
- https://setmore.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Setmore is a cloud-based SaaS appointment scheduling platform founded in 2011 and headquartered in Portland, serving small and medium-sized service businesses across beauty, fitness, healthcare, and professional services with a freemium model and 50+ third-party integrations.
- Ownership category
- akta.pro rank
Setmore industry classification
Industry- Product category
- Appointment Scheduling Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where Setmore is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Setmore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pro Subscription (per user): Monthly or annual subscription charged per user at $5/user/month on annual billing. Provides unlimited users, advanced features including SMS reminders, Zoom integration, 2-way calendar sync, branded mobile app, and priority support.
- Free Tier: Free plan with core features including booking page, 200 appointments/month, up to 4 staff users, email reminders, and Square payment integration. Serves as acquisition channel for Pro upgrades.
- Enterprise Custom Solutions: Custom enterprise scheduling solutions for larger organizations with tailored features, integrations, and pricing based on organizational requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan - $0/month, up to 4 users, 200 appointments |
| Subscription | Annual | Pro plan - $5/user/month (annual billing), unlimited users |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Setmore product offering
Product offeringCore offering
Setmore is a cloud-based SaaS appointment scheduling platform that enables service-based businesses to accept 24/7 online bookings, manage staff calendars, send automated email and SMS reminders, and accept online payments through integrations with Square, Stripe, and PayPal. The platform is offered on a freemium model with a free tier (up to 4 users) and a paid Pro tier ($5/user/month annually) that unlocks unlimited users, SMS reminders, two-way calendar sync, branded mobile app, and Zoom integration.
Product overview
Setmore is a unified online appointment scheduling platform offering both free and paid tiers. The core Setmore platform provides 24/7 automated booking through customizable Booking Pages, calendar management, and integrated payments. The product portfolio includes: Setmore Free (up to 4 users, basic features) and Setmore Pro ($5/user/month, unlimited users with advanced features like SMS reminders, 2-way calendar sync, and branded app); native mobile apps for iOS and Android plus desktop apps for Windows and macOS; and add-on services like Live Receptionist (24/7 human-powered call answering via AnswerConnect partnership). Key modules include Booking Page (customer-facing scheduling interface), Online Calendar (staff scheduling), Website Booking Widget (embeddable widget), Class Booking (group sessions), Payments (Square/Stripe/PayPal integration), QR Code Booking, and Virtual Meetings (Zoom/Google Meet integration).
Differentiator
Problem solved
Functional benefit
Products and services
- Setmore Scheduling Platform Unified online appointment scheduling platform providing 24/7 automated booking through customizable Booking Pages, staff calendar management, automated email and SMS reminders, and integrated payments. Built for small and medium service-based businesses.
- Setmore iOS App
- Setmore Android App Native Android application that enables users to keep tabs on schedules and revenue, receive instant booking notifications, and manage appointments from anywhere.
- Setmore Desktop App Desktop application for Windows and macOS that provides the latest view of all team schedules and full platform functionality on desktop computers.
- Live Receptionist 24/7 live answering and appointment scheduling add-on service powered by real human receptionists, including custom scripting, call answering, appointment booking, message taking, call transfer, and bilingual English/Spanish support. Provided in partnership with AnswerConnect.
Quantifiable outcome
- 94% of customers are more likely to choose a brand offering online booking
- +2 more outcomes
Companies that use Setmore
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Setmore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration54 records
Feature9 records
Setmore partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- StripecorePayment processing integration enabling customers to accept credit/debit card payments on booking, with options for Apple Pay, Google Pay, and Buy Now Pay Later through Affirm, Afterpay, and Klarna. Tap to Pay functionality for in-person payments.
- SquarecorePayment processing integration for accepting cards, Square Terminal payments, Apple Pay, Google Pay, and Cash App. Includes offer of $5,000 in fee-free processing for new connections.
- PayPalcorePayment integration allowing customers to pay via PayPal wallet including Venmo option.
- ZoomcoreVideo meeting integration that automatically adds 1-click Zoom meeting links to appointment confirmations for virtual consultations and group classes.
- Google MeetcoreVideo meeting integration for hosting virtual appointments and classes with automatic meeting link generation.
- Google CalendarcoreCalendar sync integration with 1-way and 2-way sync options to prevent double-booking and centralize scheduling.
- SalesforcecoreCRM integration to add contacts from Setmore to Salesforce onboarding campaigns.
- HubSpotcoreCRM integration to export Setmore contacts into segmented HubSpot campaign lists.
- ZapiercoreIntegration platform enabling custom Zaps to connect Setmore with hundreds of other apps and automate workflows.
- QuickBookscoreAccounting integration to automatically export Setmore payment data to QuickBooks for streamlined bookkeeping.
- MailchimpcoreMarketing integration to export Setmore contacts for targeted email campaigns.
- FacebookcoreSocial media integration enabling Book Now button on Facebook business pages, Facebook Pixel tracking, and booking directly from Facebook.
- InstagramcoreSocial media integration with Book Now button on profiles and ads, plus post streaming to booking pages.
- WordPresscoreWebsite builder integration with free scheduling plugin/widget for Book Now button and embedded booking page.
- ShopifycoreE-commerce platform integration to enhance Shopify websites with customizable Book Now buttons.
- SquarespacecoreWebsite builder integration to add personalized Book Now buttons to Squarespace websites.
- WixcoreWebsite builder integration to add Setmore booking page to Wix-powered websites.
- AnswerConnectcoreLive Receptionist partnership providing 24/7 human-powered call answering and appointment scheduling service for Setmore customers.
- GooglecoreReserve with Google integration enabling customers to book appointments directly from Google Search and Maps.
- Office 365 CalendarcoreCalendar sync integration with Microsoft Office 365 for aligning events and preventing double-booking.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Setmore competitors and assessment
Company assessmentDirect peers
- Calendly: Calendly is a leading online scheduling platform that lets individuals and teams automate meeting booking via shareable links. It is the most direct competitor to Setmore, serving a similar self-serve SMB and individual user base with a freemium model and similar calendar/video integrations.
- Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is a client-facing appointment booking platform for service businesses with branded booking pages, payment collection, and integrations. It directly overlaps Setmore's SMB service-business value proposition, including beauticians, coaches, and consultants.
- Square Appointments: Square Appointments is a free appointment scheduling product bundled with Square's payments and POS ecosystem, targeting salons, spas, and other service SMBs. It is a direct competitor, especially given Setmore's Square payment integration, and offers tighter native payment workflows.
- Doodle: Doodle is a scheduling and meeting-poll platform used by individuals, teams, and enterprises to coordinate availability. It overlaps Setmore's core booking functionality, particularly in B2B and group-scheduling use cases like classes and team meetings.
- Booksy: Booksy is a booking and business management platform purpose-built for barbers, stylists, and beauty professionals. It directly competes in Setmore's primary Beauty & Personal Care vertical with similar appointment, payment, and client management features.
- Vagaro: Vagaro is a cloud-based booking, marketing, and management platform for salons, spas, fitness studios, and other service SMBs. It competes head-to-head with Setmore in beauty, fitness, and wellness verticals with a freemium tier and similar feature set.
- 10to8: 10to8 is an appointment scheduling and reminder software for service businesses, with a generous free tier and similar self-serve SMB go-to-market. It competes directly with Setmore in the small business scheduling category, especially in education, consulting, and healthcare.
- SimplyBook.me: SimplyBook.me is a customizable online booking system for service businesses offering a free tier and paid plans with similar booking-page, payment, and reminder features. It is a direct SMB-focused peer to Setmore with global availability.
- YouCanBookMe: YouCanBookMe is a scheduling tool that lets individuals and small businesses automate bookings with branded booking pages and integrations to calendars and video tools. It is a direct, SMB-focused competitor to Setmore with a similar self-serve value proposition.
Broad incumbents
- Mindbody: Mindbody is a large, established SaaS platform for fitness, wellness, and beauty studios with scheduling, payments, and marketing. It operates in Setmore's Health & Fitness and Beauty verticals but at a broader enterprise scale with deeper studio management functionality.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Setmore social profiles
Digital presenceSetmore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Setmore leadership team
Management profileNumber of profiles
Profiles1 record
Setmore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Setmore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Setmore
What does Setmore do?
Setmore is a cloud-based SaaS appointment scheduling platform that enables service-based businesses to accept 24/7 online bookings, manage staff calendars, send automated email and SMS reminders, and accept online payments through integrations with Square, Stripe, and PayPal. The platform is offered on a freemium model with a free tier (up to 4 users) and a paid Pro tier ($5/user/month annually) that unlocks unlimited users, SMS reminders, two-way calendar sync, branded mobile app, and Zoom integration.
Is Setmore a public or private company?
Setmore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Setmore founded?
Setmore was founded in 2011. It employs 251 to 500 people.
Where is Setmore based?
Setmore is headquartered in Portland, United States, in the North America region.
How does Setmore make money?
Three revenue lines are on record. Pro Subscription (per user) is the primary driver. The others are free Tier and enterprise Custom Solutions.
Who are Setmore's main competitors?
Direct peers on record are Calendly, Acuity Scheduling, Square Appointments, Doodle, Booksy, Vagaro, 10to8, SimplyBook.me and YouCanBookMe. Mindbody is listed as a broad incumbent.
Does Setmore have an API?
Yes. Setmore offers an external API that developers can leverage to integrate and multiply the value of their app. The API allows third-party developers to build integrations with the Setmore platform. Specific API details, authentication methods, rate limits, and versioning information are not explicitly stated in the available documentation. Developer documentation is at support.setmore.com/en.
What industry is Setmore in?
Setmore's product category is Appointment Scheduling Software. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa). Its NAICS code is 518 and its SIC code is 7372.