Bookeo

What Bookeo does

Bookeo is a cloud-based online scheduling and reservation platform operated by Bookeo Pty Ltd, an Australian proprietary limited company headquartered in Macquarie Park, NSW. The product is delivered as three specialized SaaS offerings — Bookeo Appointments for service providers such as salons, spas, therapists, photographers, and car washes; Bookeo Classes & Courses for schools and studios running yoga, dance, language, and tutoring sessions; and Bookeo Tours & Activities for guided tour and activity operators including escape rooms, boat tours, and charters. Underlying technology is a multi-tenant booking engine with a real-time availability dashboard, embeddable booking widget, integrated POS, digital waiver capture, REST API, and synchronization with Google, Apple iCal, and Outlook calendars. Add-on modules extend the core engine into payment processing, compliance (digital waivers), and distribution.

The company's go-to-market is a self-serve, product-led growth model: customers sign up directly through bookeo.com, start a 30-day free trial without a credit card, embed the booking widget into their existing website, and pay via month-to-month subscription with no lock-in contract. Bookeo monetizes through recurring subscriptions tiered by product line and usage-based credits for optional services such as SMS delivery and fax transmission. Distribution is amplified through integrations with six website builder platforms, payment gateways (Stripe, PayPal, Square, Eway), accounting (Xero), email marketing (MailChimp), Google Reserve for search-channel bookings, and four major OTAs (Tripadvisor, Viator, GetYourGuide, Expedia) for tour and activity inventory. At the reported scale of 42,000+ active users across 120+ countries and 35+ languages, Bookeo has been founder-operated since its 2008 founding with a stated headcount of 1–10 employees, indicating a deliberately capital-light operating model rather than a venture-backed growth posture.

Name

Bookeo

Legal name

Bookeo Pty Ltd

Website

https://bookeo.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Bookeo is a cloud-based online booking and reservation SaaS for SMB service providers, schools, and tour operators, offering three product lines (Appointments, Classes & Courses, Tours & Activities) on a self-serve, month-to-month subscription model with embedded payment, calendar, and OTA integrations.

Ownership category

akta.pro rank

Product category

Online Booking & Scheduling Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industry

Course Registration & Scheduling Services (EDALAAAG)

Keywords

• Online booking software
• Appointment scheduling system
• Reservation management platform
• Class registration software
• Tour booking system

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Plans: Bookeo operates on a subscription model with month-to-month billing and no lock-in contracts. Businesses pay a fixed monthly fee based on their selected plan tier. The company explicitly states no commissions or flat fees on bookings, and no additional fees charged to customers.
2. Credit-based Add-ons: Optional credits can be purchased for additional services including SMS message delivery and fax transmission. Credits are assigned exclusively to the account and are refundable if unused. Unused credits expire 2 years after last purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bookeo provides cloud-based online booking and reservation software for service providers, schools, and tour operators. Its platform enables 24/7 online scheduling, real-time availability management, integrated online and in-store payments, digital waivers, automated reminders, and marketing tools such as prepaid packages, gift vouchers, and memberships. It is sold as three tailored products—Bookeo Appointments, Bookeo Classes & Courses, and Bookeo Tours & Activities—on a month-to-month subscription basis with no commissions or consumer fees.

Product overview

Bookeo is a booking system and reservation software platform offered as three distinct core products targeting different business types: Bookeo Appointments for service providers (salons, spas, therapists), Bookeo Classes & Courses for schools and studios (yoga, language, cooking), and Bookeo Tours & Activities for tour operators (escape rooms, boat tours). The platform includes add-on features including Digital Waivers for paperless check-ins, an integrated POS payment system, an embeddable booking widget, and a Developer API. All products share common infrastructure for payments, calendar management, client databases, marketing tools, and analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Bookeo Appointments: Scheduling software for service providers and consultants offering individual appointments and group workshops
• Bookeo Classes & Courses
• Bookeo Tours & Activities

Products and services

• Bookeo Appointments Online appointment scheduling software for service providers and consultants running individual appointments and group workshops, including salons, spas, therapists, hairdressers, nail salons, photographers, kids' parties, and car washes.
• Bookeo Classes & Courses Scheduling software for schools, studios, and teachers running private and group classes, courses, workshops, and appointments, including language and cooking schools, art courses, yoga, dance, tutoring, and Pilates studios.
• Bookeo Tours & Activities Online booking system for guided tour and activity providers offering private and group tours and activities, including escape rooms, boat tours, charters, axe throwing, fishing tours, archery, helicopter tours, and food and wine tours.
• Digital Waivers Paperless digital waiver add-on that lets customers complete waivers online, via the Kiosk app, or by scanning a QR code, with signed waivers automatically linked to customer profiles and bookings and staff notified on signing.

Quantifiable outcome

• 20% year-over-year growth achieved by adventure boat tour customer using Bookeo
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• WordPresscoreTechnology or IntegrationBookeo offers a native WordPress plugin allowing businesses to embed the booking widget directly into WordPress websites for seamless reservation management without overlays.
• WixcoreTechnology or IntegrationNative integration with Wix website builder platform enabling booking functionality directly within Wix-powered business websites.
• ShopifycoreTechnology or IntegrationBooking app integration available on the Shopify platform for e-commerce and service businesses.
• StripecoreTechnology or IntegrationPrimary payment gateway integration for processing online bookings and payments securely.
• PayPalcoreTechnology or IntegrationPayment gateway integration enabling PayPal as a payment option for booking transactions.
• SquarecoreTechnology or IntegrationIntegrated POS payment system for in-store tap and swipe payments that automatically display in the Bookeo dashboard.
• Google (Calendar, Analytics, Ads, Reserve)coreTechnology or IntegrationMulti-faceted partnership including calendar sync (Google Calendar, iCal, Outlook, Office 365), analytics integration (Google Analytics/Adwords), and Google Reserve for direct booking from search.
• GroupOnminorGTM or Marketing PartnerDeal of the Day integration allowing businesses to import and manage GroupOn promotions within Bookeo.
• TripadvisorcoreChannel Partner/ Reseller/ DistributorDistribution channel integration for tour and activity operators to list and accept bookings through Tripadvisor.
• Viator (Expedia)coreChannel Partner/ Reseller/ DistributorOTA distribution channel for tour and activity providers to reach Viator's travel booking audience.
• GetYourGuidecoreChannel Partner/ Reseller/ DistributorOTA distribution channel enabling tour and activity operators to distribute bookings through GetYourGuide's platform.
• ExpediacoreChannel Partner/ Reseller/ DistributorOTA distribution channel for tour and activity providers to list on Expedia's travel booking platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Calendly: Scheduling and appointment-booking SaaS targeting SMBs and individuals. Directly competes with Bookeo Appointments on online booking, calendar sync, and self-serve signup, and has expanded into broader workflow and payment features.
• Acuity Scheduling: Online appointment scheduling software for service-based SMBs, owned by Square/Block. Closely comparable to Bookeo Appointments in client management, payment processing, and integrations with website builders.
• Vagaro: SaaS booking and business management platform for salons, spas, fitness, and wellness. Competes directly with Bookeo Appointments and Classes & Courses with a similar SMB focus and integrated payments, marketing, and POS.
• SimplyBook.me: Online booking SaaS targeting service-based SMBs globally with customisable booking websites, payments, and integrations. Closely comparable to Bookeo Appointments across target customer, self-serve onboarding, and global multi-language availability.
• Peek Pro: Booking and operations software specifically for tours, activities, and attractions. Directly competes with Bookeo Tours & Activities with comparable OTA distribution partnerships, dynamic pricing, and operator-facing tools.
• Setmore: Free/freemium online appointment scheduling software for SMBs and solo service providers. Overlaps with Bookeo Appointments on calendar sync, payments, website embed, and self-serve sign-up for salons, tutors, and consultants.
• FareHarbor: Booking platform built for tour and activity operators, with strong OTA distribution integration. Closely comparable to Bookeo Tours & Activities for guided tours, charters, and activity providers, especially in the mid-market.

Broad incumbents

• Square Appointments: Appointment booking module within Square's broader commerce/payments ecosystem. Competes with Bookeo Appointments for salon, spa, and service SMBs, leveraging Square's payments and POS distribution to bundle booking at low or zero marginal cost.
• Mindbody: Large, established SaaS for fitness studios, salons, spas, and wellness businesses. Overlaps with Bookeo's Classes & Courses and Appointments verticals, with deeper enterprise features but higher price points and commission-driven revenue.

Regional players

• Resy: Restaurant reservation and booking platform owned by American Express. While focused on restaurants rather than Bookeo's SMB verticals, it represents a comparable online booking + distribution model for service-based SMBs and is adjacent to Bookeo's Appointments use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bookeo
• Facebookfacebook.com/97529368786
• LinkedInlinkedin.com/company/bookeo-pty-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookeo