The Peregrine Fund
The Peregrine Fund is a 501(c)(3) non-profit founded in 1970 in Boise, Idaho that conserves birds of prey worldwide through captive breeding, habitat protection, scientific research, and education, operating the World Center for Birds of Prey visitor destination and serving individual donors, K-12 schools, and global conservation communities across five continents.
- Company typePrivate
- Founded1970
- HeadquartersBoise, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Peregrine Fund does
The Peregrine Fund is a 501(c)(3) non-profit organization founded in 1970 and headquartered in Boise, Idaho, dedicated to conserving birds of prey and their habitats across five continents. Its core technical capabilities center on captive breeding and release of endangered raptors — including pioneering techniques that recovered the Peregrine Falcon in North America (removed from the U.S. Endangered Species List in 1999), re-establishment of the Aplomado Falcon in Texas, Ridgway's Hawk recovery in the Dominican Republic, and active programs for California Condors, Puerto Rican Sharp-shinned Hawks, and vultures in Tanzania. Supporting infrastructure includes the Global Raptor Information Network (GRIN) research database, the American Kestrel Partnership citizen-science platform (2,400+ members, 5,200+ nest boxes, 60,000+ observations), and the World Center for Birds of Prey — a year-round visitor destination with interpretive trails, the Archives of Falconry, and live Avian Ambassador presentations.
The organization's business model is a hybrid non-profit revenue stack anchored by individual donations and recurring memberships (including a $1,000-$10,000 Leadership Council tier), supplemented by visitor-center admissions ($9-$14 per ticket), online merchandise and raptor-adoption sales, corporate sponsorships (St. Luke's, Idaho Power, Boise Cascade, Meta, Kendall Ford, and others underwriting Fall Flights), government grants, planned-giving vehicles (Legacy Circle), and workplace giving through EarthShare and the Combined Federal Campaign (#10639). Its go-to-market is community-led: donor engagement, volunteer programs, K-12 field trips serving 5,000+ youth annually aligned to Idaho science standards, peer-to-peer fundraising through Running for Raptors, and seasonal events such as Fall Flights and the Snake River Raptor Fest. Customer segments include individual donors, K-12 educators and students, major donors, and global conservation communities in Madagascar, the Dominican Republic, Puerto Rico, Tanzania, and other program geographies.
The Peregrine Fund firmographics
Firmographics- Name
- The Peregrine Fund
- Legal name
- The Peregrine Fund
- Website
- https://www.peregrinefund.org/
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Peregrine Fund is a 501(c)(3) non-profit founded in 1970 in Boise, Idaho that conserves birds of prey worldwide through captive breeding, habitat protection, scientific research, and education, operating the World Center for Birds of Prey visitor destination and serving individual donors, K-12 schools, and global conservation communities across five continents.
- Ownership category
- akta.pro rank
The Peregrine Fund industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (712130)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
Keywords
Where The Peregrine Fund is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Peregrine Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Memberships: Primary revenue stream from individual donors, membership programs at various tiers ($1,000-$10,000 Leadership Council), workplace giving through EarthShare and CFC, and legacy/planned giving through Legacy Circle.
- Visitor Center Admissions: Revenue from ticket sales to the World Center for Birds of Prey, with tiered pricing for general admission, seniors, and youth, plus group booking fees.
- Merchandise Sales: Online shop selling adoption packages for education birds, merchandise, and educational materials.
- Corporate Sponsorships and Grants: Support from corporations (sponsors of Fall Flights event) and government grants for conservation programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission |
| Unit Pricing | Pay-as-you-go | Senior Admission (62+) |
| Unit Pricing | Pay-as-you-go | Youth Admission (ages 4-16) |
| Freemium | Annual | Members and Children under 4 |
| Subscription | Annual | Leadership Council ($1,000-$10,000) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Peregrine Fund product offering
Product offeringCore offering
The Peregrine Fund conserves birds of prey (raptors) worldwide through captive breeding and release programs, scientific research, habitat protection, and public education. Its flagship facility is the World Center for Birds of Prey in Boise, Idaho, which offers visitor experiences, live raptor presentations, and educational programming. The organization also operates the Archives of Falconry and supports conservation programs across five continents.
Product overview
The Peregrine Fund operates as a non-profit conservation organization centered on its World Center for Birds of Prey in Boise, Idaho, offering visitor experiences including the Velma Morrison Interpretive Center, Marcia and Bob Ross Gallery, and Archives of Falconry. The organization provides educational programming through Avian Ambassadors (trained raptors) in daily presentations and seasonal Fall Flights shows, reaching over 5,000 youth annually through field trips. Donor engagement programs include Adopt a Raptor sponsorships, tiered Memberships, and Leadership Council ($1,000-$10,000) with exclusive benefits. Additional revenue streams include an Online Shop for tickets and merchandise, Running for Raptors charity events, and outreach through the Global Raptor Information Network database.
Differentiator
Problem solved
Functional benefit
Brands
- World Center for Birds of Prey: The visitor center and headquarters facility located in Boise, Idaho featuring interpretive exhibits, live bird presentations, and conservation education programs.
- Archives of Falconry
- Fall Flights
- Marcia and Bob Ross Gallery
- Velma Morrison Interpretive Center
- TPF Complete Conservation
Products and services
- World Center for Birds of Prey The organization's flagship visitor destination in Boise, Idaho featuring the Velma Morrison Interpretive Center, raptor breeding facilities, archives, and outdoor raptor enclosures for the general public, families, tourists, and school groups.
- Marcia and Bob Ross Gallery
Quantifiable outcome
- Peregrine Falcon recovered from Critically Endangered to removed from Endangered Species List in 1999
- +2 more outcomes
Companies that use The Peregrine Fund
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
The Peregrine Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Peregrine Fund partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- EarthSharecoreWorkplace giving program allowing employees to donate to The Peregrine Fund through payroll deductions.
- Combined Federal CampaigncoreFederal employee workplace giving program (CFC #10639) enabling military and federal employees to support the organization.
- One Percent for the PlanetminorEnvironmental membership organization where members commit 1% of sales to support verified environmental nonprofits.
- Museums for AllcoreInitiative of the Institute for Museums and Library Services providing free general admission (up to 4 people) for guests presenting SNAP EBT cards, expanding access to conservation education.
- Wheel the WorldminorAccessibility verification partnership providing verified accessibility information for visitors with disabilities planning trips to the World Center for Birds of Prey.
- Birds of Prey NCA PartnershipcoreCo-host of annual Snake River Raptor Fest celebration of raptor conservation at Indian Creek Winery.
- Indian Creek WineryminorVenue partner hosting annual Snake River Raptor Fest event showcasing birds of prey and local conservation efforts.
- LightHawkminorAviation nonprofit providing flights to transport Aplomado Falcon chicks from Idaho breeding facilities to Texas and New Mexico release sites.
- Cornell Lab of Ornithology's NestWatchcorePartnership transferring American Kestrel Partnership's community science data (60,000+ observations) and 5,200+ registered kestrel boxes to NestWatch for streamlined data management.
- St. Luke's Health Planminor15th Annual Fall Flights sponsor.
- Idaho Powerminor15th Annual Fall Flights sponsor.
- Boise Cascademinor15th Annual Fall Flights sponsor.
- Metaminor15th Annual Fall Flights sponsor.
- Kendall Ford of Meridianminor15th Annual Fall Flights sponsor.
- Higgins and Rutledge Insuranceminor15th Annual Fall Flights sponsor.
- Habitat Veterinary Hospitalminor15th Annual Fall Flights sponsor.
- 94.9 The Riverminor15th Annual Fall Flights sponsor (radio station).
- PreComminor15th Annual Fall Flights sponsor.
- Fishers Technologyminor15th Annual Fall Flights sponsor.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
The Peregrine Fund competitors and assessment
Company assessmentBroad incumbents
- BirdLife International: Global partnership of national bird conservation organizations operating across 100+ countries. Directly comparable global footprint and raptor-relevant conservation work, though structured as an umbrella federation rather than a single operational NGO.
- World Wildlife Fund (WWF): Global conservation NGO with species recovery programs (including vultures in Africa) overlapping The Peregrine Fund's work. Comparable international footprint and donor base, though WWF's portfolio spans far beyond birds.
- The Nature Conservancy: Largest U.S. environmental nonprofit focused on land and water conservation globally. Operates visitor experiences and conservation programs at similar scale, with overlapping donor bases though its mandate is broader (all habitat, not species-specific).
- San Diego Zoo Wildlife Alliance: Operates zoological parks with conservation, breeding, and education programs including California Condor recovery. Comparable captive-breeding expertise and visitor-center model, with significantly larger scale and budget.
- National Audubon Society: Largest U.S. bird conservation nonprofit with national centers, sanctuary network, and policy advocacy. Closest direct analog to The Peregrine Fund in mission (bird conservation) and scale, though Audubon focuses broadly across all birds rather than specializing in raptors.
Direct peers
- American Bird Conservancy: U.S.-based nonprofit focused exclusively on native bird conservation through habitat protection, policy, and species recovery. Overlaps significantly with The Peregrine Fund's conservation mission, donor base, and species-recovery programs.
- Hawk Mountain Sanctuary: Long-standing raptor-focused conservation nonprofit in Pennsylvania operating a sanctuary, education programs, and raptor monitoring. Closest niche peer — both specialize in raptors and run visitor/education centers, though Hawk Mountain is smaller in scope.
- Cornell Lab of Ornithology: Operates NestWatch and other citizen-science platforms that The Peregrine Fund's American Kestrel Partnership data is being transferred into. Directly comparable scientific infrastructure and audience overlap, though anchored at a university rather than as an independent nonprofit.
- Raptor Trust: New Jersey-based nonprofit dedicated to raptor rehabilitation, education, and conservation. Operates a smaller-scale visitor/education center directly comparable to the World Center for Birds of Prey, but with a focus on rehabilitation rather than species recovery.
Emerging players
- International Fund for Animal Welfare (IFAW): Global animal welfare and conservation nonprofit with overlapping donor base and international program footprint. Less directly comparable on raptor-specific expertise, but operates adjacent species-recovery and habitat-protection programs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Peregrine Fund social profiles
Digital presenceThe Peregrine Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Peregrine Fund leadership team
Management profileNumber of profiles
Profiles3 records
The Peregrine Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Peregrine Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Peregrine Fund
What does The Peregrine Fund do?
The Peregrine Fund conserves birds of prey (raptors) worldwide through captive breeding and release programs, scientific research, habitat protection, and public education. Its flagship facility is the World Center for Birds of Prey in Boise, Idaho, which offers visitor experiences, live raptor presentations, and educational programming. The organization also operates the Archives of Falconry and supports conservation programs across five continents.
Is The Peregrine Fund a public or private company?
The Peregrine Fund is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Peregrine Fund founded?
The Peregrine Fund was founded in 1970. It employs 101 to 250 people.
Where is The Peregrine Fund based?
The Peregrine Fund is headquartered in Boise, United States, in the North America region.
How does The Peregrine Fund make money?
Four revenue lines are on record. Donations and Memberships are the primary driver. The others are visitor Center Admissions, merchandise Sales and corporate Sponsorships and Grants.
Who are The Peregrine Fund's main competitors?
Broad incumbents on record are BirdLife International, World Wildlife Fund (WWF), The Nature Conservancy, San Diego Zoo Wildlife Alliance and National Audubon Society. Direct peers are American Bird Conservancy, Hawk Mountain Sanctuary, Cornell Lab of Ornithology and Raptor Trust. International Fund for Animal Welfare (IFAW) is listed as an emerging player.
Does The Peregrine Fund have an API?
No public API is recorded for The Peregrine Fund.
What industry is The Peregrine Fund in?
The Peregrine Fund's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 813312.