BookMySport
BookMySport is a Melbourne-based online marketplace that lets individual players book single spots in group badminton and indoor sports socials at partner facilities, charging per-booking transaction fees to adult casual sports participants.
- Company typePrivate
- Founded2024
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What BookMySport does
BookMySport is an Australian online booking marketplace that enables individuals to reserve single spots in group sports socials—primarily badminton, with content referencing table tennis and other indoor sports—rather than renting an entire court. The platform is headquartered in Melbourne and serves adult sports enthusiasts in the Melbourne metropolitan area who lack playing partners or want to participate in casual, organized sporting sessions without coordinating a full group themselves. Users browse available sessions by sport, facility, skill level, and date, then complete secure payment through the website to confirm a reservation; cancellations within a 24-hour refund window are supported, and outdoor events are automatically refunded if weather forces cancellation.
The platform is built as a self-serve, web-based system with real-time availability display, secure online payment processing, and facility management tools. It connects end users to a small network of three verified partner facilities: Altona Badminton Center (Altona North), Badminton Near me (Epping), and Werribee Indoor Sports (Werribee). Sessions are offered across beginner, intermediate, advanced, and mixed skill levels at pay-as-you-go unit pricing ranging from $0 for some beginner sessions to $19 per person for advanced play. The platform also incorporates a points/loyalty system designed to incentivize repeat bookings and community engagement.
BookMySport generates revenue through per-booking transaction fees, taking a percentage of each session's price. The company is privately held, was founded in 2024, operates with a team of 1-10 employees, and has not disclosed any institutional funding. Its go-to-market motion is product-led growth via direct website traffic, supplemented by an SEO-focused content marketing program (the BookMySport Blog) targeting Melbourne-based searches around indoor sports, badminton, and table tennis. No management team, investors, or financial metrics are publicly disclosed, and ownership and leadership structure represent a material information gap.
BookMySport firmographics
Firmographics- Name
- BookMySport
- Legal name
- BookMySport
- Website
- https://bookmysport.com.au
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BookMySport is a Melbourne-based online marketplace that lets individual players book single spots in group badminton and indoor sports socials at partner facilities, charging per-booking transaction fees to adult casual sports participants.
- Ownership category
- akta.pro rank
Where BookMySport is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
BookMySport business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Per-Booking Transaction Fees: Platform charges per-person booking fees on each sports social session. Revenue is generated as a take rate on the transaction value of each booking made through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beginner Sessions |
| Unit Pricing | Pay-as-you-go | Intermediate Sessions |
| Unit Pricing | Pay-as-you-go | Mixed/Intermediate Sessions |
| Unit Pricing | Pay-as-you-go | Advanced Sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
BookMySport product offering
Product offeringCore offering
BookMySport is a web-based online marketplace platform that enables individual consumers in Melbourne to discover and book single spots in group sports socials (primarily badminton and table tennis) at partner facilities. Users browse available sessions by sport, facility, and date, select a time slot, and complete secure online payment to instantly reserve a spot in a group social rather than renting an entire court. The platform aggregates inventory across partner venues and includes a points/loyalty rewards system for repeat engagement.
Product overview
BookMySport is a single unified online booking platform for social sports. The core product is the BookMySport Platform, which enables users to discover and book individual spots in sports socials at partner facilities. The platform operates a network of verified partner facilities including Altona Badminton Center, Badminton Near me, and Werribee Indoor Sports, where users can book badminton sessions at various skill levels (beginner, intermediate, advanced, mixed). The platform handles real-time availability, secure payment processing, and booking confirmations.
Differentiator
Problem solved
Functional benefit
Products and services
- BookMySport Platform Online marketplace platform enabling individual consumers in Melbourne to browse, select, and book individual spots in group sports socials (primarily badminton and table tennis) at partner indoor sports facilities. Includes real-time availability, secure online payment, instant booking confirmation, 24-hour cancellation refunds, and a points/loyalty rewards system.
- Partner Facilities Network Verified network of Melbourne-based indoor sports facilities (Altona Badminton Center, Badminton Near me, and Werribee Indoor Sports) listed on the platform where users can view active badminton and other indoor sports socials, check session details, and book spots at various skill levels and price points.
Companies that use BookMySport
Customer profileSegments1 record
Ideal customer profiles1 record
BookMySport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BookMySport partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Altona Badminton CentercoreVerified partner facility hosting badminton socials on the BookMySport platform. Located at Paisley Park, 217 Mason St, Altona North VIC 3025. Offers mixed, intermediate, and advanced level sessions at various price points ($17-$19 per person).
- Badminton Near mecoreActive partner facility on the BookMySport platform hosting badminton socials. Located at 14 Northpoint Drive, Epping, VIC 3076. Offers beginner, intermediate, and social sessions at $15 per person.
- Werribee Indoor SportsminorPartner facility listed on the BookMySport platform but currently shows no active socials matching filters. Located in Werribee area of Melbourne.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
BookMySport competitors and assessment
Company assessmentBroad incumbents
- EZFacility: Facility management software for sports and recreation centres with online booking and member management. Comparable on the venue-side tooling and online reservation layer.
- TeamSnap: Established team and league management platform with broad sport coverage. Overlaps on organising recurring sports activity and participant management, though broader than a single venue booking flow.
- RecDesk: Recreation management platform for municipalities and clubs offering online registration and facility booking. Comparable on the recreation booking infrastructure and member activity layer.
Emerging players
- Meetup: Group-activity platform that connects individuals to recurring local events, including sports. Comparable on the social/discovery layer for adults seeking group sporting activities.
Direct peers
- Playtomic: Global sports facility booking marketplace for padel, tennis and other racquet sports with social/matchmaking features. Highly comparable on two-sided marketplace model, per-booking monetisation, and partner facility network.
- OpenPlay: Sports activity marketplace that helps users discover and book group sports sessions at partner venues. Direct overlap on the social-sports booking wedge and individual-spot booking model.
- Skins: Social sports app that organises and books team-based recreational sports sessions at partner venues. Closely aligned on the social sports group format and consumer-facing mobile booking experience.
- Bounce (Sportlabs): Sports facility management and booking software used by venues to take reservations and run programs. Comparable on the venue-side SaaS plus consumer booking layer.
- Court Reserve: Tennis and racquet sports court management/booking platform. Comparable on per-court reservation, real-time availability and per-session pricing mechanics.
Regional players
- Bookable: Australian sports facility booking platform. Comparable as a domestic competitor addressing the same venue-discovery and reservation use case for Australian sports facilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
BookMySport social profiles
Digital presenceBookMySport financial estimates
Financial estimateRevenue estimate
Valuation estimate
BookMySport leadership team
Management profileNumber of profiles
Profiles1 record
BookMySport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BookMySport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BookMySport
What does BookMySport do?
BookMySport is a web-based online marketplace platform that enables individual consumers in Melbourne to discover and book single spots in group sports socials (primarily badminton and table tennis) at partner facilities. Users browse available sessions by sport, facility, and date, select a time slot, and complete secure online payment to instantly reserve a spot in a group social rather than renting an entire court. The platform aggregates inventory across partner venues and includes a points/loyalty rewards system for repeat engagement.
Is BookMySport a public or private company?
BookMySport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BookMySport founded?
BookMySport was founded in 2024. It employs 1 to 10 people.
Where is BookMySport based?
BookMySport is headquartered in Melbourne, Australia, in the Oceania region.
How does BookMySport make money?
One revenue line is on record: per-Booking Transaction Fees.
Who are BookMySport's main competitors?
Broad incumbents on record are EZFacility, TeamSnap and RecDesk. Meetup is listed as an emerging player. Direct peers are Playtomic, OpenPlay, Skins, Bounce (Sportlabs) and Court Reserve. Bookable is listed as a regional player.
Does BookMySport have an API?
No public API is recorded for BookMySport.