SOLD.com
SOLD.com is a U.S. real estate matching platform that uses quiz-based intake and local market data to route home sellers and buyers to vetted real estate professionals across multiple selling models, earning referral fees from those professionals.
- Company typePrivate
- Founded2018
- HeadquartersLadera Ranch, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What SOLD.com does
SOLD.com is a U.S.-based real estate matching and recommendation platform founded in 2018 by Matt Woods (CEO), PJ Mitchell (COO), and Evan Gentry (Executive Chairman), all veterans of the real estate and mortgage services industry (Woods and Gentry previously co-founded MoneyLine Lending Services, sold to Genpact in 2006). The company operates a quiz-based consumer intake that collects information about a user's selling or buying situation and goals, combines those inputs with local market data, and recommends the optimal selling model—traditional agent, discount broker, iBuyer, cash investor, auction, For Sale By Owner, Sell & Stay, or Buy Before You Sell—along with a matched real estate professional from its partner network. Coverage spans 50+ U.S. markets across all major regions.
The underlying technology is a data intelligence matching engine that aggregates user situation data with local market signals to produce recommendations and routing decisions. The platform is supported by an extensive Seller Central educational content library, a Home Services hub integrating mortgage, insurance, smart home/solar (Vivint), warranty, moving (Bellhop), financial services (Tongo), listing preparation (Revive), and utility connection (Utility Connect) partners, a Home Valuation tool, and a Partner Central portal (agents.sold.com/sign-up) through which real estate professionals onboard to receive referrals. Customer-reported outcomes include savings of $6,000-$10,000 on realtor fees and homes going under contract within two weeks in many cases.
SOLD.com is a privately held California corporation (SOLD.com, Inc.) headquartered at 999 Corporate Drive, Suite 215, Ladera Ranch, California. The business model is a freemium, affiliate/referral structure: the service is free for consumers, while revenue is generated entirely through referral fees—stated in the Terms of Service as a percentage of the gross commission earned by matched real estate professionals on closed transactions. There is no disclosed institutional funding, no public listing, and no headcount or revenue figures publicly reported; ownership is concentrated among the three co-founders.
SOLD.com firmographics
Firmographics- Name
- SOLD.com
- Legal name
- SOLD.com, Inc.
- Website
- https://sold.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SOLD.com is a U.S. real estate matching platform that uses quiz-based intake and local market data to route home sellers and buyers to vetted real estate professionals across multiple selling models, earning referral fees from those professionals.
- Ownership category
- akta.pro rank
SOLD.com industry classification
Industry- Product category
- Online Real Estate Matching Platform
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where SOLD.com is headquartered
LocationHeadquarters
- HQ city
- Ladera Ranch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SOLD.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Referral Fees from Real Estate Professionals: SOLD.com matches consumers with real estate agents and professionals. When a matched professional earns a commission from a completed transaction, SOLD.com receives a referral fee (a percentage of the gross commission). This is disclosed in the Terms of Service. There is no charge to consumers for using the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SOLD.com product offering
Product offeringCore offering
SOLD.com operates a data-driven online marketplace that matches home sellers and buyers with appropriate real estate professionals and selling models. Using a quiz-based intake process combined with local market data, the platform recommends one of seven selling approaches (Auction, Cash Investor, Discount Broker, FSBO, Real Estate Agent, Sell & Stay, Buy Before You Sell) and connects users with vetted agents, iBuyers, and brokers from its partner network. The service is free to consumers; revenue is earned through referral fees paid by real estate professionals.
Product overview
SOLD.com is a real estate matching and recommendation platform that helps home sellers navigate selling options and connect with real estate professionals. The core platform uses a quiz-based matching system to recommend the best selling model (traditional agent, discount broker, iBuyer, cash investor, FSBO, Sell & Stay, or Buy Before You Sell) and connects users with vetted real estate agents and service partners. The offering includes the central SOLD.com Platform, the Seller Quiz matching engine, Cash Investor Matching, Buy Before You Sell trade-in program, Home Valuation tools, Home Services (mortgage, insurance, solar, warranty, moving), Seller Central educational content, Partner Central for agent referrals, and the Beginner's Guide educational resource.
Differentiator
Problem solved
Functional benefit
Products and services
- SOLD.com Platform A data-driven real estate matching and recommendation platform that helps home sellers understand and compare selling options (traditional agents, discount brokers, iBuyers, cash investors, FSBO, Sell & Stay, Buy Before You Sell) and get matched with the best real estate professionals based on user inputs and local market data. Free for consumers.
- Seller Quiz An interactive questionnaire that collects user information about their selling situation and goals, then generates personalized recommendations for real estate professionals and selling methods. Used as the primary intake mechanism on the SOLD.com Platform.
- Cash Investor Matching Matches sellers with cash investor partners who buy homes for all cash, offering fast offers (1-2 days), no repairs needed, no agent commissions, and flexible closing timelines. One of the seven selling models available through SOLD.com.
- Buy Before You Sell A trade-in program where SOLD.com acts as a cash buyer for the user's new home, allowing them to buy without selling contingencies, then sells their old home once they've moved out. One of the seven selling models available through SOLD.com.
- Home Valuation Free professional home value estimation service that provides sellers with an opinion of their home's market value.
- Home Services Partner-integrated services for home sellers and buyers including mortgage lending, home insurance, solar/smart security (Vivint), home warranty, moving tasks automation (Utility Connect), and moving services (Bellhop).
- Partner Central Portal for real estate professionals to manage their profiles and accept referrals from SOLD.com in exchange for a referral fee based on a percentage of gross commission earned from closed transactions.
Quantifiable outcome
- Customers report saving $7,800 in realtor fees on average
- +2 more outcomes
Companies that use SOLD.com
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SOLD.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SOLD.com partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- TongominorSOLD.com partnered with Tongo to provide additional financial services options for home sellers and buyers using the platform.
- VivintminorVivint partnered with SOLD.com to provide exclusive smart home offers to SOLD.com customers, including security, internet, TV, and solar services.
- ReviveminorRevive and SOLD.com partnered to deliver market-ready listings to agents, helping prepare properties for sale.
- BellhopminorBellhop partnered with SOLD.com to bring stress-free and transparent moving services to home sellers nationwide.
- Door.comminorDoor.com is a real estate agent partner that has been referred customers through SOLD.com for home selling services.
- Fathom RealtyminorFathom Realty agents have been matched with SOLD.com customers seeking discounted real estate services.
- Multiple Real Estate Brands (Compass, Keller Williams, RE/MAX, Opendoor, etc.)coreSOLD.com features a network of major real estate brands including Compass, Keller Williams, RE/MAX, Opendoor, Berkshire Hathaway HomeServices, and dozens of others. These partners provide various selling models and pay referral fees when matched with customers. The network covers traditional agents, iBuyers, discount brokers, cash investors, and auction platforms.
- Mortgage LendersminorSOLD.com has partnered with mortgage lenders to help home buyers with financing options through its Home Services platform.
- Utility ConnectminorUtility Connect provides insurance quotes, home warranty, moving tasks automation, and moving services to SOLD.com customers through the Home Services page.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SOLD.com competitors and assessment
Company assessmentEmerging players
- Offerpad: Offerpad is an iBuyer offering direct cash offers and ancillary services (listing, repair, mortgage) — overlapping SOLD.com's cash-investor and trade-in categories and listed as a competing partner option in the same seller-decision funnel.
- Flyhomes: Flyhomes is a real estate brokerage and cash-buying platform offering "Buy Before You Sell" and "Flyhomes Cash" products that directly compete with SOLD.com's Cash Investor and Buy Before You Sell categories.
Direct peers
- UpNest: UpNest is a real estate agent marketplace that matches sellers with up to five competing agents based on listing data, monetizing via agent-side referral fees — directly overlapping SOLD.com's core matching and pricing structure.
- Clever Real Estate: Clever matches home sellers with vetted discount and traditional agents via a quiz-based intake, charging referral fees on completed transactions — the closest pure-play analog to SOLD.com's matching and monetization model.
- HomeLight: HomeLight operates a real estate agent and iBuyer matching platform (including "Buy Before You Sell" and "Simple Sale") that competes head-to-head with SOLD.com across the same seller-intent matching use case and referral-fee revenue model.
- Rocket Homes: Rocket Homes matches home buyers and sellers with affiliated real estate agents through Rocket Mortgage's ecosystem, monetizing via referral fees on closed transactions — directly comparable to SOLD.com's matching-and-referral motion.
Broad incumbents
- Realtor.com: Realtor.com (operated by Move, Inc., a News Corp subsidiary) is a major real estate listing portal with agent lead-generation products — competing with SOLD.com for top-of-funnel seller traffic and offering adjacent matching services.
- Zillow Group: Zillow operates the largest U.S. real estate search portal with Premier Agent lead generation and previously ran Zillow Offers; its marketplace breadth and marketing budget make it the most consequential incumbent competing for seller-intent traffic and lead routing.
- Redfin: Redfin is a technology-powered brokerage with its own lead-routing and matching engine for sellers and a discount-brokerage model — competing with SOLD.com across the discount broker and traditional agent categories within its own platform.
- Opendoor: Opendoor is the largest iBuyer and is integrated into SOLD.com's network as a cash-investor partner; it competes more broadly by offering direct cash offers alongside its own listing and trade-in products (Opendoor Pro, Buy Before You Sell).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SOLD.com social profiles
Digital presenceSOLD.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOLD.com leadership team
Management profileNumber of profiles
Profiles3 records
SOLD.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOLD.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOLD.com
What does SOLD.com do?
SOLD.com operates a data-driven online marketplace that matches home sellers and buyers with appropriate real estate professionals and selling models. Using a quiz-based intake process combined with local market data, the platform recommends one of seven selling approaches (Auction, Cash Investor, Discount Broker, FSBO, Real Estate Agent, Sell & Stay, Buy Before You Sell) and connects users with vetted agents, iBuyers, and brokers from its partner network. The service is free to consumers; revenue is earned through referral fees paid by real estate professionals.
Is SOLD.com a public or private company?
SOLD.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOLD.com founded?
SOLD.com was founded in 2018. It employs 51 to 100 people.
Where is SOLD.com based?
SOLD.com is headquartered in Ladera Ranch, United States, in the North America region.
How does SOLD.com make money?
One revenue line is on record: referral Fees from Real Estate Professionals.
Who are SOLD.com's main competitors?
Emerging players on record are Offerpad and Flyhomes. Direct peers are UpNest, Clever Real Estate, HomeLight and Rocket Homes. Broad incumbents are Realtor.com, Zillow Group, Redfin and Opendoor.
Does SOLD.com have an API?
No public API is recorded for SOLD.com.
What industry is SOLD.com in?
SOLD.com's product category is Online Real Estate Matching Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its SIC code is 6531.