Marshall Industries

What Marshall Industries does

Marshall Industries is an employee-owned commercial audio-visual systems integrator founded in 1975 and headquartered in Salt Lake City, Utah, with regional offices in Nampa, Idaho and Hurricane (St. George area), Utah. The company designs, installs, and services integrated AV, communication, and life-safety systems for healthcare, K-12 and higher education, religious facilities, corporate/commercial customers, courthouses, and community/recreation centers across the Mountain West, Pacific Northwest, and Southwest United States. Its core technical competency is multi-vendor system integration combining third-party equipment from partners such as Rauland-Borg (AMETEK), Cisco, Crestron, Apple, Biamp, Shure, QSC, Extron, and others with custom programming, GUI design, BIM modeling, and quality-control testing to produce environments such as nurse call/clinical communication platforms (anchored by Rauland Responder 5, in use at 4,000+ hospitals), IP-based school intercoms (Rauland TCU), sound masking, conference room and Zoom/Teams one-touch video conferencing, church and arena PA/livestream systems, and facility-wide paging and security.

The business operates as a project-based professional services firm with three revenue streams: system design and installation (the largest), ongoing managed service and 24/7 support, and equipment resale. Project sizes scale from sound masking installs under $5,000 and small church systems under $15,000 to large church arenas at $100,000, school intercom bids of $20,000-$65,000+, hospital and enterprise deployments reaching the low six figures, and multi-facility district-wide rollouts. Approximately 364 projects were completed in the most recent year disclosed. Go-to-market is direct enterprise field sales organized around three regional offices covering Utah, Idaho, and the Southwest, supported by content marketing (blog, SEO, social), industry association participation (AVIXA, BICSI, NSCA), and local community engagement such as the annual Sound of Hope 5K.

The company is privately held, bootstrapped, and organized as an employee stock ownership plan (ESOP) with employees becoming owners after their first year. Ownership commentary indicates no parent company, institutional investors, or external capital, and the management team is led by President/CEO Brian Sorensen with an average employee tenure of roughly 10.5 years. Financial disclosures are limited: revenue is not publicly reported, no funding rounds have been taken, and no M&A or IPO activity is on record. Verticals are diversified across healthcare, education, religious, commercial, government, and senior care, with named customers including Utah Jazz, VA Medical Center, St. Alphonsus, American Fork Hospital, Birkeland Maternity Center, Amazon (sound masking), WinCo, Church of Jesus Christ of Latter-day Saints, Grace Assisted Living, and multiple school districts, alongside systems integration partnerships with Cisco, Crestron, Rauland-Borg, and Microsoft/Zoom ecosystems.

Name

Marshall Industries

Legal name

Marshall Industries

Website

https://marshallind.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Marshall Industries is an employee-owned commercial AV systems integrator founded in 1975, designing, installing, and servicing audio-visual, nurse call, school intercom, sound masking, and video conferencing systems for healthcare, education, religious, commercial, and government customers across Utah, Idaho, and the U.S. Southwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. AV System Design & Installation: Custom design, installation, and integration of audio-visual systems for commercial, healthcare, education, and religious facilities. Projects range from small installations to comprehensive system builds across multiple facilities.
2. System Service & Support: Ongoing maintenance, troubleshooting, and system updates for installed AV systems. 24/7 support available for unexpected issues.
3. Equipment Supply: Supply of high-quality commercial audio video equipment from manufacturer partners including Cisco, Crestron, Apple, and other brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Marshall Industries is a commercial AV systems integrator that designs, installs, programs, and services custom audio-visual, communication, and security systems for commercial, healthcare, education, religious, community, and courthouse facilities. Its core work spans school intercoms, nurse call systems, sound masking, conference room AV, video conferencing, and church AV, integrated with partner-manufactured equipment from Rauland-Borg, Cisco, Crestron, Biamp, QSC, Shure, and others.

Product overview

Marshall Industries is an AV systems integrator offering a comprehensive portfolio of audio-visual solutions across multiple vertical markets. The company provides design, installation, and service for commercial AV systems including school intercom and AV systems (featuring Rauland TCU intercoms), nurse call and hospital communication systems (centered on the Rauland Responder 5 platform), commercial AV solutions for conference rooms and corporate environments, sound masking systems for privacy and productivity, church AV systems, community center and recreation facility AV, courthouse AV, and assisted living systems. The company also offers comprehensive service capabilities including project engineering, programming, quality control, and 24/7 support. Key technology integrations include Zoom and Microsoft Teams for video conferencing.

Differentiator

Problem solved

Functional benefit

Products and services

• School AV Systems Comprehensive audio-visual solutions for K-12 and higher education environments, including classroom intercoms, PA systems, auditorium sound, and classroom audio enhancement systems designed to maximize safety and enhance learning.
• School Intercom Systems IP-based and traditional school intercom systems providing two-way classroom communication, zone paging, bell scheduling, emergency notifications, and integration with Rauland TCU systems for K-12 facilities. Designed to last 15 years or longer.
• Sound Masking Systems Commercial sound masking systems that emit ambient white noise tuned to office frequencies to reduce noise distraction, protect speech privacy, and create focused work environments for offices, healthcare facilities, and educational institutions.
• Commercial AV Systems Professional audio-visual system installation for businesses, including conference rooms, training spaces, and corporate environments with integrated audio, video, and control systems sourced from manufacturers such as Cisco, Crestron, Biamp, QSC, and Shure.
• Conference Room AV Conference room audio-visual solutions including displays, video and audio conferencing equipment, cameras, and integrated control panels delivering seamless meeting experiences with Zoom and Microsoft Teams one-touch join.
• Video Conferencing Systems Audio and video conferencing systems designed for environments ranging from huddle rooms to large boardrooms, featuring Zoom and Microsoft Teams one-touch integration, integrated microphones, and displays.
• Commercial Sound Systems Custom commercial sound systems including speaker placement, amplifiers, processors, multi-zone configurations, paging, intercom, and sound masking for corporate, retail, healthcare, and educational environments.
• Church AV Systems Church sound systems, AV equipment, video, live streaming, and PA systems for houses of worship, including microphones, speakers, audio mixers, and video distribution.
• Community and Rec Center AV Systems Gym sound systems and AV solutions for recreation centers including paging systems, digital signage, fitness audio, classroom AV, and multipurpose room systems.
• Courthouse AV Systems Courtroom AV solutions including courtroom audio systems, sound masking, assisted listening, and video distribution for effective production, distribution, and management of court records.
• Hospital AV Systems Hospital audio-visual systems including nurse call, PA systems, security, real-time locating systems, high-definition television systems, and infant security for healthcare facilities.
• Nurse Call Systems Nurse call and call light communication systems for hospitals, assisted living centers, and nursing homes, integrating with electronic medical records, real-time locating systems, and wireless devices. Delivered through a 40+ year Rauland-Borg distribution relationship.
• Assisted Living AV Systems AV solutions for assisted living facilities including resident-staff communication systems, audio/visual and theatre rooms, sound masking, and CCTV/security systems.
• AV System Services Comprehensive AV services including project estimation, drafting, GUI design, project management, BIM modeling, systems integration, project engineering, programming, quality control, system commissioning, design consulting, and ongoing service and support with 24/7 availability.
• Rauland Responder 5 Nurse Call System Enterprise nurse call system with VoIP-based staff terminal, allowing customizable calls and staff notifications. Deployed in over 4,000 hospitals and integrated with electronic medical records, real-time locating systems, and wireless devices.
• MATV (Master Antenna Television) System Television signal distribution system for healthcare facilities, designed to amplify AV signals while eliminating interference across birthing suites and family areas.
• WaveWare SPS Paging System Staff paging system with up to 3-mile coverage area, delivering instant text, numeric, and tone/vibrate messages to POCSAG pagers for healthcare facility staff communication.

Quantifiable outcome

• Decreased staff response times in healthcare facilities
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and notable.

• Rauland-Borg (AMETEK)coreTechnology or IntegrationLong-standing relationship (40+ years) as distributor for Rauland-Borg, the country's top-selling nurse call equipment brand. Provides access to Rauland TCU school intercom systems and Rauland Responder nurse call systems.
• CiscocoreTechnology or IntegrationEquipment partner providing network infrastructure including layer three network switches for AV network solutions. Used in projects like Utah Jazz Training Facility with VLANS and network integration.
• CrestroncoreTechnology or IntegrationKey equipment partner for control systems, touch panels, and AV control solutions. Provides integrated control interfaces for commercial AV installations.
• AVIXAminorOthersIndustry association representing professional AV and information communication industries.
• BICSIminorOthersIndustry association for professionals involved in the design and integration of AV and information technology systems.
• NSCAminorOthersNational Systems Contractors Association representing commercial electronic systems contractors.
• Utah JazznotableStrategic or Co-development PartnerNBA team for whom they designed and installed comprehensive A/V network for the Utah Jazz Training Facility including custom graphics on touch panels.
• Saint Alphonsus / Trinity HealthnotableStrategic or Co-development PartnerHealthcare system partnership for hospital AV installations including Birkeland Maternity Center with nurse call, MATV, paging, and access control systems.
• Additional Manufacturer PartnerscoreTechnology or IntegrationExtensive network of manufacturer partners including Aiphone, AKG, AMX, Atlas Sound, Audio Technica, Biamp, Bosch, Crestron, Extron, JBL, Kramer, QSC, Shure, Symetrix, and many others providing high-quality AV equipment.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pro AV Systems: Regional AV integrator with partial overlap in education, healthcare, and corporate verticals; smaller footprint than Marshall but comparable integrator services.

Direct peers

• AVI Systems: National commercial AV integrator offering design, build, and managed services across corporate, healthcare, education, and government — directly comparable to Marshall's verticalized integration model and overlapping customer segments.
• Spinitar: Commercial AV integrator serving K-12, higher education, healthcare, and corporate clients — closely matches Marshall's vertical mix, particularly the school intercom and AV systems business.
• HB Communications: Commercial AV integrator serving enterprise, healthcare, and higher education with design-build and managed services — comparable vertical mix and integrator-only business model.
• Ford Audio-Video: Commercial AV systems integrator serving corporate, healthcare, education, and worship clients with design, installation, and service — closely matches Marshall's vertical mix and integrator business model.
• CCS Presentation Systems: AV integration company serving education, corporate, and government markets with design, installation, and service capabilities — directly comparable in scope and customer segments to Marshall.
• IES Communications: Low-voltage and AV systems integrator providing design, installation, and service for healthcare, education, and commercial clients — overlapping service offerings with Marshall, particularly in healthcare communications.
• Vistacom: AV integration and technology solutions provider focused on healthcare, corporate, and government — directly comparable to Marshall's healthcare AV and nurse call integration work.
• AV Solutions (AVS): AV systems integrator focused on healthcare, education, and corporate environments — overlaps with Marshall on nurse call, conference room, and classroom AV installations.

Broad incumbents

• Crestron Electronics: Manufacturer of AV control systems and a key equipment partner of Marshall; broader portfolio and direct enterprise channel make it an incumbent in the same technology stack rather than a direct integrator competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfjEO_FDHFW-KnboMIv9Pgg
• Facebookfacebook.com/MarshallIndustriesInc
• LinkedInlinkedin.com/company/marshall-industries-inc
• Xx.com/marshallind_ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshall Industries