vCommission
vCommission is a global affiliate marketing network founded in 2008 that connects 100,000+ affiliates with 200+ advertisers across India, Singapore, UAE, UK, and USA, delivering performance-based campaigns in ecommerce, travel, lead generation, and India COD ecommerce under a 100% Adways VC India Pvt. Ltd. ownership structure.
- Company typePrivate
- Founded2008
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What vCommission does
vCommission is a global affiliate marketing network that connects advertisers with a base of 100,000+ affiliates (publishers) to deliver performance-based marketing campaigns across web and mobile. Founded in 2008 by Tarang and Parul Bhargava in India, the company operates as a 100% subsidiary of Adways VC India Pvt. Ltd. — a joint venture with Tokyo Stock Exchange-listed Adways Inc. (Japan). It maintains legal entities and operational presence in India (Gurugram HQ and registered office in New Delhi), Singapore, UAE (Dubai Media City), UK (Coventry), and USA (Dover, Delaware), enabling cross-border affiliate payouts via NEFT/RTGS, Payoneer, and Wire Transfer. vCommission supports the full spectrum of performance pricing models — CPA, CPL, CPC, CPI, CPS, CPM, CPV, and CPT — and focuses on six core verticals: Ecommerce, Travel, Utility, LeadGen India, LeadGen & PPC US, and India COD Ecommerce.
The platform is built on third-party tracking technology (Trackier) for real-time performance monitoring, conversion tracking, A/B testing, and fraud prevention, with complementary integrations for brand safety (Brandverity) and fraud detection (FraudLogix). Specialized offerings include the 'Appvantage' app-install product, a Pay-Per-Call vertical with AI-powered call tracking, a dedicated India COD Ecommerce practice targeting Tier-3 cities, and the recently launched D2C Playbook. Notable advertiser clients include Flipkart, Myntra, Ajio, Amazon India, AliExpress, Shopee, Shopsy, MakeMyTrip, Agoda, Qatar Airways, Etihad, GoDaddy, Fiverr, Hostinger, and HDFC Life. vCommission participates in and sponsors major industry events (CLICK Summit, Affiliate World, PI LIVE, AdTech, MMA Impact India, Global Fintech Fest).
Revenue is generated on a transaction/take-rate basis: vCommission earns a share of affiliate commissions or a fee from advertisers for facilitating validated performance outcomes, with monthly settlement. There are no joining fees for either side, and the affiliate payout threshold is Rs. 1,000 for Indian affiliates and USD 100 for global affiliates. GTM combines a self-serve network portal (network.vcommission.com) for SMB/long-tail publishers and advertisers, a dedicated enterprise sales organization (Director and Head-level roles for global and India advertiser acquisition), and event-led category building. Customer mix is enterprise-led for advertisers (ecommerce, travel, financial services) and long-tail for affiliates, with a separate India COD Ecommerce sales motion.
vCommission firmographics
Firmographics- Name
- vCommission
- Legal name
- vCommission Media Private Limited
- Website
- https://vcommission.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- vCommission is a global affiliate marketing network founded in 2008 that connects 100,000+ affiliates with 200+ advertisers across India, Singapore, UAE, UK, and USA, delivering performance-based campaigns in ecommerce, travel, lead generation, and India COD ecommerce under a 100% Adways VC India Pvt. Ltd. ownership structure.
- Ownership category
- akta.pro rank
vCommission industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industries
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where vCommission is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
vCommission business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Affiliate Referral / Commission Revenue: vCommission acts as an affiliate network, earning commissions (typically a share of the affiliate commission or a fee from advertisers) for facilitating performance marketing transactions. Affiliates earn commissions on validated sales, leads, clicks, installs, or impressions, and vCommission generates revenue as the intermediary platform connecting advertisers with affiliates across CPA, CPL, CPC, CPI, CPS, CPM, CPV, and CPT models.
- Performance Marketing Campaign Fees: Revenue is generated from advertisers who pay for performance-based campaigns across web and mobile. Fees are tied to specific outcomes (sales, leads, clicks, installs, impressions) and are settled monthly. vCommission also charges for managed services and campaign optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | No joining or setup fee for affiliates or advertisers |
| Transaction based/ take rate | Monthly | Minimum payout threshold — India affiliates |
| Transaction based/ take rate | Monthly | Minimum payout threshold — Global affiliates |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
vCommission product offering
Product offeringCore offering
vCommission operates a global affiliate marketing network that connects advertisers with over 100,000 affiliates (publishers) to deliver performance-based marketing campaigns across web and mobile. The network supports multiple pricing models including CPA, CPL, CPC, CPI, CPS, CPM, CPV, and CPT, and covers verticals such as ecommerce, travel, utility, lead generation, and India COD ecommerce. Revenue is generated by taking a share of affiliate commissions on validated conversions facilitated through the platform.
Product overview
vCommission is a leading global affiliate marketing network offering a unified platform that connects advertisers with over 100K affiliates across India, Singapore, UAE, UK, and USA. The core product is the vCommission Affiliate Marketing Network, which operates alongside specialized sub-products including Lead Generation, E-commerce Marketing, Performance Marketing, App Installation (Appvantage), India COD E-commerce, a D2C Playbook for D2C brand strategies, and Case Studies documenting campaign results. The company also participates in and curates industry events and webinars on topics spanning affiliate marketing, D2C, COD e-commerce, Nutra verticals, Pay-Per-Call, and AI-driven performance marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- vCommission Affiliate Marketing Network vCommission's flagship affiliate marketing network connecting advertisers with a network of 100K+ affiliates to deliver performance marketing campaigns on web and mobile across India, Singapore, UAE, UK, and USA. Supports multiple pricing models including CPA, CPL, CPC, CPI, CPS, CPM, CPV, and CPT.
- App Installation (Appvantage) Mobile app installation marketing service that leverages industry-led tools for audience targeting, app store optimization, and paid marketing campaigns to drive guaranteed installs for app advertisers.
- Lead Generation Global lead generation service covering Information Qualified Leads, Marketing Qualified Leads, and Sales Qualified Leads across multiple channels to attract and retain mindful, educated customers for advertisers.
- E-commerce Marketing CPS-focused e-commerce marketing service with constant campaign optimization to drive higher buying intent and sales for e-commerce brands, having worked with 200+ brands across fashion, marketplaces, and D2C categories.
- Performance Marketing Performance marketing service delivering campaigns across CPA, CPL, CPC, CPI, CPV, and CPM models, serving over 200 clients with 500+ successful marketing campaigns through affiliate and growth marketing strategies.
- India COD E-commerce Specialized affiliate marketing service for India's cash-on-delivery e-commerce market, with a dedicated team and specific case studies such as Shopsy and Skimmylo demonstrating COD campaign strategies for D2C brands targeting Tier-3 and Tier-4 cities.
Quantifiable outcome
- Myntra achieved 75,000+ conversions, ₹14 Cr GMV, and ROAS of 16-17% in a 6-month campaign period, with clicks growing 80.73% from 964,247 to 1,742,705
- +4 more outcomes
Companies that use vCommission
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles5 records
vCommission technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
vCommission partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Internet and Mobile Association of India (IAMAI)minorvCommission is associated with IAMAI as the organizer of CLICK 2025 (the rebranded India Affiliate Summit). vCommission participates in IAMAI events and is a key contributor to the affiliate marketing knowledge ecosystem in India.
- GoogleminorvCommission partnered with Google for a webinar on the rise of affiliate COD ecommerce in India, collaborating on thought leadership around India's $300B COD market and providing exclusive insights for the affiliate community.
- Affiliate SocialminorvCommission partnered with Affiliate Social to co-host an exclusive webinar on India's Nutra landscape, featuring guest speaker Geet Sarna (CEO, Nutrafy Wellness) and Parul Bhargava (CEO, vCommission) as host, providing educational content for affiliates in the digital space.
- Nutrafy WellnessminorNutrafy Wellness is an ecommerce platform for global health and wellness brands in India. It partners with vCommission affiliates for Nutra product promotions, offering affiliates customizable landing pages, regional language translations, no sales volume caps, and weekly payouts.
- TrackiercoreTrackier is the affiliate tracking and performance management platform used by vCommission to power its affiliate network. It provides real-time tracking, reporting, fraud detection, and campaign management capabilities across web and mobile campaigns.
- OfferVaultminorOfferVault is a partner platform used by vCommission for affiliate offer discovery, providing visibility into available campaigns and enabling affiliate acquisition through the OfferVault marketplace.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
vCommission competitors and assessment
Company assessmentDirect peers
- Rakuten Advertising: Rakuten Advertising operates a global affiliate network backed by Japan's Rakuten Group, serving enterprise advertisers across multiple verticals. Comparable to vCommission given Rakuten's Asia-Pacific heritage and cross-border affiliate capabilities, especially given vCommission's link to Adways (also Japanese affiliate leader).
- Cuelinks: Cuelinks is an India-based affiliate network automating affiliate linking for Indian publishers and content creators. A direct regional peer to vCommission's India operations, particularly in ecommerce and content/influencer affiliate channels.
- Adsterra: Adsterra is a global ad network offering CPA, CPL, and CPM affiliate offers across multiple verticals including ecommerce, software, and finance. Comparable to vCommission as a multi-vertical performance network serving global advertisers with a wide publisher base.
- PartnerStack: PartnerStack is a SaaS-focused affiliate and partner management platform serving B2B and SaaS advertisers with a modern partner ecosystem approach. Comparable to vCommission in the SaaS/Utility vertical and in serving two-sided performance marketing networks.
- Awin: Awin is a global affiliate marketing network with presence across Europe, North America, and Asia-Pacific, serving advertisers and publishers with performance marketing technology. Directly comparable to vCommission in business model, target customers, and multi-vertical coverage.
- CJ Affiliate (formerly Commission Junction): CJ Affiliate is one of the world's largest affiliate marketing networks, connecting advertisers with global publishers across CPA, CPL, and CPS models. Directly comparable to vCommission as a two-sided performance marketing platform serving enterprise advertisers and affiliate publishers worldwide.
- Impact: Impact is a global partnership management platform covering affiliate, influencer, and B2B partnerships with automation and in-housing tools. Directly competes with vCommission in enterprise affiliate marketing, particularly with brands seeking to manage affiliate programs in-house or via SaaS.
- ClickBank: ClickBank is a global affiliate marketplace specializing in digital products, ecommerce, and Nutra/health verticals with CPA and revenue-share models. Comparable to vCommission in performance-based affiliate marketing, particularly given vCommission's recent push into the Nutra landscape.
Others
- Adways Inc. Adways Inc. is the Tokyo Stock Exchange-listed parent and joint venture partner of vCommission, and the No.1 affiliate marketing company in Asia. A direct strategic parent and Asia-Pacific affiliate peer, sharing technology, capital, and best practices with vCommission.
Broad incumbents
- Taboola: Taboola is a global content discovery and native advertising platform serving advertisers with performance-driven placements across publisher networks. A broader incumbent in performance/native advertising that overlaps with vCommission's advertiser base, especially in ecommerce and travel verticals.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
vCommission social profiles
Digital presencevCommission financial estimates
Financial estimateRevenue estimate
Valuation estimate
vCommission leadership team
Management profileNumber of profiles
Profiles16 records
vCommission subsidiaries and ownership
Company hierarchySubsidiaries4 records
vCommission funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vCommission M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vCommission
What does vCommission do?
vCommission operates a global affiliate marketing network that connects advertisers with over 100,000 affiliates (publishers) to deliver performance-based marketing campaigns across web and mobile. The network supports multiple pricing models including CPA, CPL, CPC, CPI, CPS, CPM, CPV, and CPT, and covers verticals such as ecommerce, travel, utility, lead generation, and India COD ecommerce. Revenue is generated by taking a share of affiliate commissions on validated conversions facilitated through the platform.
Is vCommission a public or private company?
vCommission is a private company. It is classified as corporate owned and is currently operating.
When was vCommission founded?
vCommission was founded in 2008. It employs 101 to 250 people.
Where is vCommission based?
vCommission is headquartered in New Delhi, India, in the Asia region.
How does vCommission make money?
Two revenue lines are on record. Affiliate Referral / Commission Revenue is the primary driver. The others are performance Marketing Campaign Fees.
Who are vCommission's main competitors?
Direct peers on record are Rakuten Advertising, Cuelinks, Adsterra, PartnerStack, Awin, CJ Affiliate (formerly Commission Junction), Impact and ClickBank. Adways Inc. is listed as an others. Taboola is listed as a broad incumbent.
Does vCommission have an API?
No public API is recorded for vCommission.
What industry is vCommission in?
vCommission's product category is Affiliate Marketing Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 5418 and its SIC code is 7311.