Cuelinks
Cuelinks is an Indian affiliate marketing platform, founded in 2012 and headquartered in Mumbai, that connects 60,000+ publishers with 1,000+ merchants via automatic JavaScript-based link conversion and cookie tracking, earning revenue through commission sharing on CPS, CPL, CPI, CPA, and CPC models.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Cuelinks does
Cuelinks, operated under Parity Cube Private Limited, is an Indian affiliate marketing platform founded in 2012 and headquartered in Mumbai. The company operates a two-sided marketplace connecting over 60,000 publishers — including bloggers, influencers, and content creators — with more than 1,000 merchants, processing over 10 million clicks per month. Its core technology consists of a JavaScript snippet and HTTP API that automatically convert standard merchant URLs into trackable affiliate links, with cookie-based attribution handling commission allocation across multiple pricing models: cost-per-sale (CPS), cost-per-lead (CPL), cost-per-install (CPI), cost-per-action (CPA), and cost-per-click (CPC).
The platform is distributed to publishers through a multi-channel toolset that includes a Chrome Extension, WordPress Plugin, Telegram Bot, Link Kit, and the LetsEarn mobile application, with a dedicated Cuelinks mobile app reportedly in development. Cuelinks is offered free to publishers, with monetization occurring through commission-sharing arrangements with merchants — the company retains a slice of the affiliate commissions generated. Publisher-side growth is incentivized through a referral program that awards 25% of referred publishers' earnings for the first three months.
Cuelinks positions itself as a low-friction affiliate infrastructure for the Indian market, relying on seamless link conversion rather than manual affiliate tag management. The merchant catalog spans global consumer brands, and the platform operates with a lean headcount of 1-10 employees as a self-funded, bootstrapped operation with no disclosed external funding rounds.
Cuelinks firmographics
Firmographics- Name
- Cuelinks
- Legal name
- Parity Cube Private Limited
- Website
- https://cuelinks.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cuelinks is an Indian affiliate marketing platform, founded in 2012 and headquartered in Mumbai, that connects 60,000+ publishers with 1,000+ merchants via automatic JavaScript-based link conversion and cookie tracking, earning revenue through commission sharing on CPS, CPL, CPI, CPA, and CPC models.
- Ownership category
- akta.pro rank
Cuelinks industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Referral & Advocacy Program Services (MPAAAIAO)
- akta.pro secondary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Cuelinks is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Cuelinks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Commission Sharing: Cuelinks collects amounts payable by merchants for qualifying events (clicks, leads, installs, subscriptions, purchases) attributed to publishers and disburses payouts according to payout structures. Cuelinks retains a portion as platform revenue. Validation cycles are Net-60 days. All payouts subject to chargebacks for cancelled/refunded/invalid events and TDS deductions.
- Publisher Referral Program: Cuelinks offers a referral program where existing publishers earn 25% of what Cuelinks earns from referred publishers for 3 months. Commission credited monthly based on approved earnings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cuelinks product offering
Product offeringCore offering
Cuelinks is an affiliate marketing platform that lets bloggers, content creators, influencers, deal and coupon sites, and forum owners monetise outbound links by automatically converting them into tracked affiliate links for 600+ merchants via a JavaScript snippet or HTTP API. The platform connects 60,000+ publishers to 1,000+ advertisers and processes 10M+ clicks per month, with revenue generated by retaining a share of commissions merchants pay for qualifying events.
Product overview
Cuelinks is an affiliate marketing platform with a modular architecture consisting of a core platform (JavaScript code and HTTP API for link conversion and tracking) plus multiple distribution and monetization tools. The main Cuelinks Platform serves as the central hub connecting 60,000+ publishers with 2,500+ campaigns and 1,000+ merchants. Supplementary products include CueApps (native advertising), Chrome Extension, WordPress Plugin, Telegram Bot, and Link Kit for different publisher workflows. The LetsEarn mobile app enables affiliate monetization via smartphones, while a dedicated Cuelinks Mobile Application was in development for enhanced mobile access to publisher accounts.
Differentiator
Problem solved
Functional benefit
Brands
- LetsEarn: A mobile affiliate monetization app operated as a service within the Cuelinks platform.
Products and services
- Cuelinks Platform Affiliate marketing platform that enables publishers to monetise outbound links by automatically converting them into tracked affiliate links for 600+ merchants via a JavaScript snippet or HTTP API, and connects those publishers with 1,000+ advertisers running performance-based campaigns.
- LetsEarn Mobile App Mobile application that lets users earn commissions by sharing deals and affiliate links directly from their smartphones, extending Cuelinks' monetisation to mobile-first users.
Companies that use Cuelinks
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cuelinks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cuelinks partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Cuelinks competitors and assessment
Company assessmentDirect peers
- EarnKaro: EarnKaro is an Indian affiliate and deal-sharing platform that lets users earn commissions by sharing merchant offers via WhatsApp and other channels — directly overlapping Cuelinks' publisher-monetization thesis and explicitly named in Cuelinks' own testimonials.
- vCommission: vCommission is one of India's largest affiliate marketing networks, connecting advertisers with publishers for performance marketing — same two-sided network model, overlapping merchant base in India e-commerce and similar publisher onboarding flow.
- EarnPe: EarnPe is an Indian cashback and affiliate platform that monetizes deal sharing via mobile and chat surfaces — referenced in Cuelinks' testimonials and directly competing for share-to-earn publishers.
- CashKaro / EarnKaro parent (Pouring Pours): CashKaro is an India cashback and affiliate platform with deep merchant relationships and a publisher base comparable in scale to Cuelinks — it competes directly for the same deal/coupon publisher segment in India.
- GoPaisa: GoPaisa is an Indian cashback and coupon platform that also runs an affiliate program for publishers — overlapping Cuelinks' coupon/deal-publisher segment in India.
Broad incumbents
- Rakuten Advertising: Rakuten Advertising is a global affiliate network with international brand relationships — represents the global incumbent tier Cuelinks' merchant partners might use in parallel to access the same publisher base.
- CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate networks, offering advertisers access to a broad publisher base. It serves large international merchants who may bypass India-focused networks like Cuelinks for global programs.
- Impact: Impact is a global partnership management platform covering affiliate, influencer, and B2B partnerships — represents the enterprise/automation frontier that Cuelinks would need to evolve toward to compete for tier-1 advertisers.
- Amazon Associates: Amazon Associates is Amazon's in-house affiliate program and the dominant direct competitor for many of Cuelinks' e-commerce merchants — it's the benchmark for commission rates and publisher onboarding experience globally.
Emerging players
- GoAffPro: GoAffPro is an emerging affiliate platform often used by Shopify merchants in India and globally — represents the do-it-yourself merchant-side affiliate tooling trend that competes with Cuelinks' managed network model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cuelinks social profiles
Digital presenceCuelinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuelinks leadership team
Management profileNumber of profiles
Profiles3 records
Cuelinks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuelinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuelinks
What does Cuelinks do?
Cuelinks is an affiliate marketing platform that lets bloggers, content creators, influencers, deal and coupon sites, and forum owners monetise outbound links by automatically converting them into tracked affiliate links for 600+ merchants via a JavaScript snippet or HTTP API. The platform connects 60,000+ publishers to 1,000+ advertisers and processes 10M+ clicks per month, with revenue generated by retaining a share of commissions merchants pay for qualifying events.
Is Cuelinks a public or private company?
Cuelinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cuelinks founded?
Cuelinks was founded in 2012. It employs 1 to 10 people.
Where is Cuelinks based?
Cuelinks is headquartered in Mumbai, India, in the Asia region.
How does Cuelinks make money?
Two revenue lines are on record. Affiliate Commission Sharing is the primary driver. The others are publisher Referral Program.
Who are Cuelinks's main competitors?
Direct peers on record are EarnKaro, vCommission, EarnPe, CashKaro / EarnKaro parent (Pouring Pours) and GoPaisa. Broad incumbents are Rakuten Advertising, CJ Affiliate (Commission Junction), Impact and Amazon Associates. GoAffPro is listed as an emerging player.
Does Cuelinks have an API?
Yes. Cuelinks provides an HTTP API for its Publishers to integrate link conversion and tracking into their websites. Publishers can change their website re-direction script by integrating with the Cuelinks HTTP API, which redirects links shared by the Publisher via the Cuelinks Server for monetization. The API key is provided to registered Publishers upon registration and must not be shared with other Publishers or third parties.
What industry is Cuelinks in?
Cuelinks's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is MPAAAIAO, Referral & Advocacy Program Services, with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its NAICS code is 541830 and its SIC code is 7311.