vCommission

What vCommission does

vCommission is a global affiliate marketing network that connects advertisers with a base of 100,000+ affiliates (publishers) to deliver performance-based marketing campaigns across web and mobile. Founded in 2008 by Tarang and Parul Bhargava in India, the company operates as a 100% subsidiary of Adways VC India Pvt. Ltd. — a joint venture with Tokyo Stock Exchange-listed Adways Inc. (Japan). It maintains legal entities and operational presence in India (Gurugram HQ and registered office in New Delhi), Singapore, UAE (Dubai Media City), UK (Coventry), and USA (Dover, Delaware), enabling cross-border affiliate payouts via NEFT/RTGS, Payoneer, and Wire Transfer. vCommission supports the full spectrum of performance pricing models — CPA, CPL, CPC, CPI, CPS, CPM, CPV, and CPT — and focuses on six core verticals: Ecommerce, Travel, Utility, LeadGen India, LeadGen & PPC US, and India COD Ecommerce.

The platform is built on third-party tracking technology (Trackier) for real-time performance monitoring, conversion tracking, A/B testing, and fraud prevention, with complementary integrations for brand safety (Brandverity) and fraud detection (FraudLogix). Specialized offerings include the 'Appvantage' app-install product, a Pay-Per-Call vertical with AI-powered call tracking, a dedicated India COD Ecommerce practice targeting Tier-3 cities, and the recently launched D2C Playbook. Notable advertiser clients include Flipkart, Myntra, Ajio, Amazon India, AliExpress, Shopee, Shopsy, MakeMyTrip, Agoda, Qatar Airways, Etihad, GoDaddy, Fiverr, Hostinger, and HDFC Life. vCommission participates in and sponsors major industry events (CLICK Summit, Affiliate World, PI LIVE, AdTech, MMA Impact India, Global Fintech Fest).

Revenue is generated on a transaction/take-rate basis: vCommission earns a share of affiliate commissions or a fee from advertisers for facilitating validated performance outcomes, with monthly settlement. There are no joining fees for either side, and the affiliate payout threshold is Rs. 1,000 for Indian affiliates and USD 100 for global affiliates. GTM combines a self-serve network portal (network.vcommission.com) for SMB/long-tail publishers and advertisers, a dedicated enterprise sales organization (Director and Head-level roles for global and India advertiser acquisition), and event-led category building. Customer mix is enterprise-led for advertisers (ecommerce, travel, financial services) and long-tail for affiliates, with a separate India COD Ecommerce sales motion.

Name

vCommission

Legal name

vCommission Media Private Limited

Website

https://vcommission.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

vCommission is a global affiliate marketing network founded in 2008 that connects 100,000+ affiliates with 200+ advertisers across India, Singapore, UAE, UK, and USA, delivering performance-based campaigns in ecommerce, travel, lead generation, and India COD ecommerce under a 100% Adways VC India Pvt. Ltd. ownership structure.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Affiliate marketing network
• Performance marketing services
• Lead generation campaigns
• App install advertising
• Ecommerce affiliate marketing

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Affiliate Referral / Commission Revenue: vCommission acts as an affiliate network, earning commissions (typically a share of the affiliate commission or a fee from advertisers) for facilitating performance marketing transactions. Affiliates earn commissions on validated sales, leads, clicks, installs, or impressions, and vCommission generates revenue as the intermediary platform connecting advertisers with affiliates across CPA, CPL, CPC, CPI, CPS, CPM, CPV, and CPT models.
2. Performance Marketing Campaign Fees: Revenue is generated from advertisers who pay for performance-based campaigns across web and mobile. Fees are tied to specific outcomes (sales, leads, clicks, installs, impressions) and are settled monthly. vCommission also charges for managed services and campaign optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

vCommission operates a global affiliate marketing network that connects advertisers with over 100,000 affiliates (publishers) to deliver performance-based marketing campaigns across web and mobile. The network supports multiple pricing models including CPA, CPL, CPC, CPI, CPS, CPM, CPV, and CPT, and covers verticals such as ecommerce, travel, utility, lead generation, and India COD ecommerce. Revenue is generated by taking a share of affiliate commissions on validated conversions facilitated through the platform.

Product overview

vCommission is a leading global affiliate marketing network offering a unified platform that connects advertisers with over 100K affiliates across India, Singapore, UAE, UK, and USA. The core product is the vCommission Affiliate Marketing Network, which operates alongside specialized sub-products including Lead Generation, E-commerce Marketing, Performance Marketing, App Installation (Appvantage), India COD E-commerce, a D2C Playbook for D2C brand strategies, and Case Studies documenting campaign results. The company also participates in and curates industry events and webinars on topics spanning affiliate marketing, D2C, COD e-commerce, Nutra verticals, Pay-Per-Call, and AI-driven performance marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• vCommission Affiliate Marketing Network vCommission's flagship affiliate marketing network connecting advertisers with a network of 100K+ affiliates to deliver performance marketing campaigns on web and mobile across India, Singapore, UAE, UK, and USA. Supports multiple pricing models including CPA, CPL, CPC, CPI, CPS, CPM, CPV, and CPT.
• App Installation (Appvantage) Mobile app installation marketing service that leverages industry-led tools for audience targeting, app store optimization, and paid marketing campaigns to drive guaranteed installs for app advertisers.
• Lead Generation Global lead generation service covering Information Qualified Leads, Marketing Qualified Leads, and Sales Qualified Leads across multiple channels to attract and retain mindful, educated customers for advertisers.
• E-commerce Marketing CPS-focused e-commerce marketing service with constant campaign optimization to drive higher buying intent and sales for e-commerce brands, having worked with 200+ brands across fashion, marketplaces, and D2C categories.
• Performance Marketing Performance marketing service delivering campaigns across CPA, CPL, CPC, CPI, CPV, and CPM models, serving over 200 clients with 500+ successful marketing campaigns through affiliate and growth marketing strategies.
• India COD E-commerce Specialized affiliate marketing service for India's cash-on-delivery e-commerce market, with a dedicated team and specific case studies such as Shopsy and Skimmylo demonstrating COD campaign strategies for D2C brands targeting Tier-3 and Tier-4 cities.

Quantifiable outcome

• Myntra achieved 75,000+ conversions, ₹14 Cr GMV, and ROAS of 16-17% in a 6-month campaign period, with clicks growing 80.73% from 964,247 to 1,742,705
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Internet and Mobile Association of India (IAMAI)minorGTM or Marketing Partner · 20 August 2025vCommission is associated with IAMAI as the organizer of CLICK 2025 (the rebranded India Affiliate Summit). vCommission participates in IAMAI events and is a key contributor to the affiliate marketing knowledge ecosystem in India.
• GoogleminorStrategic or Co-development Partner · 31 March 2025vCommission partnered with Google for a webinar on the rise of affiliate COD ecommerce in India, collaborating on thought leadership around India's $300B COD market and providing exclusive insights for the affiliate community.
• Affiliate SocialminorStrategic or Co-development Partner · 13 December 2024vCommission partnered with Affiliate Social to co-host an exclusive webinar on India's Nutra landscape, featuring guest speaker Geet Sarna (CEO, Nutrafy Wellness) and Parul Bhargava (CEO, vCommission) as host, providing educational content for affiliates in the digital space.
• Nutrafy WellnessminorStrategic or Co-development Partner · 13 December 2024Nutrafy Wellness is an ecommerce platform for global health and wellness brands in India. It partners with vCommission affiliates for Nutra product promotions, offering affiliates customizable landing pages, regional language translations, no sales volume caps, and weekly payouts.
• TrackiercoreTechnology or Integration · 1 April 2024Trackier is the affiliate tracking and performance management platform used by vCommission to power its affiliate network. It provides real-time tracking, reporting, fraud detection, and campaign management capabilities across web and mobile campaigns.
• OfferVaultminorGTM or Marketing Partner · 1 February 2021OfferVault is a partner platform used by vCommission for affiliate offer discovery, providing visibility into available campaigns and enabling affiliate acquisition through the OfferVault marketplace.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rakuten Advertising: Rakuten Advertising operates a global affiliate network backed by Japan's Rakuten Group, serving enterprise advertisers across multiple verticals. Comparable to vCommission given Rakuten's Asia-Pacific heritage and cross-border affiliate capabilities, especially given vCommission's link to Adways (also Japanese affiliate leader).
• Cuelinks: Cuelinks is an India-based affiliate network automating affiliate linking for Indian publishers and content creators. A direct regional peer to vCommission's India operations, particularly in ecommerce and content/influencer affiliate channels.
• Adsterra: Adsterra is a global ad network offering CPA, CPL, and CPM affiliate offers across multiple verticals including ecommerce, software, and finance. Comparable to vCommission as a multi-vertical performance network serving global advertisers with a wide publisher base.
• PartnerStack: PartnerStack is a SaaS-focused affiliate and partner management platform serving B2B and SaaS advertisers with a modern partner ecosystem approach. Comparable to vCommission in the SaaS/Utility vertical and in serving two-sided performance marketing networks.
• Awin: Awin is a global affiliate marketing network with presence across Europe, North America, and Asia-Pacific, serving advertisers and publishers with performance marketing technology. Directly comparable to vCommission in business model, target customers, and multi-vertical coverage.
• CJ Affiliate (formerly Commission Junction): CJ Affiliate is one of the world's largest affiliate marketing networks, connecting advertisers with global publishers across CPA, CPL, and CPS models. Directly comparable to vCommission as a two-sided performance marketing platform serving enterprise advertisers and affiliate publishers worldwide.
• Impact: Impact is a global partnership management platform covering affiliate, influencer, and B2B partnerships with automation and in-housing tools. Directly competes with vCommission in enterprise affiliate marketing, particularly with brands seeking to manage affiliate programs in-house or via SaaS.
• ClickBank: ClickBank is a global affiliate marketplace specializing in digital products, ecommerce, and Nutra/health verticals with CPA and revenue-share models. Comparable to vCommission in performance-based affiliate marketing, particularly given vCommission's recent push into the Nutra landscape.

Others

• Adways Inc. Adways Inc. is the Tokyo Stock Exchange-listed parent and joint venture partner of vCommission, and the No.1 affiliate marketing company in Asia. A direct strategic parent and Asia-Pacific affiliate peer, sharing technology, capital, and best practices with vCommission.

Broad incumbents

• Taboola: Taboola is a global content discovery and native advertising platform serving advertisers with performance-driven placements across publisher networks. A broader incumbent in performance/native advertising that overlaps with vCommission's advertiser base, especially in ecommerce and travel verticals.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vcommission
• YouTubeyoutube.com/channel/UCB673uDAwz5eMUYpRgMjHHQ
• Facebookfacebook.com/we.vcommission
• LinkedInlinkedin.com/company/vc-internet-media-pvt.-ltd.
• Instagraminstagram.com/vcommission.enroute/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vCommission