What Changeable does

Changeable LLC is a small, woman-owned boutique consulting firm founded in 2015 in Silver Spring, Maryland, specializing in social and behavior change (SBC) strategy, program design, and implementation support. The firm operates with 1-10 employees, anchored by founder Donna Sherard (Principal Consultant and Chief Changer, a PROSCI certified change management practitioner with 20+ years across PSI and Johns Hopkins CCP) and a network of senior specialists whose combined experience exceeds 50 years across behavioral science, human-centered design, anthropology, and adult learning.

The firm's core offerings are organized around four service pillars: (1) behavior change program design grounded in evidence and theory of change development; (2) integrated capacity strengthening through adult learning approaches; (3) organizational and cultural change consulting; and (4) program implementation support including monitoring tools, quality improvement, and coaching. Underlying methodologies include the proprietary Five-Step Inquiry Process (problem definition, root cause analysis, theoretical approach, intervention design, and measurement) and a Social Ecological Approach Framework. Specialized service lines include Client Centered Care (provider behavior change) and CAPE Statement Services for government agencies.

Changeable generates revenue through project-based consulting engagements billed to government agencies (USAID, MCC), private foundations (Bill & Melinda Gates Foundation), and non-profit organizations (JSI, PSI, Abt Global, Girl Effect, One Acre Fund, Mann Global Health, URC, Johnson & Johnson). Pricing is quote-based and tailored to project scope. The firm holds SBA WOSB certification and federal procurement identifiers, enabling access to set-aside government contracts. Delivery extends across 40+ countries through direct consulting and partnerships with Fluyt (creative design), Databoom (research), and Sprout Digital (Nigeria-based local creative).

Name

Changeable

Legal name

Changeable LLC

Website

https://changeableworld.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Changeable LLC is a woman-owned boutique consulting firm providing social and behavior change strategy, program design, and implementation support to USAID, the Gates Foundation, and global health NGOs across 40+ countries.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Research and Development in the Social Sciences and Humanities (541720), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Change Management & Transformation Consulting (BPAHAGAC), Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Behavior change consulting
• Social behavior change
• Change management services
• Capacity building programs
• Global health consulting

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Project-based consulting engagements delivering behavior change strategy design, program implementation, research and evaluation, and capacity building services to government agencies, foundations, and non-profit organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Changeable is a boutique behavior change consulting agency that designs and implements evidence-based behavior change programs, delivers integrated capacity strengthening and adult learning training, manages organizational and cultural change initiatives, and provides program implementation support for government agencies, private foundations, and non-profits operating in global health, nutrition, child protection, HIV/AIDS prevention, and international development. Its methodology applies Social and Behavior Change Communication (SBCC), Human-Centered Design, and PROSCI-certified change management through a structured Five-Step Inquiry Process.

Product overview

Changeable is a behavior change consulting agency offering professional services rather than a software product platform. The company provides four core service offerings: (1) Design Evidence-Based Behavior Change Programs that build on proven tools and interpret research to develop theories of change; (2) Integrated Capacity Strengthening through training in social behavior change and health marketing using adult learning approaches; (3) Organizational and Cultural Change services including change management consultation and internal communication strategy; and (4) Program Implementation Support with collaborative planning, monitoring tools, and coaching. Additional specialized services include Client Centered Care (provider behavior change interventions) and CAPE Statement Services (audience-centered consulting for government agencies and foundations). The company's methodology follows a five-step inquiry process: problem definition, root cause analysis, theoretical approach development, intervention design, and outcome measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavior Change Program Design Evidence-based behavior change program design that interprets research, develops theories of change, and co-creates initiatives with organizations and communities, delivered to government agencies, foundations, and non-profits working in global health and development.
• Integrated Capacity Strengthening Training and capacity building in social behavior change and health marketing using tailored adult learning approaches to strengthen organizational and individual performance.
• Organizational and Cultural Change Change management consultation to identify resistance, develop internal communication strategies, and build momentum for organizational transformation, leveraging PROSCI certified change management expertise.
• Program Implementation Support Collaborative implementation planning, custom monitoring tools, organizational development support, quality improvement services, training, and ongoing coaching for sustained program success.
• Client Centered Care Evidence-based interventions that enhance healthcare providers' motivation and performance to improve the client experience and health outcomes through provider behavior change, targeted at healthcare organizations and global health programs.
• CAPE Statement Services Audience-centered consulting services for state and federal agencies, private foundations, and non-profit organizations working to improve community health and well-being, offering social science, social marketing, strategic communication, change management, research and evaluation, and adult learning techniques.

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered supporting.

• FluytsupportingStrategic or Co-development PartnerStrategic communications and creative design studio partnership for campaign development. Changeable leverages Fluyt's creative capabilities to bring behavior change campaigns to life through compelling visual and narrative design.
• DataboomsupportingStrategic or Co-development PartnerResearch partner for evidence-informed behavior change modeling. Collaborated on developing a holistic prevention model for child sexual abuse, providing research rigor and behavioral factor analysis.
• Sprout DigitalsupportingStrategic or Co-development PartnerLocal digital creative agency partner in Nigeria for the VALOR HIV campaign. Provided digital creative development and local market expertise for Facebook advertising campaign targeting men ages 20-35.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Manoff Group: Long-standing social and behavior change consultancy focused on health, nutrition, and water/sanitation across developing markets — virtually identical service offering, customer base, and methodology stack to Changeable.
• ideas42: Behavioral science consulting firm applying insights from psychology and economics to design programs in global development, education, and health — direct competitor for SBC design and implementation engagements.
• Common Thread: Social and behavior change communication agency specializing in global health, with comparable donor-funded project portfolio and SBCC methodology — closely matched on service mix, scale, and customer type.
• Mann Global Health: Boutique global health consulting firm focused on strategic planning, market shaping, and health systems — comparable in size and customer overlap, and already a documented Changeable client/peer.

Broad incumbents

• The Behavioural Insights Team: Global leader in applying behavioral science to public policy and social programs — much larger scale and broader geographic reach, but overlapping on the application of behavioral frameworks to behavior change consulting work.
• Palladium: Large international development consulting firm with established SBC and health practices — frequently competes for the same USAID and foundation RFPs that Changeable targets, with substantially greater capacity.
• FHI 360: Major international development organization with deep SBC and social marketing practices serving global health donors — overlaps on customer base and SBC methodology, with much broader service portfolio.
• JSI Research & Training Institute: Public health consulting and research organization with global SBC capacity — already a documented Changeable client, but also a competitor on similar public health and supply chain behavior change engagements.
• Abt Global: Large research and consulting firm with significant international development and health practices — frequently bids on the same USAID and foundation programs and absorbs SBC scopes within broader contracts.

Emerging players

• Busara Center for Behavioral Economics: Niche behavioral science organization focused on global development, applying rigorous experimental methods to design interventions — partial overlap with Changeable's SBC work, particularly in low- and middle-income contexts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/changeable-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changeable