Innovate Marketing Group

What Innovate Marketing Group does

Innovate Marketing Group (IMG) is an award-winning, full-service corporate event agency headquartered in Pasadena, California with a secondary office in New York. Founded in 2014 by Amanda Ma, the firm designs, plans, and executes experiential marketing programs — including brand activations, creator/influencer events, corporate anniversaries, conferences, summits, galas, and virtual/hybrid events — for enterprise clients such as TikTok, Google, East West Bank, ByteDance, Poshmark, CBS, Los Angeles County, and HarperCollins. IMG is a certified woman- and minority-owned agency (MBE/SBE/WBE) with a multicultural team composition (60% people of color, 80% women) that underpins its positioning around culturally relevant experiences, DEI programming, and community impact via the IMG Cares initiative.

IMG's business model is professional services revenue: custom project-based engagements sold through a consultative, direct enterprise sales motion and RFP process, with multi-year contract potential for flagship accounts. Pricing is not publicly disclosed; engagements are scoped and quoted per project based on event type, scale, complexity, and services required. The firm operates with no proprietary software platform, APIs, or technology products — its "core technology" is event planning and experiential execution capability, augmented by thought-leadership content channels including the EventUp podcast, an industry blog, and social/video distribution. Distribution is heavily reliant on direct sales, client referrals, and case-study-driven demand generation.

The company has scaled through several distinct phases: a 2020 pandemic pivot from zero to 250+ virtual events; a 2021 headcount doubling; a 2023 international expansion into Brazil, Canada, and Mexico; and the 2023 launch of The Milestone Collective, a wholly-owned subsidiary co-founded with East West Bank focused on corporate milestone and anniversary celebration strategy. IMG is privately held with no disclosed external investors, PE backing, or parent company, and remains founder-led. Operating geographies include the United States, Brazil, Canada, and Mexico.

Name

Innovate Marketing Group

Legal name

Innovate Marketing Group

Website

https://innovatemkg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovate Marketing Group is a woman- and minority-owned, full-service corporate event agency founded in 2014 that plans and executes experiential marketing programs — including creator events, brand activations, conferences, and virtual/hybrid events — for enterprise clients such as TikTok, Google, and East West Bank.

Ownership category

akta.pro rank

Product category

Corporate Event Services / Experiential Marketing Agency

NAICS

Advertising Agencies (54181), Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Corporate event planning
• Experiential marketing
• Event management agency
• Brand activations
• Virtual event production

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Planning and Management Services: Full-service corporate event agency providing end-to-end event planning, management, and execution services including event strategy, creative ideation, design, logistics, and on-site production for live, virtual, and hybrid events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Innovate Marketing Group is a full-service corporate event agency that plans, designs, and executes live, virtual, and hybrid events for enterprise clients. Its portfolio spans brand activations, conferences, summits, creator/influencer events, cultural and employee engagement events, company anniversaries, and milestone celebrations. The agency operates on a custom, project-based professional services model delivered through consultative client partnerships.

Product overview

Innovate Marketing Group (IMG) is an award-winning experiential marketing and corporate event agency based in Los Angeles, California. The company operates as a full-service professional agency rather than a software platform — its offerings are entirely services-led. The core portfolio spans corporate event planning and management, creator/influencer events, experiential activations, cultural and employee engagement events, company anniversary celebrations, conference planning, virtual and hybrid events, and brand activations. A specialized sub-offering, The Milestone Collective, provides archival storytelling and legacy strategy for organizational milestones. Thought leadership is supported through the EventUp Podcast, hosted by CEO Amanda Ma.

Differentiator

Problem solved

Functional benefit

Brands

• The Milestone Collective: A subsidiary brand that helps organizations honor major anniversaries and achievements through archival storytelling, strategic engagement, and immersive experiences. Uncovers and celebrates the moments, people, and values that shaped a legacy, then connects them to future ambitions.

Quantifiable outcome

• 4M+ impressions generated from TikTok Beauty Unwrapped event
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Milestone CollectivecoreStrategic or Co-development PartnerJoint venture founded in 2023 alongside East West Bank to guide organizations in celebrating key milestones through rigorous research, creative storytelling, innovative marketing, and elevated event management. Specialized subsidiary focused on anniversary and milestone celebration services.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MKG: MKG is a full-service experiential marketing and event agency serving enterprise brands across similar corporate, consumer, and culture categories. Comparable in size and service mix to IMG, with similar strengths in activations, brand experiences, and integrated event programs.
• Sparks: Sparks is a global experiential marketing agency delivering brand experiences, pop-ups, and corporate events for major enterprise clients. Directly competitive with IMG in the corporate events and experiential activations space, with overlapping Fortune 500 client mix.
• BeCore: BeCore is a mid-sized experiential marketing agency specializing in brand activations, consumer engagements, and event production. Comparable service offering and similar mid-market positioning to IMG with focus on immersive experiences and corporate events.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency within the IPG network, offering experiential marketing, events, and content at significantly larger scale than IMG. Comparable in service line (brand experiences, corporate events, activations) but with materially broader geographic footprint and holding-company resources.
• George P. Johnson Experience Marketing: GPJ is one of the largest global experiential marketing agencies, providing end-to-end event programs, conferences, and brand experiences for major enterprise brands. Competes with IMG for corporate event RFPs but operates at substantially larger scale with broader geographic reach.
• GMR Marketing: GMR Marketing is a global experiential and sponsorship agency serving major brands across sports, entertainment, and corporate events. Comparable in experiential capabilities and enterprise client roster, with deeper sports/sponsorship specialization than IMG.
• Mosaic: Mosaic is a large-scale experiential marketing agency within the Publicis network, providing brand experiences, mobile tours, and event programs. Overlaps with IMG in corporate events and brand activations but operates with substantially larger resources and broader service portfolio.
• CSM Sport & Entertainment: CSM is a global marketing agency specializing in sport, entertainment, and experiential activations for major brands. Comparable in event production and brand activation capabilities, with deeper sports marketing specialization than IMG.

Emerging players

• Giant Spoon: Giant Spoon is a media- and experience-led creative agency offering brand experiences, integrated campaigns, and event programming for enterprise clients. Competes with IMG in experiential and event activations for similar enterprise buyer profiles, with stronger media-strategy depth.
• The Moment: The Moment is a creative experience agency producing branded events, content, and activations for enterprise clients. Comparable in scale and service mix to IMG, with overlapping corporate event and experiential offerings across similar end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBWs_Uj1K5_NTvAYfeuOjtQ
• Facebookfacebook.com/innovatemkg
• LinkedInlinkedin.com/company/innovate-market-group/?viewAsMember=true
• Instagraminstagram.com/innovatemkg
• Xx.com/innovatemkg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovate Marketing Group