AYA Medical Spa

What AYA Medical Spa does

AYA Medical Spa operates a multi-location medical aesthetics platform offering in-clinic treatments and adjunctive skincare retail. The clinical menu centers on cosmetic injectables (wrinkle relaxers), energy-based devices (Broadband Light, Halo, Moxi, laser hair removal), biostimulators (Sculptra), regenerative therapies (PRP and PDGF growth factor treatments), chemical peels, microneedling, and DiamondGlow facial treatments, all delivered by board-certified nurse practitioners, physician assistants, and licensed aestheticians. Treatments are performed at physical clinic locations rather than as licensed software or devices.

The company makes money through two streams: pay-as-you-go medical spa services performed at its clinics, and unit-priced retail sales of third-party medical-grade skincare (SkinMedica, Nutrafol, Revision, Elta MD, Obagi, Hydrinity, Phyto-C) and a proprietary AYA Skincare line priced from $45 to $295 via its e-commerce storefront. Pricing on clinical services is not publicly disclosed and is quoted during complimentary consultations, supported by a $100 first-treatment promotion. Customer acquisition is direct-to-consumer via the company website, online booking, social media (Instagram, Facebook, LinkedIn, TikTok), email, and Google Reviews-driven referral.

Founded circa 1999 and headquartered in Atlanta, AYA operated nine clinics across Atlanta and Dallas before receiving a private equity investment from Eagle Merchant Partners in November 2024 to fund geographic expansion and M&A. In February 2025, AYA acquired Tribeca MedSpa, adding three New York City clinics and creating a multi-region footprint of 12+ locations. The company serves individual consumers seeking non-invasive and minimally invasive aesthetic treatments, with a cumulative patient base cited at over 30,000.

Name

AYA Medical Spa

Legal name

Aya

Website

https://ayaskincare.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AYA Medical Spa operates a multi-location medical aesthetics platform offering laser treatments, injectables, biostimulators, chemical peels, and skincare products across 12+ clinics in Atlanta, Dallas, and New York, serving individual consumers seeking non-invasive aesthetic treatments.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical aesthetic services
• Laser skin treatments
• Cosmetic injectables
• Skincare product retail
• Facial rejuvenation treatments

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Spa Services: Revenue generated from aesthetic medical treatments including laser therapies, injectables, chemical peels, and skin rejuvenation procedures performed at spa locations. Services are provided by board-certified nurse practitioners, physician assistants, and licensed aestheticians.
2. Skincare Products: Sale of medical-grade skincare products including SkinMedica, Nutrafol, Revision Skincare, Elta MD, Obagi, and proprietary AYA Skincare product lines for at-home use between treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

AYA Medical Spa provides in-clinic medical aesthetic treatments including laser therapies (BBL, Halo, Moxi, laser hair removal), wrinkle relaxers, Sculptra biostimulator injections, growth factor treatments (PRP/PDGF), chemical peels, microneedling, and DiamondGlow, performed by board-certified nurse practitioners, physician assistants, and licensed aestheticians. The company also retails medical-grade at-home skincare products through its own e-commerce storefront, with pricing determined via complimentary consultations.

Product overview

AYA Medical Spa is a healthcare provider offering a unified suite of medical aesthetic treatments and retail skincare products. The service portfolio centers on in-clinic treatments including Wrinkle Relaxers (Botox), Laser Treatments (BBL, Halo, Moxi), Sculptra, Growth Factor Treatments (PRP/PDGF), Chemical Peels, Microneedling, and DiamondGlow — all delivered by board-certified nurse practitioners, physician assistants, and licensed aestheticians. Complementing the clinical services is a curated line of at-home skincare products featuring third-party brands (SkinMedica, Nutrafol, Revision Skincare, Plated, Elta MD, Obagi, Hydrinity, Phyto-C) as well as AYA's proprietary Brightening Complex. The company operates 9+ locations across Atlanta, Dallas, and New York, with expansion into Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Wrinkle Relaxers Clinician-administered injectable treatment that softens and relaxes fine lines and wrinkles on the forehead and around the eyes for a refreshed look.
• Laser Treatments (BBL, Halo, Moxi, Laser Hair Removal) Suite of advanced laser-based treatments including Broadband Light (BBL) for pigmentation, Halo hybrid fractional laser for resurfacing, Moxi non-ablative laser for preventive and corrective care, and laser hair removal for unwanted body hair.
• Sculptra Collagen-stimulating biostimulator injectable that kickstarts the body's production of collagen for long-lasting, subtle, and natural results.
• Growth Factor Treatments (PRP and PDGF) Cellular-level skin rejuvenation using PRP (Platelet-Rich Plasma) and PDGF (Platelet-Derived Growth Factor) to improve collagen production.
• Chemical Peels Custom medical-grade chemical blends designed to reveal healthy, glowing skin by catering to the patient's unique skin needs.
• Microneedling Collagen induction therapy that gently activates the skin's natural healing response to improve fine lines, wrinkles, texture, and tone.
• DiamondGlow Treatment that combines exfoliation and nourishment with a custom blend of serums tailored to the skin's specific needs.
• AYA Skin Consultation Complimentary examination and personalized treatment plan provided by expert clinicians with no obligation, used to evaluate and recommend appropriate aesthetic treatments.
• AYA Skincare Brightening Complex Proprietary brightening serum from AYA Medical Spa's own skincare line, sold for at-home maintenance between in-clinic treatments at $175.
• Medical-Grade Skincare Product Retail Line Retail line of medical-grade at-home skincare products from brands including SkinMedica, Nutrafol, Revision Skincare, Elta MD, Obagi, Hydrinity, Phyto-C, and Plated, marketed for at-home use between clinical treatments.

Quantifiable outcome

• 30,000+ patients served across all locations
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• LaserAway: LaserAway is one of the largest U.S. medical aesthetics chains (100+ locations) offering laser hair removal, skin rejuvenation, and injectables. It is a direct analog to AYA's roll-up thesis with significantly more scale, demonstrating the upper bound of multi-state med-spa economics.
• Ideal Image: Ideal Image is a national med-spa chain (150+ locations) historically focused on Botox, fillers, and laser treatments. It compares to AYA's service mix and multi-state PE-backed expansion model, but at significantly greater scale.
• Massage Envy: Massage Envy operates the largest U.S. franchised spa network with skin care and aesthetic add-on services. Although its core is therapeutic massage, its multi-state franchise model and retail skincare positioning make it a relevant analog for AYA's service-plus-product retail mix.

Direct peers

• SkinSpirit: SkinSpirit operates ~30 medical spas across major U.S. metros offering injectables, laser, and skin treatments with a parallel clinical-staff model (NPs, PAs, aestheticians). It is the closest mid-sized multi-state comparable to AYA in service mix, customer profile, and clinical positioning.
• Ever/Body: Ever/Body is a New York–based medical aesthetics studio offering laser, injectables, and body treatments. It is a direct peer for AYA's NYC footprint post–Tribeca MedSpa, targeting the same affluent urban consumer with comparable services and pricing.
• Skin Laundry: Skin Laundry operates a tech-forward chain of facial and laser clinics with a membership-based pricing model. It competes with AYA in the laser/light facial category and represents a differentiated go-to-market within the same treatment mix.
• Skinney MedSpa: Skinney MedSpa is a multi-location NYC med-spa offering injectables, lasers, and body contouring. It overlaps directly with the Tribeca MedSpa customer base and is a relevant peer for benchmarking urban med-spa unit economics.
• SEV Laser: SEV Laser is a multi-state aesthetics chain specializing in laser hair removal and skin treatments with a membership-driven model. It overlaps with AYA on laser services and target demographic, representing comparable unit-level economics.
• Restore Hyper Wellness: Restore is a national wellness franchise offering cryotherapy, IV drips, and aesthetic services across 200+ locations. While not a direct med-spa, it competes for the same wellness-oriented consumer and is comparable in geographic roll-up strategy and retail-storefront economics.

Others

• Hydrafacial Company: Hydrafacial is the manufacturer of the DiamondGlow/HydraFacial device platform that AYA offers in-clinic. It is not a competitor but an enabling technology vendor and adjacent consumer skincare brand owner, providing context on equipment-and-product economics underlying AYA's service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AYAMedicalSpa
• LinkedInlinkedin.com/company/aya-medical-spa
• Instagraminstagram.com/ayamedicalspa
• TikToktiktok.com/@ayamedicalspa
• Xx.com/AYAMedicalSpa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYA Medical Spa