Gisteo
Gisteo is a Miami-based animated explainer video company and AI video production agency founded in 2011, serving Fortune 500 enterprises, SaaS firms, nonprofits, and mid-market clients with custom animated videos, AI avatar and cinematic productions, and an annual unlimited subscription.
- Company typePrivate
- Founded2011
- HeadquartersKey Biscayne, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gisteo does
Gisteo is a Miami-based animated explainer video company and AI video production agency founded in 2011 under the legal entity The Slogan Shop LLC. The company produces custom animated explainer videos in six stylistic formats (2D Animation, Motion Graphics, Mixed Media, Kinetic Typography, Whiteboard, and Animated Presenters) alongside AI-generated video content (AI Avatar spokespeople and AI Cinematic productions). Its production stack combines human creative and marketing expertise — led by a Duct Tape Marketing certified consultant — with a curated set of third-party generative AI tools including Synthesia, HeyGen, Creatify, Colossyan, Veo 3, MidJourney, Sora, Opus, and Runway ML, supplemented by Adobe Suite for editing. Gisteo does not own proprietary AI models; rather, it positions AI as a workflow accelerator layered on top of human-led strategy, scripting, and storyboarding.
The company targets enterprise and mid-market clients across SaaS/technology, healthcare, financial services, nonprofit, and education verticals, with named customers including SAP, Cloudflare, UPS, Scholastic, and Loyola Marymount University. Revenue is generated through three primary streams: project-based custom video production, unit-priced AI video services ($1,000+ for AI Avatar, $3,500+ for AI Cinematic), and the Gisteo Unlimited annual subscription for high-volume buyers. The go-to-market motion is sales-led, driven by free consultation bookings, a 72,483-subscriber LinkedIn Newsletter, blog content, and a free ebook funnel. Gisteo has produced nearly 3,000 videos over its 14+ year history and is privately held, bootstrapped, and founder-managed with no disclosed external funding.
Gisteo firmographics
Firmographics- Name
- Gisteo
- Legal name
- The Slogan Shop LLC
- Website
- https://gisteo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gisteo is a Miami-based animated explainer video company and AI video production agency founded in 2011, serving Fortune 500 enterprises, SaaS firms, nonprofits, and mid-market clients with custom animated videos, AI avatar and cinematic productions, and an annual unlimited subscription.
- Ownership category
- akta.pro rank
Gisteo industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- 3D Product/Explainer Animation (MPAHACAD)
- akta.pro secondary industries
- Animation Production (2D/3D/Stop-Motion) (MPAAAMAD), Animation Pipeline Tools & Technical Direction (Scripts, Plugins, Automation) (MPAHACAL)
Keywords
Where Gisteo is headquartered
LocationHeadquarters
- HQ city
- Key Biscayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gisteo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Video Production: Project-based pricing for animated explainer videos, motion graphics, whiteboard, mixed media, and other custom video styles. Clients receive full ownership of final deliverables upon payment.
- AI Video Production Services: AI Avatar videos ($1,000 for first 30 seconds + $500 per additional 30 seconds) and AI Cinematic productions ($3,500+ for 60 seconds). Faster turnaround and lower cost than traditional production.
- Gisteo Unlimited Subscription: Yearly subscription plan providing unlimited custom videos and AI video productions. Ideal for organizations producing high volume of diverse video content over 12 months. Offers significant cost savings compared to per-project pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AI Avatar Productions - $1,000/first 30 seconds |
| Unit Pricing | Pay-as-you-go | AI Cinematic Productions - $3,500+(60 seconds) |
| Subscription | Annual | Gisteo Unlimited - Annual Subscription |
| One time/ perpetual license | Pay-as-you-go | Custom Per Project Rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Gisteo product offering
Product offeringCore offering
Gisteo is an animated explainer video company and AI video production agency that creates custom animated explainer videos in multiple styles (2D, motion graphics, mixed media, kinetic typography, whiteboard, animated presenters) and AI-generated videos (AI Cinematic and AI Avatar), sold as project-based engagements or via an annual unlimited subscription. Services span scriptwriting, storyboarding, voiceover, animation, and post-production, with full client ownership of final deliverables upon payment.
Product overview
Gisteo is a comprehensive animated explainer video company and AI video production agency that offers both traditional custom animation services and AI-powered video productions. The core offerings include Custom Animated Explainer Videos (available in styles including 2D Animation, Motion Graphics, Mixed Media, Kinetic Typography, Whiteboard, and Animated Presenters) and AI Video Productions (split into AI Cinematic Videos and AI Avatar Videos). These are supplemented by add-on services such as Express Explainers for fast turnaround, Reel Interviews, Remote Customer Testimonials, and the Extreme Messaging Makeover for brand strategy. Gisteo also offers a subscription model through Gisteo Unlimited, an annual plan providing unlimited access to both custom and AI video production services at a flat rate. Founded in 2011, the company serves Fortune 500 companies and small businesses across industries including healthcare, SaaS, fintech, nonprofit, and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Animated Explainer Videos
Quantifiable outcome
- 97% of businesses report explainer videos help users understand products/services better
- +4 more outcomes
Companies that use Gisteo
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Gisteo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Gisteo partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Gisteo competitors and assessment
Company assessmentDirect peers
- Lemonlight: Full-service video production agency producing explainer, brand, and animated videos for brands and agencies; directly competes with Gisteo on custom animated explainer production and pricing tiers for enterprise and mid-market clients.
- Epipheo: Long-running explainer video studio (founded 2009) offering 2D, 3D, and live-action videos to enterprise clients; directly comparable to Gisteo on style menu, audience, and decade-plus operating history.
- Wyzowl: UK-based animated explainer video company with a similar SaaS-and-marketing-customer focus and broad style offerings (2D, whiteboard, motion graphics); closely comparable to Gisteo in service menu and target verticals.
- Demo Duck: Boutique explainer video studio producing animated and live-action videos for B2B and SaaS brands; overlaps with Gisteo on customer segment, project-based pricing, and storytelling-led positioning.
Emerging players
- Kasra Design: Motion graphics and animation studio producing explainer videos for tech, SaaS, and fintech brands; directly comparable to Gisteo on customer verticals and motion graphics style, with a similar boutique delivery model.
- Vidyard: B2B video platform combining hosting, AI scripting, and avatar video creation for sales and marketing teams; comparable to Gisteo in targeting enterprise marketers and offering AI-assisted video production, with a stronger self-service SaaS motion.
- YansMedia: Animation studio specializing in explainer and motion graphics videos for startups and SaaS companies; competes with Gisteo on animation styles and price-sensitive segments, often positioned as a more affordable alternative.
Broad incumbents
- Synthesia: Enterprise AI video generation platform enabling self-service avatar-led videos at scale; competes with Gisteo's AI Avatar offering but bypasses the agency layer, representing both an enabler and a potential disruptor to Gisteo's AI video services.
- HeyGen: AI avatar and video generation platform used by enterprises to create spokesperson videos directly; overlaps with Gisteo's AI Avatar product line and threatens to disintermediate the production-agency model.
Regional players
- Switch Video: Canadian explainer video studio serving North American enterprise and SaaS clients with custom animated and live-action videos; comparable offering to Gisteo with a primarily Canada-based delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gisteo social profiles
Digital presenceGisteo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gisteo leadership team
Management profileNumber of profiles
Profiles1 record
Gisteo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gisteo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gisteo
What does Gisteo do?
Gisteo is an animated explainer video company and AI video production agency that creates custom animated explainer videos in multiple styles (2D, motion graphics, mixed media, kinetic typography, whiteboard, animated presenters) and AI-generated videos (AI Cinematic and AI Avatar), sold as project-based engagements or via an annual unlimited subscription. Services span scriptwriting, storyboarding, voiceover, animation, and post-production, with full client ownership of final deliverables upon payment.
Is Gisteo a public or private company?
Gisteo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gisteo founded?
Gisteo was founded in 2011. It employs 11 to 50 people.
Where is Gisteo based?
Gisteo is headquartered in Key Biscayne, United States, in the North America region.
How does Gisteo make money?
Three revenue lines are on record. Custom Video Production is the primary driver. The others are AI Video Production Services and gisteo Unlimited Subscription.
Who are Gisteo's main competitors?
Direct peers on record are Lemonlight, Epipheo, Wyzowl and Demo Duck. Emerging players are Kasra Design, Vidyard and YansMedia. Broad incumbents are Synthesia and HeyGen. Switch Video is listed as a regional player.
Does Gisteo have an API?
No public API is recorded for Gisteo.
What industry is Gisteo in?
Gisteo's product category is Video Production Services. Its primary akta.pro industry code is MPAHACAD, 3D Product/Explainer Animation, with a secondary code of MPAAAMAD, Animation Production (2D/3D/Stop-Motion). Its NAICS code is 512110 and its SIC code is 7812.