What Soobr Ltd. does

Soobr Ltd. is a Swiss-headquartered SaaS company that provides AI-based planning and execution software for the cleaning industry, primarily serving hospitals, care facilities, cleaning service providers, and property/educational facility operators across DACH and Benelux. The platform — delivered as soobr Cockpit (web) and soobr App (mobile) — uses dynamic, algorithm-based planning to replace static paper schedules with demand-driven territory optimization, real-time documentation, and audit-ready quality controls. It is offered in tiered modules (Easy, Plus, Pro, Health, Health Light) on a subscription basis with annual or multi-year billing, sold primarily through enterprise field sales and a regional channel partner network. The company is privately held, was founded in 2020 in Ittigen, Switzerland, and operates through Soobr AG (Switzerland) and Soobr GmbH (Hamburg, Germany).

The underlying technology stack is Java/Spring Boot on the backend with a React frontend, deployed on Google Cloud Platform, and is exposed via a public REST API for integrations with hospital information systems (KIS/CAFM), nursing apps (Cliniserve), smart dispenser IoT sensors (Hagleitner), and CAFM platforms (waveware). The platform processes occupancy and sensor data to drive automated territory redistribution, multilingual task instructions (30+ languages), geo-fenced access, and dependent workflow automation (e.g., discharge cleaning triggering bed preparation), with ISO/IEC 27001:2022 certification and Swiss-hosted data supporting healthcare procurement requirements.

Commercially, Soobr monetizes through module-based subscription contracts sold via enterprise field sales, inside sales, and channel partners, with quote-based pricing. As of August 2025 the company reports 90 B2B customers, 3,000 daily active users, and operations in 6 countries, with a customer base that includes university hospitals (Insel Gruppe, Universitätsklinikum Ulm, LUKS, KSW), large FM providers (Sodexo, Apleona, WISAG, Vebego), and education/corporate accounts (FHNW, Universität Basel, AMAG, Sunrise, Bruker). The company has not disclosed institutional equity funding; reported capital formation to date is a 2022 loan guarantee from the Swiss Technology Fund, and recognition has come through PropTech and innovation awards (Builtworld, PwC FM Tech Monitor, ZIA Innovationsradar, Purus Innovation Award, Google AI Startup Program).

Name

Soobr Ltd.

Legal name

Soobr AG

Website

https://soobr.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Soobr Ltd. provides SaaS-based, AI-driven cleaning planning and execution software for hospitals, care facilities, cleaning service providers, and property/education operators across DACH and Benelux. The platform replaces static paper schedules with demand-based routing, real-time documentation, and workflow automation.

Ownership category

akta.pro rank

Product category

Facility Management Software (Cleaning Operations)

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA)

akta.pro secondary industries

Building Automation & Controls (BAS/BMS) (HSAPAPAA), HVAC Controls, Thermostats & Building Automation Installation (HSAOAGAJ)

Keywords

• Cleaning management software
• Facility management software
• AI cleaning planning
• Healthcare cleaning software
• Smart cleaning platform

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Software Licenses: Annual or multi-year subscription model based on modules (Easy, Plus, Pro, Health, Health Light) and organizational size. Pricing is quote-based and not publicly disclosed.
2. Module-based Tiers: Tiered pricing structure with increasing functionality: Easy (digital documentation), Plus (dynamic planning), Pro (sensor-based), Health (healthcare-specific). Each tier builds upon the previous with additional capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Soobr Ltd. sells a SaaS-based Smart Cleaning platform that combines the soobr Cockpit web application for planning with the soobr App mobile application for cleaning staff execution. The platform uses AI-based dynamic algorithmic planning to automate demand-driven cleaning routes, replace paper-based schedules, integrate with hospital information systems (KIS/CAFM) and IoT sensors, and provide real-time documentation and quality control for cleaning service providers, hospitals, care facilities, and property managers.

Differentiator

Problem solved

Functional benefit

Brands

• Soobr Easy®: Entry-level digital performance documentation module with integrated quality management, digital work tasks, time tracking, chat, defect reporting, data analysis, translations, quality management, and material ordering.
• Soobr Plus®
• Soobr Pro®
• Soobr Health®
• Health Light®

Products and services

• Soobr Smart Cleaning Platform The Soobr Smart Cleaning Platform is a SaaS solution for healthcare facilities, cleaning service providers, care facilities, and property owners that combines the soobr Cockpit (web application for planners) and the soobr App (mobile application for cleaning staff). It uses AI-based dynamic algorithmic planning to automate demand-driven cleaning routes based on occupancy and sensor data, replacing static paper-based schedules. Includes real-time documentation, quality controls, geo-fencing, multi-language support (30+ languages), and REST API integration with hospital information systems (KIS), CAFM, and IoT sensors. Sold through module-based subscription tiers (Easy, Plus, Pro, Health, Health Light).

Quantifiable outcome

• Average 1 year to ROI for B2B customers
• +8 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

13 partnerships are on record, tiered minor and core.

• WetrokminorStrategic or Co-development Partner · 9 April 2026Partnership for joint efficiency improvements in cleaning operations. Collaboration announced April 2026 for combined solution offering.
• Cliniserve GmbHcoreTechnology or Integration · 27 January 2026API integration between Cliniserve's mobile app for nursing staff and soobr's cleaning management system. Enables nursing staff to trigger cleaning requests directly from Cliniserve app, with automatic workflow to cleaning staff tablets and confirmation back to Cliniserve. Live at Kantonsspital Graubünden.
• Hagleitner HygienecoreTechnology or Integration · 17 July 2025Integration of Hagleitner smart dispenser systems with soobr. Sensors detect supply levels and automatically trigger replenishment tasks in soobr. Deployed at Gebäudeversicherung Bern with Armit AG cleaning provider.
• Bundesverband für Hygiene und Krankenhausreinigung (BHuK)minorStrategic or Co-development Partner · 1 January 2025German industry association for hygiene and hospital cleaning. Provides support and endorsement for soobr's healthcare solutions. Contributed to digitization guide for hospital cleaning.
• waveware (Loy & Hutz / Senex)coreTechnology or Integration · 28 November 2024First-ever integration between soobr and waveware CAFM system. Synchronizes area data and ticketing between systems. Deployed at Zentrum Schlossmatt for facility management and cleaning coordination. Reduces duplicate data entry and enables cross-system workflows.
• GoogleminorOthers · 1 May 2023Selected for Google's AI startup program in May 2023. Provides access to Google Cloud Platform resources and technical support for AI/ML development.
• Chain Between (Netherlands/Belgium)coreChannel Partner/ Reseller/ DistributorRegional channel partner for Netherlands and Belgium. Located at Crown Business Center, Ericssonstraat 2, Rijen. Handles sales and implementation for soobr in these markets.
• Clean Consulting AustriacoreChannel Partner/ Reseller/ DistributorRegional channel partner for Austria. Located at Untere Messestrasse 1, Dornbirn, Vorarlberg. Provides local sales and support for Austrian customers.
• FM Skills SolutionscoreChannel Partner/ Reseller/ DistributorRegional channel partner for Switzerland and France. Contact: Lindsay Smith-Donnet, +41 79 791 96 41. Handles sales and implementation for these markets.
• Dr. SchnellminorGTM or Marketing PartnerEvent partner for soobr user conference (Anwendertreffen 2026). Chemical cleaning product manufacturer.
• Diversey (Solenis)minorGTM or Marketing PartnerEvent partner for soobr user conference (Anwendertreffen 2026). Hygiene and cleaning solutions provider.
• Heime & SpitälerminorGTM or Marketing PartnerMedia partner for soobr user conference. Industry publication for healthcare and care facility sector.
• FHNW (Fachhochschule Nordwestschweiz)minorStrategic or Co-development PartnerAcademic partnership for research and development. FHNW provides research collaboration and student projects. Soobr provides real-world use case for academic research.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Swept: Swept provides janitorial and commercial cleaning business management SaaS, including scheduling, route planning, time tracking, and quality inspections for cleaning service providers. It is the closest direct competitor in the cleaning-specific SaaS category and targets the same cleaning-company and contract-cleaner buyer.
• Janitorial Manager: Janitorial Manager offers cleaning business software covering workloading, scheduling, inspections, and customer reporting for janitorial contractors. Like soobr, it digitizes the cleaning planner's daily workflow and is sold to commercial cleaning companies, making it a direct vertical SaaS competitor.
• Optio Cleaning: Optio Cleaning (by Optio) provides quality-control and digital inspection software for cleaning contractors, including mobile inspections, issue tracking, and customer reporting. It targets the same cleaning service provider buyer with an inspection-focused approach complementary to soobr's planning focus.

Broad incumbents

• Planon: Planon is an established IWMS/CAFM suite used by large European real estate and FM organizations to manage maintenance, cleaning, space, and contracts. While it overlaps with soobr on cleaning planning and CAFM, it is a broader platform and represents both an integration partner and a potential competitor in enterprise FM.
• FM:Systems: FM:Systems is a CAFM/IWMS platform covering space management, maintenance, and real estate operations for corporate and higher-education facilities. It competes with soobr at the FM-management layer, particularly in the university segment where soobr also operates.
• ServiceChannel: ServiceChannel is a leading SaaS platform for facilities and contractor management, used by multi-site retailers and FM teams to procure and manage janitorial and maintenance work. It addresses the same cleaning procurement and oversight buyer as soobr but as a broader FM/work-order platform rather than cleaning-specialized.
• iOffice (Eptura): iOffice (now part of Eptura) is a workplace and facility management platform with space, maintenance, and services modules. It serves the same enterprise FM and property manager buyer as soobr but offers a broader portfolio rather than a cleaning-vertical specialization.
• Tork (Essity) Digital Cleaning: Tork, the professional hygiene brand of Essity, offers Tork Vision Cleaning and digital services for facility cleaning optimization, including sensor-based dispenser data. It overlaps with soobr's Pro/sensor-driven tier as an incumbent supplier combining consumables with cleaning-data software.

Regional players

• BrainBox AI: BrainBox AI provides AI-driven building HVAC optimization and predictive analytics, primarily in North America and select European markets. While its core focus is HVAC rather than cleaning, it represents the broader category of AI-for-buildings and could expand into cleaning operations, competing for the same smart-building buyer.

Emerging players

• CleanR.ai: CleanR.ai is an early-stage AI platform for commercial cleaning operations, including computer-vision quality inspection and route optimization. It overlaps with soobr's algorithm-driven planning thesis but is at an earlier maturity stage and focused on inspection rather than end-to-end cleaning orchestration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/@soobr_smart_cleaning
• LinkedInlinkedin.com/company/soobr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soobr Ltd.