GreenEdge
GreenEdge is a privately held US green-technology manufacturer, founded in 1999 and headquartered in Gainesville, that produces fertilizers and lawn and landscape solutions targeted at residential, commercial, and public-sector end users.
- Company typePrivate
- Founded1999
- HeadquartersGainesville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What GreenEdge does
GreenEdge is a privately held green-technology company founded in 1999 and headquartered in Gainesville, United States. The firm develops and produces fertilizers and lawn and landscape solutions, serving three end markets: personal (residential consumers), commercial (lawn-care professionals, landscapers, and grounds managers), and public (municipal, parks, institutional, and other public-sector grounds). It operates as a for-profit entity under private ownership and is led by founder and president Amir Varshovi.
Publicly disclosed data on GreenEdge the fertilizer company is limited: no specific product portfolio, formulation IP, distribution channel mix, pricing model, financial scale, headcount, or geographic footprint beyond headquarters location is provided in the source material. The firm does not appear on any disclosed funding round, acquisition, product launch, or partnership ledger unambiguously tied to the fertilizer business. Three distinct end-customer segments imply a deliberate horizontal segmentation across B2C, B2B-pro, and B2G channels.
Several blocks in the input dataset reference entities sharing the "GreenEdge/Edge" name — including a professional cycling team using sports AI technology, a wealth-management advisory, and a rewards platform referenced in a Zaggle acquisition — but the data's own ownership commentary flags these as likely distinct legal entities from the fertilizer manufacturer, and they are treated out-of-scope for this analysis.
GreenEdge firmographics
Firmographics- Name
- GreenEdge
- Website
- https://green-edge.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GreenEdge is a privately held US green-technology manufacturer, founded in 1999 and headquartered in Gainesville, that produces fertilizers and lawn and landscape solutions targeted at residential, commercial, and public-sector end users.
- Ownership category
- akta.pro rank
GreenEdge industry classification
Industry- Product category
- Lawn and Garden Fertilizers
- NAICS
- Fertilizer and Compost Manufacturing (32531)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)
- akta.pro secondary industries
- Organic & Eco-Friendly Lawn Treatments (HSAIAGAH), Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF)
Keywords
Where GreenEdge is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Markets served
GreenEdge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
GreenEdge product offering
Product offeringCore offering
GreenEdge is a green tech firm that manufactures and supplies fertilizers for lawn and landscape solutions. Its products serve personal, commercial, and public-sector customers, supporting turf health, lawn care, and broader landscape maintenance applications. The firm operates as a for-profit producer focused on the horticulture and turf management segment.
Differentiator
Problem solved
Functional benefit
Products and services
- GreenEdge Fertilizers for Lawn and Landscape
Companies that use GreenEdge
Customer profileSegments2 records
Ideal customer profiles3 records
GreenEdge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GreenEdge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ai.iocoreGreenEDGE Cycling has partnered with ai.io, a sports AI technology company, to enhance athlete performance, injury prevention, and fan engagement. The collaboration aims to utilize AI solutions including motion analysis and data analytics to support talent identification, optimize rider development, and introduce innovative engagement strategies.
GreenEdge competitors and assessment
Company assessmentOthers
- Arborjet: Provider of tree and landscape plant health care products and professional treatment services. Adjacent peer sharing the same professional landscape/arborist customer base as GreenEdge in the public/commercial channel.
Broad incumbents
- The Andersons: Diversified agribusiness with a strong specialty fertilizer and turf products portfolio serving golf courses, sports turf, and landscapers. Comparable to GreenEdge in the specialty/turf fertilizer product category with shared commercial and public-sector customers.
- Scotts Miracle-Gro: The dominant U.S. consumer and professional turf & ornamental fertilizer brand (Scotts, Miracle-Gro, Ortho). Compares to GreenEdge as the largest incumbent in the same product category, though operating at vastly greater scale across retail and professional channels.
- J.R. Simplot Company: Major agribusiness with a turf and specialty plant nutrition division producing fertilizers for golf, sports turf, and landscape markets. Comparable product category and customer overlap with GreenEdge's commercial/public segments.
Emerging players
- Grigg Brothers: Specialty turf fertilizer manufacturer focused on foliar nutrition and biostimulants for golf and sports turf. Comparable sub-segment of lawn/landscape fertilization with similar professional-distribution channel.
- Pennington Seed: Specialty lawn and garden brand (grass seed, fertilizers, wildflowers) under the Central Garden & Pet umbrella. Comparable consumer-facing specialty turf inputs business targeting homeowners and professional landscapers.
- BioSafe Systems: Manufacturer of biodegradable, environmentally responsible turf, horticulture, and agriculture products. Closely matches GreenEdge's 'green tech' positioning and sustainable-input value proposition.
Direct peers
- Lebanon Turf: Specialty manufacturer of professional turf fertilizers, seed, and soil amendments sold through distributors to golf, sports, and landscape professionals. Closest direct competitive analogue to GreenEdge's lawn and landscape fertilizer offering.
- Harrell's: Specialty turf and ornamental crop protection and fertilizer distributor/formulator serving golf courses, sports turf, and landscape professionals across the Southeast U.S. — a regional peer closely matching GreenEdge's geography and channel.
- Howard Fertilizer & Grain: Regional specialty fertilizer manufacturer and formulator serving Florida and the Southeast with turf, ornamental, and agricultural blends. Highly comparable in geography, scale, and product mix to GreenEdge.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
GreenEdge social profiles
Digital presenceGreenEdge financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenEdge leadership team
Management profileNumber of profiles
Profiles1 record
GreenEdge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenEdge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenEdge
What does GreenEdge do?
GreenEdge is a green tech firm that manufactures and supplies fertilizers for lawn and landscape solutions. Its products serve personal, commercial, and public-sector customers, supporting turf health, lawn care, and broader landscape maintenance applications. The firm operates as a for-profit producer focused on the horticulture and turf management segment.
Is GreenEdge a public or private company?
GreenEdge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreenEdge founded?
GreenEdge was founded in 1999. It employs 11 to 50 people.
Where is GreenEdge based?
GreenEdge is headquartered in Gainesville, United States, in the North America region.
Who are GreenEdge's main competitors?
Arborjet is listed as an others. Broad incumbents are The Andersons, Scotts Miracle-Gro and J.R. Simplot Company. Emerging players are Grigg Brothers, Pennington Seed and BioSafe Systems. Direct peers are Lebanon Turf, Harrell's and Howard Fertilizer & Grain.
Does GreenEdge have an API?
No public API is recorded for GreenEdge.
What industry is GreenEdge in?
GreenEdge's product category is Lawn and Garden Fertilizers. Its primary akta.pro industry code is AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping), with a secondary code of HSAIAGAH, Organic & Eco-Friendly Lawn Treatments. Its NAICS code is 32531 and its SIC code is 2870.