What ai.io does

ai.io is a London-headquartered sports technology and artificial intelligence firm that builds AI-driven products for talent identification, athletic performance analysis, and fan engagement. The company operates a four-product platform: 3DAT performs markerless 3D motion capture from standard video (mobile, CCTV, or archive footage) to extract 22-point biomechanical data including joint angles, speed, acceleration, distance, and symmetry without sensors or suits; aiScout is a mobile-based talent analysis platform where players record drills on phone and receive AI-scored benchmarking against academy standards across 125 countries; aiLab is a real-time athlete testing platform combining physical and cognitive assessment, deployable as mobile, modular, permanent, or "Totem" variants with live leaderboards and a Control Centre for cross-product reporting; and aiEvent delivers branded AI fan experiences at major sporting events. Underlying capability combines computer vision, deep learning, predictive analytics, and process automation trained on what the company describes as the largest and most diverse elite-athlete biomechanics dataset in the world.

The business model is multi-stream. B2B revenue is generated through subscription or licensing of aiLab installations and aiScout Club/Scout platform access to professional football clubs, academies, federations, and leagues, plus 3DAT SDK/API commercial licensing for developers embedding motion capture. Professional services revenue comes from aiEvent activations for event organisers and brand sponsors at venues including the Paris 2024 Olympics, Abu Dhabi F1 Grand Prix, ATP Tour, and ADNOC Marathon. A freemium aiScout consumer app drives grassroots user acquisition with optional paid enhanced-analytics subscriptions planned. Pricing is quote-based and not publicly disclosed.

Customer concentration is anchored in marquee enterprise logos — Chelsea FC, Burnley FC, MLS NEXT, IOC, Intel, ATP Tour, ADNOC, GreenEDGE Cycling, and Gatorade — combined with FIFA Innovation Partner status. The company is privately held; in February 2026 HUMAIN, a company backed by Saudi Arabia's Public Investment Fund, acquired a controlling stake and established HUMAIN Sport as a dedicated sports technology vertical, providing capital, AI infrastructure, and Middle East distribution. ai.io is registered in England as Project 23rd Century Limited (Company Number 10911841), employs 101-250 people, and is GDPR and CCPA compliant with servers in the UK/EEA.

Name

ai.io

Legal name

Project 23rd Century Limited

Website

https://ai.io

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

ai.io is a London-based AI and sports technology firm that builds AI-driven products for athlete performance analysis, talent identification, and fan engagement, serving professional sports clubs, federations, leagues, and event sponsors through its 3DAT, aiScout, aiLab, and aiEvent platforms.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics Software

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Sports performance analytics
• Athlete talent identification
• Markerless motion capture
• Sports AI platform
• AI motion analysis

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. aiScout Player Subscriptions: Free tier for players with standard drill access and club trial entry. Future optional paid subscriptions planned for enhanced analytics features.
2. Club/Organisation aiLab Licensing: Clubs and organisations pay for aiLab installations (mobile, modular, permanent) and platform access for athlete testing, recruitment, and development. Includes Control Centre access, live reporting, and customisable benchmarking.
3. aiScout Club/Scout Platform Licensing: Professional clubs and scouts subscribe to access player talent data, set custom criteria, receive alerts, and manage recruitment workflows through cloud-based Control Centre.
4. Event Activation Services: Branded AI fan engagement activations at major sporting events (ADNOC Abu Dhabi Marathon, F1 GP, Intel/IOC Paris Olympics). Custom-built experiences for sponsors and event organisers.
5. SDK/API Commercial Access: API access for developers and organisations wanting to embed 3DAT capabilities into their own platforms. Commercial licensing for data processing and integration services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ai.io builds and sells an AI-powered sports technology platform comprising four products: 3DAT (markerless 3D motion capture from standard video), aiScout (mobile talent identification and development), aiLab (real-time on-site physical and cognitive athlete testing), and aiEvent (AI fan engagement activations). The platform is sold through enterprise contracts to professional sports clubs, federations, and event sponsors, with a freemium consumer-facing aiScout player app driving grassroots user acquisition.

Product overview

ai.io is an AI and sports technology company offering a unified platform-plus-modules architecture. The core portfolio consists of four main products: 3DAT (markerless 3D motion capture and biomechanical analysis), aiScout (mobile-based talent identification and development platform), aiLab (real-time advanced athlete analysis platform available as mobile, modular, or permanent installations), and aiEvent (fan engagement activations for events). These products share AI/ML capabilities and can integrate with each other: 3DAT's motion capture feeds into aiScout and aiLab, aiLab's testing data syncs across the ecosystem via the Control Centre, and all products provide benchmarked analytics. The company also offers multiple aiLab deployment variants (Mobile, Modular, Lab-Lite, Totem) and companion mobile apps (Player App, Scout App, Capture App) that form the complete aiScout talent discovery ecosystem. Originally focused on grassroots football talent identification, ai.io has expanded to serve professional clubs, academies, federations, and events across multiple sports globally.

Differentiator

Problem solved

Functional benefit

Brands

• 3DAT: AI platform for markerless 3D motion capture that analyses human movement from ordinary video footage, extracting biomechanical data including joint angles, speed, distance, and symmetry.
• aiScout
• aiLab
• aiEvent

Products and services

• 3DAT AI platform for markerless 3D motion capture that extracts biomechanical data (joint angles, speed, acceleration, distance, symmetry, 22-point body tracking) from standard video footage on any camera, deployable via cloud or edge and available as SDK/API for third-party embedding. Used by professional sports clubs, federations, and developers.
• aiScout AI-driven talent analysis and development platform that allows athletes to be analysed from a mobile phone. Players record drills, receive AI-scored rankings benchmarked against academy standards, and gain visibility to scouts; clubs and scouts access a Control Centre for recruitment workflows.
• aiLab Real-time AI-based platform for advanced athlete analysis delivered as mobile, modular, permanent, totem, or lab-lite installations. Combines physical testing (strength, power, speed, endurance, asymmetries) with cognitive testing (reaction, prioritisation, mental flexibility), live dashboards, and benchmarking against academy and elite norms.
• aiEvent AI-powered experiential activations for brands and sporting events that deliver gamified performance testing, live scoring, leaderboards, and immersive fan engagement experiences. Deployed at Paris 2024 Olympics, Abu Dhabi F1 Grand Prix, Abu Dhabi Marathon, ATP Tour Finals, and Clarets Cup.

Quantifiable outcome

• Recruitment timeline reduced from 18 months to 2 weeks for talent identification
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and strategic.

• HUMAINcoreStrategic or Co-development Partner · 10 February 2026HUMAIN, backed by Saudi Arabia's Public Investment Fund (PIF), acquired a controlling stake in ai.io and launched HUMAIN Sport as a dedicated sports technology vertical. The partnership combines HUMAIN's AI infrastructure with ai.io's sports platforms to deliver AI-driven sports solutions in Saudi Arabia and internationally. HUMAIN CEO Tareq Amin leads the initiative, with ai.io Founder/CEO Darren Peries remaining in role.
• GreenEDGE CyclingflagshipStrategic or Co-development PartnerPartnership with GreenEDGE Cycling supporting Team Jayco AlUla and Liv AlUla Jayco. ai.io provides AI-powered technology solutions including motion analysis and athlete performance technology. Partnership covers performance enhancement, talent identification, injury prevention, and fan engagement. General Manager Brent Copeland and Senior Advisor Darach McQuaid leading from GreenEDGE.
• FIFAcoreStrategic or Co-development PartnerFIFA Innovation Partner. ai.io collaborates with FIFA on sports technology innovation initiatives.
• IntelflagshipStrategic or Co-development PartnerOfficial AI Partner at Paris 24 Olympics. ai.io developed experiential fan engagement activation for Intel at Stade de France. Intel engaged ai.io as part of their 'AI everywhere' global campaign, with ai.io demonstrating AI democratisation of elite sports science.
• IOC (International Olympic Committee)flagshipStrategic or Co-development PartnerOfficial AI Partner supporting the Olympic AI Agenda launch and Paris 2024 Games. ai.io developed AI activations at Olympic Park London launch event and Paris 2024 Games. Partnership includes POC in Senegal and presentation as part of IOC worldwide talent identification programme.
• ATP TourflagshipStrategic or Co-development PartnerPartnership for Pro Player Combine (Basecamp) at Next Gen ATP Finals in Jeddah. World-first U21 tennis combine testing using aiLab technology. Seven of the best U21 players tested with real-time reporting and personalised reports for players, coaches, and fans.
• ADNOCflagshipGTM or Marketing PartnerADNOC sponsors Abu Dhabi Marathon and F1 Grand Prix where ai.io delivered AI Performance Lab activations. Partnership provides fan engagement experiences and reinforces ADNOC's commitment to AI and digitisation.
• Chelsea FCcoreStrategic or Co-development PartnerMulti-year partnership with Chelsea FC (men's and women's teams). ai.io provides 3DAT motion capture, aiScout talent identification, and aiLab testing. Academy Director Jim Fraser notes 4 years of collaboration.
• Burnley FCcoreStrategic or Co-development PartnerOngoing partnership since 2022 for Clarets Cup tournament talent identification and player performance analysis. ai.io delivers aiLab Mobile Lab and talent ID programmes.
• MLS (Major League Soccer)coreStrategic or Co-development PartnerMLS NEXT partnership enabling platform-wide talent identification across MLS clubs. Technical Director Fred Lipka notes platform eliminates barriers of cost, geography, and accessibility for North American players.
• Loughborough UniversitystrategicTechnology or IntegrationInnovation partnership with Loughborough University for sports science research and development. Combines academic expertise with ai.io technology capabilities.
• Gatorade (PepsiCo)flagshipGTM or Marketing PartnerPartnership for interactive cognitive totem activation at PepsiCo event in Orlando. AI-powered hydration science demonstration combining Gatorade brand messaging with cutting-edge AI testing.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• STATSports: STATSports supplies GPS-based athlete tracking and performance analysis to elite football clubs and national teams. Shares ai.io's enterprise sports performance customer base and B2B subscription model, primarily differentiated by hardware wearable approach versus ai.io's markerless video.
• KinaTrax: KinaTrax provides markerless 3D biomechanical motion capture for professional sports using standard video - directly overlapping 3DAT's value proposition in MLB and elite sport deployments.
• Veo Technologies: Veo Technologies offers AI-automated sports video capture and analysis via mobile camera and cloud platform. Comparable grassroots-to-pro talent identification motion with consumer-friendly mobile-first product ethos analogous to ai.io's aiScout.
• Hawk-Eye Innovations: Sony-owned Hawk-Eye provides computer-vision officiating and broadcast tracking across tennis, football, baseball, and cricket. Comparable to ai.io in markerless vision-based sports analytics at the highest tier of professional sport and at FIFA/IFAB-validated events.
• Catapult Sports: Catapult provides wearable athlete tracking and performance analytics to elite sports teams globally. Directly comparable to ai.io across athlete performance monitoring and B2B club licensing, though focused on GPS/sensor hardware rather than markerless vision AI.
• PlaySight Interactive: PlaySight provides AI-connected sports video and analytics for tennis, basketball, and other sports, including pro tour and academy deployments. Overlaps with ai.io on motion-tracking AI in tennis and academy use cases served by aiLab.

Broad incumbents

• Hudl: Hudl is the dominant video analysis platform for amateur and academy sports globally with deep grassroots football penetration. Overlaps with ai.io's aiScout talent identification use case but covers a much broader youth-to-pro workflow.

Emerging players

• Zone7: Zone7 applies AI predictive analytics to athlete workload and injury risk for elite clubs. Comparable to ai.io's predictive AI capabilities in aiLab and adjacent in the B2B sports performance analytics market.
• SkillCorner: SkillCorner provides AI-powered football match tracking and event data from broadcast video. Comparable to 3DAT in markerless sports vision AI with overlapping football analytics customer segments at clubs and federations.
• Beyond Sports: Beyond Sports delivers data-driven sports visualization and simulation using AI and computer vision. Overlaps with ai.io on AI-powered fan engagement activations and broadcast-grade sports technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aiscoutofficial
• Facebookfacebook.com/AiScoutapp
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/aiscoutofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ai.io