What Relead does

Relead is a Tunisian proximity marketing company that operates a Wi-Fi advertising platform connecting advertisers, venue partners, and end consumers through captive portal technology. Founded in 2021 and legally registered as STRICS ADS SA, the company is headquartered in Tunis with origins in the SoftTech incubator in Sousse. Its core product is an internally developed captive portal deployed at partner venues — shopping malls (Mall of Sousse, Bourgo Mall, Gate 14 Mall of Sousse), airports (Aéroport de Carthage), entertainment complexes (Novation City), restaurants, hotels, gyms, and cafes — that displays targeted advertisements to users in exchange for free high-speed Wi-Fi access. The platform offers geolocated demographic targeting (gender, age, social category), cookie-free audience segmentation, and real-time campaign analytics.

The company operates a two-sided (effectively three-sided) marketplace. Advertisers use the self-serve web application at app.relead.tn to register, create campaigns, set budgets, choose targeting parameters, and monitor KPIs without sales involvement. Venue partners receive free Wi-Fi infrastructure installation and a revenue share from advertising displayed on their networks. A secondary revenue stream is the Relead Shop e-commerce store, which resells TP-Link Omada Wi-Fi access points (EAP 115, EAP 225, EAP 225 Outdoor, EAP 610) priced in Tunisian Dinars to venue partners and other buyers. Named advertiser customers span automotive (Nissan, Renault), food delivery (Glovo), retail (Exist), beverages (SFBT), food and beverage (Joliesse), energy (STEG), and education (Taki Academy, Wall Street English). The company holds INPDP data protection certification and received recognition at the Tunisia Digital Awards, and was selected by Tunisia's Ministry of Technology to attend Web Summit 2023.

Name

Relead

Legal name

STRICS ADS SA

Website

https://relead.tn

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Relead is a Tunisian Wi-Fi advertising platform connecting brands, venue partners, and consumers through captive portal technology. Advertisers run geolocated, demographic-targeted campaigns at malls, airports, restaurants, and hotels; venue partners monetize Wi-Fi infrastructure.

Ownership category

akta.pro rank

Product category

Wi-Fi Advertising Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Wi-Fi advertising
• Proximity marketing
• Captive portal advertising
• Location-based advertising
• Digital advertising platform

Headquarters

HQ city

Sousse

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Wi-Fi Advertising: Relead monetizes Wi-Fi access points at partner venues by displaying targeted advertisements to consumers before they connect to the free Wi-Fi. Revenue is generated from advertisers paying for impressions and engagement on the captive portal, with a portion shared with venue partners.
2. Hardware Sales: Relead operates an e-commerce store selling TP-Link Omada Wi-Fi access points (EAP 115, EAP 225, EAP 225 Outdoor, EAP 610) to venue partners and businesses needing enterprise Wi-Fi equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Relead operates a Wi-Fi advertising platform that deploys captive portal technology at partner venues (shopping malls, restaurants, gyms, hotels, airports) in Tunisia. Advertisers create geolocated, demographically targeted campaigns displayed to consumers connecting to free Wi-Fi, with revenue shared between Relead and venue partners. The company also sells TP-Link Omada Wi-Fi access points via an e-commerce shop to support venue deployments.

Product overview

Relead is a Wi-Fi advertising platform that operates a three-sided marketplace connecting advertisers, venue partners, and consumers. The core offering consists of a captive portal advertising network deployed across partner locations, where users receive free Wi-Fi in exchange for viewing targeted advertisements. The platform is powered by internally-developed captive portal technology deployed on TP-Link Omada hardware sold through the Relead Shop. Advertisers access the platform via app.relead.tn to create geolocated campaigns targeted by demographic criteria, while venue partners (restaurants, malls, gyms, hotels) monetize their Wi-Fi infrastructure. The company is legally operated by STRICS ADS SA, headquartered at the SoftTech incubator in Sousse, Tunisia.

Differentiator

Problem solved

Functional benefit

Products and services

• Wi-Fi Advertising Platform Relead's core advertising platform enabling brands to reach target audiences through Wi-Fi captive portals at partner venues. The platform offers geolocated campaigns, audience targeting based on demographic criteria (gender, age, social category), real-time campaign monitoring, and KPI tracking.
• Relead App Web-based dashboard at app.relead.tn that allows advertisers to register, create campaigns, set budgets, choose targeting criteria (gender, age, social category), launch Wi-Fi advertising campaigns, and monitor performance in real time. Used by venue partners to manage their Wi-Fi networks.
• Relead Shop E-commerce store selling TP-Link Omada Wi-Fi access points (EAP 115, EAP 225, EAP 225 Outdoor, EAP 610) to venue partners and businesses needing enterprise Wi-Fi equipment to support captive portal deployments.

Quantifiable outcome

• 100% interaction rate (vs 3.1% for traditional media)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Novation CitycoreChannel Partner/ Reseller/ DistributorMajor entertainment and leisure complex in Tunisia that serves as a key venue partner, providing Wi-Fi advertising display opportunities for Relead's advertiser clients.
• Mall of SoussecoreChannel Partner/ Reseller/ DistributorShopping mall partner providing high-traffic venue for Wi-Fi advertising reach to consumers.
• Gate 14 Mall Of SoussecoreChannel Partner/ Reseller/ DistributorShopping mall partner with captive portal Wi-Fi advertising display for targeted marketing campaigns.
• Bourgo MallcoreChannel Partner/ Reseller/ DistributorShopping mall partner providing venue for proximity Wi-Fi advertising campaigns.
• Aéroport de CarthagecoreChannel Partner/ Reseller/ DistributorTunisia's main international airport serving as a high-value venue partner for reaching travelers with Wi-Fi advertising.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Purple WiFi: UK-based Wi-Fi analytics and marketing platform that turns guest Wi-Fi into a marketing channel using captive portals, demographic analytics, and ad serving. Closest direct analogue to Relead's venue-side monetization and advertiser-side targeting model.
• Cloud4Wi: Cloud-based Wi-Fi marketing and guest Wi-Fi platform offering captive portals, location analytics, and customer engagement tools for venues. Directly comparable to Relead's product stack and venue-customer segmentation approach.
• Zenreach: US Wi-Fi marketing platform focused on restaurants and retail, capturing guest data via captive portal logins and providing CRM and remarketing tools. Same go-to-market of monetizing venue Wi-Fi with first-party data and targeted ads.
• Linkyfi: Wi-Fi marketing and analytics platform providing captive portals, location analytics, and marketing automation for venues worldwide. Closely overlaps Relead's core technology stack and venue customer base.

Broad incumbents

• Boingo Wireless: Large-scale Wi-Fi provider for airports, stadiums, and venues with established Wi-Fi advertising and sponsorship products. Operates at much larger scale than Relead and even cites engagement benchmarks (5% CTR, 41s duration) that Relead references.
• Cisco Spaces (formerly DNA Spaces): Cisco's enterprise Wi-Fi location analytics and engagement platform bundled with Cisco networking hardware. Provides similar captive portal, demographics, and venue analytics capabilities as part of a much broader enterprise portfolio.
• Aruba (HPE): Enterprise Wi-Fi and networking vendor offering location services, guest Wi-Fi, and venue analytics. Competes upstream of Relead by providing the underlying networking infrastructure plus engagement features for large enterprises.
• Yelp Connect / Yelp WiFi: Yelp's advertising and Wi-Fi marketing products for restaurants and local businesses offer similar location-based advertiser services. Wider consumer reach and brand recognition pose a competitive threat if Yelp expands into MENA.

Emerging players

• GroundTruth: Location-based proximity marketing platform that uses location signals (including Wi-Fi) to deliver targeted ads. Adjacent approach to Relead's geolocated captive portal targeting, but at much larger scale and with different data sources.

Others

• Foursquare: Location intelligence and audience-targeting platform whose data and APIs underpin many proximity marketing solutions. Relevant as an ecosystem enabler and potential data partner for Wi-Fi-based proximity advertising plays like Relead.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Relead.ads
• YouTubeyoutube.com/@releadadvertising327
• LinkedInlinkedin.com/company/relead-ads
• Instagraminstagram.com/relead.ads
• Facebookfacebook.com/Relead.ads

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relead