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SBTech

Full company profile

uuid0009cyy

Namestring
SBTech
Legal namestring
DraftKings Sportsbook
Websiteurl
https://www.sbtech.com/
Company typeenum
Public
Founded yearint
2007
Descriptiontext

SBTech is a provider of interactive sports betting and iGaming technology solutions, founded in 2007 and headquartered in Douglas. The company built platform technology serving the regulated sports betting industry prior to its 2020 acquisition by DraftKings (NASDAQ: DKNG), which acquired SBTech to strengthen its technology infrastructure and platform capabilities. Post-acquisition, SBTech operates as an integrated component within DraftKings' broader technology stack rather than as an independent commercial entity.

SBTech's underlying technology underpins DraftKings' consumer-facing sportsbook product, which operates in 25+ US states and offers market-leading prop depth (220+ NFL SGP legs per game) and best-in-class PayPal withdrawal speed (median 4 hours 12 minutes). The platform supports DraftKings' range of products including Live In-Game, Rewards, Pools, Social, Stats Hub, and VIP offerings. The firm employs 501-1,000 people based on available headcount ranges.

From a business model perspective, SBTech no longer operates as a standalone revenue-generating business; its value is realized through DraftKings' parent-level operations. DraftKings reported $4.77 billion in FY2024 revenue and achieved its first full-year positive adjusted EBITDA of $181 million, operating within a US sports-betting duopoly with FanDuel that controls approximately 70% of total US regulated handle (DraftKings ~33%, FanDuel ~37%). SBTech's founder, Shalom Meckenzie, co-founded the company prior to its acquisition.

Short descriptiontext

SBTech is a provider of interactive sports betting and iGaming technology solutions, founded in 2007 and headquartered in Douglas. Acquired by DraftKings (NASDAQ: DKNG) in 2020, it now operates as an integrated technology platform supporting DraftKings' US sportsbook across 25+ states.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersDouglas
HQ citystring
Douglas
Markets served

Serves global market

Keyword5 values
sports betting platform, iGaming software, online sportsbook technology, betting engine solutions, interactive gambling software
Industry2 codes
1iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms)
CodeMPAEAKAAPrimaryYes
2Sportsbook Trading, Odds & Feed Providers
CodeMPAEAKABPrimaryNo
NAICS code2 codes
  • Gambling Industries7132
  • Other Gambling Industries713290
Product category
Sports Betting and iGaming Platform Software
No data
Cost components5 values
Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

SBTech develops and licenses an interactive sports betting and iGaming platform that enables operators to launch sportsbook and casino products under their own brands. The technology covers pre-match and live in-game wagering, risk and trading management, and compliance tooling across multiple regulated jurisdictions. Following its 2020 acquisition by DraftKings, the platform now underpins DraftKings Sportsbook in the United States.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1SBTech Sportsbook Platform
CategorySports Betting and iGaming Platform Software
Description

An interactive sports betting and iGaming platform licensed to operators, providing pre-match and live in-game wagering, trading, risk management, player account management, and regulatory compliance tooling across regulated markets.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1BetConstruct
TypeDirect peer
Description

BetConstruct provides a turnkey sportsbook and iGaming platform with white-label and API delivery, comparable to SBTech's platform model. It is a relevant direct competitor, particularly in emerging and regulated European markets.

2Playtech
TypeBroad incumbent
Description

Playtech is a long-established gambling technology incumbent offering sportsbook, casino, and PAM software. Its sportsbook platform is a broader-portfolio competitor to SBTech's specialized offering.

3EveryMatrix
TypeDirect peer
Description

EveryMatrix delivers a modular B2B iGaming and sportsbook platform (odds feeds, PAM, casino aggregation). Its turnkey sportsbook offering places it in direct competition with SBTech for operator-level platform deals.

4SoftSwiss
TypeEmerging player
Description

SoftSwiss provides an iGaming and sportsbook platform with turnkey and white-label solutions, focused heavily on crypto and international markets. It is an emerging competitor whose sportsbook stack overlaps with SBTech's turnkey capabilities.

5Pragmatic Solutions
TypeEmerging player
Description

Pragmatic Solutions offers a turnkey iGaming and sportsbook platform focused on emerging operators and emerging markets. It represents a smaller but increasingly relevant B2B platform alternative to SBTech.

6Kambi Group
TypeDirect peer
Description

Kambi is a pure-play B2B sportsbook platform provider supplying trading, risk, and front-end technology to operators such as BetMGM and Caesars. It is the closest direct competitor to SBTech in turnkey sportsbook platform delivery.

7Light & Wonder
TypeBroad incumbent
Description

Light & Wonder owns OpenBet, SciPlay, and a broad gaming technology portfolio serving both B2B operators and B2C casino content. Its scale and breadth position it as a broad incumbent competing with SBTech on sportsbook technology.

8Pariplay (NeoGames)
TypeEmerging player
Description

Pariplay, part of NeoGames, delivers iGaming aggregation, sports betting, and turnkey platform services. Its sportsbook and platform offering overlap meaningfully with SBTech's integrated product set.

9BetGenius (Sportradar)
TypeDirect peer
Description

BetGenius is Sportradar's B2B sportsbook content, odds, and trading technology business. It overlaps with SBTech's odds feed, trading, and risk-management capabilities within sportsbook platforms.

10OpenBet (Light & Wonder)
TypeDirect peer
Description

OpenBet is Light & Wonder's sportsbook technology platform, serving operators including FanDuel and many international brands. It competes head-to-head with SBTech in B2B sportsbook platform provisioning.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SBTech

Sports Betting and iGaming Platform Softwaresbtech.com

SBTech is a provider of interactive sports betting and iGaming technology solutions, founded in 2007 and headquartered in Douglas. Acquired by DraftKings (NASDAQ: DKNG) in 2020, it now operates as an integrated technology platform supporting DraftKings' US sportsbook across 25+ states.

What SBTech does

SBTech is a provider of interactive sports betting and iGaming technology solutions, founded in 2007 and headquartered in Douglas. The company built platform technology serving the regulated sports betting industry prior to its 2020 acquisition by DraftKings (NASDAQ: DKNG), which acquired SBTech to strengthen its technology infrastructure and platform capabilities. Post-acquisition, SBTech operates as an integrated component within DraftKings' broader technology stack rather than as an independent commercial entity.

SBTech's underlying technology underpins DraftKings' consumer-facing sportsbook product, which operates in 25+ US states and offers market-leading prop depth (220+ NFL SGP legs per game) and best-in-class PayPal withdrawal speed (median 4 hours 12 minutes). The platform supports DraftKings' range of products including Live In-Game, Rewards, Pools, Social, Stats Hub, and VIP offerings. The firm employs 501-1,000 people based on available headcount ranges.

From a business model perspective, SBTech no longer operates as a standalone revenue-generating business; its value is realized through DraftKings' parent-level operations. DraftKings reported $4.77 billion in FY2024 revenue and achieved its first full-year positive adjusted EBITDA of $181 million, operating within a US sports-betting duopoly with FanDuel that controls approximately 70% of total US regulated handle (DraftKings ~33%, FanDuel ~37%). SBTech's founder, Shalom Meckenzie, co-founded the company prior to its acquisition.

SBTech firmographics

Firmographics
Name
SBTech
Legal name
DraftKings Sportsbook
Website
https://www.sbtech.com/
Company type
Public
Founded year
2007
Operating status
Operating
Headcount range
501–1,000 employees
Short description
SBTech is a provider of interactive sports betting and iGaming technology solutions, founded in 2007 and headquartered in Douglas. Acquired by DraftKings (NASDAQ: DKNG) in 2020, it now operates as an integrated technology platform supporting DraftKings' US sportsbook across 25+ states.
Ownership category
akta.pro rank

SBTech industry classification

Industry
Product category
Sports Betting and iGaming Platform Software
NAICS
Gambling Industries (7132), Other Gambling Industries (713290)
akta.pro primary industry
iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
akta.pro secondary industry
Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

  • Sports betting platform
  • IGaming software
  • Online sportsbook technology
  • Betting engine solutions
  • Interactive gambling software

Where SBTech is headquartered

Location

Headquarters

HQ city
Douglas

Markets served

SBTech business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

SBTech product offering

Product offering

Core offering

SBTech develops and licenses an interactive sports betting and iGaming platform that enables operators to launch sportsbook and casino products under their own brands. The technology covers pre-match and live in-game wagering, risk and trading management, and compliance tooling across multiple regulated jurisdictions. Following its 2020 acquisition by DraftKings, the platform now underpins DraftKings Sportsbook in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

  • SBTech Sportsbook Platform An interactive sports betting and iGaming platform licensed to operators, providing pre-match and live in-game wagering, trading, risk management, player account management, and regulatory compliance tooling across regulated markets.

Companies that use SBTech

Customer profile

Ideal customer profiles1 record

SBTech technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

SBTech partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

SBTech competitors and assessment

Company assessment

Direct peers

  • BetConstruct: BetConstruct provides a turnkey sportsbook and iGaming platform with white-label and API delivery, comparable to SBTech's platform model. It is a relevant direct competitor, particularly in emerging and regulated European markets.
  • EveryMatrix: EveryMatrix delivers a modular B2B iGaming and sportsbook platform (odds feeds, PAM, casino aggregation). Its turnkey sportsbook offering places it in direct competition with SBTech for operator-level platform deals.
  • Kambi Group: Kambi is a pure-play B2B sportsbook platform provider supplying trading, risk, and front-end technology to operators such as BetMGM and Caesars. It is the closest direct competitor to SBTech in turnkey sportsbook platform delivery.
  • BetGenius (Sportradar): BetGenius is Sportradar's B2B sportsbook content, odds, and trading technology business. It overlaps with SBTech's odds feed, trading, and risk-management capabilities within sportsbook platforms.
  • OpenBet (Light & Wonder): OpenBet is Light & Wonder's sportsbook technology platform, serving operators including FanDuel and many international brands. It competes head-to-head with SBTech in B2B sportsbook platform provisioning.

Broad incumbents

  • Playtech: Playtech is a long-established gambling technology incumbent offering sportsbook, casino, and PAM software. Its sportsbook platform is a broader-portfolio competitor to SBTech's specialized offering.
  • Light & Wonder: Light & Wonder owns OpenBet, SciPlay, and a broad gaming technology portfolio serving both B2B operators and B2C casino content. Its scale and breadth position it as a broad incumbent competing with SBTech on sportsbook technology.

Emerging players

  • SoftSwiss: SoftSwiss provides an iGaming and sportsbook platform with turnkey and white-label solutions, focused heavily on crypto and international markets. It is an emerging competitor whose sportsbook stack overlaps with SBTech's turnkey capabilities.
  • Pragmatic Solutions: Pragmatic Solutions offers a turnkey iGaming and sportsbook platform focused on emerging operators and emerging markets. It represents a smaller but increasingly relevant B2B platform alternative to SBTech.
  • Pariplay (NeoGames): Pariplay, part of NeoGames, delivers iGaming aggregation, sports betting, and turnkey platform services. Its sportsbook and platform offering overlap meaningfully with SBTech's integrated product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

SBTech financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SBTech leadership team

Management profile

Number of profiles

Profiles1 record

SBTech funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SBTech M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBTech

What does SBTech do?

SBTech develops and licenses an interactive sports betting and iGaming platform that enables operators to launch sportsbook and casino products under their own brands. The technology covers pre-match and live in-game wagering, risk and trading management, and compliance tooling across multiple regulated jurisdictions. Following its 2020 acquisition by DraftKings, the platform now underpins DraftKings Sportsbook in the United States.

Is SBTech a public or private company?

SBTech is a public company. It is classified as corporate owned and is currently operating.

When was SBTech founded?

SBTech was founded in 2007. It employs 501 to 1,000 people.

Where is SBTech based?

SBTech is headquartered in Douglas.

Who are SBTech's main competitors?

Direct peers on record are BetConstruct, EveryMatrix, Kambi Group, BetGenius (Sportradar) and OpenBet (Light & Wonder). Broad incumbents are Playtech and Light & Wonder. Emerging players are SoftSwiss, Pragmatic Solutions and Pariplay (NeoGames).

Does SBTech have an API?

No public API is recorded for SBTech.

What industry is SBTech in?

SBTech's product category is Sports Betting and iGaming Platform Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 7132.

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Live signals
RedditPart 1 : r/SecurityAnalysisThis article provides an introductory deep dive into DraftKings (DKNG), outlining its business model which generates revenue through Daily Fantasy Sports, sports betting, and iGaming. It details the company's strategic acquisition of SBTech to enhance its B2B software offerings and expand international reach, citing a recent partnership with South Africa's Peermont as evidence of this growth.LinkedInSportsbook Software in the Real World: 5 Uses You'll Actually See (2025)This article outlines five primary use cases for sportsbook software in 2025, including real-time odds management, risk mitigation, user personalization, live streaming integration, and regulatory compliance. It highlights how operators leverage these technologies to enhance engagement and operational stability while navigating complex legal environments. The report identifies key ecosystem players such as BetConstruct, SBTech, and Kambi, noting trends toward AI-driven analytics and blockchain integration.CrustlabGame Changer: How API Integration is Transforming the iGaming IndustryThe article explains how API-first strategies and integration are transforming the iGaming industry by enabling seamless connectivity between disparate software applications. It highlights specific integrations with providers such as Betradar, SBTech, Microgaming, and PayPal to enhance data synchronization, operational efficiency, and user experience. The piece concludes that these technological advancements are essential for driving innovation and maintaining competitiveness in the digital gaming landscape.BenzingaDraftKings Analysts Cheer Strong Q4, Sports Betting Growth And SBTech Integration - DraftKings (NASDAQ:DKDraftKings reported fourth-quarter revenue of $322 million, a 146% year-over-year increase that beat Wall Street estimates of $233 million, and raised its full-year 2021 guidance to $900 million-$1 billion from $750 million-$850 million. Analysts from multiple firms, including Canaccord Genuity, Morgan Stanley, and Rosenblatt Securities, raised price targets and maintained Buy/Overweight ratings, citing the company's expanding geographic footprint and improved path to profitability. The integration of SBTech, acquired via SPAC merger, is expected to drive product differentiation and margin improvement when DraftKings switches from its current Kambi platform in September.BenzingaSuper Bowl LV Sets Sports Betting Record Despite Outages: Who Won And Lost? - DraftKings (NASDAQ:DKNG)Super Bowl LV generated record betting volumes across multiple US states, with New Jersey and Pennsylvania seeing significant year-over-year growth. A technical outage caused by provider Kambi disrupted betting for several platforms, highlighting the operational risks of third-party technology. DraftKings and GAN Limited were identified as potential winners due to DraftKings' transition to its own SBTech infrastructure and GAN's uninterrupted service.GlobeNewswireORYX Gaming Joins Forces with SBTechORYX Gaming signed a deal to supply its casino content and marketing tools to SBTech, making its RGS portfolio available to SBTech's platform partners. The integration provides access to over 250 games, including exclusive content from Gamomat and Golden Hero. SBTech partners, including Virgin Bet and Mansionbet, will benefit from the content.LA Business JournalDiamond Eagle Bets on DraftKings, SBTechDiamond Eagle Acquisition Corp. has initiated SEC review for a three-way merger with DraftKings Inc. and SBTech Ltd., aiming to create the only U.S.-based vertically integrated sports betting and online gaming company. The combined entity is projected to have an equity market capitalization of approximately $3.3 billion with over $500 million in unrestricted cash. This transaction follows the 2018 Supreme Court ruling that legalized commercial sports betting, allowing private companies like DraftKings to go public via SPAC mergers.FinSMEsDraftKings Becomes PublicDraftKings will merge with Diamond Eagle Acquisition Corp. and SBTech, with the deal expected in the first half of 2020. Institutional investors committed $304 million in private investment, and the combined company will have a market cap of about $3.3 billion. The new DraftKings will be led by CEO Jason Robins and retain its management team.WsjSports-Betting Company DraftKings to Go PublicDraftKings agreed to go public next year by merging with Diamond Eagle Acquisition Corp. and SBTech, expecting a market value of $3.3 billion. The new company will be led by co-founder Jason Robins and retain DraftKings' management team.PR NewswireSBTech Launches "Scoreboard" Sports Betting Offering in Partnership With Oregon LotterySBTech, a global sports betting technology provider, launched the first online sports betting platform in Oregon on October 17, 2019, in partnership with the Oregon State Lottery under the brand "Scoreboard." The platform allows Oregonians to bet on major professional sports leagues including the NFL, NBA, MLB, NHL, MLS, PGA, and NASCAR, accessible via the Oregon Lottery Sports website and Scoreboard app, with land-based kiosks planned for 2020. This marks SBTech's first lottery partnership in the US market, expanding on its existing partnerships with US casino operators including Churchill Downs, Resorts Casino Hotel, and Golden Nugget following the 2018 repeal of PASPA.