fobizz
fobizz (101skills GmbH) is a Hamburg-based EdTech platform offering GDPR-compliant AI tools, 450+ online professional development courses, and teaching materials to teachers, schools, and federal states across the DACH region.
- Company typePrivate
- Founded2018
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What fobizz does
fobizz (legal entity: 101skills GmbH) is a Hamburg-based EdTech platform that provides digital professional development, AI-powered teaching tools, and open educational resources to teachers, schools, and education ministries in the DACH region (Germany, Austria, Switzerland) plus Liechtenstein. The web and mobile platform (built on Vue.js, Ruby on Rails, and React Native) combines more than 450 certified online courses, an OER teaching materials gallery, and an AI suite that includes a GDPR-compliant AI Chat, AI image generation, a multimedia tool with text-to-speech and transcription, handwriting recognition, and customizable AI assistants with a prompt library.
The company sells through three GTM motions: a product-led self-serve channel for individual teachers with a freemium tier and annual subscriptions; an enterprise sales motion for schools, school districts (Schulträger), and federal states (Bundesländer); and channel partnerships with national educational identity providers including VIDIS (Luxembourg), edulog (Switzerland), Bildungsportal Austria, and Bildung LSA (Sachsen-Anhalt) that enable SSO access. fobizz has secured state-wide licenses with Mecklenburg-Vorpommern, Rheinland-Pfalz, Sachsen-Anhalt, and Liechtenstein, and a framework agreement with universities in Brandenburg, giving it sovereign-level procurement positions across multiple DACH jurisdictions.
The company was founded in 2018 by Dr. Diana Knodel (CEO), Theresa Grotendorst, and Frederik Dietz (CTO) and remains privately held with no disclosed institutional funding. Headcount has grown to 50+ employees as of 2026, the platform reports 650,000 teachers and 10,000 schools, and the 2024 acquisition of EdTech startup 'to teach' expanded the teaching materials catalog.
fobizz firmographics
Firmographics- Name
- fobizz
- Legal name
- 101skills GmbH
- Website
- https://fobizz.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- fobizz (101skills GmbH) is a Hamburg-based EdTech platform offering GDPR-compliant AI tools, 450+ online professional development courses, and teaching materials to teachers, schools, and federal states across the DACH region.
- Ownership category
- akta.pro rank
fobizz industry classification
Industry- Product category
- Teacher Professional Development & EdTech Software
- NAICS
- Educational Support Services (611710), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where fobizz is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
fobizz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Teacher Subscriptions: Teachers can purchase individual access to courses and tools. Subscription-based with annual billing, auto-renewing after first year with monthly cancellation option.
- School/Institution Licenses (Flatrate): Schools can purchase group licenses (Flatrate) providing access to all content for the teaching staff. Licenses can be purchased as individual subscriptions or site-wide licenses.
- Federal State Licenses: Bundesländer (federal states) purchase enterprise-wide licenses for all schools in the state (e.g., Sachsen-Anhalt, Rheinland-Pfalz, Mecklenburg-Vorpommern, Liechtenstein).
- Free Tier / Freemium: Free registration provides limited access to courses, tools, and teaching materials. Paid subscriptions unlock full access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access for teachers with limited features |
| Subscription | Annual | Individual teacher annual subscription (Flatrate) |
| Subscription | Annual | School/Group Licenses |
| Subscription | Annual | Federal State Licenses |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels9 records
fobizz product offering
Product offeringCore offering
fobizz operates a web-based SaaS platform offering digital professional development for teachers, an integrated suite of GDPR-compliant AI tools (KI Chat, AI image generation, AI Multimedia Tool, handwriting recognition, customizable AI Assistants, AI Prompt Lab), interactive teaching materials, and worksheet/digital classroom utilities. The platform is sold via freemium individual teacher subscriptions, school-wide group licenses, and state-wide government licenses across Germany, Austria, Switzerland, and Liechtenstein.
Product overview
fobizz is a comprehensive EdTech platform for educators offering digital professional development, AI-powered tools, and teaching materials. The platform consists of a main web application (app.fobizz.com), AI tools suite including KI Chat, KI für Bilder, KI Multimedia Tool, KI-Assistenten, and AI Prompt Lab, plus over 450 online courses and OER teaching materials. Teachers can create interactive worksheets, set up digital classrooms for students, and access customizable AI assistants. The platform also includes acquired brand 'to teach' for expanded teaching materials. All tools are designed for GDPR compliance with data protection features, targeting educators in Germany, Austria, Switzerland, and Liechtenstein.
Differentiator
Problem solved
Functional benefit
Brands
- to teach: Digital teaching materials platform offering Unterrichtsmaterialien, acquired by fobizz in February 2024 and retained as a brand.
Products and services
- fobizz Platform (Digital Professional Development & AI Tools Platform) Comprehensive web-based SaaS platform providing online courses, AI tools, and teaching materials for educators across German-speaking regions.
- KI Chat (AI Chat) GDPR-compliant AI-powered conversational assistant for teachers to generate lesson content, answer educational questions, and support lesson planning.
- KI für Bilder (AI for Images)
- KI Multimedia Tool
- KI für Schrifterkennung (AI Handwriting Recognition)
- KI-Assistenten (AI Assistants)
- Arbeitsblätter erstellen (Worksheet Creator)
- Digitaler Klassenraum (Digital Classroom)
- Unterrichtsmaterialien (Teaching Materials)
- Fortbildungen (Online Professional Development Courses)
- Zusatzqualifikationen (Additional Qualifications)
- fobizz Mobile App (iOS & Android)
- to teach (Teaching Materials Platform) Teaching materials platform offering Unterrichtsmaterialien for schools, integrated into fobizz's offerings.
Companies that use fobizz
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
fobizz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability10 records
Feature11 records
fobizz partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- LiechtensteincoreAfter a successful pilot year, Liechtenstein extended fobizz access to all schools in the country.
- Hochschulen in Brandenburg (Brandenburg Universities)minorFramework agreement with universities in Brandenburg for fobizz access and AI training for university teaching staff.
- Sachsen-AnhaltcoreSachsen-Anhalt acquired a state-wide (Landeslizenz) license for all schools in the federal state, enabling all teachers access to fobizz's AI tools and professional development.
- edulog (Switzerland)coreedulog, the Swiss educational portal, integrated fobizz SSO access for Swiss schools. Part of edulog's trust and transparency initiative.
- to teachcorefobizz acquired to teach, another EdTech startup, strengthening its position in the teaching materials market. to teach was integrated into fobizz's offerings, particularly for schools in Munich and Nuremberg.
- Rheinland-PfalzcoreRheinland-Pfalz acquired a state-wide license for AI tools and training for all teachers in the federal state.
- Mecklenburg-VorpommerncoreFirst federal state to adopt fobizz as AI assistant for all schools, acquiring a state-wide license.
- MINT Zukunft schaffen!minorfobizz is committed to MINT (STEM) education in Germany, supporting initiatives to promote mathematics, informatics, natural sciences, and technology in schools.
- VIDIS (Luxembourg)coreVIDIS portal for Luxembourg education provides SSO access to fobizz for Luxembourgish schools and teachers.
- Bildungsportal AustriacoreAustrian educational portal integrated with fobizz for SSO access via the Austrian portal.
- Bildung LSA (Sachsen-Anhalt Educational Server)coreEducational server Sachsen-Anhalt enables SSO access to fobizz for schools in the state.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
fobizz competitors and assessment
Company assessmentDirect peers
- simpleclub: Berlin-based EdTech platform delivering video-based learning content, AI tutoring, and study tools across DACH, with strong penetration in K-12 and student segments. Directly comparable to fobizz as a German-language learning platform targeting the same teacher/student ecosystem.
- Sofatutor: Germany's leading video tutoring and learning platform for K-12 students, with strong adoption in German-speaking schools. Comparable to fobizz in serving DACH schools with subscription learning content and digital tools.
- StudySmarter (now Hero): German learning and study platform (now Hero) offering AI-powered learning tools, courses, and content for students across DACH. Overlaps with fobizz in DACH EdTech positioning and AI-driven learning tooling.
- Schoolfox: Munich-based school communication and management platform used by thousands of German schools, with parent-teacher messaging, scheduling, and AI features. Comparable to fobizz in targeting German schools as the institutional buyer with teacher workflows at the center.
- Bettermarks: German adaptive math learning platform sold to schools across DACH. Comparable to fobizz as a DACH K-12 EdTech with school/district licensing model and digital teacher support tooling.
Broad incumbents
- Microsoft Education (Microsoft 365 Education + Copilot): Global incumbent bundling Teams, OneNote, Office, and now Copilot AI into education plans already procured by most German schools. Direct competitive threat to fobizz as an integrated alternative for teacher productivity and AI-assisted workflows.
- Google for Education (Workspace + Gemini): Global incumbent offering Google Classroom, Workspace for Education, and Gemini AI for teachers, widely deployed in European schools. Represents the broadest bundled alternative to fobizz's teacher-tooling stack.
- Khan Academy: Global non-profit learning platform now offering Khanmigo AI tutor for teachers, with growing DACH awareness. Comparable as a teacher-facing content plus AI layer, though English-first and not localized to German curricula.
- Canva for Education: Design platform with a free tier built for teachers and classrooms, including AI design tools. Adjacent to fobizz in providing teacher productivity tooling adopted at classroom and school level.
Emerging players
- OpenAI for Education (ChatGPT Edu): OpenAI's education offering (ChatGPT Edu and teacher-specific tools) gaining traction in European universities and schools. Direct substitute threat for fobizz's KI Chat and lesson-preparation use cases, though GDPR/data-residency gaps remain in EU schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
fobizz social profiles
Digital presencefobizz compliance and trust
Trust signalCompliance3 records
fobizz financial estimates
Financial estimateRevenue estimate
Valuation estimate
fobizz leadership team
Management profileNumber of profiles
Profiles3 records
fobizz subsidiaries and ownership
Company hierarchySubsidiaries1 record
fobizz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fobizz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fobizz
What does fobizz do?
fobizz operates a web-based SaaS platform offering digital professional development for teachers, an integrated suite of GDPR-compliant AI tools (KI Chat, AI image generation, AI Multimedia Tool, handwriting recognition, customizable AI Assistants, AI Prompt Lab), interactive teaching materials, and worksheet/digital classroom utilities. The platform is sold via freemium individual teacher subscriptions, school-wide group licenses, and state-wide government licenses across Germany, Austria, Switzerland, and Liechtenstein.
Is fobizz a public or private company?
fobizz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was fobizz founded?
fobizz was founded in 2018. It employs 1 to 10 people.
Where is fobizz based?
fobizz is headquartered in Hamburg, Germany, in the Europe region.
How does fobizz make money?
Four revenue lines are on record. Individual Teacher Subscriptions are the primary driver. The others are school/Institution Licenses (Flatrate), federal State Licenses and free Tier / Freemium.
Who are fobizz's main competitors?
Direct peers on record are simpleclub, Sofatutor, StudySmarter (now Hero), Schoolfox and Bettermarks. Broad incumbents are Microsoft Education (Microsoft 365 Education + Copilot), Google for Education (Workspace + Gemini), Khan Academy and Canva for Education. OpenAI for Education (ChatGPT Edu) is listed as an emerging player.
Does fobizz have an API?
No public API is recorded for fobizz.
What industry is fobizz in?
fobizz's product category is Teacher Professional Development & EdTech Software. Its primary akta.pro industry code is EDAJAMAA, Learning Management Systems (LMS) & Digital Classrooms, with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 611710 and its SIC code is 8200.