to teach
to teach (thea GmbH) is a Stuttgart-based AI platform that generates lesson plans, worksheets, and exercises for K-12 and language teachers. It serves 300,000+ educators across Germany, Austria, and Spain via a freemium self-serve model with H5P and Moodle LMS export.
- Company typePrivate
- Founded2022
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What to teach does
to teach (operating as thea GmbH) is a Stuttgart-based AI platform that helps K-12 and language teachers generate lesson plans, worksheets, and exercises. Founded in 2022, the company runs a self-service web application targeting individual educators, with a registered base of more than 300,000 teachers across Germany, Austria, and Spain. The product is positioned as a tool for converting analogue preparation workflows into AI-assisted digital content creation, and the company markets itself around reduced preparation time, differentiated instruction, and easy LMS integration.
The platform's core is an AI Lesson Planner and a suite of exercise generators covering grammar, vocabulary, reading and listening comprehension, mindmaps, crosswords, picture interpretation, historical figures, and graph interpretation. It accepts multimodal inputs including YouTube videos, text, images, and web articles, and uses generative AI and NLP to produce curriculum-aligned outputs that can be exported as PDF or H5P for direct upload into Moodle and other LMS platforms. A curated library of more than 800 pre-made, subject-specific exercises can be customized with one click to student skill level and interest. The company describes its approach as Human-Centered AI, with human-made quality frameworks underpinning generated content.
to teach operates a freemium, product-led growth model with three tiers: a free plan (5 exercises, 3 worksheets, 2 lesson plans per month, no credit card), a Starter subscription at $5/month billed annually ($60/year), and a Pro subscription at $10/month billed annually ($120/year), with a 30% discount for students and trainee teachers. Legal entity is thea GmbH, a privately held German company with 1–10 employees and no disclosed external funding rounds, accelerator cash, or institutional investors in the source material beyond a ContentShift 2023 Top 10 startup selection.
to teach firmographics
Firmographics- Name
- to teach
- Legal name
- thea Gmbh
- Website
- https://to-teach.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- to teach (thea GmbH) is a Stuttgart-based AI platform that generates lesson plans, worksheets, and exercises for K-12 and language teachers. It serves 300,000+ educators across Germany, Austria, and Spain via a freemium self-serve model with H5P and Moodle LMS export.
- Ownership category
- akta.pro rank
Where to teach is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Markets served
to teach business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Free Tier: Freemium model providing limited free access (5 exercises, 3 worksheets, 2 lesson plans per month) to generate leads and drive adoption among teachers
- Subscription - Starter Tier: Monthly subscription at $5 (billed annually) providing 100 exercises, 20 worksheets, 5 lesson plans per month plus gamification options, premium worksheets, and exercise solutions
- Subscription - Pro Tier: Monthly subscription at $10 (billed annually) providing 200 exercises, 50 worksheets, 25 lesson plans per month - premium tier targeting power users
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - entry tier for AI-generated teaching content |
| Subscription | Annual | Starter - $5/month for engaging educational content |
| Subscription | Annual | Pro - $10/month for comprehensive lesson needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
to teach product offering
Product offeringCore offering
to teach operates an AI-powered educational content creation platform that lets individual teachers generate lesson plans, worksheets, and exercises from text, YouTube videos, images, or web articles. The platform includes an AI Lesson Planner, a YouTube-to-Worksheet tool, multiple exercise generators (grammar, vocabulary, reading and listening comprehension, mindmaps, crosswords, picture interpretation, historical figures, infographics), and a library of 800+ pre-made subject-specific materials exportable as PDF or H5P for direct LMS (e.g. Moodle) integration.
Product overview
To teach is an AI-powered educational content creation platform that provides teachers with tools to generate personalized learning materials. The platform operates as a unified product with multiple integrated modules including an AI Lesson Planner, YouTube to Worksheet converter, various exercise generators (grammar, vocabulary, reading/listening comprehension), visualization tools (mindmaps, crossword puzzles, graphs), and a library of over 800 pre-made subject-specific exercises. Teachers can create, customize, and export content in multiple formats including PDF and H5P for LMS integration. The platform uses AI to adapt difficulty levels to individual student needs and supports multiple content types from text to video-based materials.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Lesson Planner AI-powered tool that creates curriculum-aligned lesson plans including teaching materials, worksheets, and exercises for K-12 teachers.
- YouTube to Worksheet Tool that transforms YouTube videos into ready-to-use educational worksheets and exercises for K-12 teachers, particularly suited to substitute/cover lessons.
- Grammar Exercises Generator AI tool that generates grammar exercises tailored to individual students' language skill levels for language and subject teachers.
- Vocabulary Tests AI-generated vocabulary tests and exercises for language learning aimed at language teachers.
- Mindmaps AI-powered mindmap generation tool for visual learning and concept organization across subjects.
- Crossword Puzzle Generator Creates crossword puzzles for engaging student learning across subjects.
- Picture Interpretation Exercises AI-generated exercises for analyzing and interpreting visual content including art and images.
- Historical Figures Exercises Educational exercises focused on historical figures and their significance, targeted at history teachers.
- Interpreting Graphs Tool Creates exercises for interpreting graphs and infographics for classroom use.
- Subject-Specific Teaching Materials Library Library of over 800 pre-made exercises and worksheets across various school subjects that can be customized with one click for K-12 teachers.
- Reading and Listening Comprehension Worksheets AI-generated reading and listening comprehension worksheets that engage students in mastering language skills, used by language teachers.
- Content Adaptation Tools Tools that adapt and modify existing content by incorporating a teacher's own texts, images, documents, YouTube videos, or internet articles into new educational materials.
Quantifiable outcome
- Drastically reduced lesson preparation time while maintaining high-quality, differentiated teaching materials
- +1 more outcomes
Companies that use to teach
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
to teach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
to teach partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
to teach competitors and assessment
Company assessmentDirect peers
- TeacherMatic: AI platform that generates lesson plans, activities, and educational resources for teachers. Overlaps in AI content generation for K-12 teacher workflows.
- LessonPlans.ai: AI lesson plan generator targeted at K-12 teachers. Comparable narrow focus on automating lesson planning with AI.
- MagicSchool AI: AI-powered lesson planning and teacher productivity platform for K-12 educators. Most direct competitor with overlapping AI lesson generation, worksheet creation, and teacher workflow features.
- Curipod: AI lesson planning platform that generates standards-aligned lessons, discussions, and activities for K-12 teachers. Directly comparable in AI-driven lesson delivery and teacher workflow focus.
- Eduaide.ai: AI teaching assistant generating lessons, worksheets, assessments, and communications for educators. Closely comparable feature set and target persona (individual teachers).
- Brisk Teaching: AI-powered browser extension helping teachers differentiate content, create assessments, and plan lessons. Comparable AI-tool-for-teachers positioning with strong PLG distribution.
- Diffit: AI-powered reading-level differentiation tool for teachers to adapt texts and generate resources. Comparable in AI-driven differentiated content for K-12 classrooms.
Emerging players
- Khanmigo: AI tutor and teaching assistant from Khan Academy offering lesson planning help and student tutoring. Overlaps in teacher productivity but bundles with broader student learning experience.
Broad incumbents
- Canva for Education: Free design and content creation tool widely adopted by teachers for worksheets, presentations, and classroom materials. Overlaps in teacher content creation but is a broader creative suite rather than AI-first.
Regional players
- Fobizz: German-based digital tools and AI features for teachers, including lesson planning and worksheet creation. Comparable DACH-region focus and teacher-tool orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
to teach social profiles
Digital presenceto teach financial estimates
Financial estimateRevenue estimate
Valuation estimate
to teach leadership team
Management profileNumber of profiles
to teach funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
to teach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about to teach
What does to teach do?
to teach operates an AI-powered educational content creation platform that lets individual teachers generate lesson plans, worksheets, and exercises from text, YouTube videos, images, or web articles. The platform includes an AI Lesson Planner, a YouTube-to-Worksheet tool, multiple exercise generators (grammar, vocabulary, reading and listening comprehension, mindmaps, crosswords, picture interpretation, historical figures, infographics), and a library of 800+ pre-made subject-specific materials exportable as PDF or H5P for direct LMS (e.g. Moodle) integration.
Is to teach a public or private company?
to teach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was to teach founded?
to teach was founded in 2022. It employs 1 to 10 people.
Where is to teach based?
to teach is headquartered in Stuttgart, Germany, in the Europe region.
How does to teach make money?
Three revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Starter Tier and subscription - Pro Tier.
Who are to teach's main competitors?
Direct peers on record are TeacherMatic, LessonPlans.ai, MagicSchool AI, Curipod, Eduaide.ai, Brisk Teaching and Diffit. Khanmigo is listed as an emerging player. Canva for Education is listed as a broad incumbent. Fobizz is listed as a regional player.
Does to teach have an API?
No public API is recorded for to teach.