Pitch Publicity
Pitch Publicity is a New York-based public relations firm founded in 2003 that secures earned media coverage for natural products, health, nonprofit, startup, and entertainment clients through retainer-based media relations and strategic communications. The bootstrapped, founder-led agency also operates the INICIVOX mentorship platform.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pitch Publicity does
Pitch Publicity is a New York-based public relations agency founded in 2003 by Amy Summers that specializes in earned media, strategic communications, and media relations for brands and organizations. The firm has served 142 clients across verticals including natural products and health brands, nonprofits and humanitarian causes, startups, and entertainment/immersive-experience companies, generating more than 80 billion cumulative media impressions across 210 media markets. Core deliverables include developing newsworthy story angles, securing coverage in national television, print, and digital outlets, spokesperson training, and crisis communications. The agency has operated remotely since 2010 and remains founder-owned, founder-led, and bootstrapped with no disclosed external funding.
The firm monetizes through three streams: (1) PR retainer engagements on a recurring basis (pricing not publicly disclosed), (2) communications consulting sessions sold directly via the company website at $750 for a 60-minute voice/video consult, $3,000 for a half-day, and $5,000 for a full-day (plus business-class travel for in-person), and (3) speaking engagements ranging from $2,500 for panels to $6,000 for half-day workshops, plus recorded video products. The product surface is non-technological — there is no proprietary platform, API, or AI component — and the firm's competitive advantage rests on founder expertise, a curated network of 97+ industry experts, and direct journalist relationships. Adjacent brand and revenue assets include the INICIVOX virtual mentorship platform (sister venture, 2020), two podcasts — "The Pitch with Amy Summers" on Amazon Alexa (2018) and "Pitch Live with Amy Summers" (2024) — and founder Amy Summers' debut book "Lift" (2026, Amazon bestseller).
The go-to-market motion is predominantly direct sales through Amy Summers' personal network and industry presence at events such as Natural Products Expo East, supplemented by a self-service e-commerce funnel on the company website for individual consulting and speaking purchases and an active content presence across LinkedIn, Instagram, TikTok, YouTube, and Bluesky. With a 1–10 person team, the firm's commercial capacity is structurally constrained. Recent momentum is concentrated in the entertainment vertical, where Pitch Publicity became agency of record for Exhibition Hub's U.S. immersive exhibition portfolio in 2025, driving 600+ million media impressions in a single year and securing all U.S. exhibitions through 2026.
Pitch Publicity firmographics
Firmographics- Name
- Pitch Publicity
- Legal name
- Pitch Publicity NYC
- Website
- https://pitchpublicitynyc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pitch Publicity is a New York-based public relations firm founded in 2003 that secures earned media coverage for natural products, health, nonprofit, startup, and entertainment clients through retainer-based media relations and strategic communications. The bootstrapped, founder-led agency also operates the INICIVOX mentorship platform.
- Ownership category
- akta.pro rank
Pitch Publicity industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industries
- Nonprofit & Cause Communications (BPAFADAK), Publicity, PR & Media Relations (Artists) (MPAIAGAG), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Pitch Publicity is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pitch Publicity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- PR Retainer Services: Ongoing public relations and media relations services provided on a retainer basis to brands and organizations seeking earned media coverage.
- Communications Consulting: Hourly and package-based consulting services including voice/video sessions ($750), half-day sessions ($3,000), full-day sessions ($5,000), and travel-based consultations with business-class travel billed separately.
- Speaking Engagements: Keynote presentations, panel sessions, and workshops with pricing ranging from $2,500 for panel sessions to $6,000 for half-day workshops, plus video content sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Half-Day Workshop: $6,000 |
| One time/ perpetual license | Pay-as-you-go | Keynote or Full Presentation: Not publicly priced |
| One time/ perpetual license | Pay-as-you-go | Panel or Short Session: $2,500 |
| Unit Pricing | Pay-as-you-go | Voice or Video: $750 |
| Unit Pricing | Pay-as-you-go | Anywhere Half-Day: $3,000 |
| Unit Pricing | Pay-as-you-go | Anywhere Full-Day: $5,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Pitch Publicity product offering
Product offeringCore offering
Pitch Publicity is a public relations firm that secures earned media coverage (publicity, organic coverage, word-of-mouth, and credible stories) for brands and organizations. The firm develops newsworthy story angles and strategic messaging, executes PR campaigns, and provides media training. It also sells communications consulting sessions (voice/video, half-day, full-day) and speaking engagements (workshops, keynotes, panels) through its website.
Product overview
Pitch Publicity is a PR agency offering a unified suite of communications services rather than a software platform. The core offering is strategic public relations and earned media services. Supplementary offerings include communications consulting sessions (Voice or Video, Half-Day, Full-Day) and speaking engagements (Workshops, Keynotes, Panels, and recorded video presentations) available for purchase through the website. The company also operates INICIVOX, a virtual mentorship platform, and produces podcasts including 'The Pitch with Amy Summers' and 'Pitch Live with Amy Summers'. The products are offered as standalone services rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Brands
- INICIVOX®: A virtual mentorship education hub launched in 2020 by Amy Summers, hosting communication mentorship microcasts, virtual seminar series, and mentorship sessions.
- The Pitch with Amy Summers
- Pitch Live with Amy Summers
Products and services
- Pitch Publicity PR Services Ongoing public relations and media relations services focused on securing earned media, organic coverage, and credible media placements through strategic pitch development, newsworthy story angles, and crafted messaging. Provided on a retainer basis to brands and organizations.
- Voice or Video Consulting Session A 60-minute virtual communications consultation with founder Amy Summers, delivered via voice or video, including a session recording. Priced at $750.
- Anywhere Half-Day Consulting A half-day (up to three hours) communications consultation with Amy Summers, available in-person or virtually. Business-class travel billed separately for in-person sessions. Priced at $3,000.
- Anywhere Full-Day Consulting A full-day (up to six hours) communications consultation with Amy Summers, available in-person at client location or virtually. Business-class travel billed separately for in-person sessions. Priced at $5,000.
- Half-Day Workshop A half-day workshop engagement (approximately three hours) featuring Amy Summers as a speaker or presenter. Priced at $6,000.
- Keynote or Full Presentation A keynote or full presentation engagement featuring Amy Summers for events and conferences. Pricing not publicly disclosed.
- Panel or Short Session A panel participation or short session engagement featuring Amy Summers. Priced at $2,500.
- INICIVOX Virtual Mentorship Platform A virtual mentorship education hub offering communication mentorship microcasts, virtual seminar series, and mentorship sessions. Co-founded by Amy Summers as a second venture beyond Pitch Publicity.
- The Pitch with Amy Summers (Microcast) A short-form microcast on Amazon's Alexa featuring communication mentorship content, with more than 1,000 episodes available in multiple English-speaking countries.
- Pitch Live with Amy Summers (Podcast) A podcast featuring in-depth interviews with business professionals and former Pitch Publicity interns sharing strategies and success stories.
- On-Demand Training Videos Pre-recorded video presentations on communications and leadership topics (e.g., 'Microcasting vs. Podcasting', 'Project Leadership in the Voice Era', 'Marketing & Public Relations') sold as digital downloads on the company website.
Quantifiable outcome
- 80+ billion total media impressions generated across 23 years
- +4 more outcomes
Companies that use Pitch Publicity
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Pitch Publicity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pitch Publicity partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Exhibition HubcorePitch Publicity serves as agency of record for Exhibition Hub's U.S. immersive exhibition openings, leading national campaigns for experiences including Van Gogh: The Immersive Experience, Titanic: An Immersive Voyage, and others. The partnership drove 600+ million media impressions in 2025 and continues into 2026.
- Leading Live Entertainment Discovery PlatformcoreStrategic partnership with a leading live entertainment discovery platform to promote immersive exhibition experiences across 17 openings in the U.S. market, generating significant media coverage including national feature in The New York Times.
- INICIVOXcoreINICIVOX is a virtual mentorship education hub co-founded by Amy Summers, serving as a second venture beyond Pitch Publicity. The platform hosts communication mentorship microcasts, virtual seminar series, and mentorship sessions, and has collaborated with Pitch Publicity on award-winning diversity and inclusion seminar series.
- GrassrootsHealthminorResearch partner for the 'Get On My Level' vitamin D campaign, providing at-home test kits and vitamin D calculator to help communities monitor and improve vitamin D levels.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Pitch Publicity competitors and assessment
Company assessmentBroad incumbents
- Weber Shandwick: Global communications and PR network with deep consumer and experiential marketing practices; comparable to Pitch Publicity in earned-media heritage and ability to run large-scale integrated campaigns for major brands.
- Edelman: Largest global PR firm with broad consumer, health, and corporate communications practices; relevant as a broad incumbent whose health/wellness vertical competes with Pitch Publicity's niche expertise at enterprise scale.
Direct peers
- The Bliss Group: Mid-sized communications agency with integrated PR, content, and brand strategy offerings; comparable to Pitch Publicity in full-service earned-media positioning and mid-market client engagement model.
- 5W Public Relations: U.S. PR agency offering full-service media relations, consumer PR, and corporate communications for consumer and lifestyle brands; comparable to Pitch Publicity in earned-media focus and mid-market consumer client base.
- SHIFT Communications: Mid-sized data-driven PR agency with consumer tech and lifestyle expertise; shares Pitch Publicity's earned-media emphasis and ability to deliver measurable media impressions for consumer and health-adjacent clients.
- Walker Sands: Integrated B2B and consumer PR and communications agency with comparable scope across media relations, content, and creative; relevant peer given overlapping earned-media services and similar client sizes.
- Channel V Media: Mid-market PR agency serving B2B and consumer technology clients with traditional and digital earned-media services; comparable in agency size, channel mix, and target client profile.
- JOTO PR: Boutique PR agency offering media relations and brand communications for consumer, lifestyle, and nonprofit clients; comparable in scale, vertical mix, and founder-led operating style.
- Ruby Media Group: Boutique PR and social media firm serving startups, SMBs, and consumer brands; directly comparable in firm size (small, founder-led), service mix, and earned-media-driven client acquisition model.
- Bospar: PR and marketing agency focused on tech-forward and challenger brands; relevant peer because of comparable boutique scale, media-relations emphasis, and track record securing top-tier earned coverage for emerging companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pitch Publicity social profiles
Digital presencePitch Publicity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pitch Publicity leadership team
Management profileNumber of profiles
Profiles1 record
Pitch Publicity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pitch Publicity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pitch Publicity
What does Pitch Publicity do?
Pitch Publicity is a public relations firm that secures earned media coverage (publicity, organic coverage, word-of-mouth, and credible stories) for brands and organizations. The firm develops newsworthy story angles and strategic messaging, executes PR campaigns, and provides media training. It also sells communications consulting sessions (voice/video, half-day, full-day) and speaking engagements (workshops, keynotes, panels) through its website.
Is Pitch Publicity a public or private company?
Pitch Publicity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pitch Publicity founded?
Pitch Publicity was founded in 2003. It employs 1 to 10 people.
Where is Pitch Publicity based?
Pitch Publicity is headquartered in New York, United States, in the North America region.
How does Pitch Publicity make money?
Three revenue lines are on record. PR Retainer Services are the primary driver. The others are communications Consulting and speaking Engagements.
Who are Pitch Publicity's main competitors?
Broad incumbents on record are Weber Shandwick and Edelman. Direct peers are The Bliss Group, 5W Public Relations, SHIFT Communications, Walker Sands, Channel V Media, JOTO PR, Ruby Media Group and Bospar.
Does Pitch Publicity have an API?
No public API is recorded for Pitch Publicity.
What industry is Pitch Publicity in?
Pitch Publicity's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 5418 and its SIC code is 7311.