Swimwear Anywhere

What Swimwear Anywhere does

Swimwear Anywhere, Inc. is a privately held, women-owned swimwear designer and manufacturer headquartered in Farmingdale, New York, operating with a lineage dating to 1933 and formally trademarked under its current name in 1995. The company runs a multi-brand portfolio spanning four owned house labels (Beach House, Coco Reef, Roxanne, Gabar) plus the Shapemaker shaping line (acquired 2015), and holds swimwear manufacturing licenses for four luxury designer brands: Michael Kors, Carmen Marc Valvo (since 1989), Vince Camuto, and kate spade new york. Its core technology stack centers on proprietary fit and fabric innovations, including patented Shapemaker contouring and 360-degree reinforced support zones, exclusive Hydrofinity fabric rated for 300+ hours of chlorine resistance with UPF 50+ sun protection, TrueForm cups, Chloratex print-and-retention fabric, and LYCRA XTRA LIFE fiber partnerships across its active and lifestyle lines. All production is OEKO-TEX STANDARD 100 certified, and the Beach House Style collection is fully made from recycled materials.

The company operates a B2B wholesale go-to-market, selling to luxury department stores (Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdale's, Bergdorf Goodman, Macy's, Dillard's, Belk, Galeries Lafayette, Holt Renfrew, KaDeWe), mass-market retailers (Kohl's, JCPenney), specialty swim shops (Everything But Water, Scheels), and major e-commerce platforms (Amazon, SwimOutlet, Zappos, Bare Necessities, Zalando), with East and West Coast distribution centers supporting fulfillment. Customer segments span women seeking general swimwear, curvy/plus sizing (6-24W), full-bust support (C-G cup), active-lifestyle performance, and mature/retro fashion, plus a luxury/designer consumer segment served through licensed brands. Revenue is generated through wholesale brand sales of owned labels and licensing/manufacturing royalties on the four designer partnerships, with pricing determined per retail partnership and not publicly disclosed. The company is led by founder and owner Rosemarie DiLorenzo and operates a sister company, TYR Sport, Inc., in the athletic swim category. No funding rounds, equity investors, or revenue figures have been publicly disclosed.

Name

Swimwear Anywhere

Legal name

Swimwear Anywhere, Inc.

Website

https://swimwearanywhere.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Swimwear Anywhere is a privately held, women-owned North American designer and manufacturer of women's swimwear, operating four owned brands (Beach House, Coco Reef, Roxanne, Gabar) plus Shapemaker and licensing swimwear for Michael Kors, Carmen Marc Valvo, Vince Camuto, and kate spade new york, distributed B2B through department stores, specialty retailers, and e-commerce platforms.

Ownership category

akta.pro rank

Product category

Women's Swimwear Manufacturing

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Swimwear & Beachwear Cut & Sew (IMAOAEAH)

akta.pro secondary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Wholesale swimwear manufacturing
• Women's swimwear brands
• Bra-sized swimwear
• Licensed designer swimwear
• Shapewear swimwear

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Brand Sales: Direct sales of owned brands (Beach House, Coco Reef, Roxanne, Gabar, Shapemaker) to retailers through wholesale distribution
2. Licensed Brand Manufacturing: Manufacturing swimwear under license for designer labels (Michael Kors, Carmen Marc Valvo, Vince Camuto, kate spade new york). Company receives licensing fees/royalties for producing and distributing branded swimwear.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels1 record

Core offering

Swimwear Anywhere is a B2B wholesale designer and manufacturer of women's swimwear based in Farmingdale, NY. The company operates multiple owned brands (Beach House, Coco Reef, Roxanne, Gabar, Shapemaker) and manufactures licensed designer labels (Michael Kors, Carmen Marc Valvo, Vince Camuto, kate spade new york). Products are sold through department stores, specialty retailers, and e-commerce platforms domestically and internationally.

Product overview

Swimwear Anywhere is the premier designer and manufacturer of swimwear in North America, operating as a multi-brand portfolio company with both owned brands and licensed designer labels. The company manages four core house brands: Beach House (with Swim, Sport, and Style sub-lines), Coco Reef (with Coco Contours shapewear line), Roxanne, Gabar, and Shapemaker. Additionally, Swimwear Anywhere holds swimwear licenses for four luxury fashion brands: Michael Kors, kate spade new york, Vince Camuto, and Carmen Marc Valvo. The portfolio spans fit solution swimwear, bra-sized swimwear, active swimwear, shaping swimwear, and lifestyle apparel, distributed across luxury department stores, specialty stores, and e-commerce channels worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Beach House: A swim lifestyle brand for women on the go with size ranges 6-24W, known for tailored tankini tops and feminine swim skirts.
• Coco Reef
• Gabar
• Roxanne
• Shapemaker
• Beach House Sport
• Beach House Style
• Coco Contours

Products and services

• Beach House A swim lifestyle brand for women on the go offering polished, reliable, functional swimwear and lifestyle apparel with size ranges 6-24W. Includes swim separates, tankinis, and feminine swim skirts.
• Beach House Sport Active swimwear collection for women with active lifestyles offering maximum durability in and out of the water. Features LYCRA XTRA LIFE fiber, UPF protection, quick-dry fabrics, and hidden pockets.
• Beach House Style Lifestyle apparel collection including rompers and dresses made from recycled materials with UPF 50+ sun protection and LYCRA XTRA LIFE fiber for a reliable fit.
• Coco Reef Bra-sized fit solution swimwear brand offering bikinis, tankinis, and one-pieces ranging from C-cup to G-cup and sizes up to 24W. Focuses on enhancing women's curves with supportive features.
• Coco Contours Shaping swimwear collection made with patented Shapemaker lining that smooths, sculpts, and supports curves with control-fit technology. Features tummy control fabric and lace textured fabrics.
• Roxanne Classic retro-inspired bra-sized swimwear brand known for perfecting fit with TrueForm cups, Chloratex fabric for vivid prints, and adjustable straps. Designed for the mature modern woman.
• Gabar Active swimwear collection featuring Hydrofinity fabric that is chlorine resistant, UPF 50+ protected, and offers 300+ hours of use. Known for tummy control, moderate coverage, and flattering styles.
• Shapemaker Swimwear brand blending shapewear sculpting power with high-quality swimwear comfort. Features patented Shapemaker technology with precision contouring, 360-degree reinforced support zones, and smoothing technology.
• Michael Kors Swim (Licensed) Licensed luxury swimwear collection inspired by global travel and resort destinations. Features Michael Kors Empire hardware, gold hardware, silver chains, grommets and logo accents.
• kate spade new york Swim (Licensed) Licensed swimwear collection embodying joy of life with pops of colors, playfully chic warm and optimistic styles, whimsical prints, and timeless graceful silhouettes.
• Vince Camuto Swim (Licensed) Modern licensed swimwear collection featuring distinctive design, exceptional fabric and unparalleled value. Includes bold tropical florals, romantic patterns, and fashion-driven silhouettes.
• Carmen Marc Valvo Swim (Licensed) Licensed swimwear collection known for tailored fit and modern take on red-carpet dressing. Combines classic artistry and refinement in striking swimwear silhouettes with bow accents and crochet details.

Quantifiable outcome

• Chlorine resistant fabric tested for 300+ hours of use
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Michael KorsflagshipOEM/ Whitelabel/ Licensing PartnerSwimwear Anywhere holds the swimwear license for Michael Kors, a world-renowned, award-winning designer of luxury accessories and ready-to-wear. Michael by Michael Kors was introduced in 2004 and is positioned to provide accessible luxury. Swimwear collections feature glamorous styles echoing themes seen across Michael Kors ready-to-wear and accessories.
• Carmen Marc ValvocoreOEM/ Whitelabel/ Licensing PartnerSince 1989, Carmen Marc Valvo is known for his tailored fit and modern yet accessible take on red-carpet dressing. These themes translate through to his swimwear collections that stun season after season. He combines classic artistry and refinement in striking swimwear silhouettes.
• Vince CamutocoreOEM/ Whitelabel/ Licensing PartnerVince Camuto swimwear is a modern collection featuring distinctive design, exceptional fabric and unparalleled value which distinguishes real style from everyday fashion.
• kate spade new yorkcoreOEM/ Whitelabel/ Licensing PartnerAt the heart of kate spade new york is an exuberant approach to living that makes the everyday extraordinary. Rather than waiting for a special occasion, they embrace each day as a reason to celebrate. Swimwear collections embody the joys of life with pops of colors, playfully chic styles that are warm and optimistic.
• Industry Fabric SpecialistscoreStrategic or Co-development PartnerThrough partnerships with industry fabric specialists, Swimwear Anywhere has created sustainable fabrications in all swimwear categories. These partnerships have enabled development of recycled material swimwear and OEKO-TEX certified fabrics.
• OEKO-TEX AssociationcoreTechnology or IntegrationAll factories producing fabric for Swimwear Anywhere swimwear and accessories carry the OEKO-TEX STANDARD 100 certification, ensuring every component has been tested for harmful substances.
• LYCRA (INVISTA)coreTechnology or IntegrationBeach House Style and Beach House Sport garments are made with LYCRA XTRA LIFE fiber that provides reliable fit and shape retention for durable swimwear.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TYR Sport: Athletic and competitive swimwear brand and sister company to Swimwear Anywhere. Directly comparable as a swimwear-focused manufacturer and brand with overlapping technical fabric expertise and wholesale distribution.
• Speedo USA: One of the most recognized performance swimwear brands globally. Comparable as a swimwear specialist serving both competitive and lifestyle consumers through department stores, specialty, and wholesale.
• Jantzen: Heritage women's swimwear brand with department store distribution. Comparable mid-premium swimwear brand competing for similar bra-sized and lifestyle swim segments.
• Miraclesuit: Shaping swimwear brand using proprietary fabrics to deliver body-contouring swimwear. Directly comparable to Swimwear Anywhere's Shapemaker and Coco Contours lines in the shaping swimwear category.
• Seafolly: Premium Australian women's swimwear and beachwear brand sold globally through department stores and specialty. Comparable multi-line women's swimwear brand with similar wholesale distribution model.
• La Blanca: Women's swimwear brand sold through department stores. Comparable mid-market swimwear competitor targeting similar customers and channels as Beach House.

Emerging players

• Cupshe: Digitally native women's swimwear brand built on direct-to-consumer e-commerce. Comparable in target customer (women's swimwear) but differentiated by channel and price point, representing competitive pressure on Swimwear Anywhere's wholesale partners.
• Summersalt: DTC women's swimwear and travel-wear brand focused on fit innovation and inclusive sizing. Comparable in women's swimwear and size inclusivity (similar to Coco Reef and Roxanne) but operating predominantly direct-to-consumer.

Broad incumbents

• Tommy Bahama: Lifestyle apparel and swimwear brand owned by Oxford Industries. Comparable in women's swimwear distribution and resort lifestyle positioning, though part of a broader apparel portfolio rather than swim-focused.
• Spanx: Shapewear leader that has extended into swimwear with shaping technology. Comparable to Swimwear Anywhere's Shapemaker brand as a shaping apparel competitor, though Spanx is a broader apparel incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swimwear Anywhere