Marketcircle
Marketcircle Inc. is a Toronto-based software company that builds Daylite, an Apple-native CRM and productivity platform combining client management, sales pipeline, projects, email, calendar, and notes for small service-based businesses on Mac, iPhone, and iPad, sold via tiered subscriptions.
- Company typePrivate
- Founded1999
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Marketcircle does
Marketcircle Inc., founded in 1999 and headquartered in Toronto, Canada, is a privately held software company that develops Daylite, an Apple-native CRM and business productivity platform built exclusively for Mac, iPhone, and iPad. The platform unifies CRM/client management, sales pipeline tracking, project and task management, calendar, notes, and email (Daylite Mail) into a single linked workspace in which every task, email, meeting, and note is automatically connected to the right person, project, or deal, producing a searchable "Linked Business History." A complementary add-on, Billings Pro, provides billing and time tracking for Mac. The product runs natively on Apple devices with full offline capability and seamless cross-device sync.
Daylite is targeted at small service-based businesses that sell expertise and time — agencies, consultancies, professional service firms, legal practices, real estate agents, photographers, and financial advisors — operating within the Apple ecosystem. Revenue is generated primarily through tiered recurring subscriptions, with a self-serve freemium trial that does not require a credit card and a current promotional offer of 25% off monthly pricing for the first year. Go-to-market combines a product-led growth motion (direct website trial and purchase, public Developer/API docs, comparison pages versus Outlook, Pipedrive, Zoho, HubSpot, and Notion) with a sales-assisted layer (scheduled demos, certified Daylite Coaches, partner network, and the iOSXpert Daylite Academy) for higher-touch and mid-market engagement. The company has no disclosed funding, operates as a small team of 11-50 employees, and markets Daylite as serving thousands of small businesses.
Marketcircle firmographics
Firmographics- Name
- Marketcircle
- Legal name
- Marketcircle Inc.
- Website
- https://marketcircle.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marketcircle Inc. is a Toronto-based software company that builds Daylite, an Apple-native CRM and productivity platform combining client management, sales pipeline, projects, email, calendar, and notes for small service-based businesses on Mac, iPhone, and iPad, sold via tiered subscriptions.
- Ownership category
- akta.pro rank
Marketcircle industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Marketcircle is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Marketcircle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Recurring subscription model for access to the Daylite CRM platform across Mac, iPhone, and iPad devices. The platform offers tiered pricing with a current promotional offer of 25% off monthly for the first year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Marketcircle product offering
Product offeringCore offering
Marketcircle develops and sells Daylite, an Apple-native CRM and business productivity platform built exclusively for Mac, iPhone, and iPad. The product unifies CRM/client management, sales pipeline tracking, project and task management, email, calendar, and notes into one connected application, with full offline capability and seamless cross-device sync. The company also offers Billings Pro, a billing and time tracking add-on for the Mac.
Product overview
Marketcircle offers Daylite, a unified Apple-native CRM platform for small service-based businesses. The core Daylite product encompasses integrated modules for CRM/client management (Daylite CRM), sales pipeline tracking (Daylite Sales), project and task management (Daylite Projects), and essential productivity tools (Daylite Tools). Email management is handled through Daylite Mail, which connects inbox functionality to the CRM and project workflows. The platform runs natively on Mac, iPhone, and iPad, supporting offline work with automatic cloud sync. Add-ons like Billings Pro extend the platform's functionality for billing purposes.
Differentiator
Problem solved
Functional benefit
Brands
- Daylite: Award-winning Mac CRM software for small businesses, combining CRM, sales pipeline, project management, email, calendar, tasks, and notes in one Apple-native app.
- Billings Pro
Quantifiable outcome
- Win back hours each week by eliminating wasted time jumping between tools
- +2 more outcomes
Companies that use Marketcircle
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Marketcircle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Marketcircle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iOSXpert Daylite AcademyminorThird-party training academy providing Daylite education and certification programs for users seeking structured learning paths.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Marketcircle competitors and assessment
Company assessmentDirect peers
- HoneyBook: HoneyBook is an all-in-one clientflow and business management platform purpose-built for service-based SMBs (creatives, event planners, coaches, photographers). It targets the same 'sell your expertise' customer as Daylite with CRM, proposals, contracts, invoicing, and project management, making it the closest direct competitor in segment and use case.
- Dubsado: Dubsado is a business management platform for service-based small businesses combining CRM, project management, contracts, invoicing, and workflows. Like Daylite, it focuses on solo and small-team service providers and competes for the same 'replace multiple tools with one' value proposition.
- Pipedrive: Pipedrive is a sales-focused CRM built for small businesses and sales teams, with visual pipeline management and SMB pricing. Daylite explicitly lists Pipedrive as a comparison alternative on its website, signaling direct overlap in the SMB sales-pipeline category.
- Insightly: Insightly is an SMB CRM with native project management and pipeline tracking, targeting small businesses and mid-market. The product overlap with Daylite's combined CRM + Sales + Projects positioning makes it a direct peer in functionality and target customer.
- Copper: Copper is a CRM designed for small businesses and built natively inside Google Workspace, with pipeline and project tracking. Like Daylite, it emphasizes ecosystem-native integration (Google instead of Apple) and competes for SMBs wanting low-friction, pre-integrated workflows.
- Nimble: Nimble is a relationship-focused CRM for small businesses combining contacts, pipeline, and social/email interactions. It targets the same SMB and solopreneur segment as Daylite, with similar contact-centric workflows and a freemium pricing model.
Broad incumbents
- HubSpot: HubSpot offers a broad SMB-focused CRM platform with marketing, sales, service, and operations hubs at freemium pricing. It is named as a comparison alternative on Daylite's website and competes at the same SMB entry point, though with vastly broader scope and marketing scale.
- Zoho CRM: Zoho CRM is part of the broader Zoho suite of business apps targeting SMBs and mid-market with integrated CRM, sales, projects, and email. Listed as a Daylite comparison alternative, it competes with much broader product breadth at competitive price points.
- Freshsales (Freshworks): Freshsales is the CRM offering from Freshworks, targeting SMBs with sales pipeline, built-in phone/email, and AI assistance. It overlaps with Daylite's SMB CRM + sales positioning while being part of a broader, well-funded Freshworks product portfolio.
- Salesforce (Sales Cloud / Starter Suite): Salesforce extends down-market into SMBs through Sales Cloud and the Starter Suite, directly competing with Daylite for small service-business CRM budgets. It represents a much larger incumbent with broader capabilities and partner ecosystem, but at higher complexity and price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Marketcircle social profiles
Digital presenceMarketcircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketcircle leadership team
Management profileNumber of profiles
Profiles1 record
Marketcircle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketcircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketcircle
What does Marketcircle do?
Marketcircle develops and sells Daylite, an Apple-native CRM and business productivity platform built exclusively for Mac, iPhone, and iPad. The product unifies CRM/client management, sales pipeline tracking, project and task management, email, calendar, and notes into one connected application, with full offline capability and seamless cross-device sync. The company also offers Billings Pro, a billing and time tracking add-on for the Mac.
Is Marketcircle a public or private company?
Marketcircle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marketcircle founded?
Marketcircle was founded in 1999. It employs 11 to 50 people.
Where is Marketcircle based?
Marketcircle is headquartered in Toronto, Canada, in the North America region.
How does Marketcircle make money?
One revenue line is on record: subscription Licensing.
Who are Marketcircle's main competitors?
Direct peers on record are HoneyBook, Dubsado, Pipedrive, Insightly, Copper and Nimble. Broad incumbents are HubSpot, Zoho CRM, Freshsales (Freshworks) and Salesforce (Sales Cloud / Starter Suite).
Does Marketcircle have an API?
Yes. Daylite offers a public API for developers and partners to build integrations and automations. The API enables connecting Daylite with third-party applications and extending the platform's functionality. Developer documentation is at www.daylite.app/api.
What industry is Marketcircle in?
Marketcircle's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App).