Maison Options

What Maison Options does

Maison Options (legal name La Maison Options) is a France-headquartered, privately held equipment rental company specializing in receptions and events, founded in 1981 and headquartered in Les Mureaux. It rents tableware (art de la table), furniture (mobilier), table linens (nappage), kitchen and catering equipment, and accessories, operating from more than 4,000 product references across 12+ physical locations in France and Monaco, and through 19 entities delivering across Europe on a 24/7 basis. The company self-positions as the European leader in event equipment rental and serves a balanced mix of corporate event professionals, private individuals planning weddings and family celebrations, caterers and hospitality providers, and event planning agencies.

The company's commercial and delivery platform is built on an e-commerce rental website (options.fr) that combines a digital product catalog with a 3D Table Configurator, augmented reality product visualization, a 360° product viewer, and curated event-ambiance collections for weddings, corporate dinners, cocktails, and lounges. Logistics, post-event washing, and HACCP-compliant sanitation are handled internally through the wholly owned Options Solutions subsidiary, and the company is supplemented by a network of strategic and channel partnerships (Vaisselle Vintage for antique pieces, G2V and Atawa for event design referrals, Pops Location for low-price casual parties). Marc Rocagel serves as CEO and chairman.

The business model is primarily transactional rental revenue with project-based decoration and styling services on top. Pricing is quote-based and not publicly disclosed; customers receive a personalized quote within 24 hours, pay a deposit on order confirmation plus a refundable security guarantee, and can modify orders up to 48 hours before the event. Distribution combines a sales-led motion (dedicated customer advisors providing on-site reconnaissance and styling consultation) with an event-driven inspiration motion (curated scenarios that guide customers toward product bundles). In September 2021, the company raised €20 million from Socadif Capital Investissement to fund development and expansion into new activities.

Name

Maison Options

Legal name

La Maison Options

Website

https://options.fr

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maison Options is a France-headquartered, privately held event equipment rental company operating 19 entities across Europe with 4,000+ product references, serving corporate event professionals, private individuals, caterers, and event planners.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

Keywords

• Event equipment rental
• Tableware rental
• Event furniture rental
• Catering equipment hire
• Professional event supplies

Headquarters

HQ city

Les Mureaux

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Core revenue stream from renting tableware (plates, glasses, cutlery), furniture (chairs, tables, buffets, lounge seating), table linens, and accessories for events. Customers receive a personalized quote based on event size, duration, and product selection. The company handles delivery, setup advice, and post-event washing of returned items.
2. Decoration and Styling Services: Custom decoration proposals where advisors help customers design their event layout and ambiance, including table configurations and overall event styling. Pricing is project-specific and handled through consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Maison Options rents crockery, tableware, furniture, kitchen equipment and decorative accessories on a short-term basis to event professionals, caterers, hospitality venues, and private individuals organising celebrations. Its offering is anchored by a catalogue of 4,000+ product references across brands such as Vaisselle Vintage, Options Collection, and Entrée de Gamme, complemented by delivery, on-site logistics, and an in-house industrial washing service through subsidiary Options Solutions.

Product overview

Maison Options is a B2B and B2C equipment rental company for receptions and events, operating as a unified rental platform with over 4,000 SKUs across five core product categories: furniture rental (mobilier), tableware and table art (art de la table), table linens (nappage), kitchen and office equipment, and accessories. The company differentiates through a tiered sub-brand portfolio comprising Entrée de Gamme (entry-level), Options Collection (premium), and Vaissance Vintage (antique curated pieces), alongside a 3D/augmented-reality Configurateur de Table as a digital add-on tool. A complementary industrial washing service is delivered through subsidiary Options Solutions. The company serves both private individuals and professionals, operates 19 entities across Europe with 24/7 delivery capability, and is a leader in event equipment rental in Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Vaisselle Vintage: Vintage tableware rental featuring antique dishes, glasses, cutlery, silver carafes and candlesticks, as well as decor and furniture.
• Options Collection
• Options Solutions

Products and services

• Tableware and Crockery Rental (Art de la Table)

Quantifiable outcome

• Over 4,000 product references available for rental
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• G2V (Event Design Agency)minorGTM or Marketing PartnerG2V is an event design agency described as a passionate team that creates custom ephemeral spaces and bespoke decorations. They are featured as an Options partner on the website, with mutual cross-promotion on event inspiration pages.
• Atawa (Event Agency)minorGTM or Marketing PartnerAtawa is an event agency that supports clients in building their events with confidence. Featured as an Options partner with cross-promotion on the website.
• Vaisselle VintagecoreStrategic or Co-development PartnerVaisselle Vintage offers antique tableware for rental, including plates, glasses, cutlery, silver carafes and candelabras, plus décor and furniture. The collection is available through the Options Paris 5e boutique and featured as a dedicated offer category on the Options website.
• Pops LocationminorChannel Partner/ Reseller/ DistributorPops Location is an online-only tableware rental service at affordable prices for birthdays and parties among friends. Referenced as an Options partner, offering a complementary, lower-price-point offering for casual events.
• Options SolutionscoreStrategic or Co-development PartnerOptions Solutions is the industrial washing expert for the company's reusable containers, handling washing of all returned rental items under strict HACCP hygiene standards as part of the company's RSE (sustainable development) commitment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Event Hire UK: One of the UK's largest event equipment rental companies, offering furniture, tableware, catering equipment, and linen hire to corporate and private clients. Highly comparable to Maison Options in product breadth, B2B/B2C mix, and end-to-event logistics model, though focused on the UK market.
• Hireall: European event and party equipment rental platform with a broad catalog of furniture, tableware, catering, and event infrastructure. Closely comparable to Maison Options on multi-category rental, e-commerce catalog, and quote-based B2B/B2C ordering.
• Hemingway Hire: UK-based event furniture and tableware rental specialist serving corporate events, weddings, and private parties. Comparable in catalog depth (chairs, tables, linens, tableware) and premium product positioning, though primarily a regional UK player.
• Bright Event Rentals: US-based event rental company offering tents, furniture, tableware, and event infrastructure to corporate and social clients. Comparable in scale, multi-product catalog, and integrated event services, though operating in a different geography.
• Peak Event Services: US event rental company providing furniture, tabletop, linen, and catering equipment for corporate and social events. Directly comparable to Maison Options on full-service event rental with dedicated logistics and washing operations.
• Eventologists: UK event design and equipment rental company providing furniture, tableware, lighting, and styling for corporate and private events. Comparable to Maison Options on event-focused rental plus value-added styling/design services.

Broad incumbents

• CORT Event Rentals: Large US-based furniture rental company with a dedicated event rentals division, offering a broad portfolio across residential, office, and event segments. Comparable on inventory scale and rental operating model, but a broader incumbent with event as one of several verticals.
• AFR Furniture Rental: European furniture rental specialist primarily serving corporate and residential clients with event rental as a supplementary offering. Comparable on rental model and European footprint, but with a broader incumbent focus beyond events.

Others

• Maison du Monde: French home furnishings retailer with strong European footprint and growing events/occasions category. Adjacent comparable for product category and French market positioning, but operates a retail (not rental) model.

Regional players

• Traiteur de Paris: French luxury event caterer and event service provider with associated equipment offerings. Adjacent comparable through French event industry focus and B2B clientele, though primarily a caterer rather than an equipment rental specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJRAm1bCOTyPBmI1Ljgto-g
• Facebookfacebook.com/LaMaisonOptions
• LinkedInlinkedin.com/company/maison-options
• Instagraminstagram.com/maison_options
• Pinterestpinterest.com/MaisonOptions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Options