CloudFX
CloudFX is a Singapore-based enterprise software vendor founded in 2009 that provides AI-enabled multi/hybrid-cloud management platforms (SinglePaneFX suite) to large enterprises and Global System Integrators, who white-label and resell the platform as part of managed cloud services worldwide.
- Company typePrivate
- Founded2009
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CloudFX does
CloudFX is a Singapore-headquartered enterprise software vendor founded in 2009 that builds AI-enabled multi/hybrid-cloud management platforms for large enterprises and Global System Integrators. Its core product is the patent-pending SinglePaneFX suite, now in its 6th generation, which unifies discovery, lifecycle management, automation, observability, cost analytics, and security monitoring across AWS, Azure, GCP, OCI, and VMware through modular components including CloudSelectFX (CMP), TechSaverFX (FinOps), ObservabilityFX, RiskScanFX (SIEM), EcommFX, and the 2024-launched ConvergedOps 3.0 that converges CloudOps, FinOps, and AIOps. The company serves enterprise FinOps teams, large multi-cloud enterprises, and—most strategically—top-tier Indian and global GSIs (TCS, Wipro, Tech Mahindra, LTIMindtree, Coforge, BirlaSoft, Tata Communications) that white-label or deliver CloudFX-powered cloud brokerage and managed services to their end-clients.
CloudFX operates a hybrid go-to-market combining direct enterprise sales (Request Demo CTAs) with a heavily partner-led channel in which GSIs can rebrand and resell the platform. Pricing mixes annual software subscriptions with outcome-based engagement fees capped at 30% of identified cloud cost savings under ConvergedOps 3.0. Operations are anchored in Singapore, with a wholly-owned Indian subsidiary (CFX Digital Software & Services Private Limited) in Bangalore providing engineering and delivery scale, and the company also serves customers in Canada (Soroc Technology) and Germany. CloudFX is privately held with a single disclosed capital event—an Intel Capital investment in 2013—and is led by Founder & CEO Damian Crotty, Executive Chairman Brendan Crotty, President–APAC Prashant Wali, CTO Jay Moore, and Director–IT Infrastructure Shiju Varghese.
CloudFX firmographics
Firmographics- Name
- CloudFX
- Legal name
- CloudFX Pte Ltd.
- Website
- https://cloudfx.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CloudFX is a Singapore-based enterprise software vendor founded in 2009 that provides AI-enabled multi/hybrid-cloud management platforms (SinglePaneFX suite) to large enterprises and Global System Integrators, who white-label and resell the platform as part of managed cloud services worldwide.
- Ownership category
- akta.pro rank
CloudFX industry classification
Industry- Product category
- Cloud Management Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (51321), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Hybrid Cloud Platforms & Orchestration (HDABAMAA)
- akta.pro secondary industries
- Multi-Cloud & Hybrid Cloud Enablement (BPAEACAK), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ)
Keywords
Where CloudFX is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
CloudFX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Software Platform Licensing: CloudFX SinglePaneFX platform suite including CloudSelectFX, TechSaverFX, ObservabilityFX, RiskScanFX, and EcommFX offered as licensed software. Can be deployed as OEM/whitelabel version by partners.
- Professional Services: Consulting and implementation services including FinOps consultation, platform setup, configuration, and ongoing support. 24/7 customer support offered alongside comprehensive documentation and training/onboarding.
- Success-Based Pricing: ConvergedOps engagement model with fees tied to identified savings (30% of cost savings identified within 10 working days). Staged approach with initial assessment followed by incremental deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | ConvergedOps 3.0 Staged Approach |
| Subscription | Annual | TechSaverFX FinOps Platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
CloudFX product offering
Product offeringCore offering
CloudFX develops and licenses an AI-enabled SinglePaneFX platform suite (now in its 6th generation) for unified management of multi/hybrid-cloud environments across AWS, Azure, GCP, OCI, and VMware. The suite provides automated discovery, lifecycle management, automation, observability, cost analytics (FinOps), and security monitoring, sold as licensed software to enterprises and Global System Integrators, with white-label/OEM options for partners.
Product overview
CloudFX is a global leader in Multi/Hybrid-Cloud Management platforms, established in 2009 with its patent-pending SinglePaneFX as the core product suite now in its 6th generation. The platform suite comprises six interconnected modules: CloudSelectFX provides simplified hybrid cloud management and automation; TechSaverFX delivers AI-powered FinOps cost optimization with 25-45% savings; ObservabilityFX offers open-source, OpenTelemetry-based telemetry data collection (metrics, logs, traces) for IT workload visibility; RiskScanFX provides security information and event management with vulnerability detection and threat monitoring; EcommFX enables digital marketplace operations with automated procurement and inventory management; and ConvergedOps 3.0 unifies CloudOps, FinOps, and AIOps disciplines into a single operational view. Together, these products enable enterprises to manage complexity, cost, and governance across multi/hybrid cloud environments through unified discovery, lifecycle management, automation, and predictive analytics.
Differentiator
Problem solved
Functional benefit
Brands
- SinglePaneFX: Patent pending multi/hybrid-cloud management platform delivering real-time analytics, deep insights, and remediation for cloud consumption and management. Provides unified and automated discovery, lifecycle management, automation, observability, cost analytics, and security monitoring.
- CloudSelectFX
- TechSaverFX
- ObservabilityFX
- RiskScanFX
- EcommFX
- ConvergedOps 3.0
Products and services
- SinglePaneFX Patent-pending intelligent multi/hybrid-cloud management platform delivering predictive analytics, real-time analytics, deep insights, and remediation. Provides unified and automated discovery, lifecycle management, automation, observability, cost analytics, and security monitoring across AWS, Azure, GCP, OCI, and VMware for enterprise customers and GSIs.
- CloudSelectFX Simplified hybrid cloud management and automation platform enabling organizations to transition to hybrid cloud ecosystems with unified hybrid IT and multi-cloud provisioning, deployment, self-service catalogs, template/form-based requests, approval workflows, cost optimization, service discovery, operations reporting, performance management, and monitoring with alerts.
- TechSaverFX AI-powered hybrid-cloud cost management and FinOps solution delivering 25%-45% cost savings through unified cost analytics, AI-driven optimization, automated FinOps assessment, anomaly detection, cost forecasting, and governance/policy enforcement across multi-cloud environments. Targeted at enterprise FinOps teams and CFOs.
- ObservabilityFX Open-source observability framework providing vendor-agnostic APIs, SDKs, and tools for collecting and analyzing telemetry data (metrics, events/logs, and traces) from cloud-native applications and supporting infrastructure across on-premise and cloud environments.
- RiskScanFX Security Information and Event Management (SIEM) platform with modules for inventory management, vulnerability detection, security configuration assessment (SCA), threat detection, and incident response with agent-based monitoring to improve organizational security posture.
- EcommFX Automated digital marketplace and e-commerce platform enabling B2B and B2C transactions, inventory management, supplier procurement, automated invoicing, delivery oversight, and integration with existing management information and accounting systems (including Coupa, Synnex, TechData).
- ConvergedOps 3.0 Business-aware converged operations platform combining CloudOps, FinOps, and AIOps disciplines. Delivers unified insights by merging data across these traditionally siloed management disciplines to produce consolidated real-time recommendations for hybrid cloud ecosystems.
Quantifiable outcome
- 20-45% increase in cloud operational efficiencies
- +8 more outcomes
Companies that use CloudFX
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
CloudFX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature7 records
CloudFX partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Tata CommunicationscorePartnership established in 2023. Tata Communications Limited (formerly Videsh Sanchar Nigam Limited) is an Indian telecommunications company under Tata Group ownership, formerly government-owned under Ministry of Communications.
- LTIMindtreecorePartnership since 2016. LTIMindtree, an 81,000-employee L&T subsidiary and major Indian IT services firm, uses CloudFX's global cloud delivery platform (CDP) supporting over $50M in managed services for AWS, Azure, and GCP, powered by CloudSelect.
- BirlaSoftcoreBirlaSoft's iSight cloud management platform uses white-labelled CloudSelect CMP supporting AWS, Azure, GCP, OCI, and VMware. It delivers automation, self-service, governance, and full cloud lifecycle management for over $120M in cloud services. Partnership provides joint support to design, build, deploy, and validate the iSight platform.
- Soroc Technology Inc.coreToronto-based IT provider for major banks and financial firms sought to replace outdated cloud procurement system. CloudFX was the only platform meeting their needs with integration support for Coupa and vendor systems such as Synnex and TechData.
- TCSflagshipTata Consultancy Services (TCS) is part of the global partner ecosystem, utilizing CloudFX platforms for cloud management delivery to enterprise clients.
- WiproflagshipWipro is part of the global partner ecosystem, utilizing CloudFX platforms for cloud management delivery to enterprise clients.
- Tech MahindraflagshipTech Mahindra is part of the global partner ecosystem, utilizing CloudFX platforms for cloud management delivery to enterprise clients.
- CoforgecoreCoforge is part of the global partner ecosystem, utilizing CloudFX platforms for cloud management delivery to enterprise clients.
- Cloud4CcoreCloud4C is part of the global partner ecosystem, utilizing CloudFX platforms for cloud management delivery to enterprise clients.
- YASH TechnologiescoreYASH Technologies is part of the global partner ecosystem, utilizing CloudFX platforms for cloud management delivery to enterprise clients.
- Happiest MindsminorHappiest Minds is part of the global partner ecosystem, utilizing CloudFX platforms for cloud management delivery to enterprise clients.
- CloudtexominorCloudtexo is part of the global partner ecosystem, utilizing CloudFX platforms for cloud management delivery to enterprise clients.
- SLKminorSLK is part of the global partner ecosystem, utilizing CloudFX platforms for cloud management delivery to enterprise clients.
- ThinkminorThink is part of the global partner ecosystem, utilizing CloudFX platforms for cloud management delivery to enterprise clients.
- Randstad DigitalminorRandstad Digital (talent-focused digital enablement solutions) is part of the global partner ecosystem.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
CloudFX competitors and assessment
Company assessmentDirect peers
- VMware Aria (formerly vRealize Suite): VMware Aria is a direct competitor to CloudFX's CloudSelectFX, offering multi-cloud management, cost optimization (Aria Cost), and operations across hybrid environments. Both target enterprise customers managing complex multi-cloud estates with unified governance.
- Morpheus (Dell Technologies): Morpheus is a hybrid cloud management platform providing self-service provisioning, governance, and orchestration across AWS, Azure, GCP, and on-premises — directly comparable to CloudSelectFX's capabilities. Now part of Dell, it competes in the same enterprise CMP segment.
- HashiCorp (now IBM): HashiCorp's Terraform and Consul provide multi-cloud infrastructure provisioning and service networking, overlapping with CloudSelectFX's provisioning and orchestration capabilities. Acquired by IBM for $6.4B in 2025, it represents the gold-standard CMP/IaC adjacency.
- Apptio (IBM): Apptio is a leading FinOps and cloud cost management platform — directly comparable to CloudFX's TechSaverFX. Acquired by IBM, it represents the established enterprise standard in cloud financial operations.
- Spot by NetApp (formerly Spot.io): Spot provides automated cloud infrastructure optimization and FinOps capabilities, directly comparable to TechSaverFX's AI-driven cost optimization. Acquired by Flexera and now part of NetApp, it targets the same enterprise cost-savings use case.
- Nutanix Beam: Nutanix Beam is a hybrid cloud cost management and governance offering built into the Nutanix enterprise cloud platform. Comparable to CloudSelectFX and TechSaverFX in providing cost visibility and governance across multi-cloud environments.
Broad incumbents
- ServiceNow Cloud Management: ServiceNow's Cloud Management portfolio provides cloud provisioning, governance, and operations as part of its broader enterprise workflow platform. Overlaps with CloudSelectFX but within a much wider IT service management portfolio.
- Datadog: Datadog is a market-leading observability and cloud monitoring platform with growing AIOps capabilities, directly comparable to CloudFX's ObservabilityFX and parts of ConvergedOps 3.0. Much larger scale and broader product portfolio.
Emerging players
- Scalr: Scalr is a cloud management platform focused on self-service infrastructure provisioning and FinOps — a more focused emerging competitor to CloudSelectFX. Targets enterprise DevOps and FinOps teams.
- HyperGrid: HyperGrid provides a CMP with cloud cost management and orchestration capabilities, offering a similar converged platform to CloudFX's ConvergedOps 3.0 thesis. Comparable in scale and target market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CloudFX social profiles
Digital presenceCloudFX financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudFX leadership team
Management profileNumber of profiles
Profiles5 records
CloudFX subsidiaries and ownership
Company hierarchySubsidiaries1 record
CloudFX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudFX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudFX
What does CloudFX do?
CloudFX develops and licenses an AI-enabled SinglePaneFX platform suite (now in its 6th generation) for unified management of multi/hybrid-cloud environments across AWS, Azure, GCP, OCI, and VMware. The suite provides automated discovery, lifecycle management, automation, observability, cost analytics (FinOps), and security monitoring, sold as licensed software to enterprises and Global System Integrators, with white-label/OEM options for partners.
Is CloudFX a public or private company?
CloudFX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CloudFX founded?
CloudFX was founded in 2009. It employs 51 to 100 people.
Where is CloudFX based?
CloudFX is headquartered in Singapore, Singapore, in the Asia region.
How does CloudFX make money?
Three revenue lines are on record. Software Platform Licensing is the primary driver. The others are professional Services and success-Based Pricing.
Who are CloudFX's main competitors?
Direct peers on record are VMware Aria (formerly vRealize Suite), Morpheus (Dell Technologies), HashiCorp (now IBM), Apptio (IBM), Spot by NetApp (formerly Spot.io) and Nutanix Beam. Broad incumbents are ServiceNow Cloud Management and Datadog. Emerging players are Scalr and HyperGrid.
Does CloudFX have an API?
No public API is recorded for CloudFX.
What industry is CloudFX in?
CloudFX's product category is Cloud Management Platform. Its primary akta.pro industry code is HDABAMAA, Hybrid Cloud Platforms & Orchestration, with a secondary code of BPAEACAK, Multi-Cloud & Hybrid Cloud Enablement. Its NAICS code is 5182 and its SIC code is 7373.