What Soroc Technology does

Soroc Technology Inc. is a Canadian end-to-end IT services and solutions provider founded in 1981 and headquartered in Woodbridge, Ontario, operating as the Canadian subsidiary of Pomeroy Technologies, LLC. The company delivers managed services, professional services, technology lifecycle solutions, and strategic technical staffing to enterprise clients across retail, financial services, healthcare, manufacturing, and government verticals in North America and Europe, supported by offshore delivery centers in India and the Philippines. Its operational footprint covers 60,000+ supported sites, 15,000+ secured sites, and 2M+ endpoints under management, with 70% of client relationships exceeding 10 years and a reported 4.8/5.0 customer satisfaction score.

The company's product portfolio has evolved from its 1981 origins as a point-of-sale terminal manufacturer into a layered managed services business with an emerging AI platform layer. The proprietary BanzAI adaptive AI platform, launched in December 2025, underpins the SmartServices suite — comprising SmartDesk (conversational AI service desk), SmartWorkplace (cross-functional service orchestration across IT, HR, Finance, Legal, Facilities, Customer Service), and SOCaaS (AI-driven 24/7 security operations on a SOC 2 Type II-certified foundation). Adjacent offerings include Digital Signage as a Service, Advisory & Consulting Services (AI/Data Intelligence, Cloud & Infrastructure, Cybersecurity), and Modern Lifecycle Solutions for device procurement and management. Soroc holds flagship-tier channel relationships with HP (Amplify Impact 5-Star), Cisco, Dell, AWS, NVIDIA, Oracle, Microsoft, Palo Alto Networks, and approximately 30 other OEMs, which serve as both distribution channels and technology integration anchors.

Soroc's business model is anchored in long-term, quote-based enterprise contracts with custom pricing across multi-year engagements, generating revenue primarily through recurring managed services supplemented by project-based professional services, hardware and software procurement, and technical staffing. Go-to-market is direct enterprise field sales combined with vendor co-selling through the OEM partner stack, targeting CIOs, IT directors, and procurement decision-makers at organizations with complex multi-site IT infrastructure. The company is privately held with no public listing, employs over 3,000 people (80% in technical roles), and reports no revenue in publicly available sources.

Name

Soroc Technology

Legal name

Soroc Technology Inc.

Website

https://soroc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Soroc Technology is a Canadian end-to-end IT services provider and subsidiary of Pomeroy Technologies delivering managed services, AI-powered service desk automation (BanzAI/SmartServices), and technology lifecycle solutions to enterprise clients across retail, financial, healthcare, manufacturing, and government verticals in North America and Europe.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Software Publishers (513210), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

IT Service Management (ITSM) Platforms (HDAEALAA)

akta.pro secondary industries

IT Knowledge Management & Service Desk Platforms (HDAEALAH), IT Asset Management (ITAM) Platforms (HDAEALAD), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), IT Service Desk & End-User Support (L1/L2) (BPAAACAA)

Keywords

• Managed IT services
• Enterprise technology services
• IT lifecycle management
• Digital signage solutions
• Technical staffing services

Headquarters

HQ city

Woodbridge

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Managed Services: Recurring managed services contracts providing ongoing IT infrastructure support, monitoring, security, and management across endpoints, networks, and cloud environments. Represents the primary revenue driver, with long-term contractual relationships (majority of client relationships exceed 10 years).
2. Professional Services: Consulting and implementation services for digital transformation projects, technology deployments, and IT modernization. Delivered on a project basis and as part of broader managed services engagements.
3. Technology Lifecycle Solutions: Hardware and software procurement, deployment, and lifecycle management services, including technology refresh and end-of-life management for enterprise client device fleets.
4. Technical Talent / Staffing Services: Provision of technical personnel including engineers, technicians, and support staff to supplement client IT teams, offered as part of the broader managed services portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Soroc Technology delivers end-to-end managed IT services and technology lifecycle solutions for large enterprises across North America and Europe. Its portfolio spans managed services, professional services, technology procurement and lifecycle management, strategic technical staffing, advisory/consulting, and digital signage as a service, all powered by its proprietary BanzAI adaptive AI platform and the SmartServices suite (SmartDesk, SmartWorkplace, SOC as a Service). Core customers are enterprise organizations in retail, financial services, healthcare, manufacturing, and government with complex multi-site IT infrastructure.

Product overview

Soroc Technology is a Canadian IT solutions provider (A Pomeroy Company) offering a portfolio of AI-powered enterprise solutions and managed IT services. The core product is the BanzAI adaptive AI platform, which powers the SmartServices unified suite consisting of SmartDesk (AI service desk), SmartWorkplace (cross-enterprise service layer), and SOC as a Service (AI-powered security operations). These AI products work together to replace fragmented, ticket-driven IT models with autonomous, zero-touch service delivery. The portfolio also includes Advisory & Consulting Services (AI/Data Intelligence, Cloud, Cybersecurity), Managed Services, Modern Lifecycle Solutions, Professional Services, Strategic Technical Staffing, and Digital Signage as a Service.

Differentiator

Problem solved

Functional benefit

Brands

• BanzAI: Adaptive AI platform designed to enhance workplace operations and revolutionize IT service desks with automation and natural language understanding. Reduces operational costs, improves incident resolution times, and automates repetitive tasks.

Products and services

• BanzAI Proprietary adaptive AI platform that serves as the foundational technology for Soroc's SmartServices suite, enabling natural language understanding, autonomous task execution, and intelligent automation across enterprise IT operations. Built for enterprise IT service desks and cross-functional workplace automation.
• SmartServices Unified AI-powered suite built on BanzAI that reimagines enterprise service delivery through intelligent automation, enabling autonomous prediction, resolution, and optimization across all business functions. Replaces ticket-driven IT support models with zero-friction autonomous service delivery.
• SmartDesk AI-driven service desk that replaces traditional ticket queues with a conversational and agentic AI platform, autonomously handling, resolving, and managing IT support cases from request to resolution. Provides natural-language IT support for enterprise employees.
• SmartWorkplace High-intelligence service layer within the SmartServices suite that unifies IT, HR, Finance, Legal, Facilities, and Customer Service into a single cohesive platform, providing proactive service delivery and cross-system orchestration for enterprise workplaces.
• SOC as a Service (SOCaaS)

Quantifiable outcome

• A major Canadian bank achieved 30% cost reduction through digital signage transformation delivered by Soroc Technology.
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Partnerships

40 partnerships are on record, tiered flagship and core.

• HP (Hewlett-Packard)flagshipChannel Partner/ Reseller/ DistributorFlagship channel partner and distribution relationship. Soroc holds HP Amplify Sustainability Partner status and HP Amplify Impact 5-star certified partner recognition — the highest tier of HP's sustainability partner program. The partnership involves reselling and deploying HP hardware (PCs, printers, networking equipment) as part of Soroc's managed services and technology lifecycle solutions across enterprise client environments.
• CiscocoreTechnology or IntegrationCore technology integration partnership involving Cisco networking, security, and collaboration products. Soroc deploys and manages Cisco solutions as part of its managed services offerings for enterprise clients.
• Dell TechnologiescoreTechnology or IntegrationCore technology partnership for Dell hardware (servers, storage, PCs, networking) integrated into Soroc's managed services and technology lifecycle solutions.
• AWS (Amazon Web Services)coreTechnology or IntegrationStrategic cloud partnership enabling Soroc to design, migrate, and manage AWS cloud infrastructure for enterprise clients as part of its digital transformation and managed cloud services.
• NVIDIAcoreTechnology or IntegrationTechnology partnership involving NVIDIA GPU and AI computing solutions, enabling Soroc to deliver AI-powered services through its BanzAI platform and support GPU-accelerated workloads for enterprise clients.
• OraclecoreTechnology or IntegrationEnterprise software partnership covering Oracle database, cloud applications, and infrastructure solutions, deployed and managed as part of Soroc's enterprise managed services.
• MicrosoftcoreTechnology or IntegrationEnterprise technology partnership covering Microsoft cloud (Azure, Microsoft 365), productivity solutions, and associated enterprise software, forming part of Soroc's digital transformation service offerings.
• IntelcoreTechnology or IntegrationTechnology partnership involving Intel processors, connectivity, and edge computing solutions embedded in enterprise hardware deployed and managed by Soroc.
• SamsungcoreTechnology or IntegrationPartnership for Samsung mobile devices, displays, and digital signage solutions deployed in retail and enterprise environments as part of Soroc's technology lifecycle and managed services.
• AMDcoreTechnology or IntegrationTechnology partnership for AMD processors and GPUs used in enterprise computing and graphics solutions delivered by Soroc.
• Palo Alto NetworkscoreTechnology or IntegrationCybersecurity technology partnership for next-generation firewall, cloud security, and SOC-as-a-service solutions integrated into Soroc's managed security services.
• FortinetcoreTechnology or IntegrationNetwork security technology partnership covering Fortinet firewalls, secure SD-WAN, and network security solutions deployed and managed as part of Soroc's cybersecurity offerings.
• HPE ArubacoreChannel Partner/ Reseller/ DistributorAruba networking (wired and wireless) products resold and managed as part of Soroc's enterprise networking managed services.
• APC by Schneider ElectriccoreTechnology or IntegrationPower protection and data center infrastructure solutions (UPS, power distribution) integrated into Soroc's managed data center and infrastructure services.
• Arista NetworkscoreTechnology or IntegrationCloud networking and data center switching solutions deployed in enterprise network environments managed by Soroc.
• Pure StoragecoreTechnology or IntegrationAll-flash storage solutions integrated into Soroc's enterprise data center and cloud infrastructure managed services.
• NetAppcoreTechnology or IntegrationData management and cloud storage solutions deployed and managed as part of Soroc's enterprise data infrastructure services.
• RubrikcoreTechnology or IntegrationData protection and ransomware recovery solutions integrated into Soroc's backup and disaster recovery managed services.
• NutanixcoreTechnology or IntegrationHyper-converged infrastructure (HCI) and cloud computing solutions deployed and managed for enterprise clients.
• ServiceNowcoreTechnology or IntegrationEnterprise workflow automation and ITSM platform integrated into Soroc's service desk and managed services delivery.
• VeeamcoreTechnology or IntegrationBackup and data management solutions integrated into Soroc's managed backup and disaster recovery services.
• Zebra TechnologiescoreTechnology or IntegrationMobile computing, barcode scanning, and RFID solutions deployed in retail, manufacturing, and healthcare environments as part of Soroc's managed services.
• LexmarkcoreTechnology or IntegrationPrint management and imaging solutions deployed and managed as part of Soroc's document management and managed print services.
• PanasoniccoreTechnology or IntegrationToughbook laptops, tablets, and industrial mobile devices deployed in field and harsh-environment use cases within Soroc's managed device services.
• EpsoncoreTechnology or IntegrationPrinters, projectors, and point-of-sale printers integrated into Soroc's managed print and retail technology solutions.
• LG ElectronicscoreTechnology or IntegrationCommercial displays, digital signage, and mobile devices deployed in retail and enterprise environments as part of Soroc's digital signage and managed services.
• ViewSoniccoreTechnology or IntegrationCommercial displays and visual solutions integrated into Soroc's digital signage managed services.
• DatalogiccoreTechnology or IntegrationBarcode scanners, mobile computers, and RFID solutions deployed in retail, logistics, and manufacturing as part of Soroc's managed services.
• IngenicocoreTechnology or IntegrationPayment terminal and point-of-sale payment solutions deployed in retail environments as part of Soroc's managed retail technology services.
• VerifonecoreTechnology or IntegrationPayment terminals and transaction solutions deployed in retail point-of-sale environments as part of Soroc's managed payment technology services.
• JabracoreTechnology or IntegrationProfessional audio and headset solutions integrated into Soroc's unified communications and collaboration managed services.
• IBMcoreTechnology or IntegrationEnterprise hardware, software, and services from IBM integrated into Soroc's managed infrastructure and digital transformation services.
• EricssoncoreTechnology or IntegrationEnterprise networking and telecommunications infrastructure solutions integrated into Soroc's managed network services.
• ToshibacoreTechnology or IntegrationPoint-of-sale systems, printers, and copiers deployed in retail environments as part of Soroc's managed retail technology services.
• Elo TouchcoreTechnology or IntegrationInteractive touchscreens and digital signage displays deployed in retail and enterprise environments as part of Soroc's managed digital experience services.
• Scale ComputingcoreTechnology or IntegrationEdge computing and hyper-converged infrastructure solutions deployed at distributed enterprise sites as part of Soroc's managed edge services.
• SOTIcoreTechnology or IntegrationEnterprise mobility management (EMM) and mobile device management solutions integrated into Soroc's managed mobility services.
• NetBraincoreTechnology or IntegrationNetwork automation and troubleshooting platform integrated into Soroc's managed network services for proactive monitoring and issue resolution.
• NexthinkcoreTechnology or IntegrationDigital employee experience management platform integrated into Soroc's endpoint management and SmartDesk services.
• EatoncoreTechnology or IntegrationPower distribution, UPS, and electrical infrastructure solutions integrated into Soroc's data center and facility infrastructure managed services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pomeroy Technologies: Pomeroy Technologies, LLC is the parent company of Soroc Technology and operates an essentially identical managed IT services model in the United States. The combined entity forms one integrated North American managed services business, making it the most directly comparable peer.
• CompuCom: CompuCom is a North American managed IT services provider offering end-user support, cloud, networking, and managed print services to enterprise clients. Direct competitor to Soroc in multi-site, multi-vendor enterprise IT management.
• Computacenter: Computacenter is a UK-headquartered enterprise IT infrastructure provider combining technology resale with managed services across Europe and North America. Comparable to Soroc in business model (vendor partnerships + managed services delivery) and target enterprise customer base.
• Converge Technology Solutions: Converge is a Canadian-headquartered IT solutions provider offering hybrid infrastructure, managed services, and digital transformation to enterprise and government clients. Directly comparable in geography, vendor-partner model, and vertical mix to Soroc.
• Stefanini: Stefanini is a global IT services and consulting company with significant offshore delivery centers in Brazil, India, and the Philippines. Comparable to Soroc in offering managed services, technical staffing, and consulting to enterprise clients across multiple verticals.

Broad incumbents

• Insight Enterprises: Insight Enterprises is a large global technology solutions provider combining hardware/software resale with managed services and cloud solutions. Operates in the same enterprise IT services space as Soroc but at materially larger scale and broader portfolio.
• Connection (formerly PC Connection): Connection is a North American enterprise IT solutions provider offering technology purchasing, managed services, and professional services. Competes with Soroc for enterprise IT services spend but is broader and more transaction-oriented.
• CDW Corporation: CDW is the largest North American value-added reseller of enterprise IT with growing managed services and cloud offerings. Operates in adjacent enterprise IT services space with significantly greater scale than Soroc.
• Unisys: Unisys is a global IT services company providing managed services, digital workplace, and cloud solutions to enterprise and government clients. Comparable in vertical mix (especially financial services and government) and managed services orientation.

Emerging players

• Moveworks: Moveworks is an AI-native enterprise service desk platform that competes directly with Soroc's SmartDesk and BanzAI offerings. While Soroc bundles this capability within broader managed services, Moveworks represents the most direct emerging threat to Soroc's AI service desk positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soroc-technology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soroc Technology