immoviewer
- Company typePrivate
- Founded2013
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What immoviewer does
immoviewer is a privately held vertical SaaS company that provides real estate professionals with a software platform for creating 3D 360° virtual property tours, automated listing videos, and AI-generated floor plans. Founded in 2010 in Berlin by Ralf von Grafenstein, the company originated with automated video content for European property portals and pivoted in 2014 to its current 3D virtual tour product, expanding into the North American market in 2017 under Jeff Turner. The platform is camera-agnostic, processing spherical imagery from consumer-grade 360° cameras (Ricoh Theta, Insta360, Samsung Gear 360, MadVenture 360) into branded, VR-compatible tours with live web conferencing, lead-capture gating, and viewing statistics. Differentiated features include AI-powered dimensionally accurate floor plans generated from 360° images without manual measuring, a Dollhouse 3D visualization with floor/texture separation, and a public API for integration with CRMs, MLS systems, and IDX websites.
The company operates a multi-channel go-to-market combining self-serve product-led growth, enterprise field sales for large brokerages, and channel partnerships with real estate associations and technology platforms. Pricing is structured as monthly and annual subscriptions for individual agents ($69-$799/yr) and per-office broker plans ($199/mo or $2,500/yr), plus per-transaction floor plan fees ($25-$45). The customer base spans SMB individual agents, large brokerage enterprises, real estate portals, photographers, property managers, and CRM providers. Notable enterprise relationships include Engel & Völkers (118 North American offices), Berkshire Hathaway HomeServices Drysdale Properties (1,275+ agents across 45 offices), ImmobilienScout24 (7M+ monthly portal visitors), and an exclusive partnership with the California Association of REALTORS. The company reports a 30+ international employee team and operates across 14 countries, with corporate entities in Germany (45info GmbH, Potsdam) and the United States (immoviewer, Inc., Delaware, headquartered operationally in Newark, DE).
immoviewer firmographics
Firmographics- Name
- immoviewer
- Legal name
- immoviewer, Inc.
- Website
- https://immoviewer.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
immoviewer industry classification
Industry- Product category
- Real Estate Virtual Tour Software
- NAICS
- Broadcasting and Content Providers (516), Information (51)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where immoviewer is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
immoviewer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Agent Subscription Plans: Monthly and annual subscription tiers for individual real estate agents providing access to 3D tour creation software, with varying floor plan allowances. Monthly plans range $69-799/year with annual commitment discounts.
- Broker Subscription Plans: Per-office monthly ($199) or annual ($2,500) subscription plans for brokerages providing admin controls, unlimited subaccounts, and unlimited tours for all agents in the office.
- Floor Plan Add-ons: Per-transaction revenue from floor plan generation. Single floor plans start at $25, bulk pricing at $20 per floor plan. Optional Dollhouse feature adds $15-20 per floor plan.
- Enterprise/Custom Solutions: Negotiated pricing for enterprise accounts with 5+ offices, including custom implementation, onboarding, and volume-based floor plan allocations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Monthly - Single User License |
| Subscription | Annual | Standard Yearly - Single User License |
| Subscription | Annual | Pro Yearly - Single User License |
| Subscription | Monthly | Broker Monthly - Per Office |
| Subscription | Annual | Broker Yearly - Per Office |
| Subscription | Multi-year contract | Enterprise - 5+ Offices |
| Unit Pricing | Pay-as-you-go | Floor Plan Standalone |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
immoviewer product offering
Product offeringCore offering
immoviewer is a SaaS platform that enables real estate professionals to create branded 3D 360-degree virtual property tours, automated listing videos, and AI-generated floor plans from 360-degree photos captured with consumer cameras. The platform combines tour creation software, automated video generation from listing feeds, dimensionally accurate floor plans without measuring, and live web conferencing for virtual showings.
Product overview
immoviewer is a software-as-a-service platform providing real estate professionals with automated video creation and affordable 3D 360° virtual tour capabilities. The platform operates as a unified system combining three core components: immoviewer 3D (the primary virtual tour creation platform), immoviewer Video (automated property video generation from listing feeds), and AI-Powered Floor Plans (automated floor plan creation from 360° images). Additional features include the Dollhouse 3D visualization, single property landing pages, LIVE web conferencing for virtual showings, lead generation with gated rooms, and a public API for system integrations. The product portfolio serves three distinct segments: individual real estate agents (Agent Plans), brokerages (Broker Plans), and enterprise accounts with custom pricing. Founded in Germany with operations in North America, the company powers major European portals and real estate brands across 14 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- immoviewer 3D
- immoviewer Video
- AI-Powered Floor Plans
- immoviewer API Public API that enables third-party systems to embed the immoviewer 3D player, access tour statistics, enable single sign-on, and integrate lead generation. Used by CRMs, real estate portals, MLS systems, IDX websites, and lead-generation platforms.
- Dollhouse 3D Visualization
Quantifiable outcome
- 84% of consumers want a VR tour before seeing a home in person
- +3 more outcomes
Companies that use immoviewer
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
immoviewer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature8 records
immoviewer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Berkshire Hathaway HomeServices Drysdale PropertiesflagshipFirst-of-its-kind agreement providing automated real estate video platform with optional 3D 360° tour integration. Drysdale Properties (1,275+ agents, 45 offices) partnered with immoviewer and TruPlace for national photographer network integration.
- Wise AgentcoreCRM integration allowing Wise Agent users to view immoviewer 3D tour statistics in property dashboard and attach 3D tours in emails. Features in development include 3D tour drip campaigns and text marketing.
- California Association of REALTORS (C.A.R.)coreC.A.R. Business Products offers immoviewer 3D home tour technology exclusively to REALTORS members. Cost-effective solution for C.A.R. members to incorporate interactive 3D tours.
- Engel & VölkersflagshipAll 118 Engel & Völkers North American brokerage offices equipped with immoviewer 360 hardware kit and Google Cardboard glasses. Partnership announced at E & V Exchange annual conference.
- KoaWarecoreSeamless integration announced at Inman Connect 2017. KoaWare website users can now integrate immoviewer 3D tour software. Previously limited to Matterport embed codes.
- ImmobilienScout24flagshipLeading European real estate portal (7M+ visitors/month, 2B page views/month) using immoviewer technology for Virtual Tours: ImmoScout24 app. ImmobilienScout24 has been driving VR implementation since spring 2016.
- immoweltflagshipMajor European real estate portal powered by immoviewer for automated video creation alongside Immobilien Scout 24.
- TruPlacecoreProfessional photography company using immoviewer's camera-agnostic platform with DSLR technology for high-quality 360° images. Collaboration with Drysdale Properties.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
immoviewer competitors and assessment
Company assessmentDirect peers
- Kuula: Kuula is a 360° virtual tour SaaS platform that, like immoviewer, supports tours created from consumer 360 cameras and offers subscription plans to real estate agents and photographers. Closely aligned on camera-agnostic approach and SMB/individual agent positioning.
- Matterport: Matterport is the dominant player in 3D virtual tours for real estate, offering proprietary hardware (Pro2/Pro3 cameras) plus a SaaS platform with deep MLS/CRM integrations. Direct competitor to immoviewer in the same use case and customer base, but positioned at the premium end with significantly higher pricing and a public-company scale advantage.
- CloudPano: CloudPano offers branded 3D virtual tour software targeted at real estate professionals with monthly subscription pricing, MLS integrations, and lead capture. Directly competes in the same agent/broker SMB segment with a similar camera-agnostic approach.
- Giraffe360: Giraffe360 provides automated 3D property tours combining a proprietary robotic camera with software that produces floor plans, virtual tours, and stills. Comparable in target customer (real estate brokerages) and product suite (tours + floor plans), but with a hardware-centric capture model.
- EyeSpy360: EyeSpy360 provides virtual tour software for real estate and other verticals, supporting both 360 cameras and smartphone capture with AI-assisted floor plans. Directly comparable in product scope, target market (real estate agents/brokerages), and pricing tier structure.
Broad incumbents
- Zillow 3D Home: Zillow's 3D Home app offers free 3D tour capture tightly integrated with the Zillow listing platform. A broad incumbent threat: free tool backed by the largest US real estate portal, competing on cost and distribution rather than feature parity.
Emerging players
- Realsee: Realsee (a Ke.com / Beike spin-out) provides 3D virtual tours and floor plans for real estate primarily in China and is expanding internationally. Comparable product offering; an emerging global competitor with strong capital backing and aggressive APAC expansion.
- Spacely AI: Spacely AI provides AI-powered virtual staging, 3D tours, and design tools for real estate agents and brokerages. Overlaps with immoviewer on AI-driven property visualization and the same target segments.
- Metareal: Metareal offers a virtual tour platform with AI features for real estate and adjacent verticals. Comparable SaaS model and real estate customer base, though smaller scale and more US-focused than immoviewer.
Others
- Ricoh (Ricoh Tours / Theta): Ricoh's Theta 360° camera line is supported by immoviewer and several competitors as a capture device. An adjacent hardware ecosystem player — not a direct software competitor, but a critical upstream supplier for the camera-agnostic virtual tour market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
immoviewer social profiles
Digital presenceimmoviewer financial estimates
Financial estimateRevenue estimate
Valuation estimate
immoviewer leadership team
Management profileNumber of profiles
Profiles3 records
immoviewer funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
immoviewer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about immoviewer
What does immoviewer do?
immoviewer is a SaaS platform that enables real estate professionals to create branded 3D 360-degree virtual property tours, automated listing videos, and AI-generated floor plans from 360-degree photos captured with consumer cameras. The platform combines tour creation software, automated video generation from listing feeds, dimensionally accurate floor plans without measuring, and live web conferencing for virtual showings.
Is immoviewer a public or private company?
immoviewer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was immoviewer founded?
immoviewer was founded in 2013. It employs 11 to 50 people.
Where is immoviewer based?
immoviewer is headquartered in Mountain View, United States, in the North America region.
How does immoviewer make money?
Four revenue lines are on record. Agent Subscription Plans are the primary driver. The others are broker Subscription Plans, floor Plan Add-ons and enterprise/Custom Solutions.
Who are immoviewer's main competitors?
Direct peers on record are Kuula, Matterport, CloudPano, Giraffe360 and EyeSpy360. Zillow 3D Home is listed as a broad incumbent. Emerging players are Realsee, Spacely AI and Metareal. Ricoh (Ricoh Tours / Theta) is listed as an others.
Does immoviewer have an API?
Yes. The immoviewer 3D tour API enables seamless integration of the immoviewer 3D player directly into existing systems. Key capabilities include: 3D tour player integration, SEO optimization through independent servers and subdomains, lead generation with unique rich-media content and gated rooms, lead qualification using detailed statistics and tracking, and re-engagement of leads revisiting tours. The API supports single sign-on (SSO) integration, real estate CRMs, large corporations/franchises, real estate portals, lead generation companies, IDX websites, and MLS systems. Data security features include a verification system to identify users and allow information sharing. Developer documentation is at app.immoviewer.com/portal/apidocs.
What industry is immoviewer in?
immoviewer's product category is Real Estate Virtual Tour Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 516 and its SIC code is 7330.