What H5P Group does

H5P Group is a Norwegian software company founded in August 2014 in Tromsø, Norway, that develops and commercializes H5P, an open-source plugin enabling the creation of interactive HTML5 content within existing content management and learning management systems including Canvas (Instructure), Brightspace (D2L), WordPress, and Blackboard (Anthology). The technology offers more than 40 distinct content types — including Interactive Videos, Presentations, Games, and Quizzes — built collaboratively with an open-source community, and is distributed globally via h5p.org, with usage reported on over 200,000 websites as of January 2020. The company's commercial business model rests on H5P.com, a premium SaaS version launched in August 2018 that provides hosted access and direct premium support from the original creators for organizations that prefer not to self-host; this SaaS offering serves hundreds of large enterprise customers, primarily in education and training, with quote-based subscription pricing. The company also operates a feature sponsorship model in which organizations fund new content types collaboratively with the H5P team.

In July 2024, D2L Inc. acquired H5P Group for US$25.6 million plus potential earnouts up to US$7.4 million, positioning H5P as a core component of D2L's Brightspace learning platform while preserving the open-source community project. Post-acquisition, H5P Group operates as a wholly-owned subsidiary of D2L, with offices in Tromsø and Oslo and 11–50 employees spanning sales, support, design, development, and community functions. The company does not disclose revenue or ARR figures, and no AI/ML capabilities are documented in available materials.

Name

H5P Group

Legal name

H5P Group

Website

https://h5p.group

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

H5P Group is a Norwegian software company that develops H5P, an open-source plugin enabling interactive content creation within LMS and CMS platforms, and sells H5P.com premium SaaS to enterprise education and training customers. Acquired by D2L in July 2024.

Ownership category

akta.pro rank

Product category

Educational Software

NAICS

Software Publishers (5132), Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC)

Keywords

• Interactive content authoring
• HTML5 learning content
• LMS plugin tools
• Educational software platform
• Open-source eLearning

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. H5P.com Premium SaaS Subscription: H5P Group's main source of income is H5P.com, the premium SaaS version of H5P. Hundreds of large organizations pay for H5P.com, receiving premium support from the creators of H5P and access to the best version of H5P. The demand for H5P.com has pushed H5P Group's sales capacity to its limits and beyond.
2. Feature Sponsorship: H5P Group works with sponsors around the world who want to sponsor new features for H5P. These are collaborative projects where H5P Group provides estimates and a process description, typically starting with a thorough design phase involving the H5P beta tester group.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

H5P Group develops and maintains H5P, an open-source technology that enables users to create, share, and reuse interactive HTML5 content such as quizzes, videos, presentations, and games within existing publishing systems and learning platforms. The company also operates H5P.com, a premium SaaS service that provides enhanced features, hosting, and support for organizations and content creators at scale.

Product overview

H5P Group offers H5P, an open-source plugin for publishing systems that enables the creation of interactive educational content. The product portfolio includes the core H5P plugin (supporting over 40 content types such as Interactive Videos, Presentations, Games, and Quizzes) and H5P.com, a premium SaaS version launched in August 2018 that provides hosted access with premium support. Both versions integrate with commercial learning management systems including Canvas, Brightspace, and Blackboard, allowing educators and organizations to create interactive content within their existing platforms.

Differentiator

Problem solved

Functional benefit

Brands

• H5P.com: Premium SaaS version of H5P with premium support from the creators of H5P, launched August 2018. Offers interactive content creation tools for organizations that cannot or will not use self-hosted versions.

Products and services

• H5P Open-Source Plugin

Quantifiable outcome

• Over 200,000 websites using H5P as of January 2020 (up from 24,000 in January 2018)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• D2L Inc.coreStrategic or Co-development Partner · 9 July 2024D2L Inc. acquired H5P Group for US$25.6 million with potential earnouts up to US$7.4 million, announced on July 9, 2024. D2L develops the Brightspace LMS platform. The acquisition aims to expand D2L's learning platform by integrating H5P's interactive content tools, accelerate product development, and drive market growth. H5P Group is now a part of D2L, continuing to transform the way the world learns under D2L's ownership.
• Open Source CommunitycoreStrategic or Co-development PartnerH5P Group has, with the help of the open source community, created over 40 H5P content types. The community is integral to H5P's development model, with community involvement in design phases and beta testing. The open source nature drives exponential global adoption.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TalentLMS: TalentLMS is a cloud LMS platform with built-in course authoring capabilities, including interactive content creation. While not a direct authoring peer, it overlaps with H5P's content creation use case within an integrated LMS, and competes for the same SME and enterprise training customer base.

Direct peers

• LearnDash: LearnDash is a WordPress LMS plugin that enables creation and delivery of interactive courses within WordPress. It is highly comparable to H5P's WordPress integration and similar LMS-plugin go-to-market, targeting the same horizontal community/WordPress publishing ecosystem.
• Elucidat: Elucidat is a cloud-based eLearning authoring platform focused on enabling teams to produce interactive courses at scale. It targets the same enterprise training and content authoring use case as H5P.com, with a similar SaaS subscription model.
• dominKnow: dominKnow | ONE is a cloud-based eLearning authoring and publishing platform that produces interactive, responsive courses with strong LMS workflow support. It is directly comparable to H5P.com on cloud authoring, LMS integration, and enterprise sales motion.
• Adobe Captivate: Adobe Captivate is a long-standing eLearning authoring tool for building interactive courses, simulations, and assessments. It competes head-on with H5P for the same enterprise training and education content creation use case, though delivered as a proprietary desktop/standalone product rather than an LMS plugin.
• iSpring Solutions: iSpring provides an eLearning authoring toolkit that converts PowerPoint into interactive courses and integrates with major LMS platforms. It targets the same interactive content creation use case as H5P and overlaps significantly in customer base (corporate training and education).
• Gomo Learning: Gomo is a cloud-based, multi-device eLearning authoring platform used by enterprises to build interactive courses and assessments. It targets the same cloud-hosted, enterprise SaaS eLearning authoring segment as H5P.com.
• Articulate Global (Storyline & Rise): Articulate Global is the leading eLearning authoring tool vendor, with Storyline and Rise used widely by instructional designers and enterprises to create interactive courses. It is the most directly comparable commercial peer to H5P's interactive content authoring and SaaS model, though H5P differentiates through open source and LMS plugin distribution.
• Lectora (ELB Learning): Lectora is an established eLearning authoring tool offering desktop and cloud authoring for interactive courses, with strong LMS integration support. It is directly comparable to H5P as a content authoring platform for training and education, sold to similar enterprise and education customers.

Emerging players

• Thinkific: Thinkific is a course creation and delivery platform enabling creators and SMBs to build interactive online courses. It is an adjacent peer that overlaps with H5P's interactive content creation use case, but is more focused on the standalone course-marketplace segment rather than LMS plugin distribution.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H5P Group