TUBR

What TUBR does

TUBR is a UK-based predictive analytics company founded in 2020 that uses a proprietary physics-based machine learning methodology to forecast demand and operational metrics for physical businesses operating with sparse or incomplete data. Headquartered in Sheffield with additional presence in London and Phoenix, Arizona, the company serves SMB customers in hospitality venues, food retail, hotels, personal care businesses, and POS/booking platforms. The company is led by founder and CEO Dash Tabor with a team of 1-10 employees.

The underlying technology stack combines a physics-based predictive engine with topological data analysis to extract patterns from noisy, sparse time-series data. TUBR claims this approach requires only 20% of the data typically needed by traditional machine learning and delivers 80-85% accuracy from initial processing, improving to over 90%. The platform integrates directly with Shift4 and Square POS systems and incorporates external datasets (weather, local events) for localized demand forecasting. A patent-pending demand modelling capability supports real-time dynamic pricing for booking platforms. The product surface consists of the TUBR Pulse platform, the underlying TUBR Toolkit, and vertical-specific modules for hospitality, hotels, personal care, and POS/booking platforms.

TUBR monetizes primarily through SaaS subscriptions on a monthly billing cadence, with a product-led go-to-market motion that includes a 21-day free trial, a waitlist with early bird discounts for a Spring 2026 Pulse launch, and direct demo requests via tubr.tech. Distribution is supported by Arizona Commerce Authority and Downtown Phoenix Inc partnerships for US entry, selection into the Andorra Open Valley accelerator, and POS platform integrations. As of March 2026, the company is actively raising a seed investment round to fund UK operations and US market expansion, following a ~$204,000 round from Lifted Ventures in November 2025. No revenue figures have been disclosed.

Name

TUBR

Legal name

TUBR, LTD

Website

https://tubr.tech

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

TUBR is a UK-based predictive analytics company that uses proprietary physics-based machine learning to forecast demand and operational metrics for SMB hospitality venues, food retailers, hotels, and personal care businesses, requiring only 20% of the data needed by traditional ML systems.

Ownership category

akta.pro rank

Product category

Predictive Analytics Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Forecasting, Demand Sensing & Inventory Optimization for RM (THALAOAK)

akta.pro secondary industries

Demand Planning, Forecasting & Inventory Optimization Services (CRAOAOAG), Supply Chain, Logistics & ETA Prediction (HDAAAHAF)

Keywords

• Predictive analytics platform
• Demand forecasting software
• Hospitality data analytics
• Sparse data modeling
• POS sales forecasting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Predictive analytics platform delivered as software-as-a-service. Customers pay for access to TUBR Pulse platform with predictions and insights.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

TUBR provides a physics-based predictive analytics platform (TUBR Pulse) that forecasts demand, identifies operational levers to pull, and calculates daily break-even points for physical businesses including food retail, hospitality, hotels, and personal care venues. The platform integrates directly with POS systems (Shift4, Square) and external data sources such as weather and local events, requiring only 20% of the data traditional machine learning needs and delivering 80-90% accuracy from first processing. Industry-specific modules extend the same underlying engine to booking platforms for dynamic pricing and to salons for product recommendation signals.

Product overview

TUBR offers a unified predictive analytics platform with modular solutions for specific industries. The flagship product is TUBR Pulse, which delivers demand forecasting and break-even predictions for food retail businesses. The platform includes industry-specific PULSE solutions for hospitality venues, as well as specialized modules for POS/booking platforms, personal care (hairdressers/salons), and hotels. All solutions are powered by TUBR's proprietary TUBR Toolkit and leverage physics-based machine learning that requires only 20% of traditional data requirements. The platform integrates directly with existing POS systems (Shift4, Square) and external data sources including weather, local events, and booking data.

Differentiator

Problem solved

Functional benefit

Brands

• TUBR Pulse: Predictive analytics platform for food retail businesses that predicts variable costs and identifies levers to hit targets and break even earlier every day.
• TUBR Toolkit

Products and services

• TUBR Pulse Predictive analytics platform for food retail businesses (bakeries, restaurants, cafes, grocery stores, bars/pubs) that predicts variable costs, identifies operational levers to hit targets, and calculates daily break-even points. Delivers 80-90%+ accuracy with personalized insights in 3 days and integrates directly with Shift4 and Square POS systems. Targets independent food retail and hospitality operators struggling with waste, overstaffing, and thin margins.
• TUBR Pulse for Hospitality Predictive analytics solution specifically designed for independent hospitality venues. Predicts revenue with 80%+ accuracy, optimizes staff scheduling, reduces overstaffing (saving up to £10,000 per year per venue), manages inventory loss, and accounts for weather, local events, and seasonal patterns. Connects directly to POS systems for forecasting within two weeks.
• TUBR for Hotels Predictive analytics solution for hotels and B&Bs that identifies levers to optimize staffing during peak periods, reduce wastage in labour and prep costs, and increase bookings during off-peak times. Analyzes historical bookings overlaid with external datasets (weather, local events) to optimize occupancy and revenue.
• TUBR for Personal Care Predictive modelling solution for hairdressers and beauty salons. Integrates into existing and historical data (products, bookings, point-of-sale) to create personalized predictions and insights. Generates 'likely to buy' signals that enable stylists to make product recommendations during appointments and anticipate service demand.
• TUBR for POS & Booking Platforms Solution for point-of-sales and booking platforms to help their customers identify levers that impact the bottom line. Provides localized insights, demand predictions, dynamic pricing capabilities, and automated performance reporting. Designed for embedding into existing EPOS/booking platforms to add AI-driven analytics to their SMB end-customers.
• TUBR Toolkit Proprietary technology underlying TUBR's predictive platform that enables delivery of unique models and outputs quickly. Supports custom solutions where clients can ask TUBR how it can support their ideas to enhance platforms, including dynamic pricing and specialized demand modelling use cases.

Quantifiable outcome

• 80-85% accuracy from first processing, improving to over 85% in 6 days
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Arizona Commerce AuthoritycoreStrategic or Co-development Partner · 1 March 2026Arizona Commerce Authority's trade program connected TUBR with local business networks and enabled early commercial relationships in Phoenix, Arizona. Facilitated TUBR's first entry into the US market through commercial trials of TUBR Pulse.
• Downtown Phoenix IncminorGTM or Marketing Partner · 1 March 2026Downtown Phoenix Inc played an active role in promoting TUBR's trial program and connecting the company with hospitality venues across the city of Phoenix.
• Andorra Open Valley (AOV)coreOthers · 1 March 2026International accelerator program selected TUBR for participation. Program provides access to mentorship, networks, and resources to support dual-market expansion addressing hospitality demand volatility in both Phoenix and Andorra markets.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Toast: Toast is a dominant US restaurant POS platform with embedded analytics, labor, and inventory modules that increasingly include demand forecasting — a broad incumbent whose bundled offering competes with TUBR's standalone analytics.
• Square for Restaurants: Square's restaurant POS includes sales analytics and labor tools integrated directly into TUBR's payment partner — a broad incumbent with embedded analytics competing for the same independent-venue wallet.
• Lightspeed Restaurant: Lightspeed provides POS + analytics for restaurants and hospitality globally with forecasting and reporting features, making it an incumbent bundle competing with TUBR's hospitality modules.

Others

• DataRobot: DataRobot is an enterprise AI/ML platform with automated predictive modeling on time-series and sparse data — adjacent to TUBR's core physics-based forecasting technology rather than competing in hospitality.

Direct peers

• Revinate: Revinate is a hospitality data platform with guest-data, demand, and pricing intelligence for hotels and restaurants — overlapping TUBR's hotels and dynamic-pricing positioning.
• Zonal: Zonal is a UK hospitality technology provider with EPOS, booking, and data/analytics products serving pubs, restaurants, and hotels — the closest UK-headquartered peer overlapping TUBR's hospitality focus.
• Crunchtime: Crunchtime offers restaurant operations platforms covering inventory, food cost, scheduling, and demand forecasting for chains and independents — a direct competitor to TUBR Pulse in food retail/restaurant forecasting.
• MarginEdge: MarginEdge combines restaurant invoice management with daily food-cost and sales forecasting — directly competing on break-even and variable-cost prediction for SMB restaurants.
• 7shifts: 7shifts provides employee scheduling, tip management, and demand-based labor forecasting for restaurants — competing for the same staff-optimization + demand-forecasting budget TUBR targets.
• Fourth: Fourth provides restaurant-specific analytics, inventory, and labor-management software with demand forecasting — directly overlapping TUBR Pulse's hospitality use cases and SMB/mid-market target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/TUBR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUBR