Blink
Blink, an Amazon subsidiary, designs and sells budget-friendly wireless home security cameras and video doorbells through Amazon marketplace, serving cost-conscious consumers and renters with affordable hardware and subscription-based AI-powered smart alerts.
- Company typePrivate
- Founded2011
- HeadquartersCorte Madera, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blink does
Blink is a US-based smart home security company that designs, manufactures, and sells consumer-grade wireless security cameras and video doorbells, with operational headquarters in Corte Madera, California. The company was founded in 2011 and operates as a subsidiary of Amazon, with its products distributed almost exclusively through the Amazon marketplace. Its core product portfolio centers on budget-priced hardware: a newly launched 2K video doorbell line offered in wired ($49.99) and wireless ($79.99) variants, alongside an existing line of 1080p security cameras differentiated by up to two-year battery life. Underlying technology combines battery-efficient wireless camera systems with cloud-connected software, enabling remote video monitoring and AI-assisted event detection.
The company monetizes through a two-layer revenue model. One-time hardware sales of doorbells and cameras generate immediate revenue, while recurring monthly subscription plans ($6.99–$19.99) unlock cloud storage and AI-powered smart alerts that produce natural-language text descriptions of detected video activity for US subscribers. Blink's AI capability is layered on top of its video pipeline: doorbell footage is processed to detect activity and summarized in text form, a feature positioned as a premium upsell rather than a baseline capability.
Blink serves primarily budget-conscious consumers and renters seeking affordable, easy-to-install home security without long-term contracts or permanent installation requirements. Its go-to-market is product-led, leveraging Amazon's e-commerce platform for distribution and discovery, supported by earned media coverage from technology publications on new product launches. The company competes primarily on price-to-value against premium brands such as Arlo, with its strategic positioning anchored in cost efficiency, extended battery life, and Amazon ecosystem integration rather than premium feature breadth or enterprise-grade security offerings.
Blink firmographics
Firmographics- Name
- Blink
- Website
- https://blinkinc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blink, an Amazon subsidiary, designs and sells budget-friendly wireless home security cameras and video doorbells through Amazon marketplace, serving cost-conscious consumers and renters with affordable hardware and subscription-based AI-powered smart alerts.
- Ownership category
- akta.pro rank
Blink industry classification
Industry- Product category
- Smart Home Security
- NAICS
- Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Security Systems Services (56162)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Video Doorbells Retail (CRAIAMAE)
- akta.pro secondary industries
- Smart Doorbell Cameras (Wi‑Fi/App-Connected) (HSAHAIAE), Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF), Video Doorbell & Intercom Monitoring Services (HSAHAAAH), Smart Home Sensors & Monitoring (Motion, Leak, Smoke/CO, Environmental) Retail (CRACAGAJ)
Keywords
Where Blink is headquartered
LocationHeadquarters
- HQ city
- Corte Madera
- HQ country
- United States
- HQ region
- North America
Markets served
Blink business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Sales: One-time sales of video doorbells and security cameras, including both wired ($49.99) and wireless ($79.99) models
- Subscription Plans: Recurring monthly subscription plans ranging from $6.99 to $19.99 per month, providing cloud storage and AI-powered smart alerts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Subscription - $6.99/month |
| Subscription | Monthly | Premium Subscription - $19.99/month |
| One time/ perpetual license | Pay-as-you-go | Wired 2K Doorbell - $49.99 |
| One time/ perpetual license | Pay-as-you-go | Wireless 2K Doorbell - $79.99 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Blink product offering
Product offeringCore offering
Blink manufactures and sells smart home security hardware, including wired and wireless 2K video doorbells priced at $49.99 and $79.99, plus 1080p security cameras with up to two-year battery life. Revenue is generated through one-time hardware sales and recurring monthly subscription plans ($6.99–$19.99) that provide cloud storage and AI-powered smart alerts that generate text descriptions of detected video activity for US subscribers.
Product overview
Blink offers a portfolio of budget-friendly home security products centered around video doorbells and cameras. The core offerings include the new 2K Video Doorbell line (available in wired $49.99 and wireless $79.99 variants) featuring improved resolution and dynamic range, alongside existing 1080p security cameras known for their up to two-year battery life. These hardware products are complemented by Blink's subscription plans ($6.99-$19.99/month) which enable AI-powered smart alerts that generate text descriptions of detected video activity.
Differentiator
Problem solved
Functional benefit
Products and services
- Blink 2K Wired Video Doorbell Blink's first wired 2K video doorbell offering improved resolution and dynamic range for better visibility in varying lighting conditions, priced at $49.99, targeted at budget-conscious consumers seeking affordable home security.
- Blink 2K Wireless Video Doorbell Blink's first wireless 2K video doorbell with battery-powered operation, featuring improved resolution and dynamic range for better visibility in varying lighting conditions, priced at $79.99, suited to renters and homeowners wanting flexible, non-permanent installation.
- Blink Home Security Cameras Budget-friendly home security camera systems offering up to 1080p resolution and up to two-year battery life, targeted at budget-conscious consumers and renters needing non-permanent mounting and rental-property security.
- Blink Subscription Plans Monthly subscription plans ranging from $6.99 to $19.99 that provide cloud storage and AI-powered smart alerts which generate text descriptions of detected video activity for US subscribers.
Quantifiable outcome
- Up to two-year battery life on security cameras
Companies that use Blink
Customer profileSegments2 records
Ideal customer profiles2 records
Blink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Blink partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Blink competitors and assessment
Company assessmentDirect peers
- Ring: Ring is Amazon's flagship video doorbell and home security camera brand, making it Blink's most direct competitor and sister brand. Both sell similar Wi-Fi/app-connected doorbells and cameras through Amazon, overlapping heavily in customer base and feature set.
- Arlo Technologies: Arlo is a premium smart home security camera and doorbell maker, cited in Blink's own positioning as the premium alternative. Both offer wireless video doorbells, cloud/subscription services, and AI-powered alerts, with Arlo at the higher price tier.
- Wyze: Wyze is a direct budget competitor offering low-priced smart home cameras and doorbells (often under $50) with cloud subscriptions. Wyze competes head-to-head with Blink on price-to-features in the same Amazon marketplace channel.
- Eufy (Anker Innovations): Eufy is Anker's smart home security brand offering battery-powered wireless doorbells, 2K cameras, and AI features at budget-to-mid price points. Direct overlap with Blink on wireless doorbells, battery life claims, and subscription-free or subscription-optional models.
Broad incumbents
- Google Nest: Google Nest offers the Nest Cam and Nest Doorbell (battery) lines with deep integration into the Google Home ecosystem and Nest Aware subscriptions. Broad incumbent with overlapping smart home security offerings, although at premium price points.
- SimpliSafe: SimpliSafe is a home security system provider with its own wireless doorbell and cameras plus professionally monitored subscription plans. Comparable to Blink on the subscription/home-security-services axis, though SimpliSafe bundles more hardware into full-system kits.
- ADT: ADT is an established professionally monitored home security provider with its own doorbell camera product and Google-backed smart home integration. Overlaps with Blink on intrusion-alarm monitoring and video doorbell offerings, but in a much heavier services model.
- Vivint: Vivint is a professionally installed smart home security provider offering doorbells, cameras, and integrated monitoring. Comparable to Blink on the subscription/monitoring business model, but focused on higher-end installed systems rather than DIY budget hardware.
Emerging players
- Reolink: Reolink offers budget-friendly smart home security cameras and doorbells, often with local storage rather than mandatory subscriptions. Comparable emerging player competing with Blink on price and feature parity, especially among tech-savvy buyers.
- TP-Link / Tapo: TP-Link's Tapo brand offers low-cost Wi-Fi cameras and video doorbells with optional cloud subscriptions. Comparable emerging player in the budget smart home security segment, selling through Amazon alongside Blink.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Blink social profiles
Digital presenceBlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blink leadership team
Management profileNumber of profiles
Profiles3 records
Blink funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blink
What does Blink do?
Blink manufactures and sells smart home security hardware, including wired and wireless 2K video doorbells priced at $49.99 and $79.99, plus 1080p security cameras with up to two-year battery life. Revenue is generated through one-time hardware sales and recurring monthly subscription plans ($6.99–$19.99) that provide cloud storage and AI-powered smart alerts that generate text descriptions of detected video activity for US subscribers.
Is Blink a public or private company?
Blink is a private company. It is classified as corporate owned and is currently operating.
When was Blink founded?
Blink was founded in 2011. It employs 1 to 10 people.
Where is Blink based?
Blink is headquartered in Corte Madera, United States, in the North America region.
How does Blink make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Plans.
Who are Blink's main competitors?
Direct peers on record are Ring, Arlo Technologies, Wyze and Eufy (Anker Innovations). Broad incumbents are Google Nest, SimpliSafe, ADT and Vivint. Emerging players are Reolink and TP-Link / Tapo.
Does Blink have an API?
No public API is recorded for Blink.
What industry is Blink in?
Blink's product category is Smart Home Security. Its primary akta.pro industry code is CRAIAMAE, Video Doorbells Retail, with a secondary code of HSAHAIAE, Smart Doorbell Cameras (Wi‑Fi/App-Connected). Its NAICS code is 44921 and its SIC code is 5731.