ActionFit
ActionFit is a Seoul-based mobile game publisher and developer founded in 2020 that combines in-house game development with global publishing services for 20+ Korean studios. Its freemium titles have generated 30 million+ downloads and 40 billion KRW in cumulative revenue across global markets.
- Company typePrivate
- Founded2020
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What ActionFit does
ActionFit (액션핏) is a Seoul-based mobile game publisher and developer founded in 2020 by CEO Inhoo Park. The company operates a hybrid model: it develops and publishes its own titles while also serving as the global publishing and marketing partner for Korean independent game studios. Its flagship title, 'Drop the Cat' (빠지냥), achieved 10 billion KRW in revenue within four months of launch across the US and Japanese markets, and the company has collectively surpassed 30 million cumulative downloads and 40 billion KRW in cumulative revenue as of 2025.
ActionFit's core capability is end-to-end mobile game publishing — encompassing marketing, localization, user acquisition, and global distribution through Apple App Store and Google Play — supplemented by in-house development expertise. The company has collaborated with over 20 Korean game studios since founding, providing the global go-to-market infrastructure that smaller Korean developers typically lack. Its revenue model is freemium, monetizing through in-app purchases across its consumer portfolio of mobile games. The company also operates actable.kr, a playable games platform extending its distribution surface beyond single-title publishing.
Commercially, ActionFit distributes mobile games globally with current demonstrable traction in the US and Japan. The customer base is bifurcated: end consumers are individual mobile gamers (casual and hyper-casual segments), while the B2B counterpart is a portfolio of Korean independent game development studios seeking global publishing partnerships. The company is privately held, raised a Series 2 funding round in July 2025 led by Kolon Investment with participation from Kona Venture Partners, Korea Omega Investment, and Translink Investment, and operates with a 1-10 person team from its headquarters in Seocho-gu, Seoul.
ActionFit firmographics
Firmographics- Name
- ActionFit
- Legal name
- ACTIONFIT, INC.
- Website
- https://actionfit.co.kr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ActionFit is a Seoul-based mobile game publisher and developer founded in 2020 that combines in-house game development with global publishing services for 20+ Korean studios. Its freemium titles have generated 30 million+ downloads and 40 billion KRW in cumulative revenue across global markets.
- Ownership category
- akta.pro rank
ActionFit industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Advertising (7310)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industries
- Mobile & F2P Game Studios (MPAFAAAB), Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK), Live Operations & Game Management (Events, Economy Tuning, Content Drops) (MPAFAKAC)
Keywords
Where ActionFit is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
ActionFit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mobile Game Sales: Revenue generated from mobile game downloads, in-app purchases, and game monetization. The company has achieved 40 billion KRW in cumulative revenue since 2020 with over 30 million cumulative downloads.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ActionFit product offering
Product offeringCore offering
ActionFit develops and publishes mobile games globally, with its flagship title "Drop the Cat" (빠지냥) achieving 10 billion KRW in revenue within 4 months of launch in the US and Japan markets. The company also provides publishing, marketing, and distribution services to Korean game development studios, having collaborated with over 20 studios since its 2020 founding. Its offering is built on a freemium mobile game model distributed through Google Play and Apple App Store.
Product overview
ActionFit is a Korean mobile gaming company that operates as both a game developer and publisher. The company has published multiple mobile games and collaborated with over 20 Korean game studios to successfully launch titles in global markets. Notable games include 'Drop the Cat' (빠지냥), which achieved 100 billion KRW in cumulative revenue within 4 months of launch. The company also operates a playable games platform (actable.kr) and offers publishing services for other developers.
Differentiator
Problem solved
Functional benefit
Products and services
- Drop the Cat (빠지냥)
Quantifiable outcome
- 30 million+ cumulative downloads across game portfolio
- +3 more outcomes
Companies that use ActionFit
Customer profileSegments2 records
Ideal customer profiles2 records
ActionFit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ActionFit partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
ActionFit competitors and assessment
Company assessmentDirect peers
- 111% Inc. 111% is a Korean mobile game publisher known for titles like Crazy Arcade, with a similar publishing-plus-development structure serving Korean studios and global markets.
- CrazyLabs: CrazyLabs (formerly TabTale) is a global mobile game publisher specializing in hyper-casual titles with strong UA operations — directly comparable in product category and publishing motion to ActionFit.
- Homa Games: Homa Games is a mobile game publishing and UA-tech platform focused on hyper-casual titles — comparable in product category, publishing model, and tech-enabled approach to UA.
- Voodoo: Voodoo is the leading global hyper-casual mobile game publisher with a portfolio of high-download titles — directly comparable in mobile game publishing model, though operating at significantly larger scale.
- Supersonic (a Unity company): Supersonic Studios, now part of Unity, is a mobile game publisher focused on hyper-casual titles — directly comparable in product category, target audience, and publishing motion to ActionFit.
- Habby: Habby is a mobile game publisher best known for Archero and Survivor.io, with a hit-driven portfolio of casual/hyper-casual titles and a small core team — the closest structural parallel to ActionFit's profile and go-to-market.
- Rollic (a Zynga company): Rollic is a hyper-casual mobile game publisher, now owned by Zynga — directly comparable in mobile game publishing model and target audience, though acquired into a much larger corporate parent.
Broad incumbents
- Kakao Games: Kakao Games is a major Korean game publisher with a broad portfolio across mobile, PC, and console — operates in the same Korean publishing ecosystem as ActionFit but at much greater scale and with broader genre coverage.
- Com2uS: Com2uS is a major Korean mobile game publisher with global hits like Summoners War — a broader incumbent in the Korean mobile publishing space with established global distribution and live-ops infrastructure.
Regional players
- JoyCity: JoyCity is a Korean mobile and PC game publisher (Golf Clash, Pirates of the Caribbean: Tides of War) operating regionally with a comparable publishing-plus-development profile, though serving Western markets more than Korean studios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
ActionFit social profiles
Digital presenceActionFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActionFit leadership team
Management profileNumber of profiles
Profiles1 record
ActionFit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActionFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActionFit
What does ActionFit do?
ActionFit develops and publishes mobile games globally, with its flagship title "Drop the Cat" (빠지냥) achieving 10 billion KRW in revenue within 4 months of launch in the US and Japan markets. The company also provides publishing, marketing, and distribution services to Korean game development studios, having collaborated with over 20 studios since its 2020 founding. Its offering is built on a freemium mobile game model distributed through Google Play and Apple App Store.
Is ActionFit a public or private company?
ActionFit is a private company. It is classified as venture growth investor backed and is currently operating.
When was ActionFit founded?
ActionFit was founded in 2020. It employs 1 to 10 people.
Where is ActionFit based?
ActionFit is headquartered in Seoul, South Korea, in the Asia region.
How does ActionFit make money?
One revenue line is on record: mobile Game Sales.
Who are ActionFit's main competitors?
Direct peers on record are 111% Inc., CrazyLabs, Homa Games, Voodoo, Supersonic (a Unity company), Habby and Rollic (a Zynga company). Broad incumbents are Kakao Games and Com2uS. JoyCity is listed as a regional player.
Does ActionFit have an API?
No public API is recorded for ActionFit.
What industry is ActionFit in?
ActionFit's product category is Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 5132 and its SIC code is 7822.