42
42, Inc. is a privately-held, Berkeley-based managed IT services provider founded in 1992, delivering managed IT, cybersecurity, cloud migration, and IT strategy to professional services firms, private clubs, family offices, and nonprofits across the San Francisco Bay Area.
- Company typePrivate
- Founded1992
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 42 does
42, Inc. is a privately-held managed IT services provider (MSP) headquartered in Berkeley, California, founded on January 8, 1992. The firm delivers a unified managed services portfolio including 24/7 helpdesk support, cloud migration, network design and implementation, data backup and disaster recovery, IT infrastructure optimization, and IT strategy consulting. Services are structured around an ITSM methodology spanning assessment, planning, design, implementation, and performance monitoring. The company also offers layered cybersecurity (Managed Detection and Response via Huntress, Identity Threat Detection and Response, Security Awareness Training via KnowBe4), web/mobile/AI development, and emerging add-ons such as AI-powered bot traffic defense and privacy/data removal services.
42, Inc. serves mid-market and SMB clients across four Bay Area counties (Alameda, Contra Costa, San Francisco, and Marin), with a vertical focus on professional services firms, private clubs/country clubs, family offices, and nonprofits/B Corps. The company reports that 30-40% of revenue derives from nonprofits and B Corps. Pricing is quote-based and subscription-style for managed services, with project-based professional services engagements. The go-to-market motion is sales-led, relying on direct field sales, referrals, content marketing, and a 5.0-star Google rating across 44 reviews to drive new client acquisition. The firm employs 11-50 staff, reports a 98% team engagement rate, and operates from California's first LEED Platinum building (the David Brower Center).
42 firmographics
Firmographics- Name
- 42
- Legal name
- 42, Inc.
- Website
- https://www.42inc.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 42, Inc. is a privately-held, Berkeley-based managed IT services provider founded in 1992, delivering managed IT, cybersecurity, cloud migration, and IT strategy to professional services firms, private clubs, family offices, and nonprofits across the San Francisco Bay Area.
- Ownership category
- akta.pro rank
42 industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)
- akta.pro secondary industries
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD)
Keywords
Where 42 is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
42 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed IT Services: Recurring managed services providing proactive IT management, support, and infrastructure optimization. Subscription-based pricing aligned with client business objectives.
- Professional Services: Project-based services including cloud migration, network design and implementation, and data backup/disaster recovery solutions. One-time implementation and migration fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom managed IT services tailored to client needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
42 product offering
Product offeringCore offering
42, Inc. is a managed IT service provider (MSP) that delivers proactive IT management, cloud migration, network design, data backup/disaster recovery, cybersecurity (MDR/ITDR), helpdesk support, and IT strategy to mid-market businesses and nonprofits in the San Francisco Bay Area. Services are delivered under a structured ITSM methodology (assess, plan, design, implement, monitor) as recurring subscriptions and project-based engagements.
Product overview
42, Inc. is an IT managed service provider (MSP) offering a unified portfolio of managed IT services built around a structured ITSM methodology (assessments, planning, design, implementation, performance). The core offering includes Managed IT Support, Cloud Migration, Network Design, Data Backup/Disaster Recovery, IT Infrastructure Optimization, Helpdesk, IT Strategy, Security Services, and Development (web, mobile, AI). These services are delivered as a single integrated managed service package tailored to each client, supplemented by specialized add-on security modules including Managed Detection and Response (MDR) in partnership with Huntress, Identity Threat Detection and Response (ITDR), and Security Awareness Training via KnowBe4. The company also offers bot traffic defense using AI/ML-based anomaly detection. Services are delivered across three primary market segments: Professional Services, Private Clubs, and Family Offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Support
Quantifiable outcome
- 97% of executives believe digital transformation helps them stay afloat but aren't driving new growth. 42 positions itself as different by ensuring investments yield positive returns.
- +1 more outcomes
Companies that use 42
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
42 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
42 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Pacific Crest Group (PCG Services)corePacific Crest Group serves as 42, Inc.'s strategic partner for accounting and HR services, described as the 'galaxy's premiere financial and HR babel fish.' They translate complex business challenges into tailored solutions, guiding companies through growth and profitability with comprehensive financial and HR services and strategic wisdom.
- Huntresscore42, Inc. has partnered with Huntress, a leading MDR (Managed Detection and Response) provider, to offer 24/7 endpoint security monitoring and real-time threat response to clients. Huntress provides the underlying technology platform for threat investigation and containment.
- KnowBe4core42, Inc. partners with KnowBe4, a leading security awareness training platform, to help clients build muscle memory for innovative, secure behavior. The partnership provides phishing simulation and threat recognition training to reduce human-based security risks.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
42 competitors and assessment
Company assessmentBroad incumbents
- Dataprise: National managed IT services provider offering MSP, cybersecurity, and cloud services across multiple verticals. Comparable to 42 as a managed services peer, but operating at significantly greater geographic and headcount scale.
- Thrive NextGen: National managed services and cybersecurity provider with strong presence across the US. Comparable to 42 as a managed IT and security peer, though it serves a much larger and more geographically diverse client base.
- NexusTek: Managed IT, cloud, and cybersecurity services provider serving SMB and mid-market clients across multiple US regions. Comparable to 42 in its MSP service portfolio and customer profile.
- Impact Networking: Managed IT, cybersecurity, and business process services provider with a national footprint. Comparable to 42 as an MSP and IT strategy partner for mid-market and SMB clients.
- All Covered (Konica Minolta): National managed IT services division of Konica Minolta, providing MSP and cybersecurity services to SMB and mid-market clients. Comparable to 42 as a managed services peer serving similar customer profiles, though much larger.
Direct peers
- Ntiva: Mid-market focused MSP delivering managed IT, cybersecurity, cloud, and strategic IT consulting. Closely comparable to 42's offering portfolio, customer profile (mid-market and SMB), and emphasis on relationship-driven service.
- Mindcore Technologies: Regional managed IT and cybersecurity services provider focused on SMB and mid-market clients. Comparable to 42 in service mix, GTM motion (sales-led, high-touch), and mid-market vertical targeting.
- Kelser Corporation: Managed IT services and cybersecurity firm serving mid-market organizations in the Northeast US. Comparable to 42 in its managed services, cybersecurity, and strategic IT consulting positioning for non-enterprise customers.
Regional players
- Be Structured Technology Group: Los Angeles-based managed IT services provider focused on SMB and mid-market clients in Southern California. Comparable to 42 as a West Coast regional MSP with similar service portfolio, but serving a different geographic market.
Others
- Huntress: Managed Detection and Response (MDR) platform provider and a strategic technology partner of 42, Inc. Relevant as a security technology enabler embedded in 42's service stack rather than as a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
42 social profiles
Digital presence42 financial estimates
Financial estimateRevenue estimate
Valuation estimate
42 leadership team
Management profileNumber of profiles
Profiles1 record
42 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
42 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 42
What does 42 do?
42, Inc. is a managed IT service provider (MSP) that delivers proactive IT management, cloud migration, network design, data backup/disaster recovery, cybersecurity (MDR/ITDR), helpdesk support, and IT strategy to mid-market businesses and nonprofits in the San Francisco Bay Area. Services are delivered under a structured ITSM methodology (assess, plan, design, implement, monitor) as recurring subscriptions and project-based engagements.
Is 42 a public or private company?
42 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 42 founded?
42 was founded in 1992. It employs 1 to 10 people.
Where is 42 based?
42 is headquartered in Berkeley, United States, in the North America region.
How does 42 make money?
Two revenue lines are on record. Managed IT Services are the primary driver. The others are professional Services.
Who are 42's main competitors?
Broad incumbents on record are Dataprise, Thrive NextGen, NexusTek, Impact Networking and All Covered (Konica Minolta). Direct peers are Ntiva, Mindcore Technologies and Kelser Corporation. Be Structured Technology Group is listed as a regional player. Huntress is listed as an others.
Does 42 have an API?
No public API is recorded for 42.
What industry is 42 in?
42's product category is Managed IT Services. Its primary akta.pro industry code is BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP), with a secondary code of BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize). Its NAICS code is 5182 and its SIC code is 7370.