Interactive Group

What Interactive Group does

Interactive Group is a privately held Pakistani technology conglomerate headquartered in Islamabad, founded approximately 1984-1988, that operates a multi-subsidiary portfolio delivering next-generation ICT integration, systems integration, and digital services across government, healthcare, energy, telecommunications, transportation, education and large-enterprise verticals in Pakistan, the UAE and select other markets (with operations traced to 18+ countries). At its core sits Interactive Convergence, a CMMI Level 5-appraised IT and systems integration subsidiary that builds ready-to-deploy converged IT platforms spanning healthcare (Intellcare HMS), public safety (PROMIS), digital forensics (IntuiRA), document management, school ERP (Aldermin), vendor management and other domain software, alongside infrastructure layers such as ISO 9001/ISO 27001/TIA 942-compliant carrier-grade data centers and optimized connectivity (VSAT, microwave, O3b MEO satellite and fiber). The portfolio is extended by branded subsidiaries addressing adjacent markets: Interactive Coventry (industrial computer vision for quality inspection in automotive, food, electronics and aerospace), Parameter Security (surveillance, biometrics, AFIS, video analytics for airports, railways, bridges and ports), Trademor (e-commerce enablement as Alibaba's official channel partner in Pakistan), Eikon7 (digital advertising and branding), and ProPakistani (an independent online publishing platform reaching approximately 4 million monthly unique visitors and 12 million monthly page views).

Revenue mechanics span managed services and systems integration contracts (notably with UAE government bodies such as RTA Dubai and Dubai World Trade Center, and enterprises including ADNOC, Etisalat, Gasco, United Arab Bank and Indus Hospital), recurring GRC/enterprise-search/PPM licenses delivered through partners (RSA Archer, Coveo, Planisware, Cleopatra Enterprise, IBM, Microsoft), advertising and content revenue via ProPakistani and Eikon7, and Alibaba channel/transaction fees via Trademor. Go-to-market is sales-led with dedicated enterprise business-development teams in the UAE, complemented by technology-vendor channels and a registered UAE government vendor status that enables public-sector bidding; pricing is quote-based and not publicly disclosed. The group is founder/management-controlled - led by Dr. Shahid Mahmud (Chairman) and Naureen Gul Mahmud (Director) at the parent, and Usman Yousuf (CEO UAE) for Middle East operations - with no disclosed institutional investors, funding rounds or M&A activity in the input data.

Name

Interactive Group

Legal name

Interactive Group

Website

https://interactivegrp.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Interactive Group is a Pakistani technology conglomerate with operations across Pakistan and the UAE that delivers IT systems integration, proprietary vertical software, industrial computer vision, surveillance, data center and connectivity services to government, healthcare, energy and large-enterprise customers through multiple branded subsidiaries.

Ownership category

akta.pro rank

Product category

IT Services and Systems Integration

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576)

akta.pro primary industry

Telecommunications & Network Engineering Consulting (BPAHAIAH)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• IT systems integration
• Managed IT services
• Computer vision systems
• Hospital management software
• Data center services

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. IT Solutions and Systems Integration: Ready-to-deploy converged IT platforms and turnkey solutions for businesses across multiple industries including health, education, and security sectors.
2. Managed Services: Comprehensive managed services including total system integration, project management, consultancy, training services, and audit services for enterprise customers.
3. Professional Services: Customer business development, tier-one support, and data migration services for solution implementations in the Middle East region.
4. Data Center Services: Carrier-grade data center facilities offering modular, mobile, and containerized solutions with business continuity and disaster recovery services.
5. Digital Advertising Services: Branding, digital advertising, web development, packaging, photography and videography services through subsidiary Eikon7.
6. E-Commerce Solutions: Alibaba Gold Supplier memberships, technical support, webstore design, after sales services, SMS/email marketing, SEO, and website development through Trademor.
7. Online Publishing: ProPakistani online publishing platform reaching millions of users with news, blogs, and sales articles.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Interactive Group is a Pakistani technology conglomerate that delivers end-to-end ICT integration and converged IT platforms spanning healthcare, education, government, security, and industrial verticals. Its portfolio includes proprietary software products such as Intellcare HMS, PROMIS, IntuiRA, and Aldermin, alongside sub-brands covering industrial computer vision (Interactive Coventry), surveillance (Parameter Security), e-commerce enablement (Trademor), digital advertising (Eikon7), online publishing (ProPakistani), data centers, and VSAT/satellite connectivity. The company also acts as a systems integrator and value-added reseller for global technology vendors such as IBM, RSA Archer, Coveo, Planisware, and Microsoft.

Product overview

Interactive Group operates a diversified technology portfolio organized around its core Converged Platforms offering—state-of-the-art, ready-to-deploy IT solutions spanning healthcare, education, and security verticals. The portfolio includes multiple branded sub-products: Intellcare HMS (hospital management), PROMIS (police record management), IntuiRA (intelligent information retrieval), Mobile TV, Office Automation & Document Management, Aldermin (school ERP), and VMS (vendor management). Parallel sub-brands cover adjacent domains: Parameter Security (surveillance, biometrics, facial recognition), Interactive Coventry (industrial computer vision/quality inspection), Trademor (Alibaba e-commerce enablement), Eikon7 (digital advertising), and ProPakistani (online publishing). Supporting infrastructure includes data center services and optimized connectivity (VSAT, microwave, satellite, fiber). The company holds CMMI Level 5 certification and has been established for over 36 years with operations spanning Pakistan and the UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Eikon7: Digital advertising agency offering branding, social media management, web development, content generation, and packaging design services.
• ProPakistani
• Interactive Coventry
• Trademor
• Interactive Convergence
• Intellcare HMS

Products and services

• Intellcare HMS (Hospital Management System)

Quantifiable outcome

• Over 50 hospitals rely on systems built by Interactive
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• RSA ArchercoreTechnology or Integration · 1 August 2020RSA Archer provides the leading enterprise governance, risk and compliance solution. Interactive has implemented RSA Archer for RTA Dubai and Dubai World Trade Center, automating 18 Enterprise Applications across RTA's various agencies.
• CoveocoreTechnology or Integration · 1 August 2020Coveo Gartner-leading enterprise search platform deployed by Interactive for Gasco, enabling employees to search through multiple data repositories from a single window with instant results.
• IBMcoreTechnology or Integration · 1 August 2020IBM storage infrastructure partnership for enterprise clients. Interactive provided IT storage infrastructure sale with IBM for United Arab Bank across their 25 branches in UAE.
• O3b NetworkscoreTechnology or IntegrationExclusive agreement signed with O3b Networks to provide greater bandwidth at affordable cost with transmission rates comparable to optical fibre. O3b's Medium Earth Orbit (MEO) satellite constellation provides ISPs, Telcos, enterprises and government customers with low latency and high bandwidth for middle mile connectivity.
• Alibaba.comcoreChannel Partner/ Reseller/ DistributorTrademor is an Official Alibaba Channel Partner, allowing local businesses in Pakistan to purchase Gold Supplier Membership on Alibaba.com. Trademor provides technical support, webstore design, after-sales service, and training for Alibaba trade portal.
• PlaniswarecoreTechnology or IntegrationPlanisware Enterprise and Planisware Orchestra are PPM software solutions listed as leaders in Gartner's Magic Quadrant. Planisware Enterprise supports companies worldwide with R&D, engineering and product development challenges.
• Indus HospitalcoreStrategic or Co-development PartnerPakistan's first paper-free hospital established in Karachi. Interactive Research and Development (IRD), a non-profit research organization of Interactive Group, has entered into strategic partnership with Indus Hospital committed to saving lives through global health improvements.
• Interactive Research and Development (IRD)coreStrategic or Co-development PartnerNon-profit research and service organization of Interactive Group committed to saving lives through improvements in global health, creating opportunities for scientists and social entrepreneurs that maximize impact of health interventions in low-income communities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Infosys: Global IT services and consulting incumbent operating broadly across Middle East enterprise and government digital transformation. Represents the upper-bound competitive benchmark Interactive's UAE operation encounters on large transformation deals.
• Cognizant: Global IT services and systems integration incumbent with deep Middle East and digital transformation practices. Competes with Interactive for the same UAE enterprise and government transformation mandates at much larger scale.

Direct peers

• 10Pearls: Pakistan and UAE-headquartered digital development and IT services company with strong Middle East enterprise presence. Comparable in geographic footprint, customer base, and software engineering + managed services delivery model.
• Systems Limited: Pakistan-headquartered global IT services and systems integrator with a comparable mix of enterprise software, digital transformation, and managed services. Similar Pakistan-rooted origins with international delivery footprint, and directly competitive on enterprise and government RFPs in the same verticals.
• DarkMatter Group: UAE-headquartered cybersecurity and digital transformation firm serving government and critical-infrastructure clients. Comparable in UAE government customer base and in the security/surveillance domain where Interactive's Parameter Security unit competes.
• Injazat Data Systems: UAE-based IT services and managed infrastructure provider serving government and enterprise clients in the Gulf. Directly comparable as a UAE-anchored systems integrator competing for the same public-sector and enterprise transformation mandates as Interactive's UAE operation.
• Confiz: Pakistan-founded IT services and systems integration firm with enterprise digital transformation practices. Comparable Pakistan-rooted talent base and enterprise/government customer orientation, with overlapping Microsoft and enterprise platform implementation capabilities.
• Avanza Solutions: Pakistan/UAE-headquartered IT services and banking-software provider serving Middle East banks and enterprises. Closely comparable in geography, customer mix (UAE banks, government), and product portfolio spanning core banking, payments, and digital channels.
• NetSol Technologies: Pakistani-founded enterprise software and IT services firm specializing in asset finance, leasing, and digital transformation. Comparable as a Pakistan-anchored systems integrator with proprietary software products serving global enterprise and financial-services clients.

Others

• Alibaba.com (via Trademor channel): The underlying platform Interactive's Trademor subsidiary distributes in Pakistan. Relevant as an ecosystem/partner relationship rather than a competitor, but Trademor's SMB services overlap with Alibaba's own seller-enablement offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/iactweet
• Facebookfacebook.com/iacgrp
• LinkedInlinkedin.com/company/interactive-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interactive Group