Planet Dog
Planet Dog is a privately held, Portland-based e-commerce retailer founded in 1997 by Alex Fisher, selling dog-focused pet products directly to consumers through planetdog.com with an 11-50 employee headcount.
- Company typePrivate
- Founded1997
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Planet Dog does
Planet Dog is a privately held, for-profit company headquartered in Portland, United States, that operates an e-commerce business selling pet-related products with a focus on dogs. Founded in 1997 by Alex Fisher, the company sells through its own web-shop at planetdog.com, targeting dog owners as its end customer base. The firm operates with a small headcount of 11-50 employees, consistent with a lean direct-to-consumer (DTC) retail model in the niche pet-products category.
The source material does not provide substantive information on Planet Dog's product catalog depth, technology stack, proprietary product designs, pricing model, go-to-market channels beyond its owned website, supplier relationships, or wholesale distribution. No app, SDK, API, or integration footprint was disclosed, and the planetdog.com page content was not retrievable in the source pull. Consequently, technical architecture, product line specifics, and revenue mechanics cannot be characterized from the available evidence.
No data is available on funding history, ownership structure (beyond founder Alex Fisher), subsidiaries, M&A activity, leadership team composition beyond the founder, regulatory matters, certifications, awards, or geographic expansion. Revenue, ARR, and unit economics are also not disclosed. The company is classified as operating and has demonstrated 27 years of continuous private operation, which provides a baseline indicator of business durability, but does not by itself evidence scale, growth, or competitive positioning.
Planet Dog firmographics
Firmographics- Name
- Planet Dog
- Website
- https://planetdog.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planet Dog is a privately held, Portland-based e-commerce retailer founded in 1997 by Alex Fisher, selling dog-focused pet products directly to consumers through planetdog.com with an 11-50 employee headcount.
- Ownership category
- akta.pro rank
Planet Dog industry classification
Industry- Product category
- Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pet & Animal Supplies Marketplaces (CRAFABAH)
- akta.pro secondary industry
- Pet Toys & Enrichment Retail (CRALAHAE)
Keywords
Where Planet Dog is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Planet Dog business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Planet Dog product offering
Product offeringCore offering
Planet Dog operates a web-shop that provides pet-related items focusing on dogs. The company sells dog-themed merchandise including toys, accessories, and care products through its online storefront. Its offering is targeted at dog owners seeking specialized pet supplies.
Product overview
No product or service information available in the provided source data.
Differentiator
Problem solved
Functional benefit
Companies that use Planet Dog
Customer profileIdeal customer profiles1 record
Planet Dog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Planet Dog partnerships and signals
Strategic signalRecent moves1 record
Planet Dog competitors and assessment
Company assessmentDirect peers
- Chewy: Chewy is the leading online retailer of pet food, supplies, and prescription medications, with deep dog-category assortment and subscription auto-ship. Directly comparable to Planet Dog as a direct-to-consumer web-shop serving dog owners, but at vastly greater scale.
- BarkBox (BARK): BarkBox is a dog-focused subscription and e-commerce brand offering toys, treats, and chews. Directly comparable to Planet Dog as a dog-only digital-first pet brand, sharing the same core dog-owner customer base and toy/enrichment merchandising approach.
- KONG Company: KONG is a leading manufacturer of durable dog toys and related accessories sold through retail and direct channels. Comparable to Planet Dog as a dog-toy brand targeting similar dog-owner customers, though KONG is a brand/manufacturer rather than a multi-brand web-shop.
- Outward Hound: Outward Hound produces and sells dog toys, puzzles, and enrichment products via its own site and retail partners. Comparable to Planet Dog in the dog-toy/enrichment niche with overlapping customer demographics and product categories.
- ZippyPaws: ZippyPaws is a dog-toy brand specializing in plush, squeaker, and enrichment toys sold online and in specialty retail. Comparable to Planet Dog as a dog-focused specialty toy seller with overlapping merchandising categories.
Broad incumbents
- Petco: Petco is a national omnichannel pet retailer with a strong dog-category presence across food, toys, and supplies. Comparable to Planet Dog as a competing channel for dog-owner purchases, but operates at much larger scale and broader category scope.
- PetSmart: PetSmart is a large specialty pet retailer with extensive dog food, toy, and accessory assortments both in-store and online. Comparable to Planet Dog as a major dog-supplies competitor, with broader multi-species assortment.
- Amazon (Pet Supplies): Amazon's pet-supplies marketplace offers extensive dog-product selection, competitive pricing, and Prime delivery. Comparable to Planet Dog as a competing online channel for dog owners, dominating on selection and logistics.
Emerging players
- Only Natural Pet: Only Natural Pet is an online retailer of natural pet food, supplements, and supplies with a dog-focused assortment. Comparable to Planet Dog as a smaller independent e-commerce specialist competing on curation and category depth.
- Wag.com (owned by Chewy/Amazon-family): Wag.com is an online pet supplies storefront associated with broader pet e-commerce. Comparable to Planet Dog as a web-based dog-supplies channel targeting similar dog-owner buyers through direct online shopping.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Planet Dog social profiles
Digital presencePlanet Dog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Dog leadership team
Management profileNumber of profiles
Profiles1 record
Planet Dog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Dog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Dog
What does Planet Dog do?
Planet Dog operates a web-shop that provides pet-related items focusing on dogs. The company sells dog-themed merchandise including toys, accessories, and care products through its online storefront. Its offering is targeted at dog owners seeking specialized pet supplies.
When was Planet Dog founded?
Planet Dog was founded in 1997. It employs 11 to 50 people.
Where is Planet Dog based?
Planet Dog is headquartered in Portland, United States, in the North America region.
Who are Planet Dog's main competitors?
Direct peers on record are Chewy, BarkBox (BARK), KONG Company, Outward Hound and ZippyPaws. Broad incumbents are Petco, PetSmart and Amazon (Pet Supplies). Emerging players are Only Natural Pet and Wag.com (owned by Chewy/Amazon-family).
Does Planet Dog have an API?
No public API is recorded for Planet Dog.
What industry is Planet Dog in?
Planet Dog's product category is Pet Supplies Retail. Its primary akta.pro industry code is CRAFABAH, Pet & Animal Supplies Marketplaces, with a secondary code of CRALAHAE, Pet Toys & Enrichment Retail. Its NAICS code is 45991 and its SIC code is 5945.