Service Club

What Service Club does

Service Club is a Barcelona-headquartered B2B SaaS platform founded in 2018 that addresses the recruitment, training, and ongoing enablement of delivery drivers for last-mile logistics and gig-economy operators. The company serves a roster of global and European logistics customers — including Amazon, Uber, Evri, DPD, UPS, Bolt Food, Getir, Glovo, SEUR, and Stuart — operating across six European markets: Spain, the United Kingdom, Germany, France, Italy, and the Netherlands. Service Club claims reach into a network of more than 8 million drivers and over 5,000 recruitment channels, providing the supply-side foundation for its marketplace and training products.

The platform is built around four product lines: Service Club Academy (an AI-driven training suite combining VR Immersive Training, AI Ride-Along coaching, AI Microlearning, and a Live Data Dashboard for driver performance tracking); Service Club Jobs (a recruitment marketplace connecting operators with drivers); Service Club Perks (a benefits and retention layer for drivers); and Service Club Shop (an e-commerce/incentives channel). The platform offers API integration tiers that allow customers to embed Service Club capabilities into their own HR, onboarding, and operations workflows. Underlying AI/ML is applied to driver coaching personalization, microlearning content sequencing, and performance analytics, supported by aggregated telemetry from across the customer base.

Service Club operates a tiered subscription model with Lite, Start-up, Growth, and Enterprise packages, monetizing primarily on a per-driver or per-seat basis depending on tier and feature set, with higher tiers unlocking full API integration and advanced analytics. The company is reported at 11-50 employees and has not publicly disclosed funding rounds or revenue figures, indicating an early-growth-stage private company with enterprise traction but limited capital-markets visibility.

Name

Service Club

Legal name

SERVICE CLUB ACQUISITION AND DEVELOPMENT OF LABOR TALENT S.L.

Website

https://serviceclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Service Club is a Barcelona-based B2B SaaS platform, founded in 2018, that provides AI-powered recruitment, training, and onboarding solutions for delivery drivers to last-mile logistics operators across six European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Driver Recruitment Services: Subscription-based service providing filtered, verified driver leads to delivery companies. Two tiers: Standard service (filtered leads) and Pro service (filtered leads who become onboarded drivers via Full API integration). Pricing based on subscription packages with guaranteed lead and onboarding numbers.
2. Subscription Packages: Four-tier subscription model: Lite (15 leads, 10 onboarded), Start-up (30 leads, 20 onboarded), Growth (70 leads, 45 onboarded), Enterprise (150 leads, 100 onboarded). Prices are exclusive of VAT and may vary by city groups. Monthly payment in advance. Objectives can be deferred up to two months.
3. Academy Training: AI-powered driver training platform (Service Club Academy) providing VR simulations, AI ride-along coaching, and microlearning for fleet safety and driver skill development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Service Club is a two-sided technology marketplace that connects delivery companies seeking drivers with drivers seeking delivery work, and supplies those drivers through filtered leads, onboarding, and AI-powered training (Service Club Academy). The platform combines AI ride-along coaching, VR immersive simulation, and a live data dashboard to help delivery firms source, train, and retain drivers at scale, while drivers access job opportunities and certification through a free membership portal.

Product overview

Service Club is a technology platform that operates as a marketplace connecting delivery companies with drivers. The platform consists of a core Service Club Platform supplemented by three main modules: Service Club Academy (AI-powered driver training with VR simulations and real-time coaching), Workforce Intelligence (driver acquisition and talent matching), and Service Club Jobs (job marketplace for drivers). Companies access the platform through subscription packages (Lite, Start-up, Growth, Enterprise) with service tiers (Standard and Pro) that differ in lead quality and integration depth. The Pro service tier includes Full API integration for automated data exchange with company systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Club Academy AI-powered driver training platform that reduces incidents by up to 40% through scalable training using VR simulations, AI ride-along in-cab coaching, and microlearning modules, targeted at delivery companies operating fleets.
• Service Club Platform The core technology platform connecting delivery companies with drivers, providing AI-powered training, workforce intelligence, and job matching capabilities. Accessible via web and mobile app with Standard and Pro service tiers.
• Service Club Jobs Job marketplace connecting drivers with delivery opportunities across multiple platforms, enabling free membership registration in 60 seconds and access to worldwide full-time and part-time delivery roles.
• Pro Service Premium service tier providing filtered driver leads that convert to onboarded drivers, with Full API integration enabling automated data exchange between Service Club Platform and the company's existing HR/CRM systems.
• Workforce Intelligence Driver acquisition and talent intelligence solution delivering filtered, verified, job-matched driver leads with a reported +80% increase in onboarding success and -55% reduction in acquisition costs, enabling onboarding within 48 hours.

Quantifiable outcome

• 40% reduction in incidents/accidents through Service Club Academy training
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fountain: Fountain provides a high-volume hiring platform for hourly and gig workforces, including delivery drivers. It is comparable to Service Club's Workforce Intelligence product because both automate sourcing, screening, and onboarding of frontline workers at scale for enterprise customers.
• Instawork: Instawork operates a two-sided marketplace connecting businesses with hourly workers across hospitality, warehousing, and delivery-adjacent roles. Like Service Club, it combines marketplace liquidity with worker-side value-adds and serves enterprise customers needing flexible labor.
• Nauto: Nauto delivers AI-powered driver behavior monitoring and in-cab coaching for commercial fleets. It is directly comparable to Service Club's AI Ride-Along and Live Data Dashboard because both apply real-time AI to driver safety and performance improvement.
• Harver: Harver provides AI-driven volume hiring assessments and pre-hire screening for hourly and front-line workers. It overlaps with Service Club's driver filtering and onboarding module by automating candidate evaluation at enterprise scale.
• Lytx: Lytx is a video telematics and AI driver-coaching platform for commercial fleets. Its in-cab behavior analytics and coaching directly parallel Service Club's AI Ride-Along capability, targeting the same fleet-safety and training buyer.
• WorkMarket (ADP): WorkMarket, an ADP company, is a contingent workforce management platform for sourcing, onboarding, and managing freelancers and gig workers. Its functionality closely mirrors Service Club's marketplace-plus-onboarding stack for enterprise clients.

Broad incumbents

• Motive (formerly KeepTruckin): Motive is a broad fleet management platform with telematics, driver safety, and compliance features. It is a broader incumbent in fleet operations that overlaps Service Club's training and driver performance intelligence with a much wider product portfolio.
• Samsara: Samsara is a leading IoT fleet management platform offering telematics, video-based safety, and workforce operations. It competes with Service Club on the AI driver coaching and live data layer, but as part of a much broader enterprise operations suite.

Emerging players

• JobGet: JobGet is a mobile job marketplace focused on blue-collar and hourly workers, including drivers and warehouse staff. It is comparable to Service Club's driver-side marketplace component but with less focus on AI/VR training.
• Onfleet: Onfleet is a last-mile delivery management platform used by delivery companies to dispatch, track, and analyze drivers. It is an emerging adjacent player that intersects Service Club's customer base, addressing driver-side operations and analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Club