What Elite Media does

Elite Media is a Black-owned, female-led advertising agency headquartered in Harlem, New York, founded in 2013 and operating with 11–50 employees. The firm provides six core services: branded content development, event production, platform development (IP licensing and monetization), brand strategy, digital and print creative, and cultural context consulting. Its core output is original branded content — TV commercials, digital content, branded entertainment, music videos, beauty content, and live experiences — developed for enterprise clients seeking culturally resonant connections with diverse, particularly Black, consumer audiences.

The agency's business model rests on three revenue streams: (1) professional services fees for creative content and campaign production, (2) professional services fees for event production and branded experiences, and (3) licensing and royalty income from ownable platforms and IP, most notably the 'Stomp The Yard' live step show platform that was licensed to Sony Pictures and produced a film grossing over $75M worldwide. The firm sells primarily through enterprise field sales, supplemented by community-led engagement (OutGooding initiative, Keep It 100 Pitch Competition) and event-driven GTM (One Saturday to Dream Fearlessly traveling events, Super Stomp national championship). Notable clients include American Family Insurance, the Department of Health and Human Services (Healthcare.gov), NASA, Nintendo, and Time Magazine; the firm has secured talent partnerships with Beyoncé Knowles, Kevin Durant, Issa Rae, Kendrick Lamar, and other high-profile figures.

Elite Media is a services organization with no disclosed proprietary technology platform, API, patents, or AI/ML capabilities. Its competitive position is built on cultural fluency, celebrity and influencer access, and an owned content library anchored by the Stomp The Yard IP. The firm is privately held with no external institutional funding, operates as Elite Media, LLC under New York jurisdiction, and is identified as a minority-owned business enterprise. No public revenue, headcount trend, or financial performance data is disclosed in the available sources.

Name

Elite Media

Legal name

Elite Media, LLC

Website

https://elitemediawill.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Media is a Black-owned, female-led advertising agency in Harlem, New York that develops branded content, live events, and ownable cultural IP for enterprise clients including American Family Insurance, HHS, NASA, Nintendo, and Time Magazine.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Public Relations Agencies (541820), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sponsorship & Sports Media Rights Buying (MPAAABAO)

Keywords

• Advertising services
• Media production
• Branded content
• Marketing campaigns
• Creative agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Content Development: Full-service creative agency developing original branded content including TV commercials, digital content, and branded entertainment for enterprise clients. Revenue is generated through professional services and creative production fees.
2. Event Production: Design and execution of branded experiences and live events that inspire consumer action and engagement. Includes platform development from motion pictures to social movements.
3. Platform Development and Licensing: Architecture, licensing, underwriting, and monetization of ownable platforms and properties. This includes IP development like Stomp The Yard that was licensed to Sony Pictures.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Elite Media is a New York City-based, Black-owned, female-led advertising agency founded in 2013 that produces branded content, designs and executes strategic marketing campaigns, builds custom digital platforms, and programs live events for enterprise clients. The agency develops creative work and media strategies for major brands and federal programs, including American Family Insurance, NASA, Nintendo, Healthcare.gov, and Time Magazine.

Product overview

Elite Media is a Black-owned, female-led advertising agency operating as a unified service offering rather than a modular product platform. The agency provides six core services: Branded Content, Event Production, Platform Development, Strategy, Digital & Print Creative, and Cultural Context. These services support various campaigns and programs including the OutGooding Initiative with its Keep It 100 Pitch Competition, The Schoolys community program, and the Life's Better Campaign for American Family Insurance. Notable campaigns include Hometown Hero (Kevin Durant), Time The March (VR exhibit), Stomp The Yard platform (which was licensed to Sony Pictures), and music video productions. Clients include American Family Insurance, NASA, Department of Health and Human Services, Nintendo, and HealthCare.gov.

Differentiator

Problem solved

Functional benefit

Brands

• OutGooding: Initiative committing $100,000 of the agency's budget quarterly to support creative entrepreneurs and drive community impact
• Keep It 100 Pitch Competition

Products and services

• Branded Content Production End-to-end production of branded editorial, video, and digital content for major consumer brands and federal programs, including work for American Family Insurance, NASA, Nintendo, Healthcare.gov, and Time Magazine.
• Strategic Marketing Campaigns Design and execution of integrated, multi-channel marketing campaigns spanning digital, social, and traditional media for enterprise clients.
• Event Programming & Experiential Marketing Live event conception, programming, and execution to support brand activations and audience engagement initiatives.
• Custom Branded Platforms Design and build of custom digital platforms and branded online experiences for clients' marketing initiatives.

Quantifiable outcome

• Stomp The Yard platform distributed $2,115,000 in scholarship awards and $1,000,000 raised for universities
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Disney AdvertisingcoreStrategic or Co-development Partner · 29 April 2026Elite Media is a production partner for American Family Insurance's 'Designed To Last' branded reality competition series on Hulu, along with Disney Advertising and 3Ball Entertainment. The series features architects, engineers, and inventors competing in challenges to modify tiny homes against environmental hazards.
• 3Ball EntertainmentcoreStrategic or Co-development Partner · 29 April 2026Elite Media partnered with 3Ball Entertainment and Disney Advertising to produce the 'Designed To Last' branded reality series for American Family Insurance on Hulu.
• The One ClubminorGTM or Marketing Partner · 11 September 2025Elite Media sponsors the 'Keep It 100 Pitch Competition' at The One Club's 'Where Are All the Black People' conference, offering a $50,000 grant to creative entrepreneurs.
• Sony PicturescoreOEM/ Whitelabel/ Licensing PartnerElite Media licensed the Stomp The Yard platform trademark and intellectual property to Sony Pictures for the blockbuster film 'Stomp the Yard', which grossed over $75M worldwide.
• Beyoncé KnowlescoreGTM or Marketing PartnerElite Media led negotiations to acquire Beyoncé to help create excitement and awareness around Nintendo DS console and software offerings among women 18-34.
• Kevin DurantcoreGTM or Marketing PartnerKevin Durant served as American Family Insurance brand ambassador in the 'Hometown Hero' campaign, surprising and inspiring a young boy named James in his hometown.
• Time MagazinecoreStrategic or Co-development PartnerTime and American Family Insurance partnered to recreate Dr. King's 1963 March on Washington in an innovative VR exhibit. Elite Media was the agency partner for this branded content initiative.
• ESPNcoreChannel Partner/ Reseller/ DistributorElite Media worked with American Family Insurance to air commemorative spots alongside ESPN's 'The Captain' Derek Jeter documentary. ESPN also broadcast the Super Stomp step show competition.
• Atlanta FalconsminorGTM or Marketing PartnerPartnered with the Atlanta Falcons and Because of Them We Can to inspire third graders in SW Atlanta as part of the 'One Saturday to Dream Fearlessly' community event.
• JJ Watt, TJ Watt, Derek WattminorGTM or Marketing PartnerThe Watt brothers captained teams of American Family Insurance agents in the 'One Saturday to Dream Fearlessly' event, racing to pack over 3,000 boxes of food.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burrell Communications: One of the largest Black-owned advertising agencies in the U.S., serving major enterprise brands with multicultural marketing. Directly comparable to Elite Media on ownership profile, cultural-marketing focus, and enterprise client base.
• Anomaly: Independent creative agency operating as an alternative to traditional network shops, with a focus on brand strategy and content development. Comparable to Elite Media in independent structure and brand-led creative work.
• Carol H. Williams Advertising: Black-owned, woman-founded full-service advertising agency with a similar multicultural and enterprise brand focus. Comparable to Elite Media in ownership identity, service breadth, and Fortune-class client roster.
• Translation LLC: Independent creative agency focused on cultural marketing and youth/hypebeast brands, with a similar emphasis on cultural context and brand storytelling. Comparable to Elite Media in positioning itself as a culturally fluent alternative to mainstream agencies.
• 72andSunny: Independent creative agency known for culturally resonant brand campaigns and experiential work. Comparable to Elite Media in independent creative positioning, cultural awareness, and high-profile branded content production.
• Droga5: Independent-born creative agency (now part of Accenture Song) known for bold, culturally attuned brand campaigns. Comparable to Elite Media in creative-led approach and high-profile enterprise campaigns.
• Sparks: Experiential and event marketing agency producing branded experiences and live events. Comparable to Elite Media on the event production and branded experience service line (One Saturday, Stomp The Yard tour).
• Uniworld Group: Multicultural, full-service advertising agency with deep roots in African American and urban market marketing. Comparable to Elite Media on multicultural targeting, cultural context expertise, and brand-led storytelling.
• Mother: Independent creative agency with a strong branded content and cultural-marketing practice. Comparable to Elite Media in independent heritage, creative-first positioning, and brand-led campaign work.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency serving global enterprise brands with branded content and cultural platforms. Comparable to Elite Media as a larger-scale benchmark for independent creative shops with platform-style IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Media