NZC

What NZC does

NZC (New Zealand Cricket) is the national governing body for cricket in New Zealand, founded in 1894 and headquartered in Christchurch. It holds exclusive ICC-affiliated authority to organize international and domestic cricket in New Zealand, managing two national teams — the BLACKCAPS (men's) and WHITE FERNS (women's) — along with six wholly-owned regional Major Associations (Auckland Aces, Canterbury, Central Stags, Northern Districts, Otago Volts, Wellington Firebirds) and four main domestic competitions: the Plunket Shield (first-class), Ford Trophy (List A one-day), Super Smash (T20), and Hallyburton Johnstone Shield (women's). NZC also operates youth national tournaments across U17 and U19 age groups for both genders.

NZC's core technology consists of conventional digital platforms: a live scoring system (scoring.nzc.nz), official NZC mobile app, online ticketing platform (tickets.nzc.nz), e-commerce store (store.nzc.nz), and the Play Cricket community platform for grassroots participation. There is no evidence of proprietary AI/ML capability or advanced technical differentiation in the input data. NZC's value proposition rests on its regulatory monopoly as national governing body, brand equity from the BLACKCAPS and WHITE FERNS franchises, and an integrated content-and-events pipeline from grassroots to international cricket.

NZC's revenue model is event-driven and diversified across four streams: broadcasting rights (licensed to TVNZ and SENZ), commercial sponsorships (flagship partner ANZ plus ~13 minor partners across financial, automotive, FMCG, telecom, and retail verticals), ticket sales (general admission and premium hospitality across six international venues including Eden Park, Seddon Park, Basin Reserve, McLean Park, Bay Oval, and Saxton Oval), and merchandise. Customer segments include cricket fans (mass-market consumers), elite players and national teams (operational units), community cricket participants (grassroots), and commercial partners (B2B). The organization is currently pursuing structural change through the proposed NZ20 franchise-based T20 league to replace the 21-year-old Super Smash competition, targeting a 2027-28 launch.

Name

NZC

Legal name

New Zealand Cricket

Website

https://nzc.nz

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

101–250 employees

Short description

NZC (New Zealand Cricket) is the national governing body for cricket in New Zealand, founded in 1894. It manages the BLACKCAPS and WHITE FERNS international teams, six regional Major Associations, and four domestic competitions, generating revenue through broadcasting rights, commercial sponsorships, ticketing, and merchandise.

Ownership category

akta.pro rank

Product category

Sports Governance & Cricket Event Management

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Cricket Leagues (MPAKAAAF), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Cricket governance
• National cricket body
• Sports event management
• Cricket broadcasting rights
• Sports sponsorship management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Broadcasting Rights: Television and digital broadcasting rights for international and domestic cricket matches
2. Ticket Sales: Direct ticket sales for international matches, domestic competitions, and hospitality packages at venues including McLean Park, Bay Oval, Seddon Park, Cello Basin Reserve, and Saxton Oval
3. Commercial Sponsorships: Partnerships with major sponsors including ANZ (major sponsor), Asahi, Dulux, Castore, Ford, GJ Gardner, KFC, Life Direct, Chemist Warehouse, Powerade, Tegel, and Spark
4. Merchandise: Online store (store.nzc.nz) selling official NZC merchandise and team apparel

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NZC is the national governing body for cricket in New Zealand, managing the BLACKCAPS men's and WHITE FERNS women's national teams and organizing domestic competitions including the Plunket Shield (first-class), Ford Trophy (List A), Super Smash (T20), and Hallyburton Johnstone Shield (women's). It generates revenue through broadcasting rights, ticket sales, commercial sponsorships with brands such as ANZ, Ford, and Spark, and merchandise sales via its online store, while also offering fan-facing digital services including live scoring, a mobile app, and the Cricket Nation membership program.

Product overview

NZC (New Zealand Cricket) operates as the national cricket governing body managing a portfolio of cricket properties and services. The core offering includes two national teams: the BLACKCAPS (men's) and WHITE FERNS (women's), competing internationally in Test, ODI, and T20 formats. Domestically, NZC oversees four main competitions: the Plunket Shield (first-class), Ford Trophy (List A), Super Smash (T20), and Hallyburton Johnstone Shield (women's). Supporting the competitive structure are National Tournaments for youth age-groups (U19, U17, Women's U19/U17). Digital fan engagement is delivered through Cricket Nation membership, the NZC Live Scoring platform, NZC App, and the Play Cricket community platform. The organization also operates an e-commerce Store for official merchandise. A proposed NZ20 franchise-based T20 league is in development to potentially replace the Super Smash competition.

Differentiator

Problem solved

Functional benefit

Brands

• BLACKCAPS: New Zealand Men's International Cricket Team
• WHITE FERNS
• Plunket Shield
• Ford Trophy
• Super Smash
• Cricket Nation

Products and services

• BLACKCAPS International Matches The New Zealand men's international cricket team property, featuring Test, ODI, and T20 international matches for fans, commercial partners, and broadcasters.
• WHITE FERNS International Matches The New Zealand women's international cricket team property, featuring women's international cricket matches for fans, commercial partners, and broadcasters.
• Plunket Shield New Zealand's premier first-class domestic cricket competition contested by six provincial teams (Auckland Aces, Canterbury, Central Stags, Northern Districts, Otago Volts, Wellington Firebirds) over a multi-round season, sold to spectators, sponsors, and broadcast partners.
• Ford Trophy New Zealand's domestic List A (50-over) limited overs cricket competition contested by six provincial teams, sold to spectators, sponsors, and broadcast partners.
• Super Smash New Zealand's domestic T20 cricket competition featuring six provincial teams, sold to spectators, sponsors, and broadcast partners; under review for potential replacement by the proposed NZ20 franchise-based league.
• Hallyburton Johnstone Shield New Zealand's premier domestic women's 50-over cricket competition, sold to spectators, sponsors, and broadcast partners.
• Cricket Nation Membership Paid fan membership program offering exclusive news, priority ticket access, member discounts, prize draws, and promotions to cricket fans.
• NZC Store Official e-commerce store selling New Zealand Cricket merchandise and team apparel directly to consumers.
• NZC App Official mobile application providing live cricket scores, match schedules, results, and content to fans.
• NZC Live Scoring Official live scoring service providing real-time scorecards, match updates, statistics, and analysis for cricket matches.
• Play Cricket Platform Community cricket platform enabling players, coaches, umpires, and volunteers to manage and participate in grassroots and club cricket across New Zealand.

Quantifiable outcome

• Historic 12-match series with India marks highest number of matches ever featuring a touring side in NZ history
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• TVNZcoreChannel Partner/ Reseller/ DistributorBroadcast partner for cricket coverage in New Zealand
• SENZ (Sport Nation)coreChannel Partner/ Reseller/ DistributorBroadcast partner for cricket coverage in New Zealand

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Cricket Australia: National governing body for cricket in Australia, operating the men's and women's national teams and domestic competitions including the Big Bash League. Directly comparable as a cricket NGB with similar broadcast, sponsorship, ticketing, and merchandise revenue model and shared trans-Tasman rivalry.
• England and Wales Cricket Board (ECB): National governing body for cricket in England and Wales, running The Hundred and county competitions plus England's men's and women's teams. Directly comparable as a cricket NGB with similar governance, commercial, and high-performance structure.
• Cricket South Africa: National governing body for cricket in South Africa, running the Proteas and SA20 franchise league. Comparable as another mid-sized ICC full-member cricket NGB with similar revenue mix of broadcast rights, franchise leagues, and sponsorship.
• Sri Lanka Cricket: National governing body for cricket in Sri Lanka, operating the men's and women's national teams and Lanka Premier League T20 franchise competition. Comparable as a similarly sized cricket NGB exploring franchise T20 models.
• Bangladesh Cricket Board (BCB): National governing body for cricket in Bangladesh, running the Tigers national teams and domestic competitions. Comparable as a smaller ICC full-member cricket NGB with similar broadcast and sponsorship-driven revenue model.
• Pakistan Cricket Board (PCB): National governing body for cricket in Pakistan, operating Pakistan Super League franchise T20 and the men's and women's national teams. Comparable as an ICC full-member cricket NGB with a franchise T20 league as a core commercial asset.
• Cricket West Indies: National governing body for cricket in the Caribbean, running the West Indies men's and women's teams and Caribbean Premier League T20 franchise. Comparable as another ICC full-member cricket NGB reliant on a franchise T20 league for commercial uplift.
• Afghanistan Cricket Board: National governing body for cricket in Afghanistan, running the men's national team and Shpageeza Cricket League. Comparable as a smaller, newer ICC full-member cricket NGB with limited domestic T20 franchise presence.

Broad incumbents

• Board of Control for Cricket in India (BCCI): The dominant global cricket governing body running the Indian national teams and the IPL, the world's largest cricket property. Comparable as a cricket NGB but operates at vastly larger scale and commercial intensity than NZC.

Others

• International Cricket Council (ICC): Global governing body for cricket, of which NZC is a full member. Comparable as the umbrella governing entity that distributes revenue and sets the international calendar that NZC's commercial model depends on, but not a direct commercial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nzc
• Facebookfacebook.com/newzealandcricketfans
• LinkedInlinkedin.com/company/new-zealand-cricket

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NZC