Archetypes

What Archetypes does

Archetypes (operating as "Archetypes® with Caroline Myss" via myss.com) is a private spiritual-education and personal-development platform founded in 2011 and headquartered in New York. The company sells online courses, webinars, workshops, a monthly membership, and one-on-one mentoring built around Caroline Myss's proprietary frameworks for archetypal analysis, Sacred Contracts, chakra-based energy medicine, and intuitive development. Its core technology is an e-commerce and learning-management platform that delivers video courses, live webinars, on-demand workshops, and recurring membership content directly to consumers; the platform also hosts weekly archetype content series and a CMED graduate directory connecting trained practitioners with end users.

The business operates a direct-to-consumer, community-led go-to-market model anchored to Caroline Myss's personal brand as a five-time New York Times bestselling author. Revenue is generated through a mix of recurring Inner-Net Membership subscriptions, one-time purchases of courses and the Sacred Contracts Online Masterclass, premium live in-person events (including international pilgrimages), and professional-services revenue from mentoring and spiritual direction. The customer base is global and consists primarily of individual spiritual seekers, with a secondary segment of CMED-trained practitioners who deliver archetype readings and continue their own education.

The broader business is structured around the CMED (Caroline Myss Education) institute established in 2003, which functions as the educational arm and source of practitioner graduates. Distribution is entirely digital via the company's owned storefront, supplemented by a co-branded partnership with Sounds True for the Spiritual Home Base program. The company has 11–50 employees, no disclosed external investors beyond a 2011 funding round of $3,535,000, and operates as a founder-led enterprise with Cristina Carlino as founder and Lisa Sun as president.

Name

Archetypes

Website

https://archetypes.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Archetypes operates a direct-to-consumer spiritual-education platform built around Caroline Myss's proprietary framework for archetypal analysis, Sacred Contracts, and chakra-based energy medicine, serving global individual seekers through online courses, a monthly membership, mentoring, and live events.

Ownership category

akta.pro rank

Product category

Spiritual & Personal Development Education

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Standalone Creator Course Platforms (Branded Schools) (MPACALAB)

Keywords

• Spiritual education platform
• Online personal development
• Archetype courses
• Energy medicine training
• Spiritual memberships

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Courses and Webinars: Reflections Webinars and On Demand Workshops offered as individual purchases or subscription-style access. These are self-paced or live educational programs on archetypes, energy medicine, and spiritual development.
2. Inner-Net Membership: Monthly recurring membership providing ongoing access to content, resources, and community. Members receive regular archetype updates and spiritual direction from Caroline Myss.
3. Live Events and Workshops: In-person events such as the Sacred Journey to France (Lourdes pilgrimage) and live workshops offered at premium pricing for immersive experiences.
4. Sacred Contracts Online Masterclass: Enhanced online masterclass program for 2026 focused on sacred contracts and archetypal interpretation. Offered as a comprehensive paid course.
5. Mentoring and Spiritual Direction: Personal mentoring services and spiritual direction provided by CMED graduates for individualized guidance and support.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Archetypes (operated by Caroline Myss through CMED - Caroline Myss Education) runs an online spiritual education platform at myss.com that sells online courses, webinars, workshops, a recurring membership program, one-on-one mentoring, and in-person events. Offerings focus on archetypal psychology, Sacred Contracts interpretation, and energy medicine/chakra education. The platform also maintains a CMED graduate directory for archetype reading services.

Product overview

Archetypes (operated by Caroline Myss) is a spiritual and personal development platform offering a portfolio of online courses, membership programs, in-person events, and educational content focused on archetypes, Sacred Contracts, and energy medicine. The core offerings include the Sacred Contracts Online program (Caroline's self-described life's work), the Reflections Archetype Intensive, and the Inner-Net Membership. Additional products include webinars, on-demand workshops, live events, one-on-one mentoring, and content series covering specific archetypes and chakras. The company also operates CMED (Caroline Myss Education), an educational institute established in 2003 that offers programs worldwide and maintains a graduate directory.

Differentiator

Problem solved

Functional benefit

Brands

• Sacred Contracts Online: Caroline's life work program designed to lead participants into their Sacred Contract, teaching interpretation and analysis of archetypal symbols and their application to life events.
• Inner-Net Membership
• Reflections Webinars
• On Demand Workshops

Products and services

• Reflections: An Archetype Intensive Online course that explores the influence of silent psychic partners and is designed to develop deep regard for the power and nature of psyche and soul; offered to individuals interested in archetypal personal development.
• Sacred Contracts Online Comprehensive online program described by Caroline Myss as her life's work, designed to lead participants into their Sacred Contract by teaching interpretation and analysis of archetypal symbols and their application to life events.
• Sacred Contracts Online Masterclass Enhanced online masterclass focused on Sacred Contracts, newly updated for 2026, offering a comprehensive paid course on sacred contracts and archetypal interpretation.
• Inner-Net Membership Monthly recurring membership providing ongoing access to spiritual content, resources, community, regular archetype updates, and spiritual direction from Caroline Myss.
• Reflections Webinars Online webinar series covering spiritual and archetypal topics, offered individually or via subscription-style access for self-paced or live educational programs.
• Reflections Parallel Parallel learning sessions that complement the Reflections webinar series, offering additional online educational content on archetypes and spiritual development.
• On Demand Workshops Self-paced workshop content available for on-demand viewing on archetypes, energy medicine, and spiritual development.
• Sacred Contracts Mentoring One-on-one mentoring and spiritual direction services focused on Sacred Contracts and archetypal work, providing individualized guidance and support.
• Live Workshops & Events In-person experiential workshops and travel events, including The Experience of Lourdes in Pau & Lourdes, France (June 11-17, 2026), offered at premium pricing for immersive spiritual experiences.
• Spiritual Home Base Monthly live practice experience featuring Caroline Myss as spiritual director, co-developed and distributed in partnership with publishing/media company Sounds True.
• CMED (Caroline Myss Education) Educational institute established in 2003 offering a diverse array of programs devoted to personal development, drawing students from around the world, and maintaining a graduate directory where CMED-certified graduates offer archetype reading services.

Quantifiable outcome

• Develop deep regard for the power and nature of psyche and soul
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sounds TruecoreStrategic or Co-development PartnerSounds True is a publishing and media company specializing in spiritual and transformational content. They partnered with Caroline Myss for the 'Spiritual Home Base' program - a monthly live practice experience featuring Caroline Myss as spiritual director. This represents a co-branded educational product development and distribution partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Udemy: Large-scale online course marketplace with creator-uploaded courses across many categories. Comparable only as a broad course-platform peer; lacks the niche spiritual brand authority that differentiates Archetypes.
• Sounds True: Multi-decade publisher and multimedia platform for spiritual and transformational content. Comparable as a wider spiritual-content portfolio; notably also an active partner of Archetypes on Spiritual Home Base.
• MasterClass: Premium creator-led video course platform featuring celebrity instructors across diverse categories. Comparable in the premium creator-course format but operates as a broad multi-category marketplace rather than a niche spiritual school.

Emerging players

• Insight Timer: Large free meditation app with a growing catalog of paid courses and live events from spiritual teachers. Comparable as a creator-driven spiritual learning community, though delivered primarily through mobile rather than web.

Direct peers

• Gaia: Subscription streaming and education platform for yoga, meditation, metaphysics, and spiritual content. Comparable subscription-based model serving conscious-living audiences overlapping with Archetypes' member base.
• Deepak Chopra: Creator-led platform for meditation, wellbeing, and spiritual education built around a single high-profile teacher. Closely comparable single-creator model and target audience to Caroline Myss's platform.
• Mindvalley: Creator-led personal development and transformation education platform with online courses, memberships, and live events. Comparable in business model (subscription + premium programs) and adjacent in audience (self-improvement seekers).
• Hay House: Publisher and education platform for spiritual, self-help, and personal-development content. Highly comparable as a creator-led spiritual publishing and course business serving the same audience of spiritual seekers as Archetypes.
• The Shift Network: Online education platform offering live and on-demand courses, summits, and events in consciousness, spirituality, and holistic wellness. Directly comparable online-course and event-driven model for the same target customer.

Others

• Mighty Networks: Platform powering creator-led communities, courses, and memberships. Comparable as the underlying operating model for the Inner-Net-style subscription community and a potential technology or channel peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Archetypes_com
• Facebookfacebook.com/archetypes
• LinkedInlinkedin.com/company/archetypes-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archetypes