Slowear
Slowear is a privately held Italian premium fashion group operating the Incotex, Zanone, Montedoro, and Glanshirt sub-brands, selling durable ready-to-wear apparel and accessories to affluent consumers via DTC e-commerce and seven flagship stores in Milan, Rome, London, Paris, and New York.
- Company typePrivate
- Founded1951
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Slowear does
Slowear S.P.A. is an Italian privately held fashion group headquartered in Mira (Venice), Italy, that designs, produces, and distributes premium ready-to-wear apparel, footwear, bags, accessories, and (as of 2025) eyewear for affluent men and women. The group operates four specialized sub-brands — Incotex (trousers and swimwear), Zanone (knitwear), Montedoro (shirting and tailored garments), and Glanshirt (shirts) — under a unified Slowear master brand positioned around durable, timeless clothing. The company's technical core is in proprietary fabric engineering, with named in-house technologies including IceCotton (twisted organic cotton jersey with crêpe-like hand), Flexwool (proprietary wool blend), Teknosartorial, and Tricolino. These fabrics are positioned as durable, breathable, and resistant to degradation across multiple wears and washes.
Slowear runs an omnichannel direct-to-consumer model: a Shopify-powered localized e-commerce storefront with Global-E cross-border checkout (multi-currency, multi-language) and DHL Express fulfillment shipping to most countries (2–4 days to Europe/US, 3–7 days rest of world), plus seven company-owned flagship stores in Milan, Rome, and Forte dei Marmi (Italy); London (King's Road); Paris (La Madeleine); and New York (Lafayette). Pricing spans roughly $145 for accessories to over $1,400 for premium jackets. The Slowear Club loyalty program offers members up to 30% off during private sales, free tailoring alterations, in-store event invitations, and a 10% welcome bonus. The company has obtained B Corp certification from B Lab and markets an editorial platform (Slowear Journal) plus organic social channels (Instagram, Facebook, LinkedIn, Pinterest) for brand storytelling. Revenue is not publicly disclosed, no outside funding rounds or parent ownership is identified, and no mergers, acquisitions, or leadership changes are reported in the source material.
Slowear firmographics
Firmographics- Name
- Slowear
- Legal name
- Slowear S.P.A.
- Website
- https://slowear.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Slowear is a privately held Italian premium fashion group operating the Incotex, Zanone, Montedoro, and Glanshirt sub-brands, selling durable ready-to-wear apparel and accessories to affluent consumers via DTC e-commerce and seven flagship stores in Milan, Rome, London, Paris, and New York.
- Ownership category
- akta.pro rank
Slowear industry classification
Industry- Product category
- Luxury Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Footwear Manufacturing (3162), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (4582)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Footwear, (No Rubber) (3140), Women's, Misses', And Juniors Outerwear (2330), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industries
- Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear) (IMAOAIAB), Casual & Lifestyle Footwear Retail (CRAAADAB), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sunglasses (Non-Prescription) (CRAAAKAB), Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)
Keywords
Where Slowear is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Slowear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through brand-owned e-commerce website selling apparel, accessories, shoes, and swimwear directly to consumers worldwide with shipping to multiple countries.
- Physical Retail Store Sales: Revenue from company-owned retail stores in Italy, USA, UK, and France providing in-person shopping experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear apparel and accessories at luxury price points |
| Subscription | Annual | Slowear Club loyalty program with tiered benefits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Slowear product offering
Product offeringCore offering
Slowear designs, manufactures, and sells premium Italian ready-to-wear apparel, footwear, bags, accessories, and the L.G.R sunglasses collection for men and women through specialized sub-brands Incotex, Zanone, Montedoro, and Glanshirt. The company leverages proprietary fabric technologies (IceCotton, Teknosartorial, Flexwool, Tricolino, Royal Batavia, cotton crepe) to deliver durable, timeless clothing. Distribution occurs via slowear.com e-commerce and seven owned flagship stores worldwide.
Product overview
Slowear is a premium Italian fashion group offering durable, timeless clothing and accessories for men and women through multiple specialized sub-brands. The portfolio includes Incotex (trousers and swimwear), Zanone (knitwear and IceCotton polos), Montedoro (shirting and suits), and Glanshirt (premium shirts). The group operates flagship stores in major cities and a B2C e-commerce platform powered by Shopify. Key differentiators include proprietary IceCotton fabric technology, B Corp certification, and a loyalty program. Product categories span ready-to-wear, outerwear, footwear, bags, accessories, and the recently launched L.G.R sunglasses collection.
Differentiator
Problem solved
Functional benefit
Brands
- Incotex: Brand specializing in trousers and casual wear, part of the Slowear group.
- Zanone
- Montedoro
- Glanshirt
Products and services
- Incotex Premium trousers and swimwear brand within the Slowear group, offering various fits including slim, tapered, and regular; includes the Incotex Blue Division line and Incotex Slacks. Targeted at style-conscious men seeking durable, well-fitted trousers.
- Zanone Knitwear-focused brand producing premium polo shirts, T-shirts, and sweaters featuring proprietary IceCotton and Flexwool fabric technologies. Targeted at affluent men and women seeking high-quality everyday knitwear.
- Montedoro Brand offering premium shirting, suits, and tailored garments with emphasis on quality fabrics and craftsmanship. Targeted at affluent men seeking formal and tailored attire.
- Glanshirt Specialized shirting brand producing high-quality shirts with attention to fabric selection and construction. Targeted at style-conscious men seeking versatile premium shirts.
- L.G.R Sunglasses Collection Eyewear collection featuring Italian-made sunglasses with bio-acetate frames and photochromic tempered mineral glass lenses, including Turkana, Reunion Carnet De Voyage, and Asmara models. Targeted at affluent men and women seeking premium Italian-made eyewear.
- Slowear Club Customer loyalty program offering Slowear Points, access to private sales up to 30% off, free tailoring alterations, invitations to in-store events, and exclusive advantages on online orders. Targeted at existing and repeat customers to drive retention.
Quantifiable outcome
- IceCotton fabric maintains appearance after multiple wears and washes
Companies that use Slowear
Customer profileSegments3 records
Ideal customer profiles3 records
Slowear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Slowear partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Global-EcoreGlobal cross-border e-commerce platform enabling localized shopping experience with currency conversion, shipping calculation, and international order management across multiple countries.
- ShopifycoreE-commerce platform powering the brand's online store with shopping cart, checkout, and customer account functionality.
- DHL ExpresscoreShipping partner for international order delivery with 2-4 day delivery to Europe and US, 3-7 days to rest of world.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Slowear competitors and assessment
Company assessmentDirect peers
- CP Company: Italian premium casualwear brand specializing in technical fabrics and garment-dyed outerwear. Comparable to Slowear in proprietary fabric innovation, premium casualwear positioning ($200-$1,500+), and similar multi-brand group structure under the Sportswear Company umbrella.
- Fedeli: Italian heritage knitwear and cashmere specialist with similar premium Italian positioning, focus on premium fabrics and craftsmanship, and global DTC-plus-flagship retail model. Comparable scale to Slowear and similar mid-tier accessible-luxury price positioning.
- Herno: Italian outerwear specialist known for premium jackets and technical fabric innovation. Comparable to Slowear's outerwear category and Teknosartorial technology positioning, with similar global DTC distribution and premium price points ($500-$3,000+).
- Eleventy: Italian luxury casualwear brand with similar premium casual positioning, Italian craftsmanship emphasis, and multi-brand product portfolio (knitwear, outerwear, trousers). Closely comparable to Slowear in accessible-luxury price tier, B2C e-commerce focus, and global DTC strategy.
- PT Torino (Pantalon Torino): Italian premium trouser specialist brand. Directly comparable to Slowear's Incotex sub-brand with similar focus on premium trousers, Italian craftsmanship, and accessible-luxury pricing, though operating at smaller scale as a single-category specialist.
- Stone Island: Italian premium casual/technical apparel brand known for proprietary fabric innovations and a sportswear-luxury crossover aesthetic. Closely comparable to Slowear's IceCotton/Teknosartorial fabric technology positioning, premium Italian casualwear focus, and global DTC-plus-flagship retail model.
- Caruso: Italian luxury tailoring and menswear manufacturer with similar focus on Italian craftsmanship, premium fabrics, made-in-Italy positioning, and accessible-luxury price points. Comparable to Slowear's Montedoro sub-brand and similar mid-tier independent ownership structure.
Broad incumbents
- Brunello Cucinelli: Italian luxury ready-to-wear group known for premium cashmere and timeless designs. Directly comparable to Slowear in heritage Italian craftsmanship, premium price points ($300-$3,000+), multi-channel DTC-plus-flagship strategy, and sustainability positioning, though operating at significantly larger scale.
- Ermenegildo Zegna: Italian luxury menswear group publicly listed on NYSE, focused on premium tailoring and fabric innovation. Comparable to Slowear's premium Italian heritage, fabric R&D focus, multi-brand portfolio, and global DTC-plus-flagship distribution, though substantially larger and publicly traded.
- Loro Piana: Italian luxury textile and apparel brand, now owned by LVMH. Comparable to Slowear's premium fabric heritage (proprietary materials like vicuña, cashmere), Italian craftsmanship narrative, and high-end price points, though significantly larger and now part of a luxury conglomerate.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Slowear social profiles
Digital presenceSlowear compliance and trust
Trust signalCompliance1 record
Slowear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slowear leadership team
Management profileNumber of profiles
Slowear funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slowear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slowear
What does Slowear do?
Slowear designs, manufactures, and sells premium Italian ready-to-wear apparel, footwear, bags, accessories, and the L.G.R sunglasses collection for men and women through specialized sub-brands Incotex, Zanone, Montedoro, and Glanshirt. The company leverages proprietary fabric technologies (IceCotton, Teknosartorial, Flexwool, Tricolino, Royal Batavia, cotton crepe) to deliver durable, timeless clothing. Distribution occurs via slowear.com e-commerce and seven owned flagship stores worldwide.
Is Slowear a public or private company?
Slowear is a private company. It is classified as unknown and is currently operating.
When was Slowear founded?
Slowear was founded in 1951. It employs 501 to 1,000 people.
Where is Slowear based?
Slowear is headquartered in New York, United States, in the North America region.
How does Slowear make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail Store Sales.
Who are Slowear's main competitors?
Direct peers on record are CP Company, Fedeli, Herno, Eleventy, PT Torino (Pantalon Torino), Stone Island and Caruso. Broad incumbents are Brunello Cucinelli, Ermenegildo Zegna and Loro Piana.
Does Slowear have an API?
No public API is recorded for Slowear.
What industry is Slowear in?
Slowear's product category is Luxury Apparel. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of IMAOAIAB, Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear). Its NAICS code is 315 and its SIC code is 5600.