adviqo Group

What adviqo Group does

adviqo Group is a Berlin-based global media and technology company that operates a portfolio of digital marketplaces, content platforms, mobile applications, a live TV channel, and print magazines connecting individual consumers with life coaches, psychics, astrologers, and spiritual advisors. Founded in 2000 as Questico AG in Silicon Valley and now headquartered in Berlin with offices in Nuremberg, London, Paris, San Francisco, and Wilmington, the company serves more than 3 million customers annually across DACH, the UK, France, Italy, Spain, the US, Canada, and Latin America through 15+ brands including Questico, viversum, AstroTV, TheCircle.com, Horoskop.de, Kang, Zodiac Psychics, and the Glückskeks podcast. Its technology stack comprises web and mobile (iOS/Android) marketplace platforms, a 23-hour daily live TV broadcast (AstroTV) distributed via cable, satellite, AppleTV, FireTV, GoogleTV, and streaming, alongside AI/algorithm-based advisor matching and automated decision-making for payment eligibility, promotion allocation, and advisor ranking. The company monetizes through per-transaction fees on advisor consultations (telephony and chat), recurring subscriptions to digital content and horoscopes, magazine circulation (Zukunftsblick, meinGlück), and advertising/infomercials on AstroTV and digital properties, with a multi-channel go-to-market spanning owned marketplaces, SEO/SEM, affiliate programs, content marketing, social media, and podcasts. Since May 2022, adviqo has operated as part of Ingenio following a merger that combined the two largest players in the spiritual and emotional guidance sector in the US and Europe.

Name

adviqo Group

Legal name

adviqo GmbH

Website

https://adviqo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

adviqo Group is a Berlin-based global media and technology company operating 15+ brands that connect 3M+ annual customers worldwide with life coaches, psychics, and spiritual advisors via digital marketplaces, mobile apps, live TV, and print magazines.

Ownership category

akta.pro rank

Product category

Online Spiritual Guidance Marketplace

NAICS

Broadcasting and Content Providers (516)

akta.pro primary industry

Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Spiritual guidance marketplace
• Online life coaching
• Astrology content services
• Psychic advisory platform
• Digital spiritual wellness

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consultation and advice services: Revenue generated from customer consultations with life coaches, psychics, astrologers, and advisors via telephony and chat across marketplace platforms
2. Digital content subscriptions: Revenue from premium content offerings including horoscopes, podcasts, newsletters, and editorial content through online magazines
3. Magazine circulation: Revenue from print magazine sales including Zukunftsblick and meinGlück distributed in Germany, Austria, Switzerland, and Luxembourg
4. Advertising and infomercials: Revenue from infomercials, teleshopping, and advertising during AstroTV broadcasts and across digital platforms

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

adviqo Group operates a portfolio of digital marketplaces, mobile apps, streaming media, and print content that connect individual consumers with independent life coaches, psychics, astrologers, and tarot readers. The company earns revenue through transaction fees on consultations, content subscriptions, magazine circulation, and advertising on its broadcast and digital platforms. Its portfolio of 15+ brands serves more than 3 million customers annually across DACH, the UK, France, Italy, Spain, the US, Canada, and Latin America.

Product overview

The adviqo Group is a global media and technology company offering a multi-platform portfolio of digital products that connect people with life coaches and advisors. The portfolio operates as a platform-plus-brands architecture comprising: (1) B2C marketplaces (Questico, viversum, TheCircle.com, Zodiac Psychics) that connect customers with advisors via telephony and chat; (2) content platforms (Horoskop.de, AstroTV, Zukunftsblick Magazine, astro.de, Kosmica.de) delivering astrology content, daily horoscopes, live TV shows, podcasts, and newsletters; (3) mobile applications (fortunica, Zodiac Touch, Psiquicos, Cocotarot) enabling on-the-go access to spiritual counselling; and (4) podcast media (Glückskeks). The company also operates AstroTV as a 24/7 live broadcast television channel and acquired Kang (France/Italy/Spain) and viversum to expand geographic footprint. Since 2022, adviqo has been part of Ingenio following a merger creating the global market leader in spiritual guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Questico: Marketplace for life coaches offering websites, mobile apps, and astro content tailored to consulting needs of individual customers.
• Horoskop.de
• viversum
• Glückskeks
• fortunica
• AstroTV
• TheCircle.com
• Kang
• Cocotarot
• Zukunftsblick
• Zodiac Psychics
• Zodiac Touch
• Psiquicos
• astro.de
• Kosmica.de

Products and services

• Questico Marketplace platform offering websites, mobile apps, and astro content tailored to consulting needs. Connects individual customers with life coaches across different advisory areas as a digital B2C marketplace.
• Horoskop.de Digital magazine and content flagship delivering inspiring and mindful content, daily horoscopes, and podcasts across social media focused on curiosity, happiness, and self-care.
• viversum Market leader in spiritual life counselling offering digital solutions to connect customers with life coaches and psychics. Operates as a B2C marketplace with the free monthly magazine meinGlück featuring exclusive offers.
• Glückskeks Podcast Weekly happiness podcast where the host discusses fortune cookies with guests about their lives and sources of happiness. Published every Thursday on Spotify, Apple Podcasts, and Podbean.
• fortunica Stand-alone esoteric mobile app connecting customers directly with professional life coaches and psychics. Offers advice, free horoscopes, and spiritual content via public and private chats.
• AstroTV German TV channel broadcasting live spiritual life counselling. Only German channel focused on astrology and spirituality, airing 23 hours live in full HD via cable, satellite, LiveStream, and smart TV platforms (AppleTV, FireTV, GoogleTV).
• TheCircle.com UK's leading spiritual counselling marketplace. English-language B2C platform connecting customers with psychic readers via telephony and chat, focusing on astrology, tarot, and fortune telling.
• Zukunftsblick Magazine Monthly spiritual lifestyle magazine distributed in Germany, Austria, Switzerland, and Luxembourg. Features astro content, horoscopes, success stories, and interviews with life counsellors.
• Zodiac Psychics Family of digital properties extending adviqo's international footprint into the United States and Americas. Web-based platform connecting users with top-rated psychics across the US and Canada.
• Zodiac Touch Premiere English-language mobile app in the Zodiac Psychics family, connecting users with top-rated psychics across the US and Canada.
• Psiquicos Premiere Spanish-language app in the Zodiac Psychics family, connecting users with top-rated psychics across Latin America and Spain.
• Kang Network of online platforms in France, Italy, and Spain for spiritual counselling, providing seamless integration across European markets.
• astro.de Premium astro content creation service from concept to final horoscope. Offers full-service horoscope delivery including content upload, technical interface, and API integration for print, online, and mobile media.
• Kosmica.de Experienced astrologers and editors create individual astrological products, analyses, and typologies. Offers exclusive horoscopes via push notification and email, plus tarot card interpretation and numerology services.

Quantifiable outcome

• 3 million+ annual consultations conducted through digital advice platforms

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• IngeniocoreStrategic or Co-development Partner · 2 May 2022In May 2022, Ingenio acquired adviqo Group in a merger creating the global market leader in spiritual and emotional guidance. The combined entity operates across US, Europe, and Latin America with adviqo now part of the Ingenio group of companies.

Scale indicators4 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• California Psychics: US-based online marketplace connecting consumers with psychic advisors via phone and chat. Closest US-side direct competitor to Questico and viversum in the pay-per-minute spiritual advice category, with strong brand recognition in the English-speaking market adviqo entered via Zodiac Psychics.
• Kasamba: Online psychic and spiritual advisor marketplace offering chat, email, and phone sessions across tarot, astrology, and clairvoyance categories. Sister brand to adviqo post-Ingenio merger, but operates as an independent marketplace with overlapping advisor supply and shared customer pool.
• Oranum: Live video psychic reading platform with a global advisor base and free-credits registration model. Direct competitor in the live-advisor matching category with overlapping revenue mechanics (transaction fees) and a comparable advisor-side onboarding approach.
• Purple Garden: Mobile-first psychic readings marketplace connecting users with tarot, astrology, and mediumship advisors via in-app chat and video. Comparable to adviqo's mobile apps (fortunica, Zodiac Touch) in target customer, pricing model, and core advisor-marketplace mechanic.
• Psychic Source: Long-established US psychic hotline and online reading platform with introductory-pricing offers and a phone/chat marketplace model. Direct competitive overlap with TheCircle.com and Zodiac Psychics for English-speaking customers seeking paid spiritual advice.
• Mysticsense: Online psychic and tarot reading marketplace with chat-based hourly-rate advisors and category specialization (love, career, mediums). Direct peer in the digital spiritual-counselling marketplace category with comparable transaction-fee revenue mechanics.

Emerging players

• Co-Star Astrology: AI-driven personalized astrology and birth-chart mobile app that has captured significant Gen Z and millennial share in the same consumer mindshare adviqo targets. Adjacent rather than directly competing (no live advisor marketplace), but increasingly substitutes for paid consultation among younger users.

Broad incumbents

• Gaia: Subscription video-on-demand and streaming platform focused on yoga, meditation, conscious living, and esoteric/spiritual content. Overlaps with adviqo's Horoskop.de, AstroTV, and Glückskeks content portfolio in audience and category, competing for spiritual/self-improvement subscription wallet share.
• Mindbody: Vertical SaaS and consumer marketplace for booking wellness services (yoga, therapy, meditation, holistic healing). Comparable on the marketplace/booking-revenue mechanic, though serving in-person rather than chat-based spiritual advice. Broad incumbent in the wider wellness-services platform category.
• Headspace Health: Subscription mindfulness and mental-wellness app with a sizable content library, employer partnerships, and on-demand coaching. Competes for the same discretionary 'personal growth and self-care' consumer spend adviqo monetizes via consultations and content subscriptions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xxing.com/companies/adviqogmbh
• LinkedInlinkedin.com/company/adviqo
• Instagraminstagram.com/glueckskeks_happinesspodcast

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries20 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adviqo Group