Radiant Child Yoga

What Radiant Child Yoga does

Radiant Child Yoga (RCY) is a privately held US-based children's yoga education company founded in 1995 by Lana Reed (Shakta Khalsa) and currently operated by Owner & Executive Director Lisa Danahy. The company sells accredited teacher certification programs (30-hour Foundations, 95-hour, and 200-hour pathways) plus specialized courses in therapeutic yoga for neurodivergent children, chakra-based emotional regulation, and communication skills. Training is delivered through a hybrid model that combines live virtual Zoom sessions, self-paced on-demand modules hosted on the CreateCalm platform (courses.createcalm.org), and in-person intensives in Sarasota FL, Baltimore MD, Alexandria VA, Buffalo NY, and Rockville MD, with additional international trainers in Ottawa (Canada) and Europe.

The underlying technology stack is a conventional web-based e-commerce and course management platform (WordPress/WooCommerce on childrensyoga.com), supplemented by a separate self-paced learning environment on courses.createcalm.org. No proprietary software IP beyond the Radiant Child® trademarked curriculum methodology is disclosed. Revenue is generated through one-time course and certification fees ($150 to $2,500), digital product downloads ($4-$40), mentorship extensions ($100), and certificate reissue services ($45). Dual accreditation through Yoga Alliance (RYS 200) and IAYT, plus MSDE and DC OSSE approvals, differentiates the certifications and enables institutional (school and clinical) buyer access.

Customers include yoga teachers seeking RCYT credentials, K-12 educators in Maryland/DC, occupational and physical therapists working with neurodivergent children, and parents/caregivers. Marketing relies on free lesson plans as lead magnets, organic social (Facebook, Instagram, YouTube, LinkedIn), email newsletters, and the RCY Ambassador program that converts certified teachers into authorized local workshop providers. The company claims over 100,000 teachers trained globally since 1995 but has no external funding, no public revenue disclosure, and operates as a bootstrapped founder/owner-run enterprise with 11-50 employees and a distributed part-time trainer network.

Name

Radiant Child Yoga

Legal name

Radiant Child Yoga

Website

https://childrensyoga.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Radiant Child Yoga is a US-based children's yoga education company founded in 1995, offering accredited 30-, 95-, and 200-hour teacher certification programs and specialized therapeutic courses to yoga teachers, educators, healthcare professionals, and parents through hybrid online and in-person delivery.

Ownership category

akta.pro rank

Product category

Children's Yoga Teacher Training

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Kids & Family Yoga (HSADACAK)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Children's yoga training
• Yoga teacher certification
• Yoga therapy education
• Continuing education courses
• Mindfulness curriculum

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Teacher Certification Programs: Primary revenue stream from 30-hour Foundations, 95-hour, and 200-hour yoga teacher certification programs. Includes course materials, mentorship, and certification credentials. Priced at $495-$1,995 per program.
2. Individual Course Sales: Standalone course sales for specific topics (Emotional Balance Through Chakras at $150, Therapeutic Yoga for Neurodevelopment at $545, Communication Skills at variable pricing). Available as live virtual or self-paced formats.
3. Digital Products and Downloads: E-books, lesson plans, music downloads, yoga cards, and workbook digital products sold through the shop. Products range from $3.99-$39.99. Includes Spanish language content.
4. Mentorship and Extensions: Additional mentorship hours and deadline extensions for students needing extra time to complete certifications. Mentorship Extension priced at $100 for 6 additional months.
5. Certificate Services: Replacement certificate issuance for $45 to students who need reissued documentation of completed certifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Radiant Child Yoga sells children's yoga teacher certification programs (30-hour Foundations, 95-hour, and 200-hour tracks) along with specialized courses in therapeutic yoga for neurodevelopment, chakra work, and communication skills. The company also offers supporting educational products including books, digital resources such as Yoga Warrior Cards and lesson plans, music products, and individualized mentorship. All programs are accredited through Yoga Alliance and IAYT, with additional MSDE and DC OSSE continuing education approvals.

Product overview

Radiant Child Yoga offers a comprehensive portfolio of children's yoga teacher certification programs (30-hour, 95-hour, and 200-hour) alongside specialized courses in therapeutic yoga, neurodivergent support, and chakra work. The product suite includes educational books (Fly Like a Butterfly, The Yoga Way to Radiance), digital resources (Yoga Warrior Cards, Holiday Yoga lesson plans), music products (Yoga in Motion DVD, Ma Africa), and support services (mentorship, ambassador program). The certification pathway builds from foundational training through specialized coursework to full teacher certification, with all programs approved for continuing education credits through Yoga Alliance and IAYT.

Differentiator

Problem solved

Functional benefit

Brands

• RCY (Radiant Child Yoga): The main training and certification brand for children's yoga teacher training programs, including 30-hour, 95-hour, and 200-hour certification courses.
• RCY Ambassador

Products and services

• Foundations of Children's Yoga (30-hour) A 30-hour foundational training program for teaching yoga to children, designed for teachers, therapists, parents, caregivers, and wellness professionals. Includes self-calming and empowering techniques for children of all ages and abilities.
• 95-Hour Teacher Certification Three-part certification comprising Foundations training (30 hours), specialized coursework (55 hours) including Yoga for Neurodivergent Youth, and individualized mentorship (10 hours). Prepares participants to become Registered Children's Yoga Teachers (RCYT).
• 200-Hour Teacher Certification Full yoga teacher certification providing skills for teaching yoga to all ages from babies to seniors using Hatha Yoga, Kundalini Yoga, Yoga Therapy, and Yogic Lifestyle teachings. Includes live virtual, in-person, and on-demand content with personalized mentorship.
• Therapeutic Yoga for Self-Regulation & Neurodevelopment Live interactive virtual training for supporting children with autism, ADHD, sensory-sensitive, sensory-seeking, anxious, or developmental differences through therapeutic yoga, mindful movement, breathwork, and sensory-informed practices. Led by pediatric physical therapist Sarah Gigante, PT, DPT, E-RYT 500.
• Emotional Balance Through the Chakras A 6-hour course on deepening understanding of the chakra system from ancient and modern perspectives, including yoga poses, breathing techniques, and meditations for emotional balance. Offered in-person at Radiance Yoga in Alexandria, VA or virtually.
• Calm Assertive Loving Communication Skills A 10-hour virtual course teaching communication skills for building better relationships with children, including those with sensory differences like Autism.
• RCY Ambassador Program Online training program for Radiant Child Yoga certified teachers to become recognized providers of educational workshops for teaching local schools and child-oriented communities how to share yoga with children.
• Mentorship & Coaching Personalized one-on-one support included as the culmination of certification programs, with phone and video conferences, collaborative lesson planning, and practice teaching support.
• Mentorship Extension $100 extension service providing an additional six months to complete practice teaching and final exam for certification.
• Fly Like a Butterfly (Book) One of the first and most well-known children's yoga books, published in 1997, containing over 160 duo-tone photos and a comprehensive collection of yoga, meditation and breathing games for children ages 3-9.
• The Yoga Way to Radiance (Book) A book by founder Shakta Khalsa exploring yoga-based tools for embracing authentic self and helping children stay connected to their inner radiance.
• Yoga Warrior Cards A digital card game featuring four characters demonstrating five yoga poses each, designed for playing Concentration, Go Fish, War/Peace, and other games. Includes 48 cards (24 doubled).
• Holiday Yoga: Celebrating History and Holidays throughout the Year 86-page downloadable PDF containing sixteen educational lesson plans for holidays including New Year's, Valentine's Day, Earth Day, Halloween, Thanksgiving, and Winter Holidays. Based on Fly Like a Butterfly and Yoga In Motion DVD.
• Yoga in Motion DVD/Download Video featuring twenty-two songs with yoga movements added, designed for ages 2-9 with some tracks for pre-teens and teens. Now available in English with Spanish option.
• La Musica de Yoga en Movimiento Spanish language version of the twenty-two audio tracks from the Happy & Cozy CD, used with the Yoga en Movimiento DVD.
• Ma Africa Music featuring South African performer Tu Nokwe and Amajika children's foundation, supporting children from low socio-economic areas.
• Order a Replacement Certificate $45 service for re-issuing certificates for past training completions, with two-week processing time.

Quantifiable outcome

• Over 100,000 children's yoga teachers trained since 1995
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CreateCalmcoreTechnology or IntegrationCreateCalm is a non-profit organization founded by Lisa Danahy that provides the platform infrastructure (courses.createcalm.org) for RCY's self-paced on-demand learning modules. This platform integration enables the hybrid learning component of RCY certifications.
• Radiance Yoga (Alexandria, VA)minorOthersPartner venue hosting Emotional Balance Through the Chakras courses in-person. Instructor Masuda Mohamadi is owner/director of Radiance Yoga studio.
• Amajika FoundationminorStrategic or Co-development PartnerNon-profit foundation meaning 'change' in Zulu, supporting South African children from low socio-economic areas. RCY distributes Ma Africa music album created in collaboration with Amajika and performer Tu Nokwe. Proceeds support the foundation's work.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YogaKids: YogaKids is a direct competitor offering children's yoga teacher training and educational programs. It targets similar audiences (parents, educators, yoga teachers) with comparable certification pathways and curriculum grounded in child development.
• Karma Kids Yoga: Karma Kids Yoga offers children's yoga teacher training and family yoga programming in NYC and online. It directly competes with RCY in the children's yoga certification market with similar program structures and target customers.
• Kidding Around Yoga: Kidding Around Yoga provides internationally-recognized children's yoga teacher training programs. It overlaps with RCY in training curriculum, certification offerings, and target market of yoga teachers and educators.
• Next Generation Yoga: Next Generation Yoga offers kids yoga teacher training and certification with similar program lengths and target audience. It competes directly for the same teacher-trainee customer segment as RCY.
• Cosmic Kids Yoga: Cosmic Kids Yoga is a popular online children's yoga platform with video content and teacher training. It competes for the same end customer (parents and teachers using yoga with children) though weighted more toward consumer content than certification.
• Pretzel Kids: Pretzel Kids offers online yoga teacher training for kids and teens with certification programs. It targets similar teacher/customer segments and offers comparable online-delivery certification pathways.

Others

• Yoga Alliance: Yoga Alliance is the industry membership organization that accredits RCY's RYS 200 program. While not a competitor, it defines the regulatory framework RCY operates within and is the umbrella for many competing Registered Yoga Schools.
• International Association of Yoga Therapists (IAYT): IAYT is the membership organization that certifies RCY's therapeutic yoga training. It is comparable as a governing body that shapes the standards and credentials ecosystem in which RCY's therapeutic offerings compete.

Emerging players

• Calm Kids Yoga: Calm Kids Yoga offers children's yoga and mindfulness programming with some teacher training elements. It represents an emerging niche player in the children's wellness education space intersecting with RCY's offering.
• Mindful Schools: Mindful Schools provides mindfulness training and curriculum for K-12 educators and students, overlapping with RCY's educator customer segment and K-12 institutional channel. It represents an adjacent competitor in the broader mindfulness-in-education category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/RadiantChildYoga
• YouTubeyoutube.com/channel/UC_UeNz8borj6TS_RIA3NzSA
• Facebookfacebook.com/RadiantChildYogaProgram
• LinkedInlinkedin.com/company/radiant-child-yoga
• Instagraminstagram.com/radiantchildyoga

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiant Child Yoga