Kidding Around Yoga

What Kidding Around Yoga does

Kidding Around Yoga (KAY) is a US-based education company founded in 2009 by Haris Harini Lender that trains and certifies individuals to teach yoga, mindfulness, and meditation to children. The company sells one-time teacher certification courses (basic $395, advanced 95-hour $845-$1,095), 15+ specialty courses covering niches such as trauma-informed instruction, autism, baby/toddler yoga, teen yoga, classroom integration (EduKAY), anatomy, and accessibility, plus a recurring KAYco membership and a licensee program enabling certified teachers to operate branded KAY-affiliated businesses. Content is delivered through a Teachable-hosted online learning platform, live virtual sessions via Zoom, and in-person weekend trainings at partner venues across the US, Canada, Ireland, and other locations. The company is a Registered Yoga School with Yoga Alliance, holds Registered Children's Yoga Teacher (RCYT) credentialing authority via its 95-hour program, and has been validated by a West Virginia University study on its EduKAY school program.

The customer base spans three primary personas: yoga teachers and fitness professionals seeking children's yoga specialization, K-12 educators and schools integrating mindfulness into classrooms, and parents/caregivers seeking home-based tools. Kidding Around Yoga monetizes through individual B2C transactions rather than enterprise contracts, with pricing uniformly in the $95-$1,095 range. The technology stack is intentionally lightweight: Teachable for course delivery, PayPal for multi-currency payments, Zoom for live sessions, and Facebook for community engagement. The company has trained more than 10,000 teachers across at least 8 countries, and these teachers have collectively delivered classes to more than 1 million children worldwide. There is no public revenue, no external funding, and no AI or machine-learning capability disclosed in the available data.

The business model combines one-time course sales, specialty module upsells, a recurring membership, and a franchise-like licensee program that provides branded websites and marketing tools to certified teachers. The licensee and membership layers represent a strategic shift toward recurring and licensing revenue, complementing the core certification engine. Kidding Around Yoga operates as a privately held LLC with 11-50 employees, is headquartered in St. Petersburg, Florida, and has no parent company, no subsidiaries, and no disclosed institutional ownership. Distribution is multi-channel and global: the website is localized into 11 languages, in-person trainings rotate across US cities plus international venues, and a public teacher directory drives client referrals back to certified teachers.

Name

Kidding Around Yoga

Legal name

Kidding Around Yoga, LLC

Website

https://kiddingaroundyoga.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidding Around Yoga is a US-based education company that trains and certifies individuals worldwide to teach yoga, mindfulness, and meditation to children, serving yoga teachers, K-12 educators, and parents through online, in-person, and specialty course programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Nokomis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Teacher Certification Training: One-time certification courses for becoming a Kids Yoga teacher. Includes online self-paced ($395), virtual live, and in-person options. Provides 25 CEUs recognized by Yoga Alliance. Advanced 95-hour certification available for $845 (standard) or $1095 (bundle with basic training).
2. Specialty Online Courses: Additional courses for professional development and specialization. Prices range from $95-$175 per course. Includes Trauma-Informed Yoga ($175), Teen Yoga ($95), Kids Yoga for ASD ($125), Baby & Toddler Yoga ($95), Mindful Parenting ($95), KAY-natomy ($175), and more.
3. Virtual Workshops: 90-minute recorded workshops on trending topics in yoga and mindfulness. Topics include behavior management, music integration, teaching techniques, and specialty subjects. Available as instant access recordings.
4. KAYco Membership: Ongoing membership community providing continued support through fresh lesson plans, games, marketing tools, business resources, monthly webinars, and connection with other kids yoga teachers.
5. Licensee Program: Licensed operators can use the KAY brand, receive a website, marketing tools, and access to the licensee community to run their own Kids Yoga business.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Kidding Around Yoga offers Kids Yoga teacher training and certification programs that enable individuals to become certified instructors of children's yoga. The core offering is delivered through in-person weekend trainings, virtual live sessions, and self-paced online courses covering 80+ yoga poses, original music, behavior management techniques, and a complete curriculum based on the 8 limbs of yoga adapted for children. The company also provides specialty courses for educators, parents, and caregivers focused on mindfulness, classroom yoga, and family wellness.

Product overview

Kidding Around Yoga operates as a multi-product educational platform centered on Kids Yoga teacher training and certification. The core offering is the Kids Yoga Teacher Training (OKAY) program, available through in-person weekend trainings, online self-paced courses, and virtual live sessions with mentor support. Building on this, the company offers an Advanced 95-Hour Virtual Teacher Training for those seeking RCYT certification with Yoga Alliance. The product portfolio includes 15+ specialty courses covering topics such as trauma-informed yoga, autism spectrum disorders, baby/toddler yoga (PreKAY), teen yoga, mindful parenting, classroom yoga (KAY-C), anatomy, and accessibility (Accessible KAY). Spanish-language variants exist for several courses (OKAY en Español, PreKAY Español, Teen KAY Español). The platform also offers Virtual Workshops on various Kids Yoga topics, a Mindful Conversations podcast, and free resources including meditation workshops, mindful activities, classroom bundles, and the KAY4ALL inclusivity guide. Supporting products include KAYco membership for ongoing teacher support, a Teacher Directory for business discovery, and a Licensee Program enabling teachers to build branded Kids Yoga businesses. The company is a Registered Yoga School (RYS) with Yoga Alliance.

Differentiator

Problem solved

Functional benefit

Brands

• OKAY: Online Kidding Around Yoga - self-paced and virtual training certification program
• EduKAY
• PreKAY
• KAYco
• KAY-C
• KAY-natomy
• Teen KAY
• KAY4ALL
• Camp KAY

Products and services

• Kids Yoga Teacher Training (OKAY) Primary certification program teaching individuals to become certified Kids Yoga teachers. Covers 80+ yoga poses, 50+ original songs, philosophy, pranayama, deep relaxation, games, activities, crafts, behavior management, and business tools. Available via in-person 2-day training, online self-paced learning, or virtual live sessions with mentor support.
• Virtual Advanced Teacher Training (95-Hour) Advanced certification program providing the additional 72+ hours needed for the full 95-hour certification, enabling registration as a Registered Children's Yoga Teacher (RCYT) with Yoga Alliance. Includes virtual weekend sessions, online specialty courses, and practicum assignments.
• Trauma-Informed Yoga Course Specialty course helping teachers understand trauma, its mechanisms, and impacts, with techniques, principles, and sequences for teaching from a trauma-informed perspective. Includes 6 non-contact CEU hours.
• Kids Yoga and Mindfulness for Children with Autism Spectrum Disorder Specialty course focused on teaching yoga and mindfulness to children with ASD. Includes 6 non-contact CEU hours.
• PreKAY (Baby & Toddler Yoga) Self-paced course filled with creative activities and infant-appropriate postures, with modifications to traditional yoga poses for parents and little ones to do together. Includes 6 non-contact CEU hours.
• Mindful Parenting

Quantifiable outcome

• Teachers reported significant increase in students' ability to regulate emotions following EduKAY implementation
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BeYogi InsuranceminorStrategic or Co-development PartnerKidding Around Yoga has partnered with BeYogi Insurance to offer discounted liability insurance rates for certified KAY teachers. Insurance is applicable within the United States and to professionals who meet state requirements to teach yoga.
• West Virginia UniversitycoreStrategic or Co-development PartnerWest Virginia University conducted research on the EduKAY Professional Development Program, studying its effects on student emotional regulation, classroom instruction time, teacher preparedness, and disciplinary actions. Research was conducted through grant funding with dozens of schools and hundreds of educators participating.
• Yoga AlliancecoreOthersKidding Around Yoga is a Registered Yoga School (RYS) with Yoga Alliance. Their certification provides 25 CEUs recognized by Yoga Alliance. Teachers can register as RCYT (Registered Children's Yoga Teacher) upon completing 95-hour advanced certification.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Headspace for Education:
• Mindful Schools: Mindful Schools is a larger, established mindfulness-in-education organization offering K-12 curriculum, online training, and certifications for educators. It competes with KAY's EduKAY in the school mindfulness training category but operates at broader SEL scale rather than yoga-specific niche.

Direct peers

• Cosmic Kids Yoga: Cosmic Kids Yoga is one of the largest kids yoga brands globally, offering streaming yoga classes for children and teacher resources. It directly competes with Kidding Around Yoga for the attention of parents, schools, and aspiring kids yoga teachers seeking certification-level content.
• Kids Yoga Stories: Kids Yoga Stories creates yoga-based stories, lesson plans, and training resources for educators and parents teaching yoga to children. It overlaps with Kidding Around Yoga's educator and parent segments around curriculum and storytelling.
• Go Go Yoga for Kids: Go Go Yoga for Kids sells kids yoga teacher training courses, lesson plans, and class curricula online. It competes head-to-head with Kidding Around Yoga for yoga teachers seeking to add children's classes to their offerings.
• Pretzel Kids: Pretzel Kids offers online kids yoga teacher training certifications, lesson plans, and a teacher community aimed at aspiring kids yoga instructors. It is a direct competitor to Kidding Around Yoga's certification pathway with overlapping curriculum scope and price points.
• Yoga Ed. Yoga Ed. trains educators to bring yoga and mindfulness into K-12 classrooms through professional development programs and curricula. It is the closest direct competitor to Kidding Around Yoga's EduKAY school channel, targeting the same educator buyer with comparable SEL and classroom management outcomes.

Emerging players

• Breathe For Change: Breathe For Change provides wellness, yoga, and SEL training programs for educators, originally launched for teachers. It competes with Kidding Around Yoga's educator segment but emphasizes teacher self-care and full wellness certifications alongside classroom content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCJ0t3lBh05J8MKV6s3bybg
• Facebookfacebook.com/288617519497
• Instagraminstagram.com/kiddingaroundyoga
• Pinterestpinterest.com/kiddingaroundyoga
• Xx.com/kiddingyoga
• LinkedInlinkedin.com/company/kidding-around-yoga

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidding Around Yoga