Pretzel Kids
- Company typePrivate
- Founded2007
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Pretzel Kids firmographics
Firmographics- Name
- Pretzel Kids
- Legal name
- The Write Move LLC
- Website
- https://pretzelkids.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pretzel Kids industry classification
Industry- Product category
- Children's Yoga Education and Teacher Training
- NAICS
- All Other Schools and Instruction (61169), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum & Pedagogy Training (Play-Based, Emergent, Literacy/Numeracy) (EDACAIAE)
- akta.pro secondary industries
- Comprehensive ECE Curriculum Frameworks (Birth–5) (EDACAJAA), Teacher Guides, Lesson Plans & Scope-and-Sequence Resources (EDACAJAF)
Keywords
Where Pretzel Kids is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pretzel Kids business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others
Revenue model
- Teacher Certification Course Sales: One-time payment for Pretzel Kids Method certification course. All-Inclusive package at $697 includes course plus 1-year PkTA membership with licensing rights. Method Course Only at $498 for educational access without branding rights.
- Pretzel Kids Teacher Association (PkTA) Membership: Monthly subscription at $49/month providing branded licensing rights, teacher profile, class listings, monthly lesson plans, community access, marketing support, and job placement services. Annual billing available.
- Mini-Courses and Add-ons: Additional specialized courses including Teaching Tween/Teen Yoga ($99), How to Teach Mindfulness to Kids ($149), and Yoga for Kids with Special Needs ($149 for standalone).
- In-Person Weekend Training: Live instructor-led training events at $598-698 per person plus $100 materials fee. Early bird pricing available. Includes full day training plus business growth session.
- Branded Merchandise: Online shop selling Pretzel Kids branded merchandise including training manuals, yoga resources, and educational materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | All-Inclusive Course + 1 Year PkTA Membership |
| One time/ perpetual license | Pay-as-you-go | Method Course Only (No Licensing) |
| Subscription | Monthly | PkTA Monthly Membership |
| One time/ perpetual license | Pay-as-you-go | Tween/Teen Yoga Course |
| One time/ perpetual license | Pay-as-you-go | Mindfulness for Kids Course |
| One time/ perpetual license | Pay-as-you-go | Yoga for Kids with Special Needs Mini-Course |
| Unit Pricing | Pay-as-you-go | In-Person Weekend Training |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Pretzel Kids product offering
Product offeringCore offering
Pretzel Kids provides online and in-person teacher training certification in children's yoga through the proprietary Pretzel Kids Method, a 12-hour curriculum. It also runs a recurring membership (PkTA) that grants licensed teachers branded licensing rights, teacher profiles, monthly lesson plans, and community support. Schools and organizations can book Pretzel Kids instructors or programs directly.
Product overview
Pretzel Kids is a kids yoga education platform offering a core certification course (Pretzel Kids Method All-Inclusive Course) that trains individuals to teach children's yoga. The platform operates on a membership model through the Pretzel Kids Teacher Association (PkTA), which provides branding licensing, teacher profile listings, monthly lesson plans, and a Circle community. Add-on courses expand offerings for mindfulness, special needs, and teen instruction. Classes are delivered through partner platforms (GoNoodle, Outschool, Ompractice, SitterStream) and in-person training events. The business-in-a-box model supports teachers in launching their own kids yoga businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Pretzel Kids Method All-Inclusive Course Online 12-hour certification course teaching the Pretzel Kids Method for planning, structuring, sequencing, and leading yoga classes for toddlers to teens. Includes the full curriculum, training manual, video modules on the 8-step teaching system, bundled mini-courses for mindfulness, special needs, and tween/teen instruction, plus 1 year of Pretzel Kids Teacher Association membership.
- Pretzel Kids Teacher Association (PkTA) Membership
Quantifiable outcome
- 400 youth reached annually through partnership programs
- +1 more outcomes
Companies that use Pretzel Kids
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Pretzel Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Pretzel Kids partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GoNoodlecorePartnered during the pandemic to offer virtual yoga and movement classes. GoNoodle engages and inspires millions of kids monthly with active content.
- OutschoolcoreOne of the first companies to partner during pandemic. Pretzel Kids delivers live online yoga classes for kids ages 3-16 in small groups via Outschool's remote learning platform.
- OmpracticecoreSince 2017, Ompractice has provided virtual group yoga and wellness classes. Pretzel Kids yoga is proud to partner to offer virtual classes for kids, teens, and families.
- SitterStreamcoreBoston-based platform offering 1:1 on-demand kids programming including virtual yoga. Parents can book private yoga or mindfulness sessions with Pretzel Kids instructors via the SitterStream website.
- beYogiminorPremier online yoga source providing affordable, all-inclusive yoga liability insurance. Pretzel Kids offers beYogi insurance discounts to its teachers and is a resource to beYogi members for kids yoga information.
- Education WorldminorCTLE NY State certified education platform providing mindfulness education training and professional development credits to school teachers in grades pre-K-12.
- Highland Street Foundation TADpole 10coreBoston-based program offering summer enrichment. Pretzel Kids offers programming to 400 Boston youth annually through this partnership.
- KidPassminorHelps parents discover and book amazing children's activities including Pretzel Kids classes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pretzel Kids competitors and assessment
Company assessmentDirect peers
- Cosmic Kids Yoga: Cosmic Kids is a kids yoga and mindfulness content brand with a large YouTube and streaming audience plus teacher training programs. Direct competitor in bringing yoga to kids at scale, with strong brand recognition that overlaps Pretzel Kids' positioning.
- YogaKids: YogaKids is one of the original children's yoga education programs, founded by Marsha Wenig, offering teacher training and a proprietary curriculum. Direct competitor targeting the same segment of educators and yoga teachers moving into kids yoga.
- Kidding Around Yoga (KAY): Kidding Around Yoga is a children's yoga teacher training program with a global network of certified instructors. Direct competitor in kids yoga certification, offering similar 2-day in-person and online trainings and a branded community of teachers.
- Next Generation Yoga (NGY): Next Generation Yoga provides kids yoga lesson plans, teacher training, and a curriculum subscription for educators. Directly comparable business model with monthly curriculum access, similar to Pretzel Kids' PkTA membership.
- Karma Kids Yoga: Karma Kids Yoga is a NYC-based children's yoga studio and teacher training school that certifies kids yoga instructors. Direct competitor in teacher training and branded kids yoga classes, with overlap in curriculum and target audience.
Broad incumbents
- GoNoodle: GoNoodle is a widely-used free movement and mindfulness video platform for K-6 classrooms with millions of monthly users. Both a channel partner and a broad incumbent in the kids movement/mindfulness space, with overlapping reach into schools.
- Outschool: Outschool is a marketplace for live online classes for kids. Pretzel Kids is a supplier on Outschool's platform; Outschool's broader marketplace includes many kids yoga instructors, making it both a distribution channel and a competitive surface.
- Calm Kids / Calm Schools: Calm is a major mindfulness and meditation app with a dedicated kids' offering and a Calm Schools initiative. A broad incumbent in children's mindfulness, representing both an adjacent product and a potential school channel partner.
- Headspace for Kids: Headspace offers a kids-focused mindfulness subscription and school partnerships. A broad incumbent in the children's mindfulness/SEL space, competing for both family and school-district budgets.
Others
- Children's Yoga Alliance: Children's Yoga Alliance is a membership organization supporting kids yoga teachers with liability insurance, community, and resources. An ecosystem player and adjacent peer — Pretzel Kids teachers often overlap with CYA membership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Pretzel Kids social profiles
Digital presencePretzel Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pretzel Kids leadership team
Management profileNumber of profiles
Profiles1 record
Pretzel Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pretzel Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pretzel Kids
What does Pretzel Kids do?
Pretzel Kids provides online and in-person teacher training certification in children's yoga through the proprietary Pretzel Kids Method, a 12-hour curriculum. It also runs a recurring membership (PkTA) that grants licensed teachers branded licensing rights, teacher profiles, monthly lesson plans, and community support. Schools and organizations can book Pretzel Kids instructors or programs directly.
Is Pretzel Kids a public or private company?
Pretzel Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pretzel Kids founded?
Pretzel Kids was founded in 2007. It employs 11 to 50 people.
Where is Pretzel Kids based?
Pretzel Kids is headquartered in Boston, United States, in the North America region.
How does Pretzel Kids make money?
Five revenue lines are on record. Teacher Certification Course Sales are the primary driver. The others are pretzel Kids Teacher Association (PkTA) Membership, mini-Courses and Add-ons, in-Person Weekend Training and branded Merchandise.
Who are Pretzel Kids's main competitors?
Direct peers on record are Cosmic Kids Yoga, YogaKids, Kidding Around Yoga (KAY), Next Generation Yoga (NGY) and Karma Kids Yoga. Broad incumbents are GoNoodle, Outschool, Calm Kids / Calm Schools and Headspace for Kids. Children's Yoga Alliance is listed as an others.
Does Pretzel Kids have an API?
No public API is recorded for Pretzel Kids.
What industry is Pretzel Kids in?
Pretzel Kids's product category is Children's Yoga Education and Teacher Training. Its primary akta.pro industry code is EDACAIAE, Curriculum & Pedagogy Training (Play-Based, Emergent, Literacy/Numeracy), with a secondary code of EDACAJAA, Comprehensive ECE Curriculum Frameworks (Birth–5). Its NAICS code is 61169 and its SIC code is 8200.